- Benchmark ASINB0G4LHGBXL
- MarketplaceUS
- Category ID11057071
- Analyzed Products
- Keywordskin care, beauty tools
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥14.70estimated
- Data Date2026-08-01
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很直接：这个市场不值得进入，属于高竞争、接近价格战的市场；对小品牌尤其不友好，大品牌也只有在能做出明显差异化且有足够预算时才勉强有机会。 当前样本里新品牌只有2个，但有效新品牌成功样本太少，不能证明这是“容易做”的赛道；相反，失败样本更多，且已出现靠黑帽打法跑出的案例，说明正常打法很难稳胜。
证据很清楚：新品可验证盈利率只有40.00%，品牌层面整体盈利产品比例只有22.22%，这已经不是健康市场。 新品牌里，hetras. 只有1个盈利款 B0GXZKQLML，月销约200件、月收入约24.92万、利润率12.27%，但这类结果建立在“旧款承接+功能和外观差异化”上；ROOTON 的 B0FL79XC6H 直接失败，SPA CEYLON 的 B0FY2N2JFD 也失败。老品牌 Sttes 的 B0G4LHGBXL 盈利，但它是明显的高投入样本，单品预算约20221.99美元，月收入约98万日元级别，且带有黑帽推广特征，最新评论数99，属于更偏大品牌/强营销打法，不是小商家可复制的正常模板。市场里明显是“同质化喷雾/香氛”在互相挤压，像 B0DPPNSF35、B0F43288CH、B0F17Y13BY、B0CST275R6 这些失败样本，失败原因高度一致：缺乏独特性、市场太小或竞争太激烈、利润空间偏低。
对两类卖家的现实判断：大品牌如果要进，必须准备至少接近 Sttes 这类样本的投入，并且要能做出产品功能、外观或渠道上的明显升级；小品牌如果要进，必须有真正的差异化和激进营销，否则很难过线。短结论是：不要进；如果非要做，只能押注 hetras. 这类“功能差异+旧款承接”的打法，或者做出比现有产品更强的设计/功能突破。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场可以进，但只适合有足够预算、且能做出差异化的大品牌；对小品牌来说，基本不值得进。 当前数据里，市场不是低门槛机会，而是已经被老品牌和高投入打法占住了，新品牌想赢要么靠强品牌力，要么靠更激进的营销，普通小商家很难复制。
Early sourcing + logistics + marketing budget (USD)$20,221.99 - $20,221.99Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?40.00%New listing success rate (old brands):50.00%New listing success rate (new brands):33.33%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 香氛身体喷雾/体香雾：更便宜、上手更简单，能先试香型再决定是否升级到正装香水。
- 同香调的身体乳或护手霜：兼顾保湿与轻度留香，价格通常低于香水，且更适合日常高频使用。
- 无香或低香型身体乳：如果用户主要是想要“皮肤更柔软/不干”，这类替代更直接，也更不容易踩香味偏好雷区。
- 便携式滚珠香水/香氛油：比喷雾更省量、携带更方便，适合想低预算试香的人。
- 酒店装/小样香水套装：单次投入低，方便探索口味，避免买到不喜欢的大瓶正装。
- 香氛发膜/护发喷雾：如果用户重视“闻起来好闻”但不一定需要全身香水，这类产品更容易融入日常护理流程。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是适合进入的市场。当前样本里只有22.22%产品盈利，新品盈利率40.00%，但真正能复制的成功样本太少，失败样本更多，而且Sttes、Whamisa、SPA CEYLON这类老品牌的新货多数都没跑通，说明这里不是“轻松赚钱”的赛道。更关键的是，市场没有明显给小品牌留下稳定空间；只有像 hetras. 这种新品牌靠差异化功能+旧ASIN承接才跑出一单，若没有更强的产品创新和更重的投入，进入后大概率被价格和同质化拖死。
New products with Highest revenuehetras.
Recent Monthly Revenue (USD):$2,492.00(200pcs/month)B0GXZKQLML (3.5/5 (12 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsSttes
Recent Monthly Revenue (USD):$9,800.00(400pcs/month)B0G4LHGBXL (3.4/5 (99 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableMost investment in new productsLeast profitable new productsLeast investment in new productsROOTON
Recent Monthly Revenue (USD):-(-)B0FL79XC6H (4.2/5 (26 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 造型像甜点香水，视觉差异大
- |
- 奶油浅色瓶身更吸睛
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- 香蕉冰淇淋甜香很少见，容易激发点击
B0G4LHGBXL (3.4/5 (99 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableSales & BSR
Differentiation:- 蓝白渐变双层喷雾外观辨识度高
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- 韩系有机护肤风格明显，和普通香水区分大
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- 成分与功效卖点清晰，适合功效型买家
B0F43288CH (4.6/5 (31 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，且已经接近价格战/过度拥挤状态。 新品整体可见盈利率只有40.00%，但真正能拿到结果的只有少数，最赚钱的两款新品里有一款来自老品牌Sttes，另一款hetras.属于新品牌；更关键的是，ROOTON 这种新品牌已经出现了0%成功率，说明新品牌并不是靠正常打法就能稳定跑出来。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0G4LHGBXLSttes2025-12-01Yes$24.5400pcs$9800.033.6%$3292.8B0GXZKQLMLhetras.2026-04-21Yes$12.46200pcs$2492.012.27%$305.77Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G4LHGBXLSttes2025-12-01Yes$24.5400pcs$9800.033.6%$3292.8B0GXZKQLMLhetras.2026-04-21Yes$12.46200pcs$2492.012.27%$305.77#New Product Success Rates
Listing这个市场不值得进入，属于高竞争、低容错的价格战型市场；对小品牌和大品牌都不友好。 现有数据里，新品总体只有22.22%可盈利，新上架产品里可盈利也只有40.00%，但真正能代表新品牌自然胜出的案例极少，说明门槛高、分化严重，不是靠普通铺货就能赢的盘子。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
hetras.SttesNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ROOTONSPA CEYLON#Success Rate by Entry Time
Listing这个市场不值得进入，已经接近/进入价格战和过度拥挤区。虽然表面上近两年只有少量新品牌出现，但新品牌成功几乎没有扩散开，当前可验证的新品牌只有 hetras.，而且成功样本只占新品牌样本的一半；与此同时，已出现明显的黑帽/伪订单打法，说明要靠强营销甚至异常手段才能跑出来。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 1 0 2 2026 0 0 0 1 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 1 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 1 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesSttes Perfume #20 for Women – Childhood Banana Ice Cream Eau de Parfum, The Exact Sweetness You Remember: Ripe Banana, Vanilla Ice Cream & Caramel Crunch, Long-Lasting Sweet Gourmand Fragrance, 100ml
This listing is deemed profitablePrice (USD)$24.50Released TypeNew Upgraded Version on Old ASIN (2025-12-01)Brand is an old entry in this marketSize and Weight16.6 x 9.7 x 4.9 cm, 100.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
奶油感浅色瓶身与甜点联想的香水造型，整体更偏“童年甜品”礼品化视觉Key Buying Motive
以香蕉冰淇淋+香草+焦糖脆为核心的怀旧甜食调香型，和常见花香/护肤型身体喷雾明显区分Target Customers
偏好小众甜品调、怀旧感、少女感香水的女性用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$9,800.00400 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight31.99% / 33.60%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight29.37% / 30.98%Peak / Non PeakSales & BSR Performance
hetras. Perfume Body Mist (Daisy Scent) – Hydrating Fragrance Spray with Niacinamide | Skin Smoothing & Moisturizing | 360° Continuous Fine Mist for Body | Long-Lasting Korean Body Care | 4.06 fl.oz
This listing is deemed profitablePrice (USD)$12.46Released TypeNew Release (2026-04-21)Brand is a new entry in this marketSize and Weight16.4 x 4.6 x 4.4 cm, 191.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
淡黄色/奶油感包装，整体更偏柔和清新风格, 喷雾型身体香氛与护肤二合一，360°连续细雾设计，便于身体和头发多角度喷洒Key Buying Motive
加入烟酰胺，主打香氛同时兼顾保湿、柔肤和肤感改善Target Customers
偏好韩系香氛护肤二合一、希望日常补香同时顺带护理皮肤的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,492.00200 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight9.73% / 12.27%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight2.25% / 4.79%Peak / Non PeakSales & BSR Performance