- Benchmark ASINB0FMYKZZNR
- MarketplaceUS
- Category ID3735621
- Analyzed Products
- Keywordphoto album 4x6, polaroid photo album
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥5.84estimated
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经明显饱和并处在低利润价格战区。 近一年只看到1个新品牌 popotop 进入，但它9个新品全部不盈利，整体新品牌新品成功率是0%；全市场22个新上架里，真正盈利的只有1个，成功率4.55%，远低于你给的10%高风险线。利润分布也很差：新产品可识别利润区间只有-2.10%到15.11%，多数新品挤在10%以下，说明不是健康增长，而是靠压价和投放硬撑。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不该进入。 用户预算50万人民币，账面上足够覆盖单个新品的起步投入，但市场本身已经明显是价格战环境：整体可判断利润的产品里，盈利率只有10.94%，新品牌新品盈利率更低到4.55%，而新品牌新品不盈利率是100%；同时利润分布里，负利润和0~10%低利润产品占了大头，说明大多数卖家都在低毛利甚至亏损里硬撑。
Early sourcing + logistics + marketing budget (USD)$7,582.09 - $7,582.09Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?59.09%New listing success rate (old brands):7.69%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 手机相册App/云相册服务（如iCloud相册、Google Photos、Amazon Photos）——几乎零门槛、可直接按时间自动整理，成本通常更低甚至免费，适合只想“存和看”照片的用户。
- 一次性冲印照片+简易收纳盒/纸袋——比买专门相册更便宜，也更灵活；用户可以先少量购买、按需补充，不必一次投入整本相册。
- 桌面相片展示架/夹式相框/照片串灯——如果用户更看重“展示”而不是“归档”，这种方式更直观，安装简单，且不需要逐页插袋。
- DIY剪贴本/笔记本+照片胶贴/相纸胶带——通常比成品相册更省钱，可自由混搭照片、票根和手写说明，适合纪念日、旅行等主题整理。
- 数码相册屏/电子相框（入门款）——虽然是另一类产品，但对想持续轮播多张照片、又不想频繁翻页的人来说，使用体验更省事，维护也更少。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，已经明显过热且接近价格战区。新品牌几乎没有成功样本：popotop 作为新入场品牌，9个新品里0个盈利，成功率0%；而老品牌能吃到新产品红利，但这不是小商家可复制的路径，说明这个赛道更像是“老品牌收割、新品牌烧钱”。
证据很直接：popotop 的单品 B0FT832WFV 售价$8.37，月销300，表面看很能跑，但利润率只有1.4%，早期投入却高达$3,339.63，其中广告就占$749.41，典型是靠投放和规模硬顶出来的销量，不是健康利润模型。另一个 popotop 单品 B0FT7YJBFW 售价$6.56，利润率-11.53%，B0FT82MWS4 也只有1.39%，这说明新品牌在这个价格带里基本被运费、FBA和平台费吃掉了。市场总样本收入约$100,447，但这不是机会信号，反而说明流量和销量都集中在少数品牌和少数旧款上；同时，市场里大量旧品牌新上架产品也是非盈利，说明竞争已经进入低利润、强投放、强品牌阶段。按你的规则，80%+新品失败、利润率大多低于10%，这就是高风险市场，不建议继续。
可参考的案例只有“怎么做才更有机会死里逃生”，不是入场模板：大品牌参考是 Sprsthai 的 B0FMYKZZNR（老品牌新款还能做到盈利，说明它有品牌势能和资源），但它属于老品牌红利，新商家不要照抄；小商家参考几乎没有真正合格样本，因为新品牌没有<300评论且能稳定盈利的案例，popotop 的 714/728 评论样本都已是高评论、强投放型竞争对手，应视为“predatory competitors”而不是小商家。你如果硬要做，只能走明显差异化、非同质化设计和更高客单价路线；否则这条赛道对大品牌和小商家都不是好市场。
Least investment in new productsMost investment in new productsNew products with Highest revenuepopotop
Recent Monthly Revenue (USD):-(-)B0G2B3QM1MBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$2,511.00(300pcs/month)B0FT832WFV (4.7/5 (714 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$2,624.00(400pcs/month)B0FT7YJBFW (4.7/5 (728 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsvivinin
Recent Monthly Revenue (USD):-(-)B0F6MWW9NBBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$673.00(100pcs/month)B0CSND79PC (4.7/5 (2776 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%
Recent Monthly Revenue (USD):$1,346.00(200pcs/month)B0F1FQBNHG (4.7/5 (2778 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 绿色麻布封面，视觉识别度高
- |
- 双本装，小尺寸便携感强
- |
- 银色烫印更有礼物感，容易吸引点击
B0BJV2GBVZ (4.7/5 (9882 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 灰色麻布封面，风格中性耐看
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- 带封面照片窗口，展示感更强
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- 100张容量，适合家庭/婚礼/旅行纪念
B0B56D2GDQ (4.6/5 (7001 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：利润率被压到低位，新品成功率只有4.55%，而且几乎所有可识别的新品都挤在0%~20%利润区间，已经是典型的低利润价格战市场。 对小商家来说更差：没有看到不靠强营销或强品牌就能稳定跑通的新品牌样本；对大品牌来说也不是机会市场，因为高利润只集中在少数老牌/强势品牌和少数老带新款，进入成本高、回报不稳。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0F5NPKXC3Sprsthai2025-05-28Yes$9.99500pcs$4995.012.16%$607.4B0FMYKZZNRSprsthai2025-10-04Yes$9.74500pcs$4870.011.25%$547.88
B0F5NPKP3RSprsthai2025-05-28Yes$9.72500pcs$4860.011.16%$542.38B0B56D2GDQVienrose2020-12-10Yes$12.3550pcs$617.518.46%$114.0B0BJV2GBVZLanpn2022-10-22Yes$9.9950pcs$499.512.61%$62.99
B0BJV2NNDYLanpn2022-10-22Yes$9.9950pcs$499.511.34%$56.65
B0BJV33259Lanpn2022-10-22Yes$9.9950pcs$499.511.25%$56.2Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FMYKZZNRSprsthai2025-10-04Yes$9.74500pcs$4870.011.25%$547.88#New Product Success Rates
Listing这个市场不值得进入：新品成功率只有4.55%，整体可识别盈利率也只有10.94%，而新品里95.45%都不赚钱，已经是明显的价格战高风险市场。 更关键的是，新入场品牌几乎没有真正的自然成功案例，能赚钱的几乎都来自老品牌或老链接改款；对小商家来说，合法、正常打法基本没有胜算。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
SprsthaiNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
RemowithpopotopHoloary#Success Rate by Entry Time
Listing这个市场不值得进入，已经是明显的价格战+饱和市场。 近一年几乎没有真正的新品牌成功，22个新上架里只有1个可确认盈利，成功率仅4.55%；同时新品牌 popotop 9个新上架全部亏损，且多款新货利润率只有1.39%、-11.53%这类水平，说明新品进入后很难赚到钱。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 0 7 1 0 0 0 3 2026 0 1 2 0 0 0 0 7 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 1 0 7 0 0 0 0 1 2025/10 0 0 0 1 0 0 0 0 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 1 2 0 0 0 0 7 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesVienrose 4x6 Photo Album,100 Pockets,Linen Cover with Window,Grey
This listing is deemed profitablePrice (USD)$12.35Released TypeOld Release (2020-12-10)Brand is an old entry in this marketSize and Weight30.8 x 16.6 x 1.9 cm, 200.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
灰色麻布封面，偏中性家居风, 带可更换封面照片窗口的100张4x6插页相册Key Buying Motive
双向侧插口袋，便于快速装入并更稳固收纳照片Target Customers
适合想把家庭、宝宝、婚礼、旅行照片做成桌面展示型纪念册的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$617.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight15.49% / 18.46%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight7.59% / 10.56%Peak / Non PeakSales & BSR Performance
Lanpn Photo Album 4x6 50 Pictures 2 Packs, Small Mini Capacity Linen Photo Book Sets, Each Pack Holds 100 Top Loader Vertical Only Picture for Kids Boy Girls Green
This listing is deemed profitablePrice (USD)$9.99Released TypeOld Release (2022-10-22)Brand is an old entry in this marketSize and Weight28.2 x 17.2 x 1.2 cm, 220.00gProfitable Factors
Based on old ASINDesign & Appearance
绿色麻布封面搭配银色烫印，视觉上比常见白/黑/米色更有辨识度。, 小尺寸 4x6 双本装，单本 50 张、竖版顶装结构，属于常见公模但配色更醒目。Key Buying Motive
双本装且单本仅收纳 50 张，定位更偏小容量便携相册，适合快速整理少量精选照片。Target Customers
更适合给儿童、礼物收藏或少量旅行照片做轻量化整理的用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$499.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight9.61% / 12.61%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-1.15% / 1.86%Peak / Non PeakSales & BSR Performance
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