- Benchmark ASINB0GTLBSG7W
- MarketplaceUS
- Category ID723032011
- Analyzed Products
- Keywordbaby essentials, newborn essentials
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥24.71estimated
- Data Date2026-08-01
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经进入明显的高竞争区，接近价格战；对小商家不友好，对大品牌也不是好下注。 用户预算50万CNY看起来够做单个ASIN的首批铺货和前期投放，但不是长期稳住市场的护城河，因为真正跑出来的新款还要额外吃研发、品牌和认证成本。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合现在进入，属于高竞争、接近价格战的市场。 你500,000 CNY的预算在“首批铺货+头几个月投放”层面是够的，但这并不等于能长期站稳；真正能跑出来的新品，往往还要额外吃下研发、认证和品牌成本。
Early sourcing + logistics + marketing budget (USD)$11,821.93 - $11,821.93Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?12.12%New listing success rate (old brands):25.00%New listing success rate (new brands):44.83%Which new brands have these successful new listings?...Which old brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 普通婴儿游戏垫/防撞爬行垫：价格通常更低、用途更广，既能做趴玩也能做地垫，比专用支撑垫更容易接受。
- 折叠式婴儿毯+毛巾卷支撑：家里现有物品就能搭出简易支撑区，成本极低，适合短时间在场看护下使用。
- 婴儿月龄分段的趴玩垫/活动架套装中的入门款：比这种带围护的支撑垫更通用，能覆盖更多阶段，复用率更高。
- 可水洗的婴儿坐靠靠垫/喂养垫小号款：在宝宝开始练习坐立时可替代部分用途，通常更便宜且购买更容易。
- 游戏围栏内垫或软包地垫：如果主要诉求是安全活动空间，这类方案比“婴儿支撑垫”更好理解，也更符合长时间使用场景。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，结论很明确：新品牌和老品牌都在打价格与投放战，已经接近/进入饱和区，小商家不要进，大品牌也不值得硬冲。 现有数据里，新品牌新上架产品盈利率只有44.83%，但新品牌新上架非盈利率高达48.28%；老品牌新上架的盈利率只有25.00%，非盈利率却高达75.00%，说明不是“谁进来都能赚钱”，而是大量新品一上来就失败。
New products with Highest revenueMapotf
Recent Monthly Revenue (USD):$50,620.00(1000pcs/month)B0H1G5RTXY (4.5/5 (376 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$50,290.00(1000pcs/month)B0H1LS5LG5 (4.5/5 (376 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsLucakuins
Recent Monthly Revenue (USD):$29,897.00(700pcs/month)B0DR8TS1GT (4.1/5 (803 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$15,668.00(400pcs/month)B0CKHJG1DM (4.1/5 (803 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$13,599.00(300pcs/month)B0DRND9KP8 (4.1/5 (802 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast profitable new productsLeast investment in new productsEFELIM
Recent Monthly Revenue (USD):-(-)B0GG4P26C9 (5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GG4TVYK9Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 粉色外观更醒目，礼品感强
- |
- 360°加厚围边，视觉上更饱满
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- 双认证加可机洗，容易提升点击和转化
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- 适合送礼、新手父母和居家/外出两用场景
B0H1G5RTXY (4.5/5 (376 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 超大尺寸37×19英寸，体量感最明显
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- 加厚支撑结构，外观更厚实稳固
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- 穆斯林棉+5种经典配色，风格更温和百搭
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- 适合重视舒适度、支撑性和可拆洗的家庭
B0GV4CTSM8 (4.3/5 (31 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经接近/进入价格战区，而且对新卖家不友好。 新品里能稳定赚钱的不到一半（42.42%），真正落在15%以上利润的只占少数；同时已有多家新品牌在拼量拼利润，低毛利和亏损款很明显，说明竞争不是靠简单上架就能赢。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0H1LS5LG5Mapotf2026-05-13Yes$50.291000pcs$50290.026.36%$13256.45B0H1G5RTXYMapotf2026-05-12Yes$50.621000pcs$50620.023.23%$11759.03
B0DNSY4X3PVicorise2024-11-22Yes$48.34600pcs$29004.021.74%$6305.47B0DR8TS1GTLucakuins2024-12-23Yes$42.71700pcs$29897.014.44%$4317.13
B0D7BYNSZBVicorise2024-06-18Yes$46.85300pcs$14055.024.12%$3390.07B0GTLBSG7WMielcora2026-05-25Yes$41.18400pcs$16472.016.39%$2699.77
B0DNSYG2FRVicorise2024-11-22Yes$48.26400pcs$19304.011.86%$2289.46B0DRND9KP8Lucakuins2024-12-27Yes$45.33300pcs$13599.016.44%$2235.68
B0DRTK543MBUTOA2025-03-16Yes$44.72200pcs$8944.024.51%$2192.18
B0DRNBRQRVLucakuins2024-12-27Yes$44.77300pcs$13431.016.22%$2178.51
B0CL726VWMLucakuins2023-10-17Yes$44.92300pcs$13476.016.04%$2161.56B0CKHJG1DMLucakuins2023-10-05Yes$39.17400pcs$15668.010.97%$1718.78
B0FPC2HGYJIdudbid2025-09-01Yes$38.49200pcs$7698.020.62%$1587.33
B0DRTKW447BUTOA2024-12-29Yes$41.84200pcs$8368.018.67%$1562.31
B0GS9FW7WMLucakuins2026-03-12Yes$45.9200pcs$9180.016.86%$1547.75
B0GKNW4WC9Ainiuke2026-01-30Yes$39.5300pcs$11850.011.39%$1349.72
B0CFY3VNYQSaanerueen2023-08-17Yes$45.2100pcs$4520.028.78%$1300.86
B0FPC2XNHMIdudbid2025-09-01Yes$37.17200pcs$7434.016.97%$1261.55
B0GLG5ZGS9UMEIJA2026-02-04Yes$39.18200pcs$7836.014.93%$1169.92
B0D7BXHKXTVicorise2024-06-18Yes$46.86100pcs$4686.024.74%$1159.32Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0H1LS5LG5Mapotf2026-05-13Yes$50.291000pcs$50290.026.36%$13256.45B0H1G5RTXYMapotf2026-05-12Yes$50.621000pcs$50620.023.23%$11759.03B0GTLBSG7WMielcora2026-05-25Yes$41.18400pcs$16472.016.39%$2699.77B0FPC2HGYJIdudbid2025-09-01Yes$38.49200pcs$7698.020.62%$1587.33B0GS9FW7WMLucakuins2026-03-12Yes$45.9200pcs$9180.016.86%$1547.75B0GKNW4WC9Ainiuke2026-01-30Yes$39.5300pcs$11850.011.39%$1349.72B0FPC2XNHMIdudbid2025-09-01Yes$37.17200pcs$7434.016.97%$1261.55B0GLG5ZGS9UMEIJA2026-02-04Yes$39.18200pcs$7836.014.93%$1169.92
B0FPC4RXJTIdudbid2025-09-01Yes$38.36200pcs$7672.014.37%$1102.47
B0GYF75W18LAYVIC2026-04-24Yes$41.73100pcs$4173.020.49%$855.05
B0FMJJ2158azopesy2025-08-15Yes$39.99200pcs$7998.010.17%$813.4B0GV4CTSM8ZUKAMINI2026-03-27Yes$39.99100pcs$3999.015.27%$610.65
B0GV3WZKW4ZUKAMINI2026-03-27Yes$39.61100pcs$3961.014.3%$566.43
B0GYDZV4LCLAYVIC2026-04-24Yes$41.8150pcs$2090.518.99%$396.99#New Product Success Rates
Listing这个市场不值得进入：新品成功率只有42.42%，但失败新品占54.84%，而且新品牌里真正赚钱的产品几乎都在模仿旧款做小改款，属于高竞争、低容错的成熟市场。 对小商家来说，能合法做出成绩的窗口很窄；对大品牌来说，虽然有钱能砸，但也只能在价格和投放上硬拼，回报并不漂亮。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
MapotfZUKAMINILAYVICIdudbidOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
EFELIMazopesyLAYVICIdudbidOther#Success Rate by Entry Time
Listing这个市场现在不值得进入，属于明显的高竞争/价格战风险区。 2026年新品牌和新品集中涌入，但新品牌新品盈利率只有48.15%，失败率51.85%，而且最近几个月非盈利新品明显增多，说明竞争正在加速变难，不是变容易。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 2 1 3 1 0 0 2 2026 0 1 0 7 3 0 0 13 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 2 0 1 0 0 0 0 2025/9 0 0 1 2 1 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 2 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 1 0 0 0 4 2026/2 0 0 0 1 0 0 0 0 2026/3 0 0 0 3 0 0 0 1 2026/4 0 0 0 1 1 0 0 1 2026/5 0 1 0 1 2 0 0 3 2026/6 0 0 0 0 0 0 0 2 2026/7 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesLucakuinsB0CL726VWM (4.1/5 (802 Reviews))Baby Lounger for Newborn 0-24 Months Soft Cotton Infants Support Cushion
This listing is deemed profitablePrice (USD)$44.92Released TypeOld Release (2023-10-17)Brand is an old entry in this marketSize and Weight42.5 x 32.7 x 11.0 cm, 1361.00gProfitable Factors
Based on old ASINDesign & Appearance
粉色外观更偏向母婴礼品和柔和审美，较通用蓝/米色款更显眼, 整体为长条椭圆式婴儿支撑垫，带可拆洗外套与加长尺寸，偏向通用公开款结构Key Buying Motive
36×20英寸加长空间，强调可用到约2岁；支持可拆洗外套，便于高频清洁Target Customers
面向需要可携带、可清洗、且希望婴儿在清醒陪玩/趴玩/学坐阶段获得支撑的新手父母Early Investment
Investment
Monthly Revenue (Recent) (USD)$13,476.00300 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight9.00% / 16.04%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-18.69% / -11.65%Peak / Non PeakSales & BSR Performance
VicoriseB0DNSY4X3P (4.4/5 (71 Reviews))Vicorise Baby Lounger 0-24 Months 100% Cotton Soft & Breathable(Pink)
This listing is deemed profitablePrice (USD)$48.34Released TypeOld Release (2024-11-22)Brand is an old entry in this marketSize and Weight36.7 x 30.8 x 11.3 cm, 1479.00gProfitable Factors
Based on old ASINDesign & Appearance
粉色配色更偏柔和、偏礼赠与女宝宝审美, 加长空间、加高护栏和中间加棉的包围式躺垫结构Key Buying Motive
100%纯棉外罩、可机洗、真空压缩便携，并加入加高护栏与中间加棉提升包裹感Target Customers
更适合看重便携、可清洗、且希望宝宝有更强包裹安全感的新手父母Early Investment
Investment
Monthly Revenue (Recent) (USD)$29,004.00600 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight16.09% / 21.74%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-5.41% / 0.24%Peak / Non PeakSales & BSR Performance
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