- Benchmark ASINB0FKM9YJVS
- MarketplaceUS
- Category ID2514571011
- Analyzed Products
- Keywordsensory fidget toys
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥21.92estimated
- Data Date2026-08-01
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：目前只有 1 个可验证新品牌 TAMASHII NATIONS 跑出成功样本，表面看利润不错，但这更像是品牌势能+强差异化产品的单点成功，不是能复制给普通卖家的机会。市场没有出现新品牌大规模涌入，也没有形成健康的多品牌扩散，结论是门槛高、可复制性弱。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入。 目前样本里能看到的只有 TAMASHII NATIONS 这一家新入场品牌，而且它的新品 B0FKM9YJVS 以 36.54 美元售价做到 37.8% 利润率、月销 200 件、月收入约 7308 美元，说明高利润更多来自品牌力和差异化设计，不是普通新卖家能轻易复制的路径。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):100.00%Which new brands have these successful new listings?Alternatives- 二手/开封品同类角色手办：通常能以更低价格获得接近的把玩与陈列体验，适合只是想要“马里奥主题摆件”的用户。
- 迷你积木/拼装小场景套装：价格往往更低，且能提供一定动手与收纳展示价值，比高价可动手办更容易替代“把玩感”。
- 桌面解压摆件（按压/转动/磁吸类）：如果用户主要是为了手部操作和缓解压力，这类产品更便宜、日常使用门槛更低。
- 卡牌或贴纸收藏类周边：如果需求偏向IP收集和主题满足，这类入门成本通常更低，也更适合预算有限的用户。
- 手机支架/桌面小摆件的授权IP周边：兼具实用性和装饰性，购买理由更强，通常比纯展示型可动人偶更容易被接受。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：当前只看到1个新品牌样本且已经跑出100%盈利，但这不是普适机会，而是靠大品牌势能、强差异化设计和IP认知撑起来的单点成功；对小品牌来说，复制难度很高，且如果后续出现更多同类品牌，极容易被卷进价格和流量竞争。
Most investment in new productsNew products with Highest revenueLeast investment in new productsTAMASHII NATIONS
Recent Monthly Revenue (USD):$7,308.00(200pcs/month)B0FKM9YJVS (4.7/5 (115 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FKM9YJVS (4.7/5 (115 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入。 当前样本里只有1个可识别产品，而且新产品利润率分布只有100%落在30%~40%区间，表面看利润不错，但市场样本过小、没有失败对照，不能证明这是可复制的机会；更关键的是，按现有数据看，这不是一个已经被证明适合小卖家稳健切入的市场。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FKM9YJVSTAMASHII NATIONS2025-08-08Yes$36.54200pcs$7308.037.8%$2762.43Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FKM9YJVSTAMASHII NATIONS2025-08-08Yes$36.54200pcs$7308.037.8%$2762.43#New Product Success Rates
Listing结论很直接：这个市场当前不适合新卖家进入，尤其不适合小商家。 现有可见样本里，真正能盈利的只有 TAMASHII NATIONS 的 1 个新品，盈利率 100%，但这反而说明门槛高、胜出者极少；同时样本内利润率集中在 30%~40% 区间，意味着要靠品牌力和差异化功能才能跑出来，不是低成本堆货就能赢。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
TAMASHII NATIONSNo data available#Success Rate by Entry Time
Listing这个市场现在不值得进，属于“高利润、低样本”的假机会，不足以证明可复制。 目前唯一被验证的成功案例只有 TAMASHII NATIONS 的 B0FKM9YJVS：2025 年新品牌、新品上线后做到 37.8% 利润率、近月销售 200 件、月营收 7,308 美元，早期投入约 16,706.67 美元，其中广告约 3,757.33 美元；但这只是 1 个样本，不能代表市场已经打开，反而说明你看到的是单点爆款，不是稳定赛道。
从趋势看，市场没有出现“新品牌大规模涌入”的证据，反而是几乎没有可识别的新品牌成功扩散，说明不是机会充足，而是门槛高、样本太少，无法支持进入判断。 时间维度上，2022-2024 基本没有可用的新品牌盈利记录，2025 只有 TAMASHII NATIONS 1 个成功新品；新品成功率看起来是 100%，但这是被单个样本拉满，不是健康信号。更关键的是，当前可见成功来自新品牌的新产品，而不是“<300 评价/年”的真实小商家扩散型成功，因此没有可靠的小商家入场案例，也看不到需要靠大量刷评或高压投放的“predatory competitors”证据，但这并不等于低风险，只是数据太少。
结论很直接：不建议你现在进入。 你的预算 500,000 CNY 看似足够覆盖单个 ASIN 的启动，但这个市场目前只有 1 个可验证成功点，缺少可复制的品牌和 ASIN 基准，也没有足够的时间趋势证明需求持续上升；要么继续观察更多新品牌和新 ASIN 是否能稳定复制 15%+ 利润，要么不要下场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 1 0 0 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 1 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesTAMASHII NATIONSB0FKM9YJVS (4.7/5 (115 Reviews))TAMASHII NATIONS - Super Mario - Mario S.H.Figuarts Action Figure
This listing is deemed profitablePrice (USD)$36.54Released TypeNew Release (2025-08-08)Brand is a new entry in this marketSize and Weight16.1 x 15.7 x 5.7 cm, 209.00gProfitable Factors
Established brand with longevityDistinct functions and featuresUnique appearance designDesign & Appearance
红蓝配色高度还原超级马里奥经典形象，识别度极强, 经典马里奥角色立体可动手办，附带砖块、金币、蘑菇等游戏元素，套装化展示感强Key Buying Motive
可动关节加可替换手型，并配有专用支架与游戏道具，适合多姿态摆拍和系列扩展Target Customers
面向任天堂/超级马里奥粉丝、可动手办收藏者，以及喜欢桌面摆拍和场景复刻的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$7,308.00200 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight36.36% / 37.80%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight33.15% / 34.59%Peak / Non PeakSales & BSR Performance