- Benchmark ASINB0DNCL5VQW
- MarketplaceUS
- Category ID1055398
- Analyzed Products
- Keywordrotating utensil holder, bamboo utensil holder, wood utensil holder, kitchen utensil crock
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥16.66estimated
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经进入明显拥挤并带有价格战特征。 近一年新品牌进入有11个，已经触发饱和警告；新品整体成功率只有12.68%，新品牌新品成功率更低只有4.17%，而且新品利润区间被压在-0.78%到14.46%，多数新入场根本打不到你要求的15%安全线。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 你的预算是50万人民币，按样本里新产品的推荐入场预算看，单个ASIN前期启动大约需要2256.744–3220.47195美元，预算本身“够启动”，但市场结果太差：整体可见盈利率只有18.13%，新上新产品盈利率只有12.68%，已经接近低胜率区间；更致命的是，新品牌新上新产品里，亏损/未达标比例高达95.83%，说明新入场者大概率先亏钱，而且这个类目已经被旧品牌主导。
Early sourcing + logistics + marketing budget (USD)$2,256.74 - $3,220.47Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?66.19%New listing success rate (old brands):17.02%New listing success rate (new brands):4.17%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 抽屉式餐具收纳托盘/分格收纳盒：通常比台面摆放更便宜，且能直接利用现有抽屉空间，适合不想占用台面的人。
- 壁挂式挂钩/磁吸收纳条：把常用锅铲、勺子直接挂起，成本低、安装简单，也能替代“随手拿取”的需求。
- 炉灶侧边挂架或锅边挂钩：靠近烹饪区，拿取路径短，适合不想买独立收纳罐但又想提高动线效率的用户。
- 硅胶或塑料简易沥水收纳桶：比竹木/陶瓷款更便宜、耐摔、好清洗，适合实用优先而非装饰优先的场景。
- 可折叠厨房工具收纳袋/筒：不用时可收起，适合小厨房、租房或临时使用，比固定式台面收纳更灵活。
- 现有容器改造方案（如旧玻璃罐、咖啡罐、米罐）：几乎零成本，获取门槛最低，能满足基础收纳需求。
- 刀具/铲勺一体的立式墙面收纳小架：如果用户主要是少量高频工具，这类小型系统比大号旋转餐具筒更省空间也更便宜。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：新品盈利率只有12.68%，但新品利润区间只有-0.78%到14.46%，说明已经被价格压得很紧；再看品牌结构，11个新品牌、27个老品牌，且2025年起新品数量明显暴增，2026年继续有新品牌和新链接涌入，竞争在加剧而不是放缓。对大品牌和小商家都不是好战场，尤其小商家如果没有强设计和强预算，很难跑出来。
Most investment in new productsLeast investment in new productsNew products with Highest revenueCriusia
Recent Monthly Revenue (USD):$6,798.00(200pcs/month)B0FLDBX28H (4.6/5 (94 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsLE TAUCI
Recent Monthly Revenue (USD):$20,280.00(600pcs/month)B0D21WHF85 (4.8/5 (2773 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$19,896.00(600pcs/month)B0CJ2H9J31 (4.8/5 (2775 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$6,708.00(200pcs/month)B0D21YW41V (4.8/5 (2775 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsD'vine Dev
Recent Monthly Revenue (USD):-(-)B0FM74BGQQ (4.6/5 (30 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FM76LN6G (4.6/5 (30 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FM7L4K3M (4.6/5 (30 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 公鸡手绘图案很少见，视觉辨识度高
- |
- 美式乡村风强，装饰感很抓眼球
- |
- 彩色陶瓷桶身+主题图案，适合想买摆件感收纳的人
B0D9N2TJTH (4.7/5 (317 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 白色陶瓷配木底座，极简农舍风最清爽
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- 360°旋转设计一眼可见，功能卖点明确
- |
- 单件大容量，适合追求台面整洁的家庭用户
B0FWQ7QJGN (4.8/5 (519 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：已出现明显拥挤，且新品牌大多被利润压到10%以下。 数据里新产品利润分布非常差：新产品中只有12.68%能达到盈利，而 0%~10% 利润的占33.8%，再加上 -10%~0% 的12.68%，说明多数新入局只能打低价，进入后很容易先亏后卷。整体看，市场新增速度在2025年和2026年都很活跃，但同时失败产品也在持续堆积，属于典型的高竞争、低容错环境，不适合现在再做新切入。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0C7LNY55ZLIBODOUR2023-08-09Yes$24.14800pcs$19312.017.81%$3439.47B0D21WHF85LE TAUCI2024-04-18Yes$33.8600pcs$20280.013.51%$2739.83B0CJ2H9J31LE TAUCI2023-09-14Yes$33.16600pcs$19896.013.41%$2668.06
B0D7RRCKLWMIKIGEY2024-08-05Yes$29.41600pcs$17646.013.27%$2341.63
B0FXQZ5J7YLIBODOUR2025-10-25Yes$33.58400pcs$13432.016.97%$2279.42
B0CR95NXTPLIBODOUR2024-01-01Yes$28.41400pcs$11364.019.9%$2261.44
B0CJ7723PYLIBODOUR2023-09-17Yes$26.12400pcs$10448.018.83%$1967.36B0FLDBX28HCriusia2025-12-09Yes$33.99200pcs$6798.028.83%$1959.87
B0FDQCPMD3DOWAN2025-06-19Yes$33.55300pcs$10065.014.64%$1473.52
B0FXQZMKJ7LIBODOUR2025-10-25Yes$32.08300pcs$9624.015.24%$1466.7
B0CH8MG2HTSuli2023-09-04Yes$34.36300pcs$10308.014.03%$1446.22
B0D7RNDMNFMIKIGEY2024-08-05Yes$32.3250pcs$8075.017.09%$1380.02
B0GJDJBKTCMIKIGEY2026-01-23Yes$29.28300pcs$8784.014.11%$1239.43
B0DNC4CQKKgorsent2024-11-17Yes$27.74200pcs$5548.022.31%$1237.76B0DNCL5VQWgorsent2024-11-17Yes$27.77250pcs$6942.517.55%$1218.41
B0DBYCHVPRDOWAN2024-08-02Yes$30.78250pcs$7695.014.51%$1116.55B0D21YW41VLE TAUCI2024-04-18Yes$33.54200pcs$6708.015.46%$1037.06
B09YV233FPgetstar2022-04-26Yes$29.17250pcs$7292.511.97%$872.92
B09Q571ZSFRedCall2021-11-09Yes$17.95300pcs$5385.015.88%$855.14
B0F5X1KRQJgorsent2025-04-22Yes$31.96100pcs$3196.026.4%$843.75Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FXQZ5J7YLIBODOUR2025-10-25Yes$33.58400pcs$13432.016.97%$2279.42B0FLDBX28HCriusia2025-12-09Yes$33.99200pcs$6798.028.83%$1959.87B0FXQZMKJ7LIBODOUR2025-10-25Yes$32.08300pcs$9624.015.24%$1466.7B0GJDJBKTCMIKIGEY2026-01-23Yes$29.28300pcs$8784.014.11%$1239.43
B0G51RJ34WMIKIGEY2025-12-04Yes$26.95300pcs$8085.010.28%$831.14B0FWQ7QJGNMIKIGEY2025-10-17Yes$27.47200pcs$5494.010.64%$584.57
B0FGPDRK46MIKIGEY2025-09-04Yes$32.26100pcs$3226.017.51%$564.88
B0GJ3D2QMRMIKIGEY2026-01-22Yes$29.75100pcs$2975.015.56%$462.91
B0GJDMGPWTMIKIGEY2026-01-23Yes$29.3250pcs$1466.014.25%$208.91#New Product Success Rates
Listing结论很直接：这个市场不适合进入，已经接近价格战和高饱和区。 新品整体成功率只有12.68%，但新品牌自己的新品成功率只有4.17%，失败率高达95.83%；而且市场里旧品牌的新产品成功率也只有17.02%，说明不是“新手有机会”，而是连老玩家都在艰难厮杀。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
MIKIGEYCriusiaLIBODOURNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
MIKIGEYLoeJanOther#Success Rate by Entry Time
Listing这个市场已经进入过度拥挤区，结论是不建议进入。 近一年新品牌进入有11个，但新品牌新品成功率只有4.17%，失败率高达95.83%；同时全市场新品盈利率只有12.68%，而新上架产品的利润区间被压得很低，说明这里不是“还能试试”的市场，而是明显的高风险价格战市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 2 4 5 1 0 0 34 2026 0 1 0 3 0 0 0 20 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 1 0 0 0 0 0 0 11 2025/9 0 0 2 1 0 0 0 3 2025/10 0 1 1 3 0 0 0 4 2025/11 0 1 1 0 0 0 0 10 2025/12 0 0 0 1 1 0 0 6 2026/1 0 1 0 3 0 0 0 4 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 4 2026/4 0 0 0 0 0 0 0 5 2026/5 0 0 0 0 0 0 0 5 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Casespinata Rooster Chicken Farmhouse Kitchen Decor Ceramic Utensil Holder
This listing is deemed profitablePrice (USD)$29.54Released TypeOld Release (2024-07-18)Brand is an old entry in this marketSize and Weight18.9 x 15.3 x 15.3 cm, 454.00gProfitable Factors
Unique appearance designDesign & Appearance
手绘公鸡图案，色彩鲜明，乡村感更强, 圆柱形陶瓷筒身搭配大幅公鸡主题图案，明显区别于常见纯色、压纹或木纹款Key Buying Motive
以装饰属性驱动购买，兼顾厨房收纳与家居摆件Target Customers
偏好美式乡村、农场风、鸡主题厨房装饰的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,477.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight23.21% / 26.90%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight11.02% / 14.71%Peak / Non PeakSales & BSR Performance
MIKIGEY Utensil Holder, 360° Rotating Extra Large Ceramic Kitchen Utensil Holder for Countertop, 7.3“ Cooking Utensil Crocks for Kitchen Counter with Rotatable Wooden Base, Farmhouse Decor, Dark Blue
This listing is deemed profitablePrice (USD)$32.26Released TypeNew Release (2025-09-04)Brand is an old entry in this marketSize and Weight23.5 x 19.2 x 18.9 cm, 1551.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
深蓝色釉面在同类木质、白色、金属款中更有高级感和家居装饰感, 360°旋转底座 + 圆筒式大容量陶瓷桶身，属于差异化但仍是公开市场常见结构Key Buying Motive
可旋转取放，提升厨房操作效率，区别于普通静置式收纳筒Target Customers
偏好 farmhouse/家居装饰风格、同时需要台面高频取放效率的厨房用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,226.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight11.30% / 17.51%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-12.17% / -5.96%Peak / Non PeakSales & BSR Performance
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