- Benchmark ASINB0GXJYG6GZ
- MarketplaceUS
- Category ID23538328011
- Analyzed Products
- Keywordfidget toy, sensory toy
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥11.35estimated
- Data Date2026-08-01
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合普通新卖家进入。 虽然新品整体还有利润空间，但竞争已经明显偏向同质化和价格压力，真正能跑出来的不是大品牌就是做出明显差异化的新品；对小卖家来说，靠普通同款很难稳定赚钱，甚至会被很快卷进低利润区。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不适合进入。 500,000 CNY 只能覆盖少数单品的前期投入，但市场里已经出现明显的高竞争信号：新品牌进入后，能赚钱的只是少数，且不少新品利润被压到接近底线，说明这是一个很容易打价格战的品类。
Early sourcing + logistics + marketing budget (USD)$3,473.95 - $73,297.63Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?40.00%New listing success rate (old brands):21.43%New listing success rate (new brands):42.86%Which new brands have these successful new listings?...Which old brands have these successful new listings?Alternatives- 普通橡皮泥/捏捏泥：通常更便宜、材质触感接近，适合手部忙碌和放松，且更容易在本地文具店或超市买到。
- 可重复使用的减压黏土/治疗黏土：比造型类 squishy 更耐用，价格往往相近或更低，且可通过揉捏、拉扯来替代“慢回弹”体验。
- 指尖陀螺、解压转轮等小型桌面玩具：适合想要手部占用但不想买软质 squishy 的用户，使用门槛低、便携、也更不容易脏。
- 硅胶挤压球/握力球：通常更容易找到，价格区间更低，适合长期反复挤压，且比造型发泡玩具更适合办公室或课堂。
- 可拆卸键帽/机械键盘轴体验件：对一部分“手痒、想要触感反馈”的用户，比购买单独玩具更容易获得，尤其是本来就有键盘的人群。
- 手机里的解压小游戏/触感反馈应用：几乎零额外成本，获取最方便，适合只想短时分散注意力、缓解焦虑的用户。
- 小型文具类替代：如橡皮、软胶笔套、可塑橡皮等，价格更低且日常使用场景更强，能在学习/办公时顺带提供手部触感刺激。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很明确：这个市场可以进，但只适合有明显差异化、并且能承受中高预算的品牌；对低预算小卖家来说，不是轻松市场。 目前新上架产品成功率只有34.29%，虽然不是全面失控，但已经进入明显竞争区，低价款利润被压到很薄，做不好就会直接变成亏损。
New products with Highest revenueQPNGKT
Recent Monthly Revenue (USD):$101,900.00(10000pcs/month)B0GY7YN8BZ (2.5/5 (422 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsGeneric
Recent Monthly Revenue (USD):$86,400.00(8000pcs/month)B0DPV6Q119 (4/5 (1466 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$55,960.00(4000pcs/month)B0DTJWSVWG (4.2/5 (1146 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$41,970.00(3000pcs/month)B0D9T3FJRQ (4.2/5 (1158 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsHorizon Group USA
Recent Monthly Revenue (USD):$17,592.00(800pcs/month)B0GZ4VFSRT (4.3/5 (528 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableMost investment in new productsAlbTemp
Recent Monthly Revenue (USD):$35,180.00(2000pcs/month)B0GYYRH5CH (4.6/5 (390 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$34,680.00(2000pcs/month)B0H1B8SZQV (4.7/5 (381 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$17,830.00(1000pcs/month)B0GYX8YHVT (4.6/5 (390 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsKUBEIJIA
Recent Monthly Revenue (USD):-(-)B0GRLW37YXBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 超大单色方块造型，和常见动物/食物款差异大
- |
- 尺寸更大，更像专业解压工具，视觉记忆点强
- |
- 极简外观适合办公室、课堂和成人减压场景
B0FQL11WVM (4.5/5 (1674 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- Sanrio联名角色款，辨识度远高于普通解压球
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- 三色角色+闪粉果冻质感，图片更吸睛
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- 三件装组合感强，适合儿童青少年和粉丝购买
B0GZ4VFSRT (4.3/5 (528 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个适合进入的市场：新品盈利率只有34.29%，但能明确看到的有效利润主要集中在少数产品和少数品牌，且低利润带并不少，竞争已经很挤。 以新品牌看，真正赚钱的新入场品牌并不多，LMJAGJX 的 B0GXJYG6GZ 虽然是新品牌新产品，利润率24.1%，月销300、最近月利润1367.2美元、早期投入32237.39美元，但这类样本更像“靠单品打穿”的少数成功案例，不足以说明普通小卖家能轻松复制。
Profitability difficultyPotential high net profit marginAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FG779YKYSqueez'M2025-07-04Yes$17.9810000pcs$179800.020.73%$37272.54
B0F5HCNPZMVISCOO2025-07-06Yes$16.2210000pcs$162200.016.2%$26276.4
B0GXLJ9JKVLYPMWKMWH2026-04-17Yes$14.925000pcs$74600.022.67%$16911.82B0DQCVY1JCUWKNHS2025-02-28Yes$11.5810000pcs$115800.014.04%$16258.32B0GY7YN8BZQPNGKT2026-04-23Yes$10.1910000pcs$101900.013.43%$13685.17B0F7QX1PDHDrephere2025-06-30Yes$14.354000pcs$57400.020.34%$11675.16B0DTJWSVWGGeneric2025-01-21Yes$13.994000pcs$55960.020.58%$11516.57
B0F6Y5C3ZSDrephere2025-06-30Yes$14.184000pcs$56720.019.97%$11326.99B0DPV6Q119Generic2024-07-06Yes$10.88000pcs$86400.011.84%$10229.76B0CZ9BRMKJVISCOO2024-03-28Yes$14.644000pcs$58560.016.72%$9791.24B0D9T3FJRQGeneric2024-07-23Yes$13.993000pcs$41970.022.84%$9585.95B0GYYRH5CHAlbTemp2026-04-29Yes$17.592000pcs$35180.026.55%$9340.29B0H1B8SZQVAlbTemp2026-05-11Yes$17.342000pcs$34680.025.88%$8975.19
B0CZ97KMMWVISCOO2024-03-28Yes$33.63900pcs$30267.022.08%$6682.96B0GYX8YHVTAlbTemp2026-04-29Yes$17.831000pcs$17830.026.88%$4792.71B0D9T4KCF8Generic2024-07-23Yes$25.99400pcs$10396.033.86%$3520.09B0GZ4VFSRTHorizon Group USA2026-06-25Yes$21.99800pcs$17592.018.39%$3235.17
B0D9T3L8LWGeneric2024-07-23Yes$13.99900pcs$12591.022.85%$2877.05
B0GXLHVD2DLYPMWKMWH2026-04-17Yes$15.11800pcs$12088.023.05%$2786.29B0FQL11WVMSqueez'M2025-09-10Yes$29.95300pcs$8985.027.41%$2462.79Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GXLJ9JKVLYPMWKMWH2026-04-17Yes$14.925000pcs$74600.022.67%$16911.82B0GY7YN8BZQPNGKT2026-04-23Yes$10.1910000pcs$101900.013.43%$13685.17B0GYYRH5CHAlbTemp2026-04-29Yes$17.592000pcs$35180.026.55%$9340.29B0H1B8SZQVAlbTemp2026-05-11Yes$17.342000pcs$34680.025.88%$8975.19B0GYX8YHVTAlbTemp2026-04-29Yes$17.831000pcs$17830.026.88%$4792.71B0GZ4VFSRTHorizon Group USA2026-06-25Yes$21.99800pcs$17592.018.39%$3235.17B0GXLHVD2DLYPMWKMWH2026-04-17Yes$15.11800pcs$12088.023.05%$2786.29B0FQL11WVMSqueez'M2025-09-10Yes$29.95300pcs$8985.027.41%$2462.79B0GXJYG6GZLMJAGJX2026-04-17Yes$18.91300pcs$5673.024.1%$1367.2B0FFHLCKHLGeneric2025-08-04Yes$13.11300pcs$3933.014.47%$569.11B0GXLT4YW4LYPMWKMWH2026-04-17Yes$13.69100pcs$1369.018.6%$254.64
B0GZW22ZN7UWKNHS2026-06-18Yes$14.21100pcs$1421.011.33%$161.0#New Product Success Rates
Listing这个市场可以做，但不是“轻松进场”的市场：新品牌能赢，前提是做强差异化并准备中高预算；但如果只做普通黄油/捏捏乐同质款，就会直接掉进价格战。 目前新品整体盈利率只有34.29%，全市场盈利产品占比65.22%，说明不是完全死市场；真正能跑出来的，几乎都靠“旧款基础上做明显差异”，而不是靠低价硬拼。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
LYPMWKMWHAlbTempOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
LYPMWKMWHOther#Success Rate by Entry Time
Listing这个市场目前不适合进入，整体已经明显偏向高竞争/价格战。 近两年的新品牌成功并不广泛，2026年虽然有一批新品出来，但新品牌新品成功率只有47.37%，失败率52.63%，而且很多新上架产品的利润集中在10%~30%，并没有形成稳定的高利润空间；同时，市场里已出现明显的大品牌主导型成功案例，说明后进者不是靠低成本就能轻松切入。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 1 0 0 1 2026 0 0 3 4 6 0 0 19 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 1 0 0 0 1 2025/9 0 0 0 0 1 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 2 2 5 0 0 4 2026/5 0 0 0 0 1 0 0 2 2026/6 0 0 1 2 0 0 0 2 2026/7 0 0 0 0 0 0 0 10 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesHandmade Taba Squishy Hamster Toy, Cute Squishy Stress Relief Fidget Toy
This listing is deemed profitablePrice (USD)$13.99Released TypeOld Release (2024-07-23)Brand is an old entry in this marketSize and Weight11.2 x 8.3 x 5.2 cm, 100.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
紫色/绿色等高饱和马卡龙配色，视觉上比常规单色捏捏更容易吸引注意, 仓鼠造型的塔巴捏捏球，搭配眼镜、奶瓶、奶酪等小配件，整体更像“收藏型萌物”而不是普通压力球Key Buying Motive
手工制作 + 食品级硅胶 + 搭配随机小配件，兼顾触感、礼物属性和差异化情绪价值Target Customers
偏好可爱动物造型、桌面解压和送礼场景的学生、办公人群与亲子用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$41,970.003000 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight20.53% / 22.84%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight17.04% / 19.35%Peak / Non PeakSales & BSR Performance
Handmade Taba Squishy Hamster Toy, Cute Squishy Stress Relief Fidget Toy
This listing is deemed profitablePrice (USD)$13.99Released TypeOld Release (2024-07-23)Brand is an old entry in this marketSize and Weight11.1 x 8.2 x 5.1 cm, 100.00gProfitable Factors
Based on old ASINUnique appearance designDesign & Appearance
绿色/紫色等高饱和配色带来更强的玩具感和陈列吸引力, 手工塔巴软萌仓鼠造型，带眼镜与小配件，明显区别于常见黄油/方块类挤压玩具Key Buying Motive
手工制作+赠送惊喜小配件，增强礼品属性与收藏感Target Customers
更适合喜欢可爱动物形象、送礼场景和解压摆件的青少年与年轻女性Early Investment
Investment
Monthly Revenue (Recent) (USD)$12,591.00900 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight20.57% / 22.85%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight17.08% / 19.36%Peak / Non PeakSales & BSR Performance
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