
这个市场不适合现在进入。虽然单个新品的启动预算不算高,但市场已经被老玩家和新玩家一起挤满,最新一批新品里赚钱的比例只有34.29%,不赚钱的占63.08%,而新品牌新品赚钱率只有35.29%、失败率高达58.82%,说明这里已经是明显的高竞争、强筛选市场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这不是一个适合进入的市场:新品成功率只有34.29%,但新品牌新品盈利率只有35.29%,且新品牌失败率高达58.82%;同时市场里旧品牌占据了51.42%的新品位置,说明竞争已经明显偏向老玩家。 你现在的预算500,000 CNY,能覆盖单个ASIN的前期启动,但只能算“够入场”,不够支撑长期品牌战;从已验证的样本看,真正能跑出来的低门槛新品,基本都要靠明显差异化和中高预算,而不是普通复制款。
Alternative solutions may pose a risk to your investment in certain markets.
这不是适合入场的市场:已出现明显价格战/同质化信号,新品牌成功率只有34.29%,而新品牌新上架里不赚钱的比例高达58.82%;更关键的是,市场里旧品牌对新上架的占比达到51.42%,说明头部玩家已经把新产品位子占得很满。 结论很直接:小商家不该进,大品牌也不该盲目进,除非你有明显功能创新和更强品牌/投放能力。
这个市场不值得进入,结论很明确:新品牌成功率低、失败率高,且增长正在转向更强的价格战。 当前可确认的可盈利新品占比只有34.29%,而新产品整体可盈利率也只有35.38%;相反,新产品里63.08%是不可盈利,且2026年的新发布明显多于2025年,说明竞争在加速而不是变轻。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0DNDV2Z44 | DRMODE | 2024-11-26 | Yes | $21.68 | 5000pcs | $108400.0 | 32.31% | $35024.04 |
![]() | B0F99LCXKH | KLIPP | 2025-05-21 | Yes | $18.0 | 5000pcs | $90000.0 | 29.84% | $26856.0 |
B0CYSVMNV3 | DRMODE | 2024-03-22 | Yes | $13.53 | 7000pcs | $94710.0 | 24.69% | $23383.9 | |
![]() | B07D2863XZ | SZQHT | 2018-05-13 | Yes | $9.95 | 10000pcs | $99500.0 | 13.66% | $13591.7 |
B0DCG8WDW4 | YHOVID | 2024-08-07 | Yes | $10.12 | 7000pcs | $70840.0 | 15.29% | $10831.44 | |
B0CRVDTRD7 | Velkomin | 2024-01-09 | Yes | $10.02 | 5000pcs | $50100.0 | 19.61% | $9824.61 | |
B0G4BZGNLC | seektik | 2025-11-28 | Yes | $19.93 | 1000pcs | $19930.0 | 29.46% | $5871.38 | |
![]() | B0FNCW3XD6 | DRMODE | 2025-11-05 | Yes | $18.18 | 1000pcs | $18180.0 | 26.41% | $4801.34 |
![]() | B0CFL5Y9MC | FERYES | 2023-08-15 | Yes | $8.99 | 3000pcs | $26970.0 | 15.74% | $4245.08 |
![]() | B07GTG4W8G | DRMODE | 2019-10-11 | Yes | $22.59 | 500pcs | $11295.0 | 33.94% | $3833.53 |
B0F1CH6L3W | DRMODE | 2025-03-07 | Yes | $14.69 | 1000pcs | $14690.0 | 24.63% | $3618.15 | |
![]() | B0G8DL8S7X | Kingfun | 2026-02-01 | Yes | $19.88 | 600pcs | $11928.0 | 27.02% | $3222.95 |
![]() | B0FXKM7FTD | Baluca | 2025-10-24 | Yes | $13.12 | 900pcs | $11808.0 | 25.4% | $2999.24 |
![]() | B0C3G5F69M | DRMODE | 2023-04-25 | Yes | $9.19 | 2000pcs | $18380.0 | 16.07% | $2953.67 |
![]() | B0DQNF8XKF | HANDWENG | 2024-12-17 | Yes | $19.55 | 500pcs | $9775.0 | 26.44% | $2584.52 |
![]() | B0F9PJ921C | SMZHealing | 2025-05-23 | Yes | $19.29 | 400pcs | $7716.0 | 30.59% | $2360.33 |
![]() | B0CWXSJ83N | DRMODE | 2024-03-02 | Yes | $17.91 | 400pcs | $7164.0 | 26.35% | $1887.72 |
![]() | B0DMSS3831 | DRMODE | 2024-12-12 | Yes | $15.86 | 400pcs | $6344.0 | 28.63% | $1816.29 |
![]() | B08MY8BRHC | KLIPP | 2020-11-07 | Yes | $17.01 | 300pcs | $5103.0 | 32.71% | $1669.2 |
B0GYP3XFP1 | TEPRETER | 2026-04-27 | Yes | $10.28 | 700pcs | $7196.0 | 18.1% | $1302.48 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G4BZGNLC | seektik | 2025-11-28 | Yes | $19.93 | 1000pcs | $19930.0 | 29.46% | $5871.38 | |
![]() | B0FNCW3XD6 | DRMODE | 2025-11-05 | Yes | $18.18 | 1000pcs | $18180.0 | 26.41% | $4801.34 |
![]() | B0G8DL8S7X | Kingfun | 2026-02-01 | Yes | $19.88 | 600pcs | $11928.0 | 27.02% | $3222.95 |
![]() | B0FXKM7FTD | Baluca | 2025-10-24 | Yes | $13.12 | 900pcs | $11808.0 | 25.4% | $2999.24 |
B0GYP3XFP1 | TEPRETER | 2026-04-27 | Yes | $10.28 | 700pcs | $7196.0 | 18.1% | $1302.48 | |
B0GRV4WBZ3 | YHOVID | 2026-04-11 | Yes | $10.14 | 800pcs | $8112.0 | 15.08% | $1223.29 | |
![]() | B0G4CFGW83 | Kingfun | 2026-01-31 | Yes | $20.99 | 200pcs | $4198.0 | 28.19% | $1183.42 |
B0FK4ZQWY2 | EBEWANLI | 2025-08-21 | Yes | $9.99 | 600pcs | $5994.0 | 19.53% | $1170.63 | |
![]() | B0G1YH24VG | CllyCnny | 2025-11-12 | Yes | $14.99 | 300pcs | $4497.0 | 22.3% | $1002.84 |
B0GVJPFDXG | GJNL | 2026-03-31 | Yes | $13.58 | 300pcs | $4074.0 | 24.09% | $981.43 | |
B0FZGHKDXF | VOGARB | 2025-11-12 | Yes | $9.88 | 500pcs | $4940.0 | 19.23% | $949.97 | |
![]() | B0GRV9TR6K | seektik | 2026-03-09 | Yes | $16.81 | 200pcs | $3362.0 | 27.68% | $930.61 |
B0FXKYC36Q | Baluca | 2025-12-04 | Yes | $12.34 | 300pcs | $3702.0 | 23.58% | $872.94 | |
![]() | B0GFMQCZ1N | AONOLOVO | 2026-01-08 | Yes | $18.9 | 100pcs | $1890.0 | 30.6% | $578.34 |
![]() | B0DL5WZ8DZ | VANWIN | 2025-09-04 | Yes | $18.99 | 100pcs | $1899.0 | 27.64% | $524.89 |
![]() | B0GVYPGQPG | SOUESP | 2026-04-03 | Yes | $22.27 | 50pcs | $1113.5 | 30.23% | $336.62 |
![]() | B0FJLSZP6M | HANDWENG | 2025-09-25 | Yes | $15.89 | 50pcs | $794.5 | 31.25% | $248.29 |
![]() | B0GFDJS28R | TEPRETER | 2026-01-07 | Yes | $16.02 | 50pcs | $801.0 | 29.81% | $238.78 |
![]() | B0FS1H134P | FUMAX | 2025-09-22 | Yes | $14.98 | 50pcs | $749.0 | 22.52% | $168.68 |
![]() | B0GFDH3WW9 | TEPRETER | 2026-01-07 | Yes | $13.25 | 50pcs | $662.5 | 25.35% | $167.95 |
这个市场不值得进入,已经明显过热,而且价格战非常重。新产品成功率只有34.29%,但失败的新品占63.08%,更关键的是新品牌里只有37.50%新品能赚钱,说明绝大多数新进入者都在亏;头部成功案例几乎都在19.88~20.99美元和10~30%的利润空间里,但它们需要明显差异化和更高投入,不是低预算就能复制的。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场已经接近/进入过度拥挤区,不适合现在贸然进入。 2026年的新品牌新产品一口气出现了38个可见案例,但只有11个盈利、27个不盈利,最近一批新入场产品里几乎看不到稳定的低门槛赚钱机会;同时,新品盈利率只有34.29%,而且不盈利新品占比持续偏高,价格战和获客成本都在变重。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 1 | 4 | 8 | 1 | 0 | 13 |
| 2026 | 0 | 0 | 1 | 3 | 6 | 2 | 0 | 31 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 2 | 1 | 0 | 0 | 2 |
| 2025/9 | 0 | 0 | 0 | 1 | 2 | 1 | 0 | 3 |
| 2025/10 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 5 |
| 2025/11 | 0 | 0 | 0 | 1 | 3 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 3 |
| 2026/1 | 0 | 0 | 1 | 1 | 3 | 1 | 0 | 2 |
| 2026/2 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 2 |
| 2026/3 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 3 |
| 2026/4 | 0 | 0 | 0 | 2 | 0 | 1 | 0 | 5 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 10 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |