- Benchmark ASINB0GVHQVNPR
- MarketplaceUS
- Category ID9298960011
- Analyzed Products
- Keywordkitchen storage rack
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥21.63estimated
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，结论很明确：已经是低利润、强竞争的价格战区。 当前可识别的新产品盈利率只有7.14%，整体已知利润分布里，0%~10%的产品占21.62%，10%~20%的只占13.51%，而亏损或接近亏损的区间合计更高；最近一批新入场品牌也没有改善，反而是大量品牌一进来就亏，说明市场不是增量，而是在抢同质化存量。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不适合进入。 账面上看，用户500,000 CNY可以覆盖少数入场样本的前期费用，但市场已经进入明显的价格战区：整体可识别盈利率只有5.41%，新品盈利率只有7.14%，新品牌新品盈利率仅10.0%，而新品牌新品不盈利率高达90.0%。这意味着不只是“难赚钱”，而是“多数新品直接亏”。
证据很直接：新品牌中，Tequie 是少数成功样本，单品 B0GVHQVNPR 价格36.05美元，利润率13.51%，月销400、月营收144.2万；但同类新品牌样本里，Snuvid 的 B0FVRSL1KL 利润率只有7.93%，CANAM IMPERIAL 的 B0GJGKXHXC 也是7.93%，都落在低于15%的不理想区间。旧品牌 Dorhors 的 B0BGGC6QJQ 虽然利润率15.16%、月销600、月营收171.3万，但它属于老品牌，不应该当作小卖家成功案例；相反，Dorhors 自己的新品 B0GYSMQ9KP 已经失败。再看市场趋势，2025年到2026年新品发布明显增多，但新增样本里几乎都是不盈利产品，说明竞争在加剧而不是变健康。当前样本里新品牌有9个、老品牌有11个，不到你设定的“30~100+新品牌”超饱和警戒线，但已经处在高风险、低胜率、强价格竞争状态。
对大品牌来说，理论上还能靠品牌力和更高投入去试，但这不是“高胜率市场”；对小卖家来说，没有真实、稳定的<300条评论成功样本可安全模仿，现有新品牌成功案例太少，且多数都还没跨过15%利润门槛。若一定要看标杆，大预算只能参考 Tequie 的 B0GVHQVNPR；小预算则不建议跟任何老品牌走法，因为老品牌的资源和市场份额不可复制。结论很明确：不建议进入。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?28.57%New listing success rate (old brands):0.00%New listing success rate (new brands):10.00%Which new brands have these successful new listings?Alternatives- 可折叠无痕挂式收纳袋/门后收纳袋：利用门背或墙面空位，价格通常更低，安装也更简单，适合不想再占用台面的用户。
- 柜内分层架/伸缩置物架：直接把橱柜内部纵向空间变成两层或多层收纳，比买独立台面篮更隐蔽，且不影响厨房视觉整洁。
- 冰箱侧边磁吸置物架：如果厨房台面紧张，这类产品能把调味品、保鲜膜、小工具转移到冰箱侧面，通常更省空间、拿取也方便。
- 可堆叠网篮/塑料周转篮：比木质或金属角落篮更便宜、更轻便，可按需单独购买多个，适合预算敏感或需要灵活移动的人。
- 抽屉分隔盒/伸缩分隔板：把零散小物收进抽屉，减少台面摆放需求；这是比外露式果篮更低成本、也更容易保持整洁的替代方案。
- 墙面免打孔置物架/粘贴式小架：适合租房或不想安装复杂家具的用户，能把常用物品从台面转移到墙面，实施门槛较低。
- 采购更少量、短周期的食材管理方式：通过减少一次性囤货、改成高频小批量购买，直接降低对水果篮/蔬果架的依赖，尤其适合小家庭。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入：利润率和成功率都偏低，已经是明显的价格战区，且新品牌活跃但大多失败。 目前可验证的样本里，整体可盈利率只有5.41%，新上架产品可盈利率也只有7.14%，低于你要求的“新入场至少15%才算可接受”的门槛；再加上大量新品牌涌入但成功率极低，说明不是增量市场，而是抢同质化存量。
New products with Highest revenueTequie
Recent Monthly Revenue (USD):$14,420.00(400pcs/month)B0GVHQVNPR (4.3/5 (48 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsDorhors
Recent Monthly Revenue (USD):$17,130.00(600pcs/month)B0BGGC6QJQ (4.7/5 (1168 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast investment in new productsSnuvid
Recent Monthly Revenue (USD):$11,780.00(500pcs/month)B0FVRSL1KL (4.6/5 (107 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Least profitable new productsCANAM IMPERIAL
Recent Monthly Revenue (USD):-(-)B0GJGKXHXC (3.9/5 (5 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 角落斜角造型，和常见方形果篮差异大
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- 原木风外观更有家居装饰感
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- 双层结构适合小厨房台面，容易吸引点击
B0GVHQVNPR (4.3/5 (48 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 三层竹制阶梯款，层数明显更少见
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- 整体竹色自然，视觉辨识度高
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- 可同时收纳水果和杂物，功能卖点清晰
B0DH3FJMWP (4.6/5 (7 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经明显进入低利润、强竞争状态；新品牌几乎都在亏损，只有靠明显差异化和更高投入的少数案例才勉强赚钱。 结论很直接：对大品牌和小商家都不是好市场，尤其小商家不应该继续。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0BGGC6QJQDorhors2022-10-24Yes$28.55600pcs$17130.015.16%$2596.91B0GVHQVNPRTequie2026-05-17Yes$36.05400pcs$14420.013.51%$1948.15Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GVHQVNPRTequie2026-05-17Yes$36.05400pcs$14420.013.51%$1948.15#New Product Success Rates
Listing这个市场不适合现在进入：已经明显进入价格战/饱和区，新品牌成功率只有7.14%，而且多数新产品利润率不到10%，说明不是“可做”，而是“很难赚钱”。 对大品牌和小品牌都不友好；唯一的亮点是 Tequie 这种靠明显差异化做出的新品牌成功案例，但它已经证明：不靠创新和额外预算，几乎无法复制。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
TequieNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ROBMORMEIGLQEAOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显走向价格战和饱和。 近两年几乎所有新进入品牌都在亏，2026年的新品牌样本里盈利率只有10%，而非盈利率高达90%；同时近期新增节奏并没有放缓，反而持续有新品牌进场，但赚钱的只有极少数，说明竞争正在加剧而不是变容易。
从数据看，2026年新增品牌里出现了 Tequie、Snuvid、CANAM IMPERIAL、ROBMOR、Happi Hoomin、Goldmeet、Hebaogugu、YYW、XUDREZ、MEIGLQEA、Dorhors 等多批新品牌，属于明显的高密度进场信号；而最近盈利的只有 Tequie 的 B0GVHQVNPR，一款售价 36.05 美元、毛利率 13.51%、月销 400、月收入约 1,442,000 CNY 的角落双层果篮，靠的是结构差异化和外观差异化，不是靠低成本复制。相反，Snuvid 的 B0FVRSL1KL 虽然月销 500、月收入约 1,178,000 CNY，但利润率只有 7.93%，低于可接受线；CANAM IMPERIAL 的 B0GJGKXHXC 利润率 7.93%、5条评论、无稳定收入；ROBMOR 的新款也全部亏损。旧品牌 Dorhors 仍有 B0BGGC6QJQ 这样 15.16% 利润率、月收入约 1,713,000 CNY 的强势款，但它已经属于老品牌壁垒，不是小商家可复制的成功案例。
结论很直接：大品牌也不该进，小商家更不该进。 这个类目里真正能活下来的新品非常少，而且成功更偏向“有旧款基础+品牌势能+产品差异化”的玩家；如果没有明显创新、品牌预算和长期投放能力，单靠 50万 CNY 预算做一个 ASIN，风险很高。小商家如果硬进，往往要靠激进投放去抢位，甚至接近“predatory marketing”才可能撑住；这不是健康市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 0 1 0 0 0 0 2 2026 0 0 0 1 0 0 0 9 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 1 0 0 0 0 1 2025/11 1 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 2 2026/2 0 0 0 0 0 0 0 2 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 4 2026/5 0 0 0 1 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesDorhors Fruit Basket for Kitchen Counter Organizer,Fruit Bowl Stand Storage
This listing is deemed profitablePrice (USD)$28.55Released TypeOld Release (2022-10-24)Brand is an old entry in this marketSize and Weight31.1 x 24.2 x 7.4 cm, 1279.00gProfitable Factors
Based on old ASINEstablished brand with longevityDesign & Appearance
原木色+黑色金属网架，偏复古家居风, 双层台面收纳架，开放式网篮与木质框架组合，适合厨房台面展示Key Buying Motive
兼具水果、蔬菜、面包收纳与台面展示功能，强调通风保鲜和50LB承重Target Customers
偏好厨房台面整洁、同时想要装饰感的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$17,130.00600 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight10.37% / 15.16%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-11.49% / -6.71%Peak / Non PeakSales & BSR Performance
Tequie Wooden Fruit Basket for Kitchen Counter 2 Tier Fruit Bowl for Corner
This listing is deemed profitablePrice (USD)$36.05Released TypeNew Release (2026-05-17)Brand is a new entry in this marketSize and Weight33.7 x 33.3 x 10.4 cm, 1479.00gProfitable Factors
Distinct functions and featuresUnique appearance designDesign & Appearance
原木色木纹，偏自然家居风, 专门做成可放入厨房台面角落的斜角/三角形双层结构，明显区别于常见直角方形果篮Key Buying Motive
角落收纳结构更适合小厨房，能把原本闲置的台面角落变成有效储物区Target Customers
小户型厨房、租房用户、咖啡角/台面角落收纳需求人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$14,420.00400 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight6.45% / 13.51%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-19.89% / -12.83%Peak / Non PeakSales & BSR Performance