- Benchmark ASINB0DYSR8NS2
- MarketplaceUS
- Category ID1055398
- Analyzed Products
- Keywordwooden cooking utensils, wooden spatula set, acacia kitchen utensils
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥13.89estimated
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论很明确：已经进入价格战区，新品牌扩张也没有带来真正的机会。 新品成功率只有10.17%，新品失败率高达89.29%；近一年里新增品牌只有10个，但2026年新品几乎全线失利，说明竞争是在加速变卷，不是在变松。
证据很硬：市场里只有6个可确认的盈利新产品，而50个新产品亏损；新发布预算区间大约在7,359.81美元到25,231.35美元之间，但大多数新产品利润只落在4.49%到22.21%，低于10%的产品已经构成明显价格战。 新品牌里真正能赚钱的只有 Fyctio、Gaialoop、Kikcoin、Amazon Basics 这些样本；但 GLOBLELAND 作为新品牌已经有19个新品全亏，Renawe 也有8个新品亏损，说明不是“少量失败”，而是成片失守。更关键的是，2026年3月单月就有16个新上架全部不赚钱，2026年4月又有5个全亏，趋势是明显走弱。你当前预算500,000元人民币，表面上覆盖得起单个ASIN所需投入，但这并不代表适合进场，因为成功样本普遍还要叠加品牌力、内容投放、长期维护和认证成本，单靠首批资金不够。
- 大品牌能看的只有 Riveira 和 Amazon Basics 这类样本：Riveira 的 B0D96PVGJ5 毛利28.48%，但品牌总投入已到约22582.91美元；Amazon Basics 的 B0DYSR8NS2 毛利24.48%，预算约8826.39美元，且有215条评价，明显不是普通新卖家能轻松复制的打法。
- 小商家唯一较像“可复制”的新品牌样本是 Fyctio 的 B0FP55YP4H，预算约8655.82美元、售价24.22美元、月销600、月营收14532美元，但它用了黑帽促销，265条评价，已经属于“predatory competitors”级别，不是正常小商家模板。
- 真正可借鉴的新品形态是“基础木厨具 + 明确差异化”，比如带收纳架、勺托、套装更完整、外观更强展示感；但如果只是做普通木勺木铲、没有结构差异，基本都会落入低于10%利润的价格战。
短结论：不要进。 这个市场对大品牌和小商家都不友好，小商家若硬进，基本只能靠激进营销甚至偏黑帽打法才可能挤进去，这不是健康市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不该进。 新品牌在新发布中的成功率只有11.43%，失败率高达80%，而且近几个月新产品释放量明显偏多，说明竞争在加速、不是在变好；对小商家来说，真正能复制的成功案例几乎只有极少数，市场已经进入高风险价格战区。
Early sourcing + logistics + marketing budget (USD)$7,359.81 - $25,231.35Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?40.67%New listing success rate (old brands):8.33%New listing success rate (new brands):11.43%Which new brands have these successful new listings?...Which old brands have these successful new listings?Alternatives- 硅胶锅铲/硅胶煎炒铲：通常更便宜，清洗更省事，对不粘锅也友好，适合不想保养木制餐具的用户。
- 尼龙耐热厨具套装：价格往往更低、重量更轻，日常翻炒够用，适合预算敏感或临时补充厨房工具的用户。
- 不锈钢锅铲+硅胶包边款：比整套木制件更耐用，适合高频使用；如果用户在意清洁效率和寿命，这类更有吸引力。
- 单支多功能炒勺/铲勺：替代整套木制厨具套装，入门成本低，适合只缺一两件工具而不是整套采购的用户。
- 竹制厨具：通常比相同定位的硬木套装更容易买到、价格也常更友好，且外观和木质感接近。
- 二手/开箱即用的厨房工具套装：在预算优先时，通常可用更低价格获得基础功能，适合不追求全新木质外观的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合现在进入：新品成功率只有7.14%，失败率高达89.29%，而且2026年1-4月新品失败量明显放大，说明竞争正在加剧而不是变松。 对小商家来说更糟：真正能拿来做参考的成功新入场案例很少，且要么靠黑帽促销，要么依赖旧品牌资源；对大品牌来说也不是好市场，因为已经出现明显的价格竞争和新品大面积失利，继续砸钱只会更卷。
证据很直接：市场里可识别的盈利产品占29.29%，但新品里只有7.14%成功，89.29%失败；按新品牌看，成功新品只有1件可确认案例 Fyctio B0FP55YP4H，失败新品却集中出现了 GLOBLELAND、Renawe、HSM、WOODLANDS USA 等多品牌。Fyctio 的单品预算是8655.82美元，售价24.22美元，毛利11.3%，月销600、月营收14532美元，但它用了黑帽促销，265条评价，不能当作普通小商家的安全模板；相对地，Amazon Basics 的 B0DYSR8NS2 预算8826.39美元，售价23.15美元，毛利24.48%，215条评价，是大品牌能打出的样板，但这类结果依赖品牌力，普通新品牌很难复制。失败样本里，GLOBLELAND 的 B0GQLN63YS 售价14.99美元，只有7条评价就已失败，B0GKT628YR 售价16.67美元、仅4条评价且毛利只有8.7%，这类低于10%的结构很像价格战区；Riveira 虽然有成功款 B0D96PVGJ5/B0D96TKGSK，利润率分别28.48%和25.05%，但它是老品牌，单款预算也分别到22582.91美元和6000.53美元，不能拿来代表小商家。
如果一定要做案例：大品牌应跟 Amazon Basics B0DYSR8NS2、Riveira B0D96PVGJ5 / B0D96TKGSK 学，核心是“整套基础木厨具 + 不粘锅友好 + 更完整套装/更高品牌信任”，但预算和品牌背书要求都高；小商家唯一能参考的是真正的新品牌成功款 Fyctio B0FP55YP4H，它的打法是“8件套 + 收纳架/勺托 + 更强展示感 + 差异化外观”，但要记住它是黑帽促销，不适合照搬。短结论：别进；这是一个高失败率、明显拥挤、且已经出现价格战信号的市场。
Least investment in new productsNew products with Highest revenueFyctio
Recent Monthly Revenue (USD):$14,532.00(600pcs/month)B0FP55YP4H (4.4/5 (265 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableOld brand with the most profitable new productsRiveira
Recent Monthly Revenue (USD):$100,200.00(6000pcs/month)B0D96PVGJ5 (4.6/5 (15233 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$2,674.00(200pcs/month)B0D96TKGSK (4.6/5 (15229 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsAmazon Basics
Recent Monthly Revenue (USD):$2,315.00(100pcs/month)B0DYSR8NS2 (4/5 (215 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsGLOBLELAND
Recent Monthly Revenue (USD):-(-)B0GQLN63YS (5/5 (7 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FVRXB9CC (5/5 (7 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GKT628YR (4.8/5 (4 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 熊猫雕刻图案很醒目，和普通木勺差异最大
- |
- 礼品感强，适合乔迁、生日等场景
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- 浅色木色+可爱主题，图片更容易吸引点击
B0GQLN63YS (5/5 (7 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 深棕原木色更少见，陈列感和质感更强
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- 8件套+沥水收纳架，整体外观最完整
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- 适合重视台面整洁的家庭用户，产品图更有购买欲
B0FP55YP4H (4.4/5 (265 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，属于明显的价格战+过度拥挤市场。 你会看到：新产品里只有10.17%能赚钱，按已知利润口径看，新产品整体成功率只有7.14%，而89.29%的新产品都处在亏损状态；再加上2026年密集上新，36个新产品几乎全是亏损，说明竞争已经恶化，不适合现在下场。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0D96PVGJ5Riveira2024-10-04Yes$16.76000pcs$100200.028.48%$28536.96
B088DQNG17Woodenhouse2020-09-19Yes$20.051000pcs$20050.026.79%$5371.4
B008H2JLQWOXO2012-06-21Yes$20.18900pcs$18162.020.64%$3748.64
B0FD7G48D4WOODLANDS USA2024-11-12Yes$17.55900pcs$15795.022.54%$3560.2
B0F7KG61YKICSTI2025-05-06Yes$16.272000pcs$32540.010.72%$3488.29
B08VS8HCCXWoodenhouse2021-04-03Yes$14.97900pcs$13473.025.77%$3472.0
B08GR8HSXGYYLTJR2020-08-26Yes$18.551000pcs$18550.012.71%$2357.71
B08VMRHNLLTEZZ2021-02-02Yes$18.77700pcs$13139.017.21%$2261.23B0FP55YP4HFyctio2025-11-19Yes$24.22600pcs$14532.011.35%$1649.39
B0BXDKHHGHMooues2023-05-31Yes$23.72300pcs$7116.020.48%$1457.36
B0D5NFN2YGWOODLANDS USA2024-11-12Yes$15.2400pcs$6080.022.39%$1361.32
B0F6L6FT98Mooues2025-07-04Yes$22.59200pcs$4518.027.35%$1235.68
B0GV2BJHG7Gaialoop2026-06-12Yes$17.12300pcs$5136.022.86%$1174.09
B07L3CGT47Renawe2018-12-03Yes$16.86300pcs$5058.017.81%$900.83
B0D5NHG5K6WOODLANDS USA2024-11-12Yes$14.99250pcs$3747.521.98%$823.71
B0D5NFBQKQWOODLANDS USA2024-11-12Yes$15.09250pcs$3772.520.94%$789.97
B08YJQWYJ8BOKALAKA2021-03-10Yes$20.72200pcs$4144.018.12%$750.9B0D96TKGSKRiveira2024-10-04Yes$13.37200pcs$2674.025.05%$669.84
B0D5NQJ3VZWOODLANDS USA2024-11-12Yes$15.0200pcs$3000.022.04%$661.2
B0CSW7X6LXHANSGO2024-01-20Yes$13.82200pcs$2764.020.66%$571.05Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FP55YP4HFyctio2025-11-19Yes$24.22600pcs$14532.011.35%$1649.39B0GV2BJHG7Gaialoop2026-06-12Yes$17.12300pcs$5136.022.86%$1174.09B0DYSR8NS2Amazon Basics2025-11-12Yes$23.15100pcs$2315.024.48%$566.72
B0FS1BD6RJMemoGem2025-10-10Yes$16.09200pcs$3218.016.4%$527.76
B0FRMZCL6HKikcoin2025-09-18Yes$27.9475pcs$2095.521.45%$449.49
B0FS18CHHQMemoGem2025-10-01Yes$14.11200pcs$2822.015.37%$433.75#New Product Success Rates
Listing这个市场不适合进入：新产品成功率只有10.17%，但失败率高达89.29%，而且已出现明显价格竞争和成熟品牌压制。 10个新品牌里只有Fyctio、Amazon Basics、Gaialoop、Kikcoin有成功案例，但Fyctio、Amazon Basics都更像靠品牌力/打法强推，不是普通小卖家可复制的轻量模式；同时GLOBLELAND 19个新品全失败，证明“新品牌靠普通新品切入”基本没有胜算。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
MemoGemFyctioGaialoopKikcoinAmazon BasicsNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
GLOBLELANDRenaweOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经处在严重超饱和和价格战状态。 近一年新品牌共有10个、总新上架59个，但真正新品牌新上架的盈利率只有10.17%，而新品牌非盈利率高达87.5%；整体新上架盈利难度为中等偏难，利润区间只有4.49%~22.21%，说明最近不是“更容易赚钱”，而是“更难做、只能靠低价和强运营硬拼”。
证据很直接：2026年的新品潮最猛，但几乎都在亏。 2026年新上架集中爆发，36个新上架都是非盈利，3个盈利但仍有1个属于难以确认，说明新增密度明显上升而回报在下滑；按月份看，2026/3单月就有16个新上架且全部非盈利，2026/4又有5个全亏，2026/1和2026/2也分别是6个、4个全亏，市场是在加速拥挤，不是在扩张出新机会。新品牌里真正能赚钱的案例极少，且主要是Fyctio的B0FP55YP4H、Gaialoop的B0GV2BJHG7、Kikcoin的B0FRMZCL6H、Amazon Basics的B0DYSR8NS2；相反，GLOBLELAND、HSM、LEHAHA、Lochantie、Fyctio等一批新品牌的大量新品都失败，典型的失败ASIN包括B0GKT3C9FG、B0GQLN63YS、B0GFCP6PCQ、B0FVS2PBP6、B0GVT52T17、B0GQLSFDH9。更关键的是，B0DYSR8NS2虽然盈利，但它是Amazon Basics，单品总预算约$8,826，早期投入约$17,458，靠的是品牌势能，不是小商家可复制的自然成功；B0FP55YP4H和B0GV2BJHG7虽然是新品牌盈利样本，但都依赖明显的结构差异或低价切入，前者预算约$8,656，后者约$—（未完整披露），说明想复制成功至少要有8k~25k美元级别的单品投入，而且还没算研发、品牌和认证成本。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 2 2 3 2 0 0 9 2026 0 0 0 0 1 0 0 40 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 2 0 0 0 0 0 2 2025/9 0 0 2 0 1 0 0 1 2025/10 0 0 0 2 0 0 0 3 2025/11 0 0 0 1 1 0 0 1 2025/12 0 0 0 0 0 0 0 2 2026/1 0 0 0 0 0 0 0 7 2026/2 0 0 0 0 0 0 0 4 2026/3 0 0 0 0 0 0 0 16 2026/4 0 0 0 0 0 0 0 5 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 1 0 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
Spurtle Set, Natural Acacia Wooden Kitchen Utensils Set of 2, Wooden Spoons Utensils for Cooking, stirring, Mixing, Serving, spurtles kitchen tools as seen on tv for NonSick Cookware
This listing is deemed profitablePrice (USD)$12.91Released TypeOld Release (2024-06-30)Brand is an old entry in this marketSize and Weight33.9 x 6.1 x 2.2 cm, 118.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
天然相思木纹理自然清晰，双件装的细长 spurtle 造型更偏向长柄搅拌/翻炒场景Key Buying Motive
相思木材质，主打不伤不粘锅、耐高温；双件装定位入门款，价格明显低于多数竞品Target Customers
预算敏感、只需要基础搅拌/翻炒工具的家庭用户，尤其是使用不粘锅并偏好木质厨具的买家Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,291.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight15.84% / 18.46%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight11.38% / 14.00%Peak / Non PeakSales & BSR Performance
Riveira Dark Bamboo Wooden Spoons for Cooking 6-Piece, Apartment Essentials Wood Spatula Spoon Nonstick Kitchen Utensil Set Premium Quality Housewarming Gifts for Everyday Use
This listing is deemed profitablePrice (USD)$16.70Released TypeOld Release (2024-10-04)Brand is an old entry in this marketSize and Weight30.6 x 25.4 x 1.7 cm, 209.00gProfitable Factors
Based on old ASINEstablished brand with longevityDistinct functions and featuresDesign & Appearance
深色竹纹外观更接近深棕/黑竹风格，在同类原木色厨具中更有辨识度, 6件套组合覆盖铲、勺、带孔铲、实心勺和勺叉，套装完整度高Key Buying Motive
主打不伤不粘锅、竹材轻便且易清洗，同时提供终身有限保修，降低购买顾虑Target Customers
面向公寓入门、乔迁送礼、以及追求整套基础木质厨具的一次性购买人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$100,200.006000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight25.93% / 28.48%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight19.49% / 22.05%Peak / Non PeakSales & BSR Performance
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