
这个市场不值得进入,已经进入明显价格战并接近饱和。新品牌进入量已有12个,且近24个新上架里只有2个盈利,整体新上架盈利率8.33%,这已经低于可接受线;对小品牌尤其不友好,若没有明显功能差异和更高预算,基本会被低价竞争压住。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得进入。 以当前数据看,它已经进入明显的价格战/拥挤竞争区,新品牌新上架成功率只有8.33%,而新品牌新上架失败率高达90.48%;同时近一年新品牌进入量已经足够形成拥挤,且短期新增大多在亏损,用户500,000 CNY预算可以做单个ASIN的前期起步,但不足以把你安全带到长期竞争和品牌建设层面。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已接近价格战区,且对新品牌极不友好:可见新品里盈利率只有8.33%,新品牌新品盈利率仅9.52%,而新品牌新品不盈利率高达90.48%;同时市场整体可识别盈利产品占13.64%,大多数产品利润都在10%以下,说明谁都在拼低价。新品牌里真正能跑出来的,基本不是靠“普通同质化款”,而是靠功能差异化或老牌背书;小品牌如果没有明显差异和更强预算,基本会被卷死。
这个市场不值得进入,属于高竞争、低利润、明显价格战市场。 新品端只有2/24个已知利润率落在15%以上,约8.3%,而低于10%的新品占了3/24,已知样本里大量产品卡在10%~20%边缘;同时2026年新品里6个在亏、2个在赚,走势是持续恶化而不是改善。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B07CV7GT1J | Syntech | 2018-05-03 | Yes | $13.71 | 1000pcs | $13710.0 | 29.43% | $4034.86 |
![]() | B077FY7831 | Syntech | 2017-11-13 | Yes | $9.66 | 1000pcs | $9660.0 | 20.23% | $1954.22 |
![]() | B08BHNVYMR | Basesailor | 2019-10-15 | Yes | $11.99 | 400pcs | $4796.0 | 27.65% | $1326.1 |
![]() | B0DPWBTFCJ | UGREEN | 2025-05-30 | Yes | $11.99 | 400pcs | $4796.0 | 24.91% | $1194.69 |
![]() | B09J4DC92T | SOLMIMI | 2021-11-11 | Yes | $9.96 | 500pcs | $4980.0 | 19.2% | $956.16 |
![]() | B0DYS9YH3K | Pastall | 2025-02-28 | Yes | $9.91 | 500pcs | $4955.0 | 18.93% | $937.99 |
![]() | B0C4Y5GWC7 | UGREEN | 2023-09-22 | Yes | $11.99 | 100pcs | $1199.0 | 26.12% | $313.18 |
![]() | B0GS5DPC9M | URELEGAN | 2026-03-11 | Yes | $11.06 | 100pcs | $1106.0 | 20.3% | $224.52 |
![]() | B0DCKDZGVC | Fidioto | 2024-08-08 | Yes | $7.99 | 100pcs | $799.0 | 12.66% | $101.16 |
![]() | B0BCP9SCX6 | BENFEI | 2020-11-21 | Yes | $9.8 | 50pcs | $490.0 | 19.68% | $96.44 |
![]() | B0BKNZK16L | BaseNew | 2022-12-07 | Yes | $9.92 | 50pcs | $496.0 | 18.86% | $93.55 |
![]() | B0GKV4PBVJ | KAYQINHO | 2026-01-31 | Yes | $7.99 | 100pcs | $799.0 | 11.26% | $89.97 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GS5DPC9M | URELEGAN | 2026-03-11 | Yes | $11.06 | 100pcs | $1106.0 | 20.3% | $224.52 |
![]() | B0GKV4PBVJ | KAYQINHO | 2026-01-31 | Yes | $7.99 | 100pcs | $799.0 | 11.26% | $89.97 |
这个市场不适合进入,核心原因是已经进入价格战和高饱和状态。 新品总体成功率只有8.33%,新品牌新品成功率只有9.52%,而旧品牌新品成功率是0%;更关键的是,22个新品里有21个不赚钱,市场几乎没有给普通新品留出利润空间。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入:已经明显过热,且新品牌几乎全军覆没。 近期市场不是“还有机会”,而是“进入越晚越难赚”;新品牌新上架成功率只有8.33%,而所有可识别利润的产品里,整体盈利率也只有13.64%,说明这里已经接近价格战区,低利润和失败是主流。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 9 |
| 2026 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 12 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2025/9 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 6 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |