- Benchmark ASINB0H11CRGM8
- MarketplaceUS
- Category ID20972795011
- Analyzed Products
- Keywordvideo game headset
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥24.01estimated
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合现在进入。 目前看起来不是大规模品牌涌入的“爆量赛道”，但已经呈现出很强的高门槛改款竞争：新品牌只有 1 个 JUNHUAN，2 个新发布里 1 个盈利、1 个亏损，成功率只有 50%，而且盈利主要靠单一高配置款 B0H11CRGM8；这说明能赚钱，但不是低成本、低风险、可复制的市场。对大品牌来说，能进，但必须带足研发和品牌预算；对小商家来说，也不是不能做，但必须做出明显差异化，否则很容易被挤掉。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing不建议进入这个市场。 现有数据只看到 JUNHUAN 这类新品牌的样本：一款新品盈利，另一款新品不盈利，说明新品牌成功率只有 50%，但样本太小，不能代表市场健康；更关键的是，这个品类需要明显的功能升级和外观差异化，且投资难度被判定为 高，不是一个低门槛市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Other major expensesR&DPotential certificate expensesUL CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 二手/开箱品官方手柄：如果用户只是想替代这款第三方 PS5 手柄，二手官方 DualSense 往往更容易买到，价格接近或低于新第三方高配款，兼容性和稳定性更省心。
- 有线基础款游戏手柄：对蓝牙续航、配对和固件更新不想折腾的用户，可选更便宜的有线 PC/主机手柄；虽然功能少，但上手快、延迟低、故障点更少。
- 入门级原厂/授权手柄：如果核心诉求是‘别漂移、别掉线’，可优先考虑更基础的原厂或授权版本，放弃背键、RGB、宏等附加功能，通常总拥有成本更低。
- 触控/键鼠替代方案：在支持的游戏和平台上，使用键盘鼠标或触控操作往往比购买高配手柄更便宜，也更容易直接利用现有设备。
- 游戏外设租借/借用：对只想短期体验 PS5/PC 游戏的用户，借用朋友手柄或通过本地租借服务替代购买，能显著降低试错成本，尤其适合不确定是否长期使用的人。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这条赛道能赚钱，但不适合现在贸然进场：JUNHUAN 这种新品牌靠单品打出 38.6% 毛利、月销 100 台、月营收 4002 美元，说明市场里确实有高毛利机会；但它同品牌另一款 ASIN 直接失败，且当前样本里新品牌成功率只有 50%，不是稳定可复制的低风险市场。对大品牌来说，能进，但要带足研发和品牌预算；对小商家来说，也能做，但必须做出明显差异化，不是跟着同质化硬卷。
Most investment in new productsLeast investment in new productsNew products with Highest revenueJUNHUAN
Recent Monthly Revenue (USD):$4,002.00(100pcs/month)B0H11CRGM8 (4.2/5 (74 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0H11CRGM8 (4.2/5 (74 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0GZ89HHRNBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不能进。 目前看到的真实样本太少，但已出现明显的低样本高风险信号：新品牌只有1个，成功率50%，并不代表市场健康；真正能拿来参考的盈利新款只有 JUNHUAN 的 B0H11CRGM8，利润率38.6%，月销100、月利润1545.98美元，初始投入5855.63美元（广告1316.93美元）。这说明要做出结果并不便宜，但更关键的是，当前数据不足以证明这是一个可规模化的机会。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0H11CRGM8JUNHUAN2026-02-04Yes$40.02100pcs$4002.038.63%$1545.98Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0H11CRGM8JUNHUAN2026-02-04Yes$40.02100pcs$4002.038.63%$1545.98#New Product Success Rates
Listing这个市场不适合进入：新品牌虽然有个别成功案例，但整体信号更像高门槛的改款竞争，不是适合广泛新卖家的机会。当前样本里，JUNHUAN 只有 2 个可判定产品，盈利 1 个、亏损 1 个，成功率 50%，但这并不代表容易做；真正能跑出来的 B0H11CRGM8 走的是“基于旧款做明显差异化”的路线，售价约 40.02 美元、月收入约 4002 美元，靠的是粉白高辨识度外观、Hall 方案、背键、TURBO、RGB 等功能组合。反过来，B0GZ89HHRN 虽然也是同品牌新产品，却因为缺乏独特性、市场竞争太强而失败，说明这个赛道不是“做个相似款就能赢”，而是要么重投入做差异化，要么很容易被挤出。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
JUNHUANNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
JUNHUAN#Success Rate by Entry Time
Listing这不是一个适合进入的市场：当前样本里新品牌只有1个，但它已经出现1个盈利、1个不盈利的新产品，成功率只有50%，而且盈利与亏损都集中在同一品牌JUNHUAN，说明市场不是靠大量新品牌扩张，而是靠单个品牌重压测试，竞争门槛很高。 用户预算500000 CNY表面上够做单个ASIN的前期投入，但从样本看，真正能跑出来的产品已经是带强功能堆料的高配置PS5手柄，属于明显的研发+配置驱动，不是低成本复制型机会。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 1 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 1 0 1 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesJUNHUAN Pink White Wireless Pro for PS5 Controller with Hall Effect joysticks & Triggers /Back Paddles/Motion Sensor/TURBO/Cool RGB/3.5mm Audio Jack - Built-in Speakers Support P-S5 Console Audio, Compatible with PlayStation 5/PC/Mac/iOS/Android/Steam Deck
This listing is deemed profitablePrice (USD)$40.02Released TypeNew Release (2026-02-04)Brand is a new entry in this marketSize and Weight16.1 x 11.6 x 6.5 cm, 300.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
粉白渐变配色，区别于常见黑白/纯黑游戏手柄, 带有更强的少女风/高辨识度外观，整体视觉与传统PS5手柄差异明显Key Buying Motive
Hall效应摇杆+扳机、背键、TURBO、RGB、6轴陀螺仪、内置扬声器，功能组合比普通第三方手柄更完整Target Customers
偏好粉白高颜值外观、同时需要PS5/多平台兼容和防漂移手感的女性玩家或礼物用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,002.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight37.41% / 38.63%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight33.75% / 34.97%Peak / Non PeakSales & BSR Performance