
这个市场不适合进入,已经是明显的低利润价格战市场:现有可识别样本里,整体盈利率是0%,新上架产品盈利率也是0%,最近入场的产品也没有跑出盈利,说明不是“还能优化”的问题,而是当前结构本身就很难赚钱。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:不适合进入。 这个市场已经是低利润、强竞争的状态,用户预算50万人民币虽然能覆盖单个ASIN前期启动,但不足以支撑长期品牌化竞争;更关键的是,现有样本里几乎没有可复制的“新品牌成功样本”,只能看到老品牌在做同质化产品。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:利润率和新品牌成功率都接近归零,已经是明显的价格战/低效市场。 现有数据里,整体可识别利润产品占比为0%,新上架产品盈利率也是0%,而且没有任何新品牌成功样本可支撑小卖家进入;对大品牌来说也不是好机会,因为目前能跑出来的只有老品牌体系内的单品,但连它自己都做到-3.4%的亏损。
这个市场不适合进入:当前已是明显的价格战/低利润市场,且没有任何新品牌成功样本可证明小品牌能靠正常打法获胜。可见数据里,已识别利润率样本只有2个,1个为-3.4%(B0DVCKQBRT,KETAR),另1个为新产品但利润数据不足/未成功(B0GZWS1FKQ,KETAR);新产品盈利占比为0%,市场整体盈利占比也为0%,这不是可做市场,而是高风险市场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0DVCKQBRT | KETAR | 2025-04-14 | No | $14.01 | 50pcs | $700.5 | -3.36% | $-23.53 |
![]() | B0GZWS1FKQ | KETAR | 2026-05-07 | No | $- | -pcs | $- | -% | $- |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0GZWS1FKQ | KETAR | 2026-05-07 | No | $- | -pcs | $- | -% | $- |
这个市场不值得进入,已经是高压竞争区,而且明显偏向价格战。 目前没有任何可验证的盈利新释放产品,整体新产品盈利率是0%,新品牌新释放盈利率也是空缺/不可见;仅有的样本里,KETAR 的新产品 B0GZWS1FKQ 直接亏损,老品 B0DVCKQBRT 也只有 -3.4% 利润率,说明连已经跑起来的品牌都没赚到钱。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,属于低机会、高风险市场。 目前只有1个新发布样本,且结果是0%盈利、0%新品牌成功,反而是老品牌KETAR的新品B0GZWS1FKQ直接失败;这说明现在不是“能不能做”的问题,而是“进去就很容易踩空”的问题。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |