- Benchmark ASINB0GYKPZM1M
- MarketplaceUS
- Category ID23538328011
- Analyzed Products
- Keywordboard game
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥4.42estimated
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入：新品牌样本只有 XMZCOLA 这一家，但它 2 个新上架产品全部不盈利，近期新品牌成功率是 0%，而且可见的赚钱款也在亏，已经是低利润、低成功率的价格战区。用户预算 500000 CNY 虽然够做单个 ASIN 的前期启动，但对这个赛道来说，钱不是主要问题，真正问题是做进去也很难赚到钱。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing这个市场不适合进入，结论很明确：用户预算500000 CNY是够做单个ASIN的前期启动，但市场本身已经走向低利润、低成功率的价格战。 现在可见的新品牌样本里，盈利率是0%，新品牌新发产品盈利率也是0%，而非盈利率直接是100%；同时样本里只有1个可见收入产品，月收入736美元，但对应产品利润率是-7.89%，说明不是“卖得动就能赚”，而是“卖得动也在亏”。
证据很直接：XMZCOLA 这个新品牌两个产品都没有跑出盈利，B0GYKPZM1M 的售价7.36美元，扣完头程、FBA、平台费和采购后仍是-7.89%毛利，月销100件、月收入73600美元，但评分只有3.1、评论5条，属于靠基础款硬推而不是靠产品优势取胜；另一个 B0GYLTTDSL 甚至是无销售、负向新品状态。再看产品形态，唯一有收入的款式只是“常见黄油造型减压捏捏乐”，没有结构差异、没有玩法差异、没有私模壁垒，这意味着复制者会很快把价格压下去。市场层面，当前盈利产品占比0%，新品牌新发产品盈利率0%，说明这不是可复制的健康赛道，而是已经接近或进入价格战区；如果要竞争，基本只能靠更重的投放、更强的品牌包装，甚至接近“掠夺式营销”来换量，普通小卖家很难自然做成。
预算结论：能进场，但不该进场。 500000 CNY足以覆盖一个ASIN前几个月的备货、物流和推广，但不足以对冲这个市场的低毛利、低成功率和后续品牌/R&D/认证成本；对大品牌来说，也没有看到值得重仓的高回报样板，对小商家来说，更没有 <300 评论、真实稳定盈利的成功案例可跟。可模仿对象里，XMZCOLA 不是可复制的成功模板，反而是失败警示；就这组数据，我建议你直接放弃进入。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 手边现成的解压物：橡皮擦、回形针串、捏捏笔帽等办公室小物，几乎零额外成本，随拿随用，能替代“随手捏一捏”的需求。
- 手机上的免费解压/手指训练类小游戏或呼吸放松计时器，获取门槛最低，不占桌面，也不容易丢失，适合想要短时分心的人。
- 可重复使用的硅胶指力训练环或握力圈，通常价格接近或更低，但更耐用、清洁更方便，适合把“捏压放松”作为长期习惯的人。
- 家用清洁海绵或软质洗碗刷握柄这类软弹物件，很多家庭本来就有，触感接近，属于低成本、低风险的替代选择。
- 一次性或低价发放的纸质/泡棉减压小玩具（例如活动礼品、展会赠品），如果用户只是想要一个便宜的桌面小物，往往比购买专门的品牌 squishy 更容易获得。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经是价格战/低质量内卷区。 目前可见样本里，新品牌 XMZCOLA 2 个新上架产品全部未盈利，且有效盈利率为 0%；其中 B0GYKPZM1M 虽然月销 100、月营收 736 美元，但利润率只有 -7.9%，早期投入约 2936.64 美元，说明不是卖不动，而是卖得越多亏得越多。
Least investment in new productsMost investment in new productsNew products with Highest revenueXMZCOLA
Recent Monthly Revenue (USD):-(-)B0GYLTTDSLBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$736.00(100pcs/month)B0GYKPZM1M (3.1/5 (5 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0GYKPZM1M (3.1/5 (5 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0GYLTTDSLBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个值得进入的市场：当前样本里新品牌只有 1 个（XMZCOLA），但 2 个新上架产品全部不盈利，盈利率 0%，而且核心样本 B0GYKPZM1M 只有 $7.36 均价却是 -7.9% 毛利，100 件/月、每月亏 $58.07，说明低价区已经被成本和平台费用吃掉了。 这不是“可优化后再进”的信号，而是典型的低利润挤压盘；对大品牌和小商家都不友好。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0GYKPZM1MXMZCOLA2026-04-26No$7.36100pcs$736.0-7.89%$-58.07B0GYLTTDSLXMZCOLA2026-04-26No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GYKPZM1MXMZCOLA2026-04-26No$7.36100pcs$736.0-7.89%$-58.07B0GYLTTDSLXMZCOLA2026-04-26No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入，已经明显是价格战+低成功率的高风险市场。 现有新产品成功率是0%，新发布产品盈利率也是0%，而且两款新发布都亏损；从时间上看，2026年才集中出现这批产品，但全部落入非盈利，说明不是增长机会，而是新进入者在快速踩坑。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
XMZCOLA#Success Rate by Entry Time
Listing这个市场不值得进入，已经接近/进入超饱和和价格战区。 近端新品牌唯一可见的两款新产品都来自 XMZCOLA，结果是 2/2 全部不盈利，近期新品牌成功率为 0%，而且样本里没有任何可验证的真新品牌成功案例。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 1 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 1 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases