
这个市场不建议进入,结论很明确:新品牌与新上架产品全部亏损,已经是同质化严重、低利润、强竞争的价格战市场。 现有数据里,新品牌只有 AENTGIU 1 个,近 1 次入场带来 2 个新产品,盈利率 0%,市场整体新上架盈利率也是 0%;从趋势看,2026 年 6 月的新进入全部没跑通,没有看到任何利润转正的迹象。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入,这个市场当前是明显的高风险、接近失活的价格战环境。 用户预算 50万CNY 虽然足以覆盖单个ASIN的前期进货、物流和投放,但面对这个类目里“可见盈利产品占比 0%”和“新上架产品盈利率 0%”的结果,这笔钱只能算入场券,不能算胜算。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:已呈现价格战/饱和信号,且新品牌几乎没有成功样本。 目前可见数据里,AENTGIU 作为新入场品牌,2个新上架ASIN全部亏损,品牌成功率0%,新品牌新发布成功率也是0%;同时样本里能看到的产品都非常同质化,缺乏差异化,属于低壁垒、强竞争的方向。
这个市场不值得进入:新品牌与新上架产品的成功率都是 0%,而且已出现明显的价格战/低利润风险。 你手里的 50万 CNY 看起来“够启动”,但数据说明这类新品目前连最基础的盈利都没跑通,不适合小卖家,也不适合大品牌贸然冲进去。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0GZG4X6HJ | AENTGIU | 2026-06-26 | No | $13.5 | 50pcs | $675.0 | 18.49% | $124.81 |
![]() | B0GZG9SPKD | AENTGIU | 2026-06-26 | No | $- | -pcs | $- | -% | $- |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0GZG4X6HJ | AENTGIU | 2026-06-26 | No | $13.5 | 50pcs | $675.0 | 18.49% | $124.81 |
![]() | B0GZG9SPKD | AENTGIU | 2026-06-26 | No | $- | -pcs | $- | -% | $- |
这个市场不值得进入:已出现明显价格战和超低成功率,新品牌几乎没有可复制的合法成功路径。 当前样本里只有 1 个新品牌 AENTGIU、2 个新上架 ASIN,全部都不盈利,市场新上架盈利率是 0%,整体可判定为高风险且不适合推进。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,结论很明确:新品牌已经几乎全军覆没,而且近期完全看不到利润转正的迹象。 目前看到的新进入品牌 AENTGIU 在 2026 年 6 月推出的两个新产品 B0GZG4X6HJ、B0GZG9SPKD,全部都不赚钱;这意味着对新品牌来说,这不是“可切入市场”,而是价格战 + 同质化 + 低成功率的高风险战场。
从时间趋势看,2026 年才出现新品牌入场,但新增的 2 个新产品全部亏损,新品牌成功率 0%,而市场整体可识别的盈利产品比例也是 0%。产品失败原因非常一致:B0GZG4X6HJ 和 B0GZG9SPKD 都被明确标记为缺乏差异化、竞争过强/市场太小;B0GZG4X6HJ 售价 13.50 美元、月收入仅 675 美元,说明它不是靠规模跑赢,而是被同类通用型挂条/挂件产品直接压住。更关键的是,这两个新产品并没有体现出“靠创新赢”的路径,反而是标准化的家装挂件结构,卖点只是安装便利、附带配件、承重等基础功能,属于最容易被复制、最容易卷价格的品类。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |