
这个市场不值得进入,已经是明显的价格战高风险区。新品牌和新上架产品都没有跑通,利润被压到负值,说明不是“找对方法就能赢”,而是整个赛道都在持续内卷。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不适合进入,用户预算也够用,但不值得投。 这里已经是明显的价格战市场,样本里新发布产品 100% 不盈利,整体可识别盈利率也是 0%,而且新品牌进入后全军覆没,没有看到任何可复制的低风险成功路径。
证据很直接:市场里只有 8 个品牌,3 个是新品牌(CEWOR、GRSECPO、YYAYYA),5 个是老品牌(Focefec、shsyue、FunFanso、Aifanss、Honeydak);最近的新发布产品只有 4 个,全部亏损,按你的规则这不是可进入市场,而是高风险价格战区。利润表现最差的新品里,CEWOR 的 B0GDZCSL87 标价 $22.49,单件利润率 -21.39%,最新 97 条评价,月销 500;GRSECPO 的 B0FDPR18RJ 标价 $8.09,利润率 -11.67%,只有 4 条评价,还是无销量;老品牌 shsyue 的 B0FJ8FYS42 仍亏 -14.82%,B0CR2Y76RQ 亏 -9.56%,B0CR2WSYPW 亏 -13.81%,说明连头部老品牌都在被成本和竞争压着打。市场新增趋势也偏冷:2025 年出现 3 个新亏损品,2026 年又新增 1 个新亏损品,没有任何新盈利案例,说明不是增长期,而是持续内卷。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,结论很明确:已处于高风险价格战区,且对新品牌几乎没有正向胜率。 当前样本里可识别利润的产品中,整体盈利率是0.00%,新上架产品盈利率也是0.00%;新品利润区间还落在-24.91%到-5.27%,说明不是“少数做得差”,而是整条赛道都被低毛利和同质化压住了。市场样本里的新品牌只有3个:CEWOR、GRSECPO、YYAYYA,全部新品牌新品都没跑通,属于明显的失败市场。
这个市场不适合进入,已经是低利润价格战区,且没有任何可复制的真实新手成功案例。 现有样本里,已识别利润的产品中,亏损占72.73%,新产品里盈利率是0%,且最近新增新品全部亏损;市场不是在给新卖家机会,而是在把新卖家快速拉进负毛利。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0CR2WSYPW | shsyue | 2024-02-03 | No | $29.16 | 700pcs | $20412.0 | -13.81% | $-2818.89 |
![]() | B0GDZCSL87 | CEWOR | 2026-01-21 | No | $22.49 | 500pcs | $11245.0 | -21.39% | $-2405.3 |
![]() | B0FJ8FYS42 | shsyue | 2025-09-11 | No | $20.82 | 700pcs | $14574.0 | -14.82% | $-2159.86 |
![]() | B0CR2Y76RQ | shsyue | 2024-02-07 | No | $28.69 | 700pcs | $20083.0 | -9.56% | $-1919.93 |
![]() | B0C5DDB7WK | Focefec | 2023-05-26 | No | $28.69 | 100pcs | $2869.0 | -15.51% | $-444.98 |
![]() | B0DRTWNWNT | Aifanss | 2025-03-06 | No | $21.49 | 100pcs | $2149.0 | -20.59% | $-442.47 |
![]() | B0D2KYKKMV | FunFanso | 2024-05-09 | No | $18.8 | 50pcs | $940.0 | -29.34% | $-275.79 |
![]() | B09K79V35X | Honeydak | 2021-10-25 | No | $21.64 | 50pcs | $1082.0 | 4.04% | $43.72 |
![]() | B0CZN864WT | Focefec | 2024-05-20 | No | $20.45 | -pcs | $- | -30.31% | $- |
![]() | B0FDPR18RJ | GRSECPO | 2025-08-02 | No | $8.09 | -pcs | $- | -11.67% | $- |
![]() | B0G63F2BX3 | YYAYYA | 2025-12-31 | No | $38.19 | -pcs | $- | -3.0% | $- |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0GDZCSL87 | CEWOR | 2026-01-21 | No | $22.49 | 500pcs | $11245.0 | -21.39% | $-2405.3 |
![]() | B0FJ8FYS42 | shsyue | 2025-09-11 | No | $20.82 | 700pcs | $14574.0 | -14.82% | $-2159.86 |
![]() | B0FDPR18RJ | GRSECPO | 2025-08-02 | No | $8.09 | -pcs | $- | -11.67% | $- |
![]() | B0G63F2BX3 | YYAYYA | 2025-12-31 | No | $38.19 | -pcs | $- | -3.0% | $- |
这个市场不适合进入,已经明显是价格战+同质化的高风险市场。 结果非常直接:新品牌成功率为0%,所有已识别的新上架产品都是不盈利;而且样本里还出现了老品牌也一起亏损,说明不是“谁更会做就能赢”,而是整个赛道都在挤压利润。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,已经进入高风险/价格战区。 现有新品牌新发布产品里,3个全是亏损,成功率是0%;最近进入的产品也没有任何可确认的盈利案例,说明对新品牌和小商家都不是友好的赛道。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |