- Benchmark ASINB0H6KV8XW1
- MarketplaceUS
- Category ID172282
- Analyzed Products
- Keywordpc case fan, rgb cpu fan
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥23.99estimated
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，而且已经进入明显的价格战和过度拥挤状态：新品牌只有9个，但近53个新发品里，新品牌新品成功率是0%，整体新发品盈利率也是0%，这不是“还能挑机会”的市场，而是“进去后很难稳定赚钱”的市场。对大品牌和小商家都不友好；如果硬要做，基本只能靠更高预算、更强品牌力和更激进投放去硬拼。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不适合进入，且用户预算足够做单个ASIN的前期启动，但不足以改变市场本身的高风险属性。 该类目已经是明显的价格战/高竞争市场，新品几乎没有成功空间；对大品牌和小品牌都不是好机会，不能继续推进。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?60.37%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 二手/翻新机箱风扇或CPU散热器套装：通常价格更低，且对RGB效果要求不高的用户更容易接受。
- 非RGB高静压风扇：用更低成本满足基础散热需求，安装和供电更简单，也更少遇到ARGB同步兼容问题。
- 直接升级机箱自带风道的替代方案：如增加更便宜的单个大风量风扇、优化进出风布局，往往比购买高价RGB联排风扇更划算。
- CPU原装/盒装散热器替代：如果用户只是想压住常规CPU负载，原装散热器通常更便宜、即装即用，不需要额外灯效和控制器。
- 风扇控制器/ARGB集线器+普通风扇组合：比一体式高价RGB联排风扇更灵活，后续可分步扩展，兼容性也更好。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是适合进入的市场：新品牌新发品成功率为0%，整体新发品可盈利率也为0%，而且新品牌新发品失败率高达85.71%，老品牌新发品失败率更是96.88%，说明这里基本已经进入强竞争和价格压制区。 用户预算500,000 CNY看起来很宽，但在这个类目里并不是钱够不够的问题，而是进入后很难做出稳定利润；如果硬进，大概率会被迫靠更激进的广告、定价和促销去抢量。
New products with Highest revenueASUS
Recent Monthly Revenue (USD):$1,999.50(50pcs/month)B0H6KV8XW1 (3.1/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsAsiaHorse
Recent Monthly Revenue (USD):$9,374.00(200pcs/month)B0C5PY91W9 (4.5/5 (575 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$9,268.00(200pcs/month)B0F8ZJVZ9T (4.7/5 (409 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$9,086.00(200pcs/month)B0CXSRXSXQ (4.7/5 (409 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsLeast profitable new productsMost investment in new productsLDPCSJ
Recent Monthly Revenue (USD):-(-)B0H17KSDBX (5/5 (5 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 一体式三风扇框架，造型和常规单风扇差异最大
- |
- 双光效+无限镜，灯效视觉冲击强，容易吸引点击
B0GH1VS6D4 (4.2/5 (8 Reviews))Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 白色机身+三段式透光，和黑色风扇差异明显
- |
- 6只装套装，整机白色主题和灯效联动感强，吸睛
B08LKB63CF (4.3/5 (544 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，结论很明确：新品几乎没有利润空间，且成功者主要是大品牌在打品牌战，不是小卖家能稳稳赢的市场。 从新品牌数据看，盈利率是0%，未盈利率高达85.71%；老品牌的新产品也几乎都不赚钱，未盈利率96.88%。这说明这里不是“还有机会的增长市场”，而是高成本、高竞争、靠品牌和投放硬砸的市场。
Profitability difficultyHigh Risk Due to Low Success RateAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0C5PY91W9AsiaHorse2023-07-01Yes$46.87200pcs$9374.035.24%$3303.4B0F8ZJVZ9TAsiaHorse2025-05-17Yes$46.34200pcs$9268.035.05%$3248.44
B07HC7P3HJARCTIC2018-09-14Yes$24.77500pcs$12385.025.93%$3211.44B0CXSRXSXQAsiaHorse2024-03-12Yes$45.43200pcs$9086.034.73%$3155.57
B07SGWNV5JWathai2019-05-29Yes$23.14500pcs$11570.026.97%$3120.43
B07XRYM2WCARCTIC2019-09-11Yes$26.53200pcs$5306.034.41%$1825.8B0C5MSXLR3AsiaHorse2023-08-01Yes$46.86100pcs$4686.035.25%$1651.82
B0DQBMZZ2TCooler Master2025-01-01Yes$34.79100pcs$3479.034.07%$1185.3
B0D1VGZP7ZGPERHUAN2024-04-16Yes$32.99100pcs$3299.025.28%$833.99
B0DP9T46Q7Jonsbo2025-01-04Yes$42.7250pcs$2136.031.1%$664.3
B0DP9VKRM3Jonsbo2024-11-29Yes$42.7450pcs$2137.031.0%$662.47
B0F7H2QF7LJungle Leopard2025-05-05Yes$21.04100pcs$2104.025.2%$530.21
B0F87Y8QVRdarkFlash2025-05-10Yes$31.0750pcs$1553.531.1%$483.14
B0BWKZGYXJCooler Master2023-02-22Yes$19.3150pcs$965.525.51%$246.3Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0H6KV8XW1ASUS2026-06-29No$39.9950pcs$1999.532.19%$643.64B0GH1VS6D4Jonsbo2026-01-15No$44.1-pcs$-23.37%$-
B0G5FL3JTWJungle Leopard2025-12-06No$27.99-pcs$-27.95%$-B0H17KSDBXLDPCSJ2026-05-10No$19.29-pcs$-11.61%$-
B0FFGP8F33Ocypus2025-08-07No$19.74-pcs$-17.33%$-
B0FJFNLFTQGSCOLER2025-09-15No$9.96-pcs$-3.67%$-
B0FT1ZG76JdarkFlash2025-09-29No$27.12-pcs$-27.29%$-
B0FLDDZHRPALSEYE2025-08-06No$17.61-pcs$-21.37%$-
B0GX7F72C2VZXAB2026-04-14No$43.71-pcs$-36.44%$-
B0FJFMMFD6GSCOLER2025-09-15No$9.99-pcs$-3.81%$-
B0GL9KDPD2ELETCOOL2026-02-03No$41.82-pcs$-28.44%$-
B0G1Y63SPLJungle Leopard2025-11-12No$35.55-pcs$-28.26%$-
B0FSLCB5YPHAVN2025-10-07No$49.99-pcs$-35.89%$-
B0FJFD49W9GSCOLER2025-09-13No$15.99-pcs$-11.28%$-
B0GTPK5JQLJungle Leopard2026-03-24No$39.99-pcs$-26.46%$-
B0GMH2RXKRIesooy2026-02-09No$27.66-pcs$-19.91%$-
B0G57X6M4XJungle Leopard2025-12-05No$54.99-pcs$-29.92%$-
B0G5FQFRC5Jungle Leopard2025-12-06No$29.99-pcs$-29.03%$-
B0FTHZNRD2NZXT2025-11-04No$34.99-pcs$-36.14%$-
B0GQLTS5C6ALSEYE2026-02-28No$23.79-pcs$-24.84%$-#New Product Success Rates
Listing这个市场不适合进入，已经明显过度拥挤且接近价格战区。新产品整体盈利率只有9.86%，而新上架产品盈利率是0%；在本次样本里，新品牌的新品全部不赚钱，老品牌的新品也全部不赚钱，说明不是“谁更努力谁赢”，而是“几乎没人能赢”。
证据很硬：新品牌新品盈利率0%，亏损率85.71%；老品牌新品盈利率0%，亏损率96.88%。市场里能赚钱的样本几乎都来自老牌强势品牌的少数老产品改款，真正的新产品没出现任何可复制的成功案例。对小商家来说，这里没有合法、稳定的低门槛成功路径；对大品牌来说，也不是好市场，因为连 ASUS 这种大牌新品 B0H6KV8XW1 都是非盈利，2 条评论、39.99 美元、月销约 50、早期投入 4267.33 美元，其中广告就 1244.35 美元，仍然没有跑通。再看品牌层面，Jungle Leopard 有 23 个产品只赚到 1 个，成功率 4.35%；AsiaHorse 虽然有 40% 成功率，但它的成功样本集中在 B0C5PY91W9、B0C5MSXLR3、B0CXSRXSXQ、B0F8ZJVZ9T 这些明显靠老款基础上做外观和功能强化的产品，不是新手可轻易复制的低成本打法。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ALSEYEJungle LeopardGSCOLEROther#Success Rate by Entry Time
Listing这个市场不适合进入，已经明显进入饱和和价格战区。 最近一年新增品牌只有9个，但新品总量53个里，所有可识别的新品牌新品成功率是0%，而且2025年到2026年几乎每个月新增的新品都以失败为主，说明竞争不是在放缓，而是在加剧；同时，近期开价产品虽然表面利润率能做到19.52%~32.88%，但这不是可复制的普遍结果，而是少数大牌/老牌靠品牌力、结构微创新和更高投入堆出来的结果。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 24 2026 0 0 0 0 0 0 0 29 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 5 2025/9 0 0 0 0 0 0 0 7 2025/10 0 0 0 0 0 0 0 3 2025/11 0 0 0 0 0 0 0 3 2025/12 0 0 0 0 0 0 0 6 2026/1 0 0 0 0 0 0 0 4 2026/2 0 0 0 0 0 0 0 5 2026/3 0 0 0 0 0 0 0 5 2026/4 0 0 0 0 0 0 0 4 2026/5 0 0 0 0 0 0 0 4 2026/6 0 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesAsiaHorseB0C5MSXLR3 (4.5/5 (575 Reviews))AsiaHorse COSMIQ 120mm PC RGB Computer Case Fans, 5V 3-PIN Connector Daisy Chain PWM Cooling With Controller for Cases CPU Liquid Coolers
This listing is deemed profitablePrice (USD)$46.86Released TypeOld Release (2023-08-01)Brand is an old entry in this marketSize and Weight16.5 x 13.0 x 8.9 cm, 710.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
银白外框搭配蓝色RGB光效，整体辨识度较高, 三联一体式120mm风扇结构，带Infinity Mirror镜面灯效与菱形切边观感Key Buying Motive
支持菊花链串联、PWM调速、5V 3Pin同步，并内置音乐律动灯效与独立控制器Target Customers
面向追求整机ARGB联动、理线更整洁且需要兼顾静音散热的装机玩家与RGB改装用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,686.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight33.86% / 35.25%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight26.47% / 27.85%Peak / Non PeakSales & BSR Performance
AsiaHorseB0C5PY91W9 (4.5/5 (575 Reviews))AsiaHorse COSMIQ 120mm PC RGB Fans Computer Case Fans, 5V 3-PIN Connector Daisy Chain PWM Cooling with Controller for Cases CPU Liquid Coolers (Black COSMIQ Forward, Black-3)
This listing is deemed profitablePrice (USD)$46.87Released TypeOld Release (2023-07-01)Brand is an old entry in this marketSize and Weight16.5 x 13.0 x 8.9 cm, 712.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
黑色机身配合独特的无限镜灯效，视觉风格更偏高端电竞风, 三联装一体式风扇框架，搭配无限镜与多层ARGB光效，线材更整洁Key Buying Motive
支持菊链连接、PWM调速和5V 3针ARGB同步，并带音乐律动与独立控制器Target Customers
面向追求机箱整洁走线、RGB灯效联动和静音散热兼顾的PC DIY装机用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$9,374.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight33.86% / 35.24%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight26.44% / 27.83%Peak / Non PeakSales & BSR Performance
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