- Benchmark ASINB0GJSXYDRD
- MarketplaceUS
- Category ID166864011
- Analyzed Products
- Keywordbaby feeding set, baby bib set, silicone baby bib
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥6.17estimated
- Data Date2026-08-01
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论很明确：对大品牌和小商家都不友好。 当前只识别到 1 个新品牌 Bright Hobby、2 个新上架产品，盈利率 0%，而且两款样本都没跑通；这不是“还有优化空间”，而是已经被低利润和同质化压成失败型市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing这个市场不适合进入，结论是 NO。 以现有数据看，2个已识别新入场样本全部不盈利，成功率 0%，而且两个新产品都来自新品牌 Bright Hobby，却都落在“通用款、低差异化、利润不足”的失败模型里；这不是能靠普通预算切入的市场，更像是已经被价格和同质化拖进低回报区。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 马桶盖儿童安全扣/马桶锁带（更便宜，安装更简单，属于同类低成本替代）
- 抽屉/柜门多功能安全扣（如果用户主要想做“整屋防护”，可先用通用安全扣替代专用马桶锁）
- 门把手式儿童门锁/防开门扣（适合先覆盖厕所门口、减少孩子接触马桶的机会）
- 临时免安装防护方案：关门+门挡/门栓（成本更低、无需购买专用马桶配件，适合短期或租房场景）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经是价格战/饱和风险市场。 目前样本里新品牌几乎没有成功案例：新品牌新上架盈利率 0%，市场整体可识别盈利率 0%，而且已出现至少 2 个新品牌新品全部亏损的信号，说明不是“能不能做”，而是“做了大概率亏”。
Bright Hobby 是最典型的反面样本：品牌为新进入者，2 个新品全部非盈利；其中 B0GJSXYDRD 以 $10.28 售价做到月销 700、月营收 $7,196，但利润率只有 6.0%，连“合格利润线”都没过，且早期投入高达 $18,504（广告 $4,416.90），说明这个类目不是靠轻预算就能跑通。它的产品也非常普通：白色、通用双件式马桶锁、免打孔胶安装、定位泛化，没有明显差异化。B0H6JTTNSC 甚至没有有效销量，属于直接失败样本。这类产品的打法不能抄：同质化设计、宽泛定位、低价硬推，都会被利润吃掉。
如果硬要看“可参考”的对象，只有一个建立中的成功案例片段，但它并不满足小商家可复制标准：B0GJSXYDRD 虽然有销量和评分 4.4、35 条评论，但盈利仍然只有 6.0%，说明它更像“靠投放换量”的产品，不是健康成功。结论很直接：大品牌也不该进，小商家更不该进；若没有明显创新、品牌力和更高预算，这个市场不要碰。
Least investment in new productsMost investment in new productsNew products with Highest revenueBright Hobby
Recent Monthly Revenue (USD):-(-)B0H6JTTNSCBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$7,196.00(700pcs/month)B0GJSXYDRD (4.4/5 (35 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0GJSXYDRD (4.4/5 (35 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0H6JTTNSCBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个值得进入的市场：当前样本里新品牌只有1个、2个新上架产品，盈利率0%，而且两款都没赚钱，说明这个细分已经被低价和同质化压得很死。 Bright Hobby 是唯一的新品牌，B0GJSXYDRD 虽然有 700 件/月、$7,196 月收入，但利润率只有 6.04%，明显落在价格战区；B0H6JTTNSC 直接没有可见销量与利润。结合样本看，不是“做得不够好”，而是这个赛道靠基础款很难赚到钱。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0GJSXYDRDBright Hobby2026-06-23No$10.28700pcs$7196.06.04%$434.64B0H6JTTNSCBright Hobby2026-06-24No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GJSXYDRDBright Hobby2026-06-23No$10.28700pcs$7196.06.04%$434.64B0H6JTTNSCBright Hobby2026-06-24No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入，结论很明确：新品牌几乎没有合法成功空间，属于高竞争、低利润的失败型市场。 你现在看到的样本里，整体可识别盈利率是0%，新上架产品盈利率也是0%，而且新品几乎全部落在亏损区间；这不是可优化的小问题，而是已经进入了价格战和同质化竞争的典型状态。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Bright Hobby#Success Rate by Entry Time
Listing这不是一个适合进入的市场。当前数据直接显示：新品牌几乎没有成功案例，最近的新增只出现了 Bright Hobby 的 2 个新产品，而且全部不盈利，利润区间集中在 0%~10% 以下，说明市场已经进入低利润、强竞争状态。
从时间趋势看，2022-2025 年几乎没有有效新增，2026 年只看到 Bright Hobby 这一个新品牌、2 个新上架产品，且 100% 失败；这不是健康增长，而是“低活跃 + 低盈利”的卡死状态。按你给的规则，这种市场不是机会窗口，而是高风险区。用户预算是 500,000 CNY，看起来足够做单个 ASIN 的前期投入，但这个预算并不能改变市场本身的差结构：近期成功并不来自真实新品牌，而是没有可验证的有效新进者。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 1 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 1 0 0 0 0 1 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases