
结论很直接:这个市场不值得进入,已经是明显的价格战高饱和市场。 现有数据里,新品牌只有6个、老品牌也是6个,但25个新上架里只有1个跑通,整体新品盈利率只有4.00%,说明不是“有机会”,而是“大多数新进来都会亏”。
证据很清楚:新品利润区间只有-14.56%到14.18%,主流已经压到低利润带。 近端按月份看,2025/9有3个新品落在-10%到0%,2025/11又出现1个负利润新品;按品牌看,Xoniwis吃下了12个非盈利新品的一半,Sixhaven 4个新品全部失败,SHOWIN也有3个失败,说明市场正在向少数老玩家和强投放玩家集中。更关键的是,已识别的少数成功案例也很像“要么靠老链接延伸,要么靠功能小改动+低价”——比如 yuyingji 的 B0G2C79WPC,22.69美元,利润率15.28%,月销50件,月收入113,450;但它只是唯一的纯新品盈利案例,样本太小,不能代表市场机会。ComSaf 这类老品牌虽然体量大,月收入4,652,600、月销1,600,但它的新上架也没有跑出盈利,说明老品牌能活不代表新进入能赚钱。产品失败模式也很一致:大多是“玻璃罐+竹盖/木盖”的通用款,问题集中在缺少差异化、目标人群太泛、竞争太挤,而不是单纯选品失误。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这不是一个适合现在进入的市场:成功率只有3.85%,新品盈利率也只有4.00%,而且已经出现明显价格战信号。 以你50万人民币预算来看,单个ASIN的首批入场钱是够的,但在这个市场里,预算并不等于安全,更多是能不能扛住后续品牌、研发和持续投放;以当前数据,入场后大概率会被低利润和失败新品拖住。
Alternative solutions may pose a risk to your investment in certain markets.
这不是一个适合现在进入的市场:新品牌成功率只有4.00%,而且新上架产品利润区间只有-14.56%到14.18%,已经是明显的价格战区。 6个新品牌对6个老品牌,25个新上架里只有1个跑通,市场不是蓝海;对大品牌来说能进,但要重投放和差异化,不然也很难赚钱。对小品牌来说,直接不建议进场。
这个市场不值得进入:已经进入低利润、强竞争状态,新品牌成功率只有4%,而且25个新发布里有24个没跑通。 500,000 CNY 的预算只能买到单个ASIN的入场券,但在这里更像是去和价格战硬碰硬,不是去买稳定利润。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0CT5G9L7Q | BOILMERIT | 2024-01-24 | Yes | $28.34 | 50pcs | $1417.0 | 17.07% | $241.89 |
![]() | B0G2C79WPC | yuyingji | 2025-11-14 | Yes | $22.69 | 50pcs | $1134.5 | 15.28% | $173.36 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0G2C79WPC | yuyingji | 2025-11-14 | Yes | $22.69 | 50pcs | $1134.5 | 15.28% | $173.36 |
这个市场不适合进入,结论很明确:已进入价格战/过度拥挤状态,新品牌几乎没有稳定胜算。 现有样本里新品盈利率只有4.00%,整体可识别盈利产品也只有3.85%,而新品牌新品盈利率仅10.00%,老品牌新品盈利率直接是0.00%;这不是“有机会”的市场,而是“多数人进来就亏”的市场。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经是明显的价格战/高饱和市场。 近端数据里,新品牌几乎没有真正跑通:新品牌新品成功率只有10%,新上架产品整体盈利率只有4.00%,而可识别盈利产品占全市场也只有3.85%。这不是可复制的机会,而是“多数人亏、少数人靠强投放勉强活着”的市场。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 3 | 0 | 1 | 0 | 0 | 0 | 12 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 9 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 8 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 4 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |