
这个市场不值得进入,已经接近价格战环境:新品牌新发布盈利率只有15.00%,整体新发布盈利率也只有15.00%,85.00%都在亏;同时可盈利产品里低于10%利润的占比不低,说明主战场不是靠规模赚钱,而是靠更强差异化或更重投入硬抢。 你现在的50万人民币预算,够做单个ASIN的前期起盘,但不够覆盖长期品牌建设、研发和认证成本;如果硬进,小品牌会被低价和老牌压得很难跑通,大品牌也只能在有明确功能升级时才有机会。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这不是一个适合进入的市场:新品牌盈利率只有15.00%,整体可盈利产品仅22.41%,但已经出现明显的低价挤压和高失败信号。 用户预算500,000 CNY可以覆盖部分单个ASIN的前期进入成本,但对长期品牌建设、研发和认证并不充足;如果硬进,只会撞上已经很成熟的通用品类价格战。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,属于高风险、接近价格战的环境。 目前可见的新品牌只有 FISHFRUIT 和 MENGBEI,但 MENGBEI 两个新上架款都亏损,FISHFRUIT 虽然有一个成功款,却只是 50% 成功率,且市场里多数样本产品利润率低、失败样本占优,说明不是稳定可复制的赚钱盘。
这个市场不值得进入,已经接近价格战/过度拥挤区间。 新品里只有15.00%能做到盈利,且市场里可识别利润的产品里,低于10%利润的占10.34%,再加上新品牌新品盈利率只有1/2、非盈利率高达86.67%,说明新进入者大多在亏钱,真正能活下来的主要是旧品牌和少数做出明显差异化的产品。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0FBL79Z7X | NOTDIS | 2025-06-01 | Yes | $25.11 | 600pcs | $15066.0 | 27.14% | $4088.92 |
![]() | B0G42ZMTDL | HQMPC | 2025-11-26 | Yes | $14.94 | 1300pcs | $19422.0 | 19.69% | $3824.2 |
![]() | B0B1DN45HT | LIKAGE | 2022-07-03 | Yes | $24.23 | 300pcs | $7269.0 | 28.37% | $2062.22 |
![]() | B07FXL7W2P | Twinkle Star | 2018-07-26 | Yes | $14.52 | 600pcs | $8712.0 | 23.3% | $2029.9 |
![]() | B0G3NWKXX9 | FISHFRUIT | 2025-12-05 | Yes | $31.88 | 200pcs | $6376.0 | 30.79% | $1963.18 |
![]() | B08QTVH6FM | Xiny Tool | 2020-12-17 | Yes | $14.81 | 900pcs | $13329.0 | 14.02% | $1868.73 |
![]() | B09YY27J55 | FINEST+ | 2022-04-27 | Yes | $15.68 | 600pcs | $9408.0 | 19.39% | $1824.22 |
![]() | B07HMHW86B | HQMPC | 2018-09-24 | Yes | $11.2 | 1300pcs | $14560.0 | 11.56% | $1683.14 |
![]() | B0DNJRRZL1 | SIGURANTA | 2024-11-19 | Yes | $16.67 | 300pcs | $5001.0 | 20.9% | $1045.21 |
![]() | B0F8BB4L5D | Chunful | 2025-05-12 | Yes | $18.35 | 100pcs | $1835.0 | 23.17% | $425.17 |
![]() | B09TT5SWYJ | BoArt | 2022-03-03 | Yes | $13.52 | 300pcs | $4056.0 | 10.04% | $407.23 |
![]() | B07CZYGVFH | Twinkle Star | 2018-05-11 | Yes | $10.91 | 300pcs | $3273.0 | 11.03% | $361.02 |
![]() | B0GG9ZP55V | windblowgrass | 2026-01-12 | Yes | $24.83 | 50pcs | $1241.5 | 22.3% | $276.86 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0G42ZMTDL | HQMPC | 2025-11-26 | Yes | $14.94 | 1300pcs | $19422.0 | 19.69% | $3824.2 |
![]() | B0G3NWKXX9 | FISHFRUIT | 2025-12-05 | Yes | $31.88 | 200pcs | $6376.0 | 30.79% | $1963.18 |
![]() | B0GG9ZP55V | windblowgrass | 2026-01-12 | Yes | $24.83 | 50pcs | $1241.5 | 22.3% | $276.86 |
这个市场不值得进入,已经接近价格战型过热状态。新品牌真实成功太少:新品牌新发布里只有13.33%盈利,整体新发布只有15.00%盈利,失败率高达85%;而且已出现明显的老牌压制,老品牌新品里也只有20.00%盈利,说明不是“新手也能轻松跑出来”的市场。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入:新品牌成功率只有13.33%,整体新产品成功率10%,而且2026年的新进入明显增加但盈利表现更差,已经进入高风险、接近价格战的状态。 以你当前50万人民币预算来看,只有少数案例勉强可参考,但不是能放心复制的机会。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 5 |
| 2026 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 11 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 2 |
| 2026/1 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 2 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |