
这个市场不值得进入:已经进入价格战区,而且新品牌几乎没有成功样本。数据显示,新品牌只有4个,且8个新品牌新品里0%盈利、100%失败;整体新上架产品可盈利率也只有17.39%,新产品成功率仅13.64%,这不是“稍微难”,而是已经把新玩家压到很难赚钱的状态。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得进入,既不适合大品牌,也不适合小商家。 当前数据已经显示出明显的价格战和过度拥挤信号:新品牌新品盈利率为0%,新品牌新品亏损率达到100%,而老品牌新品的盈利率也只有26.67%,说明赚钱主要还是被少数老牌玩家拿走。用户预算50万人民币可以覆盖入场的前期资金门槛,但这只够启动,不足以支撑长期研发、品牌和认证投入;在这种利润被压到很薄的市场里,入场后很容易被流量和价格战吞掉。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:已进入价格战区,且新品牌几乎全军覆没。 目前新品牌新上架盈利率为0%,整体可识别产品盈利率只有17.07%,而新上架产品的失败率高达100%;同时可见的新品牌样本里,Magheo、NomNest 都没跑出来,说明不是“做得不够好”,而是赛道本身已经把新玩家挤到很难赚钱。
这个市场不适合现在进入,核心原因是新产品利润被压在低位,已经接近价格战区,而且新品牌几乎没有真正跑通。 你有50万人民币预算,单个ASIN的入场资金看起来够,但市场赚钱难度明显更高,预算并不能解决这个问题。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0D77C1XB2 | Lifewit | 2024-10-29 | Yes | $23.13 | 900pcs | $20817.0 | 15.59% | $3245.38 |
B0FH9PZSXK | Lifewit | 2025-11-27 | Yes | $20.29 | 900pcs | $18261.0 | 15.77% | $2879.76 | |
B0F7LKDJVJ | Lifewit | 2025-08-24 | Yes | $19.62 | 1000pcs | $19620.0 | 13.13% | $2576.11 | |
![]() | B0F7LJXQ53 | Lifewit | 2025-05-06 | Yes | $28.03 | 750pcs | $21022.5 | 11.54% | $2426.0 |
![]() | B0F7LLFC75 | Lifewit | 2025-08-24 | Yes | $24.19 | 500pcs | $12095.0 | 14.37% | $1738.06 |
![]() | B0GR8QJ843 | Umilife | 2026-05-07 | Yes | $19.4 | 400pcs | $7760.0 | 12.36% | $959.14 |
![]() | B08C55RPTR | Toplife | 2020-07-01 | Yes | $16.89 | 50pcs | $844.5 | 13.36% | $112.83 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FH9PZSXK | Lifewit | 2025-11-27 | Yes | $20.29 | 900pcs | $18261.0 | 15.77% | $2879.76 | |
B0F7LKDJVJ | Lifewit | 2025-08-24 | Yes | $19.62 | 1000pcs | $19620.0 | 13.13% | $2576.11 | |
![]() | B0F7LLFC75 | Lifewit | 2025-08-24 | Yes | $24.19 | 500pcs | $12095.0 | 14.37% | $1738.06 |
![]() | B0GR8QJ843 | Umilife | 2026-05-07 | Yes | $19.4 | 400pcs | $7760.0 | 12.36% | $959.14 |
这个市场不该进,已经明显进入高竞争、低容错的价格战区。整体可盈利产品只有17.07%,新上架产品可盈利率只有17.39%,但新品牌的新产品成功率是0%,新品牌新上架产品100%都没跑出来;同时,市场利润难度被判定为“高”,说明不是简单靠铺货就能赚钱。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经接近价格战和饱和区。 近一年新品牌几乎没有真正跑通,盈利新释放几乎都集中在老品牌/既有品牌身上,新品牌成功率为0%,而新品牌新发布的失败率是100%,这意味着新进入者基本要靠更重的预算、更强的品牌力,甚至更激进的打法才有机会。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 1 | 3 | 3 | 0 | 0 | 0 | 6 |
| 2026 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 9 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 1 | 2 | 0 | 0 | 0 | 2 |
| 2025/9 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 4 |
| 2025/10 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/5 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 4 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |