- Benchmark ASINB0FHHQ4L9H
- MarketplaceUS
- Category ID228013
- Analyzed Products
- Keywordkitchen faucet, bar sink faucet, single handle faucet
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥37.79estimated
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论很明确：已经接近价格战型饱和，新手和大品牌都不该把它当成“好机会”。 现在的新产品成功率只有6.25%（30个新品里只有2个赚钱），93.33%新品不盈利；而且最近月份里几乎所有新品都落在“other”，说明真正能稳定跑通的产品极少，市场正在往高投放、低容错方向走。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合进入。 新品盈利率只有6.25%，低于10%的高风险线；同时新品牌新品失败率高达66.67%，而旧品牌新品失败率也高到92.31%，说明这里不是“谁更会做产品”的问题，而是大概率陷入价格战和高投放竞争。
从资金看，用户预算50万CNY，表面上足够覆盖单个ASIN的前期铺货、物流和基础投放，但市场里真正能跑出来的样本并不友好：盈利新品里，Ibergrif 的 B0FVM3KJR9 售价37.59美元，利润率17.5%，月销500、月营收187.95万美元；FORIOUS 的 B07Y4Y88Y6 售价46.47美元，利润率25.86%，月销7000、月营收3252.9万美元；B089SQQMFF 利润率23.83%，月销2000、月营收910.6万美元。问题是这些都是老品牌强势款，不是小品牌可直接复制的成功案例。真正的新品牌里，Ibergrif 只拿出1个盈利款和1个亏损款；KHQF 直接是0盈利、2个亏损，且 B0FQ4N4TQR 只有12条评论、B0H2XJ6LF3 甚至还没有有效销售数据，说明新品牌的生存率很差。
对小商家来说，这个类目不该上；如果硬做，只能按“强差异化+高预算”思路走，但这已经偏向大品牌打法。可参考的只有大品牌：FORIOUS 的 B07Y4Y88Y6、B089SQQMFF、B0CMQBJML4，Ibergrif 的 B0FVM3KJR9。小商家没有真正可靠的成功模板；相反，像 FEELSO 的 B0FCS7NZ35（528条评论、月销2000、却仍被判为不盈利）和 KHQF 的新款，说明这个市场很可能需要高评论、高投放、甚至带有掠夺性营销才能挤进去。短结论：不要进入；50万CNY对单个ASIN的短期启动可能勉强够，但不够买到长期竞争力。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?81.25%New listing success rate (old brands):3.85%New listing success rate (new brands):16.67%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 台上式/台面安装的普通单孔水嘴（无抽拉）
- 加装起泡器/延长器的基础龙头改装方案
- 壁挂式小型水龙头（适用于台盆/吧台位）
- 直接更换为更低价的基础厨房龙头（非拉出式、非喷头式）
- 龙头净水器/出水器一体的简易改装件
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是一个值得进入的市场：新品牌入场成功率只有6.25%，而且新上架产品里大多数都没跑通；同时新品牌成功案例只剩1个，失败案例明显更多，说明这里已经进入高风险竞争区。 你现在这笔50万人民币的预算，足够模仿单个成功款的前期投入，但不代表能扛住这个市场里的持续价格战和持续上新压力。
New products with Highest revenueIbergrif
Recent Monthly Revenue (USD):$18,795.00(500pcs/month)B0FVM3KJR9 (4.8/5 (120 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsFORIOUS
Recent Monthly Revenue (USD):$325,290.00(7000pcs/month)B07Y4Y88Y6 (4.5/5 (29185 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$91,060.00(2000pcs/month)B089SQQMFF (4.3/5 (10724 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$60,341.75(1025pcs/month)B0CMQBJML4 (4.3/5 (10700 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsLeast profitable new productsMost investment in new productsKHQF
Recent Monthly Revenue (USD):-(-)B0FQ4N4TQR (3.8/5 (12 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H2XJ6LF3Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 黑色哑光外观最醒目，图片辨识度高
- |
- LED温度变色更有点击欲望，容易吸引注意
- |
- 附带皂液器，套装感强，适合一站式购买
B0F1Y4G2BN (4.6/5 (2423 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 瀑布出水造型和常规龙头差异最大
- |
- 出水视觉效果强，产品图更容易抓眼球
- |
- 兼具瀑布感和三种出水模式，外观与功能都更独特
B0DZBKV4GB (4.4/5 (87 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经接近价格战型饱和，强烈不建议继续。 新品里只有极少数能做到15%以上利润，且新品牌成功率只有6.25%，失败率高达66.67%；这不是普通可切入市场，而是被老牌和少数强势品牌主导的竞争场。
Profitability difficultyModerate Risk for New ProductsAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B07Y4Y88Y6FORIOUS2019-09-20Yes$46.477000pcs$325290.025.86%$84120.0
B07D8F5NCWOWOFAN2018-05-23Yes$37.125000pcs$185600.017.17%$31867.52B089SQQMFFFORIOUS2020-06-09Yes$45.532000pcs$91060.023.83%$21699.6B0CMQBJML4FORIOUS2023-12-21Yes$58.871025pcs$60341.7530.13%$18180.97
B08929KFZXFORIOUS2020-05-22Yes$55.691000pcs$55690.028.41%$15821.53
B0CMQBZFWCFORIOUS2023-12-21Yes$54.371025pcs$55729.2526.85%$14963.31
B0D634FDYGFORIOUS2024-08-15Yes$63.6350pcs$22260.031.37%$6982.97
B089SQNHP6FORIOUS2020-06-08Yes$69.76300pcs$20928.032.89%$6883.22
B0CG1GBCXBFORIOUS2023-08-18Yes$60.33350pcs$21115.530.33%$6404.34
B0CG1DXD5ZFORIOUS2023-08-18Yes$52.09400pcs$20836.028.97%$6036.19
B08PJVRK15FORIOUS2022-05-16Yes$55.99350pcs$19596.529.54%$5788.81
B0DJW7LQ8MSOEBIZ2024-10-11Yes$49.55450pcs$22297.525.38%$5659.11
B07WJRPGHROWOFAN2019-08-13Yes$46.19500pcs$23095.022.72%$5247.19
B0FJLR63ZTAVSIILE2025-07-23Yes$80.38150pcs$12057.032.04%$3863.07
B0981RNJ45FORIOUS2020-12-24Yes$60.63200pcs$12126.028.22%$3421.96
B0DJW76H6PSOEBIZ2024-10-11Yes$43.26450pcs$19467.017.53%$3412.57B0FVM3KJR9Ibergrif2025-10-10Yes$37.59500pcs$18795.017.5%$3289.13
B0CXPMYRLDJOOM2024-03-11Yes$38.28450pcs$17226.019.05%$3281.56
B0915Y1LMGOWOFAN2021-03-26Yes$37.47400pcs$14988.016.65%$2495.51
B0DJW6PXQGSOEBIZ2024-10-11Yes$34.1500pcs$17050.013.89%$2368.25Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FVM3KJR9Ibergrif2025-10-10Yes$37.59500pcs$18795.017.5%$3289.13B0FHHQ4L9HFORIOUS2025-09-25Yes$62.99100pcs$6299.032.61%$2054.11#New Product Success Rates
Listing这个市场不值得进入，属于高度内卷、接近价格战的红海。 新品成功率只有6.67%，低于10%的高风险线；在30个新品里只有2个盈利，且绝大多数新品来自老品牌却仍然失败，说明不是“新人没运气”，而是市场本身已经很难靠常规打法赚钱。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
FORIOUSIbergrifNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
OWOFANFORIOUSSOEBIZOther#Success Rate by Entry Time
Listing这个市场不适合进入，而且已经明显走向过度拥挤：最近一段时间新上架32个新品里，真正盈利的只有2个，成功率只有6.25%；同时新品牌只有3个，却有不少旧品牌集中出新，说明竞争已经被成熟玩家主导。对小商家来说，这不是正常机会，而是接近价格战和高投放依赖的市场；对大品牌来说，也只是勉强有可能，但必须准备更重的资金和品牌投入，且未必能回本。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 1 0 1 0 16 2026 0 0 0 0 0 0 0 13 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 1 0 0 0 0 1 2025/9 0 0 0 0 0 1 0 2 2025/10 0 0 0 1 0 0 0 2 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 11 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 4 2026/4 0 0 0 0 0 0 0 3 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
OWOFAN Kitchen Faucet with Pull Down Sprayer Brushed Nickel
This listing is deemed profitablePrice (USD)$45.98Released TypeOld Release (2019-07-09)Brand is an old entry in this marketSize and Weight44.3 x 32.9 x 7.2 cm, 1814.00gProfitable Factors
Based on old ASINDesign & Appearance
拉丝镍与黑色两种常见表面可选，主打通用审美，不算强差异化。, 高弧形单把手下拉式结构，带柔性伸缩水管，属于成熟公模市场常见外观。Key Buying Motive
老ASIN延续了现成评价与流量，转化更稳定。Target Customers
适合想要替换旧款、偏好成熟通用款式并重视稳定口碑的厨房/吧台用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,598.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight18.13% / 23.22%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-1.13% / 3.96%Peak / Non PeakSales & BSR Performance
FORIOUS Kitchen Faucet Pull Down Sprayer, Single Handle, Oil Rubber Bronze
This listing is deemed profitablePrice (USD)$60.63Released TypeOld Release (2020-12-24)Brand is an old entry in this marketSize and Weight45.1 x 34.8 x 7.5 cm, 2109.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
古铜油擦色，区别于常见的拉丝镍/银色款式, 细长高弧单把手+下拉式喷头，整体更偏现代简洁风，且古铜色外观更有复古感Key Buying Motive
通过cUPC与NSF/ANSI/CAN 61认证，带三种出水模式、18英寸下拉软管和360°旋转，兼顾实用性与安装兼容性Target Customers
面向想要升级厨房/吧台/洗衣间水槽、同时偏好古铜复古外观且重视认证与易安装的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$12,126.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight24.00% / 28.22%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight7.02% / 11.24%Peak / Non PeakSales & BSR Performance
Loading samples... 15%