- Benchmark ASINB0FKM9YJVS
- MarketplaceUS
- Category ID2514571011
- Analyzed Products
- Keywordbaby bath toys
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥21.92estimated
- Data Date2026-08-01
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合中小卖家进入，也不建议把它当成低风险机会。 当前可识别的盈利样本几乎全部来自 TAMASHII NATIONS 这类老品牌的新链接打法，不是可复制的普通新品牌路径；对你来说，500,000 CNY 虽然能覆盖单个可做 ASIN 的前期投入，但不足以对冲品牌势能、内容差异和持续投放门槛。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing结论很直接：用户可以入场，且当前市场更偏向大品牌打法，不适合小品牌硬冲。 但从已抓到的数据看，这不是一个“便宜就能做”的市场：用户预算 50万CNY，远低于头部品牌单个可盈利新品的体量，而市场里已出现旧品牌主导的高利润案例，说明门槛主要来自品牌力、产品差异化和持续投放。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):100.00%Which old brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 二手/翻新的同系列可动人偶：通常价格更低、到手更快，适合想要“摆拍/收藏”但不追求全新包装的人。
- 更便宜的静态PVC手办或Q版摆件：通常比高可动关节人偶便宜，展示效果接近，但把玩需求更低。
- 盲盒/扭蛋类马里奥公仔：单价更低、入手门槛低，适合只想要角色摆设而不是可动玩法的用户。
- 基础版非可动角色玩具/小模型：价格往往更亲民，适合送礼或临时替代收藏用途。
- 纸模/积木兼容马里奥角色小套装：可玩性高且通常更容易以较低预算获取，适合亲子娱乐场景。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：虽然样本里只有 2 个可识别产品，表面利润率不差，但真正能复制的只是 TAMASHII NATIONS 这种旧品牌借老 ASIN 做新发的打法，小品牌没有同等品牌势能就很难跑出来。 当前数据里，TAMASHII NATIONS 的成功款 B0FKM9YJVS 售价约 $36.54，毛利率 37.8%，月销 200 件、月营收约 $7,308，累计品牌月收入约 $730,800；但同品牌旧款 B0FKW366XK 已经处于无效销售，说明这个赛道更吃品牌和IP资产，不是靠普通产品差异就能稳定赢。
Old brand with the most profitable new productsTAMASHII NATIONS
Recent Monthly Revenue (USD):$7,308.00(200pcs/month)B0FKM9YJVS (4.7/5 (115 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FKM9YJVS (4.7/5 (115 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FKW366XKBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个适合新卖家进入的市场：当前样本里只有1个新上市产品且由老品牌 TAMASHII NATIONS 贡献，且这条新产品利润率只有37.8%，同时另一条老产品已处于无销量/无盈利状态，说明机会高度集中在品牌力而不是普通小卖家可复制的模式。更关键的是，已出现“老品牌新产品100%盈利、但样本极小”的情况，不能代表新品牌也能复制；对小卖家来说，没有看到可验证的<300评论/年的真实成功案例，反而更像是品牌垄断型机会。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FKM9YJVSTAMASHII NATIONS2025-08-08Yes$36.54200pcs$7308.037.8%$2762.43Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FKM9YJVSTAMASHII NATIONS2025-08-08Yes$36.54200pcs$7308.037.8%$2762.43#New Product Success Rates
Listing这个市场不适合进入。 现有数据只看到 1 个可识别新上架盈利样本、1 个亏损样本，表面成功率 50%，但真正能代表新进入者的只有 TAMASHII NATIONS 这一家老品牌，且新上架成功完全依赖“老链接上新”而不是纯新品。老品牌已经把可赚钱的入口占住了，纯新品牌的真实机会不足。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
TAMASHII NATIONSNo data available#Success Rate by Entry Time
Listing这个市场不适合现在进入，结论是偏危险，不是机会型市场。 近端只看到1个可确认的新上架成功案例，而且它来自老品牌 TAMASHII NATIONS、走的是老链接新上架，不是新品牌真实切入；这说明当前更像是品牌型玩家在吃存量优势，不是中小卖家容易复制的市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 1 0 0 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 1 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesTAMASHII NATIONSB0FKM9YJVS (4.7/5 (115 Reviews))TAMASHII NATIONS - Super Mario - Mario S.H.Figuarts Action Figure
This listing is deemed profitablePrice (USD)$36.54Released TypeNew Upgraded Version on Old ASIN (2025-08-08)Brand is an old entry in this marketSize and Weight16.1 x 15.7 x 5.7 cm, 209.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
经典红蓝配色，角色识别度极强, 马里奥经典人物造型，含可动关节与配件套装，区别于普通静态玩偶Key Buying Motive
可动关节，支持多姿势摆拍，并可与系列其他产品联动扩展场景Target Customers
面向任天堂/超级马里奥粉丝、收藏玩具玩家，以及需要场景化摆拍的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$7,308.00200 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight36.36% / 37.80%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight33.15% / 34.59%Peak / Non PeakSales & BSR Performance