
这个市场不建议进入,已经是明显的价格战+高拥挤市场。 新品牌进入只有9个,但新增品牌的15个新品里,盈利产品是0%,新品牌新品成功率也是0%;再看整体,只有6.9%的产品可盈利,说明不是“挑一挑还有机会”,而是大多数新品一上来就被低利润压住了。
从具体样本看,能赚钱的只有老品牌资源型产品:Lgooiin 的 B09NNNJ2SZ 售价 $12.75,月销 200,月收入 $255,000,利润率 12.23%;B0FLF6BND5 售价 $15.25,月销 50,利润率 18.71%。Nuanchu 的 B09QC7WNXD 也能赚钱,利润率 15.65%,但这些都属于老品牌强势盘,不是小商家可复制的低门槛案例。反过来,新品牌里 Leoriaie 的 B0G9GVB327 售价 $9.31,月销 50,利润率只有 2.93%,已经不盈利;YOYODOGS 的 B0FLWDNQ5N 和 B0FLWFP96W 利润率分别 7.59% 和 15.2%,但都没有跑出有效销量,说明新品牌不是缺一个好产品,而是缺持续流量、品牌和更重的投入。
结论很直接:大品牌和小商家都不该进。 这个市场没有“自然成功窗口”,小商家若硬进,基本只能靠更激进的投放和更强的营销手段去抢量,属于高风险打法;你当前 500,000 CNY 预算能覆盖单个 ASIN 的初期启动,但不足以改变这个市场的低成功率和价格压力。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得进入,用户预算500,000 CNY足够做单个ASIN的初期启动,但不足以改变市场本身的低胜率和价格压力。 现在的信号是:新品牌几乎全军覆没,成功率为0%,新上架产品盈利率为0%,整体盈利产品只有6.9%,这不是可控的切入窗口,而是明显的高风险价格战市场。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入,已经明显进入低利润、强竞争状态;对大品牌和小商家都不是好市场。 关键信号很直接:新品牌里没有成功案例,市场新上架产品成功率为0%,而且近一年新上架几乎清一色失败,说明不是“还能拼一把”的市场,而是已经被价格和流量挤压到很难赚钱的状态。
证据很硬: 当前可见样本里,Leoriaie 是新品牌,1个新品 B0G9GVB327,售价 $9.31,利润率只有 2.93%,月销 50、月收入 4.655万,但明确不盈利;YOYODOGS 也是新品牌,2个新品 B0FLWDNQ5N 和 B0FLWFP96W,利润率分别 7.59% 和 15.2%,但都没有形成有效销售,整体收入为 0。市场总体只有 6.90% 产品可盈利,新发布产品可盈利率为 0.00%,近一年新品牌/新产品释放数据里失败项明显集中,2025年和2026年新增新品几乎都是非盈利,说明新进入者基本没跑通。更关键的是,老品牌 Lgooiin 仍能卖得动:B09NNNJ2SZ 4.3星、1135评、月销 200、月收入 25.5万,利润率 12.23%;B0FLF6BND5 4.0星、105评、利润率 18.71%,月收入 7.625万。它们都属于老品牌资源型成功,不是小商家可复制的低门槛案例。小商家要想挤进来,至少得接受接近“价格战+内容战”的打法,而且还得准备超过你当前单ASIN预算的长期品牌投入、差异化设计和推广成本。
结论:不要做。 你要找的两个可借鉴对象里,能复制给小商家的只有失败样本:Leoriaie 的 $9.31 新品和 YOYODOGS 的两个新品都说明了低价、泛定位、差异弱会直接掉进低利润坑;真正能活下来的,是 Lgooiin 这种老品牌高评高销产品,靠的是成熟品牌和历史积累,不是新手轻松复制。
结论很明确:这个市场不适合进入,已经接近价格战/过度拥挤区间。 新品盈利率是0%,整体可确认盈利产品只占6.90%,而新品牌新品里几乎全军覆没;想靠普通小品牌切入,成功概率很低。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B09NNNJ2SZ | Lgooiin | 2021-12-15 | Yes | $12.75 | 200pcs | $2550.0 | 12.23% | $311.87 |
![]() | B0DNJVFHZJ | VanSuskein | 2024-11-19 | Yes | $15.99 | 50pcs | $799.5 | 27.25% | $217.87 |
![]() | B09QC7WNXD | Nuanchu | 2022-01-12 | Yes | $15.65 | 50pcs | $782.5 | 22.64% | $177.16 |
![]() | B0FLF6BND5 | Lgooiin | 2019-09-19 | Yes | $15.25 | 50pcs | $762.5 | 18.71% | $142.67 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0G9GVB327 | Leoriaie | 2025-12-20 | No | $9.31 | 50pcs | $465.5 | 2.93% | $13.64 |
![]() | B0FLWDNQ5N | YOYODOGS | 2025-08-10 | No | $9.49 | -pcs | $- | 7.59% | $- |
![]() | B0GFJFWKVV | OnVisit | 2026-01-13 | No | $9.14 | -pcs | $- | 1.79% | $- |
![]() | B0GM14VVHZ | ZJCTJIET | 2026-02-06 | No | $11.57 | -pcs | $- | 10.7% | $- |
![]() | B0GHYSYQLY | WJIAAA | 2026-01-21 | No | $6.44 | -pcs | $- | -15.01% | $- |
![]() | B0FXM8QT8W | Generic | 2025-10-24 | No | $8.99 | -pcs | $- | 3.21% | $- |
![]() | B0FLWFP96W | YOYODOGS | 2025-08-10 | No | $11.82 | -pcs | $- | 15.2% | $- |
![]() | B0GHQMFMR8 | iwoohome | 2026-01-20 | No | $14.77 | -pcs | $- | 22.25% | $- |
![]() | B0GHQ5LH9V | iwoohome | 2026-01-20 | No | $14.71 | -pcs | $- | 22.14% | $- |
![]() | B0GHMM8B26 | JRAIYBZ | 2026-01-19 | No | $7.33 | -pcs | $- | -7.24% | $- |
![]() | B0GTTVB4BV | Generic | 2026-03-25 | No | $12.09 | -pcs | $- | 11.82% | $- |
![]() | B0FX3NQKFX | Marsrut | 2025-11-16 | No | $11.99 | -pcs | $- | 10.87% | $- |
![]() | B0FP4RKX11 | iwoohome | 2025-08-29 | No | $15.99 | -pcs | $- | 20.92% | $- |
![]() | B0FX8HDTW4 | YouMedi | 2025-10-22 | No | $- | -pcs | $- | -% | $- |
![]() | B0FP4S39R8 | iwoohome | 2025-08-29 | No | $- | -pcs | $- | -% | $- |
这个市场不适合进入,已经明显进入价格战/超饱和区,单干和大品牌都不该贸然进场。 新品总体成功率只有6.90%,而所有被统计到的新上架产品里,盈利率直接是0%;同时,新品牌里9个品牌全部都在失败样本中,说明新进入者几乎没有自然成功空间。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,而且已经明显进入价格战和过度拥挤状态:最近15个新发布里,盈利为0,盈利率是0%,最新一批新品牌全军覆没;同时当前可见的新品牌有9个、老品牌24个,但近几个月新发布几乎都在亏损区,说明竞争正在变得更硬。对于大品牌和小商家来说,这都不是好市场,不能判断为高成功率市场。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 7 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 7 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |