
结论很明确:这个市场不值得进入,属于已被老品牌占住、对新品牌和小商家都不友好的市场。 现有可验证样本里,新品牌为0,新发布产品盈利率也是0%,最近的新上架直接亏损,说明不是增长机会,而是被存量品牌压住的低容错市场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不适合进入,用户也不该推进。 现有数据里,已验证的成功样本几乎只剩老品牌在吃红利,新品牌新发布的成功率为0%,而且样本里唯一能赚钱的路径是直接做成老品牌式的重投入/品牌势能路线;对小商家来说,这不是机会,是高风险价格战和资源战。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进,已经进入低利润/强竞争区。 现有数据里,新上架产品的盈利率是0%,而可验证的整体盈利产品占比只有50%;更关键的是,近6个月只有1个新发布产品且直接亏损,说明市场不是在增长,而是在收缩和挤压。
这不是一个适合进入的市场:新产品盈利率为0%,已进入的新发布几乎全部失败,属于明显的价格战/低利润市场。 现有可见样本里只有 2 个产品,盈利与亏损各 1 个,但关键是新发布产品 100% 不赚钱,说明新切入根本没有跑通;用户预算 50万人民币虽然看起来够做单品启动,但在这种环境下只会更容易被烧在投放和库存上。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0DLGKZB58 | CYOYPPY | 2024-12-20 | Yes | $27.67 | 50pcs | $1383.5 | 30.23% | $418.24 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0GL27HMWX | CYOYPPY | 2026-02-02 | No | $- | -pcs | $- | -% | $- |
这个市场不值得进入:当前样本里新产品盈利率为0%,总体可验证盈利率只有50%,但所有新上架产品都未跑通,且新品牌没有任何真实成功案例。 现有能赚钱的只是老品牌 CYOYPPY 的旧款 B0DLGKZB58;它更像是成熟品牌守住存量,而不是新进入者的机会。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合现在进入:新品牌新上架的盈利率是0%,而且最近的成功几乎全部来自老品牌做旧链接延伸,不是真正的新品牌机会。 价格战已经非常明显,用户预算50万人民币虽然足够做一单启动,但不足以改变这种竞争格局;如果硬进,只会被迫加大投放和营销,回报不稳定。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |