- Benchmark ASINB0GTLBSG7W
- MarketplaceUS
- Category ID723032011
- Analyzed Products
- Keywordbaby essentials
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥24.71estimated
- Data Date2026-08-01
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经进入明显的价格竞争区，对大品牌和小商家都不是好机会。 新品牌有10个、老品牌有10个，近一年新上架35个里只有40.00%赚钱，失败率57.58%；而且最近几个月新增仍在上升，但利润没有同步改善，说明不是空白增长，而是越打越卷。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场已接近价格战区，且对新进入者不友好。 你的预算是50万CNY，远高于单个新上市ASIN的推荐启动预算11821.93 USD（约8.5万CNY），所以钱够进场；但问题不在于“能不能买得起”，而在于市场已经被老品牌和新品牌同时挤压，新品牌新上架盈利率只有44.83%，新品牌新上架亏损率却有48.28%，而老品牌新上架的盈利率只有16.67%、亏损率高达83.33%，说明这个赛道不是靠轻预算就能稳胜的地方。
Early sourcing + logistics + marketing budget (USD)$11,821.93 - $11,821.93Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?17.14%New listing success rate (old brands):16.67%New listing success rate (new brands):44.83%Which new brands have these successful new listings?...Which old brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 可折叠游戏垫/爬行垫：通常比“婴儿躺椅/婴儿巢”更便宜，使用场景更广（趴玩、翻身、爬行、亲子互动），也更容易清洗和长期复用。
- 带围栏的软质活动区垫：用来替代“给宝宝一个临时安全落点”的需求，价格往往接近但更实用；对会翻身后期的宝宝更友好，且可搭配现有地垫使用。
- 月龄分段的婴儿支撑枕/哺乳枕：如果用户核心需求只是短时支撑、拍照或看护时的身体托扶，这类产品更轻便、价格通常更低，也更容易在家中已有用品里找到替代。
- 旅行便携折叠婴儿垫/野餐垫：当购买动机是外出、探亲、临时落地使用时，这类产品比婴儿巢更通用，收纳更简单，且不太依赖特定姿势。
- 普通婴儿床单+毛毯/浴巾组合：如果用户只是想要一个柔软、可移动的临时休息面，现有家居用品组合几乎零新增成本，获取也最容易。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是值得进入的市场：新品成功率只有40.00%，但失败率高达57.58%，而且已经进入明显的价格竞争区。 2026年新品牌集中涌入10个、老品牌10个，且年度/月份新品新增都在上升，说明竞争在加速，不是空白市场；再叠加不少新品牌新品利润只有10%~15%附近，说明留给后进者的空间很窄。
New products with Highest revenueMapotf
Recent Monthly Revenue (USD):$50,620.00(1000pcs/month)B0H1G5RTXY (4.5/5 (376 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$50,290.00(1000pcs/month)B0H1LS5LG5 (4.5/5 (376 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsLucakuins
Recent Monthly Revenue (USD):$29,897.00(700pcs/month)B0DR8TS1GT (4.1/5 (803 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$15,668.00(400pcs/month)B0CKHJG1DM (4.1/5 (803 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$13,599.00(300pcs/month)B0DRND9KP8 (4.1/5 (802 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsMost investment in new productsZUKAMINI
Recent Monthly Revenue (USD):$3,999.00(100pcs/month)B0GV4CTSM8 (4.3/5 (31 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$3,961.00(100pcs/month)B0GV3WZKW4 (4.3/5 (31 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsEFELIM
Recent Monthly Revenue (USD):-(-)B0GG4P26C9 (5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GG4TVYK9Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 粉色外观更吸睛，更有礼品感
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- 360°包围式躺垫造型，与普通平铺垫差异大
- |
- 安全认证更强，适合重视安心感的父母
B0H1G5RTXY (4.5/5 (376 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 37"×19"超大尺寸，和常规款差异明显
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- 长椭圆婴儿窝造型独特，辨识度高
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- 5种经典配色，图片更容易匹配家居审美
B0GV4CTSM8 (4.3/5 (31 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这不是适合现在进入的市场：新品利润集中在10%~20%，但低于10%的占比已经不小，且新品里真正能稳定赚钱的，大多靠旧款改造、认证、功能差异和更重的投入，不是普通小卖家能轻松复制。 更关键的是，市场里已出现明显的“新品牌扎堆+价格/投放内卷”信号，用户预算虽有50万CNY，但只能覆盖单个ASIN前期费用，遇到这类市场仍然不够安全。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0H1LS5LG5Mapotf2026-05-13Yes$50.291000pcs$50290.026.36%$13256.45B0H1G5RTXYMapotf2026-05-12Yes$50.621000pcs$50620.023.23%$11759.03
B0DNSY4X3PVicorise2024-11-22Yes$48.34600pcs$29004.021.74%$6305.47B0DR8TS1GTLucakuins2024-12-23Yes$42.71700pcs$29897.014.44%$4317.13
B0D7BYNSZBVicorise2024-06-18Yes$46.85300pcs$14055.024.12%$3390.07B0GTLBSG7WMielcora2026-05-25Yes$41.18400pcs$16472.016.39%$2699.77
B0DNSYG2FRVicorise2024-11-22Yes$48.26400pcs$19304.011.86%$2289.46B0DRND9KP8Lucakuins2024-12-27Yes$45.33300pcs$13599.016.44%$2235.68
B0DRTK543MBUTOA2025-03-16Yes$44.72200pcs$8944.024.51%$2192.18
B0DRNBRQRVLucakuins2024-12-27Yes$44.77300pcs$13431.016.22%$2178.51
B0CL726VWMLucakuins2023-10-17Yes$44.92300pcs$13476.016.04%$2161.56B0CKHJG1DMLucakuins2023-10-05Yes$39.17400pcs$15668.010.97%$1718.78
B0FPC2HGYJIdudbid2025-09-01Yes$38.49200pcs$7698.020.62%$1587.33
B0DRTKW447BUTOA2024-12-29Yes$41.84200pcs$8368.018.67%$1562.31
B0GS9FW7WMLucakuins2026-03-12Yes$45.9200pcs$9180.016.86%$1547.75
B0GKNW4WC9Ainiuke2026-01-30Yes$39.5300pcs$11850.011.39%$1349.72
B0FPC2XNHMIdudbid2025-09-01Yes$37.17200pcs$7434.016.97%$1261.55
B0GLG5ZGS9UMEIJA2026-02-04Yes$39.18200pcs$7836.014.93%$1169.92
B0D7BXHKXTVicorise2024-06-18Yes$46.86100pcs$4686.024.74%$1159.32
B0FPC4RXJTIdudbid2025-09-01Yes$38.36200pcs$7672.014.37%$1102.47Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0H1LS5LG5Mapotf2026-05-13Yes$50.291000pcs$50290.026.36%$13256.45B0H1G5RTXYMapotf2026-05-12Yes$50.621000pcs$50620.023.23%$11759.03B0GTLBSG7WMielcora2026-05-25Yes$41.18400pcs$16472.016.39%$2699.77B0FPC2HGYJIdudbid2025-09-01Yes$38.49200pcs$7698.020.62%$1587.33B0GS9FW7WMLucakuins2026-03-12Yes$45.9200pcs$9180.016.86%$1547.75B0GKNW4WC9Ainiuke2026-01-30Yes$39.5300pcs$11850.011.39%$1349.72B0FPC2XNHMIdudbid2025-09-01Yes$37.17200pcs$7434.016.97%$1261.55B0GLG5ZGS9UMEIJA2026-02-04Yes$39.18200pcs$7836.014.93%$1169.92B0FPC4RXJTIdudbid2025-09-01Yes$38.36200pcs$7672.014.37%$1102.47
B0GYF75W18LAYVIC2026-04-24Yes$41.73100pcs$4173.020.49%$855.05
B0FMJJ2158azopesy2025-08-15Yes$39.99200pcs$7998.010.17%$813.4B0GV4CTSM8ZUKAMINI2026-03-27Yes$39.99100pcs$3999.015.27%$610.65B0GV3WZKW4ZUKAMINI2026-03-27Yes$39.61100pcs$3961.014.3%$566.43
B0GYDZV4LCLAYVIC2026-04-24Yes$41.8150pcs$2090.518.99%$396.99#New Product Success Rates
Listing这不是一个适合进入的市场：新品牌利润率只有48.15%，但新产品失败率高达51.85%，且老品牌新产品成功率只有16.67%，说明竞争已经很硬；更关键的是，成功几乎都靠“在旧爆款上做改款”，不是靠真正的新切入。 从数据看，这个类目已经进入高压竞争区，用户不应当把它当成稳妥机会，尤其不适合靠普通铺货或低投入试水。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
ZUKAMINIIdudbidMapotfLAYVICOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
IdudbidEFELIMLAYVICazopesyOther#Success Rate by Entry Time
Listing结论很明确：这个市场现在不值得进入，已经接近/进入过热竞争区，尤其对小商家不友好。 近一年新品成功率只有40.00%，而新品牌新品盈利率仅44.83%，失败率48.28%；更关键的是，最近几个月新入场明显增多，但利润没有同步变好，反而越来越集中在少数能做差异化和认证的产品上。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 2 1 3 1 0 0 3 2026 0 1 0 7 3 0 0 14 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 2 0 1 0 0 0 0 2025/9 0 0 1 2 1 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 3 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 1 0 0 0 5 2026/2 0 0 0 1 0 0 0 0 2026/3 0 0 0 3 0 0 0 1 2026/4 0 0 0 1 1 0 0 1 2026/5 0 1 0 1 2 0 0 3 2026/6 0 0 0 0 0 0 0 2 2026/7 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesVicoriseB0DNSY4X3P (4.4/5 (71 Reviews))Vicorise Baby Lounger 0-24 Months 100% Cotton Soft & Breathable(Pink)
This listing is deemed profitablePrice (USD)$48.34Released TypeOld Release (2024-11-22)Brand is an old entry in this marketSize and Weight36.7 x 30.8 x 11.3 cm, 1479.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
粉色在同类婴儿躺椅中更偏向柔和、亲和的母婴审美, 加长款矩形围护式躺椅，带更高护栏和中部加棉结构，外观与常见圆/椭圆造型不同Key Buying Motive
主打加长空间、护栏更高、可机洗，兼顾便携和多场景婴儿清醒期使用Target Customers
更适合需要外出携带、重视加长可躺空间和更强包围感保护的0-12个月婴儿家庭Early Investment
Investment
Monthly Revenue (Recent) (USD)$29,004.00600 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight16.09% / 21.74%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-5.41% / 0.24%Peak / Non PeakSales & BSR Performance
BUTOA Baby Lounger, Portable Infant Support Cushion for Newborn 0-24 Months
This listing is deemed profitablePrice (USD)$41.84Released TypeOld Release (2024-12-29)Brand is an old entry in this marketSize and Weight37.6 x 28.7 x 11.0 cm, 1361.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
双面可用，正反两面图案不同, 双面不同图案设计，外观上比单一纯色款更有变化Key Buying Motive
支持双面使用、可机洗、带双提手便携，且通过CPC/ASTM/CPSIA安全认证Target Customers
更适合重视安全认证、需要居家与外出两用、并偏好易清洗育儿用品的新生儿家庭Early Investment
Investment
Monthly Revenue (Recent) (USD)$8,368.00200 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight12.51% / 18.67%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-10.57% / -4.41%Peak / Non PeakSales & BSR Performance
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