
这个市场不值得进入,结论很明确:新品牌几乎没有真实成功样本,已经是价格战红海。用户预算50万人民币虽然覆盖得起单个新品的早期启动,但在这个赛道里,钱不是主要问题,问题是同质化太重、利润太薄、后进者几乎打不出来。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这个市场不值得进入,且对新品牌/小商家都不友好。虽然有个别老品牌能做出22.61%的利润率,但新品整体利润率偏低、失败率极高,新品牌几乎没有可复制的成功样本,属于明显的价格战市场。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经是高风险价格战市场:新品牌新上架几乎没有成功,且你给我的样本里,新品牌与老品牌的新款都在大量失败,说明不是“选品不对”,而是赛道本身已经挤满了同质化产品。更关键的是,市场里新品牌新上架盈利率为0%,新上架非盈利率为100%,整体盈利产品占比只有19.05%,而且2025年和2026年新上架几乎全部流向非盈利,趋势是持续走弱而不是变好。
结论很明确:这个市场不值得进入,已经接近/处于过度拥挤和低利润价格战状态。 新品利润分布里,低于10%的占比高达48.48%,而新产品里真正赚钱的只有3.03%(1/33),这不是健康市场;更关键的是,当前新品牌几乎没有成功样本,真正跑出来的只有老品牌 Sprsthai 的 B0FMYKZZNR,说明这里更像是老品牌在撑场,新进入者很难靠正常打法赢。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0F99C6HH6 | Remowith | 2025-05-25 | Yes | $12.44 | 300pcs | $3732.0 | 22.61% | $843.81 |
![]() | B0D8SVYZJB | FINTIE | 2022-06-15 | Yes | $11.99 | 400pcs | $4796.0 | 17.36% | $832.59 |
![]() | B0D5Y53L2L | FINTIE | 2022-06-15 | Yes | $12.05 | 400pcs | $4820.0 | 17.22% | $830.01 |
![]() | B0DYNRHRDC | FINTIE | 2022-06-15 | Yes | $11.99 | 400pcs | $4796.0 | 16.66% | $799.02 |
![]() | B0DT6NX7HY | FINTIE | 2022-06-15 | Yes | $11.99 | 400pcs | $4796.0 | 16.61% | $796.62 |
![]() | B0BXL7QYQ3 | FINTIE | 2022-06-15 | Yes | $11.99 | 400pcs | $4796.0 | 16.26% | $779.83 |
![]() | B098358RD5 | CRANBURY | 2021-11-16 | Yes | $9.72 | 500pcs | $4860.0 | 15.53% | $754.76 |
![]() | B0FYLTFVP9 | FINTIE | 2022-06-15 | Yes | $11.99 | 400pcs | $4796.0 | 15.56% | $746.26 |
![]() | B0B4629YLB | FINTIE | 2022-06-15 | Yes | $11.99 | 400pcs | $4796.0 | 15.0% | $719.4 |
![]() | B0F5NPKXC3 | Sprsthai | 2025-05-28 | Yes | $9.99 | 500pcs | $4995.0 | 12.16% | $607.4 |
![]() | B0FMYKZZNR | Sprsthai | 2025-10-04 | Yes | $9.74 | 500pcs | $4870.0 | 11.25% | $547.88 |
![]() | B0F5NPKP3R | Sprsthai | 2025-05-28 | Yes | $9.72 | 500pcs | $4860.0 | 11.16% | $542.38 |
![]() | B0CYPVLTMK | FINTIE | 2022-06-15 | Yes | $9.99 | 400pcs | $3996.0 | 11.77% | $470.33 |
![]() | B0BG1TT38R | CRANBURY | 2022-09-21 | Yes | $9.73 | 200pcs | $1946.0 | 16.26% | $316.42 |
![]() | B0FS6RW44G | FINTIE | 2022-06-15 | Yes | $11.99 | 100pcs | $1199.0 | 17.1% | $205.03 |
![]() | B0BGGKPFPX | RECUTMS | 2022-09-26 | Yes | $12.27 | 100pcs | $1227.0 | 13.12% | $160.99 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FMYKZZNR | Sprsthai | 2025-10-04 | Yes | $9.74 | 500pcs | $4870.0 | 11.25% | $547.88 |
这个市场不适合进入,而且对小品牌尤其危险:新品牌几乎没有真实成功案例,整体新上架成功率只有3.03%,新产品里96.97%都不赚钱,典型是价格战和高度拥挤的红海市场。更关键的是,市场里已经被老品牌和少数新进品牌反复试错,能跑出来的也主要是老品牌复制成熟款,说明新卖家要么砸钱,要么很难活下来。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,已经接近/进入过度拥挤和价格战区。 近一年新入局主要由少数品牌集中试错,15个新品牌新品里没有一个真正跑通;最近一批新上架产品里,几乎都是低利润或亏损,说明竞争在快速变难,不是变容易。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 1 | 1 | 12 | 1 | 0 | 0 | 0 | 7 |
| 2026 | 0 | 1 | 3 | 0 | 0 | 0 | 0 | 7 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 1 | 1 | 9 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/12 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 4 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 1 | 3 | 0 | 0 | 0 | 0 | 7 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |