
这个市场不值得进入,属于明显过度拥挤的价格战市场。新品牌只有2个,但新上线产品21个里,盈利率是0%,新品牌新上架产品也同样是0%;同时近两年的新上架几乎全都没跑通,说明不是“选品还不够好”,而是市场本身已经把新进入者压死了。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不该进入。 你的预算 50万CNY 形式上够做单个ASIN的前期启动,但市场本身已经是严重价格战+超低成功率,不是钱不够的问题,而是进去后很难把产品做成盈利。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:新品牌几乎全军覆没,老品牌也只是在低利润里硬撑,已经是明显的价格战/饱和市场。 以当前数据看,不管是大品牌还是小商家,都没有足够好的胜率;小商家如果硬进,基本只能靠极强的差异化和更激进的打法,但这类玩法在这里也不成立。
结论很明确:这个市场不值得进入,已经是低利润+高竞争的价格战市场。 新品里可见的盈利率是0%,新品牌也没有跑出可验证的盈利案例;如果现在切入,大概率只能靠更高投入、强营销,甚至接近“掠夺式”打法去抢量。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0DG5MXK9S | PLULON | 2024-09-06 | Yes | $18.23 | 50pcs | $911.5 | 15.13% | $137.91 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0FZZPZVHL | KINYFY | 2025-11-06 | No | $9.63 | 50pcs | $481.5 | 0.83% | $4.0 |
![]() | B0GRTQKB5G | TDOCK | 2026-03-09 | No | $15.99 | -pcs | $- | 1.67% | $- |
![]() | B0H33KD9KN | MEEZY | 2026-05-27 | No | $14.98 | -pcs | $- | -4.88% | $- |
![]() | B0G114CJNQ | KINYFY | 2025-11-06 | No | $9.66 | -pcs | $- | -0.99% | $- |
![]() | B0GRV3XSP3 | TDOCK | 2026-03-09 | No | $15.99 | -pcs | $- | 1.67% | $- |
![]() | B0H33HG37F | MEEZY | 2026-05-27 | No | $19.98 | -pcs | $- | -4.76% | $- |
![]() | B0GRTY54GJ | TDOCK | 2026-03-09 | No | $15.99 | -pcs | $- | 1.67% | $- |
![]() | B0G11L2ZF1 | KINYFY | 2025-11-06 | No | $9.64 | -pcs | $- | -1.75% | $- |
![]() | B0GRTS6ZRK | TDOCK | 2026-03-09 | No | $15.99 | -pcs | $- | 1.67% | $- |
![]() | B0H33K7ZNW | MEEZY | 2026-05-27 | No | $8.98 | -pcs | $- | -47.18% | $- |
![]() | B0GRTZ9VW8 | TDOCK | 2026-03-09 | No | $15.99 | -pcs | $- | 1.67% | $- |
![]() | B0G11MB41G | KINYFY | 2025-11-06 | No | $9.7 | -pcs | $- | -3.64% | $- |
![]() | B0GRV15YZF | TDOCK | 2026-03-09 | No | $15.99 | -pcs | $- | 1.67% | $- |
![]() | B0GFWVZWPR | mocrel | 2026-01-09 | No | $15.88 | -pcs | $- | 11.85% | $- |
![]() | B0G114WC9V | KINYFY | 2025-11-06 | No | $9.63 | -pcs | $- | -1.14% | $- |
![]() | B0G114S2XS | KINYFY | 2025-11-06 | No | $9.7 | -pcs | $- | -1.65% | $- |
![]() | B0GFW8N63R | mocrel | 2026-01-09 | No | $- | -pcs | $- | -% | $- |
![]() | B0GRTVVWL2 | TDOCK | 2026-03-09 | No | $- | -pcs | $- | -% | $- |
![]() | B0FQHXWJQM | - | 2025-09-10 | No | $- | -pcs | $- | -% | $- |
![]() | B0GZWS1FKQ | KETAR | 2026-05-07 | No | $- | -pcs | $- | -% | $- |
这个市场不值得进入:新品牌与老品牌的新增产品几乎全军覆没,且没有任何新增产品显示出可复制的利润路径。 以当前样本看,市场是明显的高竞争、低回报环境;对大品牌和小商家都不是好机会,小商家更不可能靠正常打法稳定切入。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经明显进入过度拥挤和价格战区。 近两年新品牌几乎没有跑通:新品牌新上架产品的盈利率为0%,但非盈利率为83.33%,而老品牌新上架产品的盈利率同样为0%、非盈利率100%,说明现在不是“谁更会做产品”的问题,而是市场本身已经把新进入者压死了。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 6 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 14 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 5 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 7 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |