- Benchmark ASINB0CL6FGT71
- MarketplaceUS
- Category ID166363011
- Analyzed Products
- Keywordboard game
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥14.99estimated
- Data Date2026-08-01
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入。 新品牌进入后几乎没有真实成功样本，整体已经是低利润、强竞争的状态；对小品牌来说基本没有可复制的安全路径，对大品牌来说也只能靠资源和老牌影响力勉强做出少数盈利款。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合进入，至少对小品牌来说是直接不建议做；对大品牌也只是勉强有机会，但价格战和低利润已经很明显。 用户预算 50万人民币，能覆盖部分单个ASIN前期启动成本，但这类预算只能算“入场券”，不够支撑长期品牌投入、研发、认证和持续投放；而且市场里新品牌成功率只有 0%，新发布整体成功率也只有 25%，说明新玩家很难靠常规打法跑出来。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?75.00%New listing success rate (old brands):33.33%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 电子拼图（在手机/平板上完成拼图）——几乎零门槛、即时可玩，通常比购买实体板类游戏或高难度拼图更便宜，也不占空间。
- 二手/转售平台上的拼图或桌游——价格通常更低，适合想要相似体验但预算更紧的用户。
- 可重复打印的纸质拼图/谜题册——获取成本低、使用简单，适合把“动脑+休闲”的需求替代掉。
- 免费或低价的桌面解谜应用（如数独、非ogram、逻辑谜题）——比买实体桌游更容易上手，且可随时开始。
- 图书馆/社区中心借用的桌游或拼图——接近原体验但无需购买，适合偶尔娱乐的用户。
- 轻量级聚会卡牌游戏的借用/试玩版——通常比完整桌游更便宜、规则更简单，适合替代“社交+游戏”需求。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入：已出现明显价格战信号，且新品牌样本里可识别的成功几乎没有。现有数据里，老牌 Buffalo Games 仍能靠资源和投放做出 15%~18.4% 的利润，但新品牌 yintok 只有 1 个样本且是亏损/低效，利润率仅 3.25%，说明小品牌不是简单复制就能活下来。
Most investment in new productsLeast investment in new productsNew products with Highest revenueyintok
Recent Monthly Revenue (USD):-(-)B0GXDZW6XZ (4/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsBuffalo Games
Recent Monthly Revenue (USD):$13,293.00(700pcs/month)B0H2MTXRDG (4.8/5 (18 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$7,596.00(400pcs/month)B0H4RGFLT6 (2.5/5 (3 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableRecent Monthly Revenue (USD):$5,468.00(400pcs/month)B0DX119KR7 (4.7/5 (140 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 维多利亚仕女+花卉客厅，题材最独特
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- 复古人物画风，和其他风景/宠物拼图区分明显
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- 蓝紫配色醒目，产品图更容易吸引点击
B0GXDZW6XZ (4/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 夏日狗狗+海滩场景，题材很有记忆点
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- 高饱和明亮配色，首图更抓眼
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- 木质异形拼片，外观和玩法都更特别
B0DX119KR7 (4.7/5 (140 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个适合新手进入的市场：利润被压到低位，且新品牌几乎没有成功样本，整体更像品牌战而不是机会市场。小商家直接进场胜算很低，预算再高也很难改变这个结构；大品牌虽然还能靠品牌和老款复刻赚钱，但也只能在少数强势款上吃到利润。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0H2MTXRDGBuffalo Games2026-05-22Yes$18.99700pcs$13293.018.41%$2447.25B0H4RGFLT6Buffalo Games2026-06-10Yes$18.99400pcs$7596.015.39%$1169.03
B0CPJP7J8BBuffalo Games2023-12-05Yes$13.66400pcs$5464.014.66%$801.03B0DX119KR7Buffalo Games2025-02-11Yes$13.67400pcs$5468.010.1%$552.27B0CL6FGT71TALGIC2023-10-17Yes$24.99100pcs$2499.020.52%$512.8
B0CXRHTYPMBuffalo Games2024-03-11Yes$14.87200pcs$2974.013.48%$400.9
B0DM9PYCW3Buffalo Games2024-11-03Yes$18.49100pcs$1849.017.14%$316.92
B0DRW8HQTYBuffalo Games2024-12-29Yes$13.97200pcs$2794.011.2%$312.93
B0DQLTGZJWBuffalo Games2024-12-16Yes$15.63100pcs$1563.015.29%$238.99
B0F2GHV3HBBuffalo Games2025-03-23Yes$14.19100pcs$1419.011.43%$162.2
B0CQKJHRV8Buffalo Games2023-12-18Yes$16.4750pcs$823.517.09%$140.74
B0DFYXPRY6Buffalo Games2024-09-03Yes$14.5750pcs$728.510.01%$72.93Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0H2MTXRDGBuffalo Games2026-05-22Yes$18.99700pcs$13293.018.41%$2447.25B0H4RGFLT6Buffalo Games2026-06-10Yes$18.99400pcs$7596.015.39%$1169.03#New Product Success Rates
Listing这个市场不值得进入：新品牌几乎没有真实成功案例，整体已经进入高竞争、低容错状态。 现有数据里，新品牌发布的新产品盈利率是0%，全部未盈利；全市场新产品盈利率只有28.57%，而全部可识别盈利产品占31.58%，说明大多数新品都在亏损或接近亏损，明显不是适合小品牌轻松切入的环境。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Buffalo GamesNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Buffalo GamesBlueforestyintokSooluer#Success Rate by Entry Time
Listing这不是一个适合现在进入的市场：新品牌几乎没有真实成功样本，最近的新进入者成功率接近 0%，而且 2026 年的新发布里已出现明显的失败聚集，市场正在走向更激烈的价格竞争。 对小商家来说，能活下来的样本基本没出现；对大品牌来说，虽然还有机会，但必须带着更高预算和强品牌/投放能力进场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 0 0 0 0 1 2026 0 0 1 2 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 1 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 1 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 1 0 0 0 0 2026/6 0 0 0 1 0 0 0 0 2026/7 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesBuffalo GamesB0CPJP7J8B (4.5/5 (522 Reviews))Buffalo Games - Eric Dowdle Outer Banks - 1000 Piece Puzzle for Adults
This listing is deemed profitablePrice (USD)$13.66Released TypeOld Release (2023-12-05)Brand is an old entry in this marketSize and Weight20.2 x 20.1 x 4.1 cm, 227.00gProfitable Factors
Established brand with longevityDistinct functions and featuresBased on old ASINDesign & Appearance
海岸主题配色明亮，蓝白为主并带有多色小镇细节，视觉识别度较强, Outer Banks海滨小镇场景，包含彩色小屋、帆船和海岸细节，属于典型的风景叙事类拼图画面Key Buying Motive
自带大尺寸参考图，降低1000片高难度拼装门槛Target Customers
偏好海岸风景、旅行纪念感和家用休闲拼图的成年用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$5,464.00400 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight10.52% / 14.66%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight0.61% / 4.75%Peak / Non PeakSales & BSR Performance
Buffalo GamesB0CQKJHRV8 (4.7/5 (2404 Reviews))Buffalo Games - Aimee Stewart The Butterfly Ball - 1000 Piece Puzzle
This listing is deemed profitablePrice (USD)$16.47Released TypeOld Release (2023-12-18)Brand is an old entry in this marketSize and Weight20.1 x 20.0 x 5.4 cm, 227.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
以紫蓝、金黄和荧光感灯光为主，整体更偏梦幻森林配色。, 艾米·斯图尔特的奇幻森林插画，蝴蝶、仙子与灯笼元素密集，画面细节丰富且辨识度高。Key Buying Motive
附带大尺寸参考图，适合细节繁多的高难度拼图。Target Customers
偏好治愈系、梦幻插画风以及高细节观赏型拼图的成人玩家。Early Investment
Investment
Monthly Revenue (Recent) (USD)$823.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight13.06% / 17.09%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight2.34% / 6.36%Peak / Non PeakSales & BSR Performance
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