
这个市场不值得进入:已经进入明显的拥挤竞争和价格压缩状态,新品牌虽然还能做出少数成功款,但整体成功率只有18.07%,且最近几个月继续走弱,不是机会变多,而是门槛变高。对大品牌来说只能靠更强的产品更新和更重投入硬打;对小品牌来说,正常打法很难站住,若没有明显差异化,基本不该进。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入,这个市场已经偏向饱和,而且价格战压力很重。 结果很明确:你的 50万 CNY 预算能覆盖少数单品的入场成本,但不足以在这个品类里复制“稳定胜出”的打法,尤其是需要长期品牌投入、研发和认证的玩法。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入,已经接近价格战区,而且对小品牌几乎不友好。 目前可见的盈利率不高,且新品牌成功样本集中在少数靠“功能升级+外观差异+低价/中价”切入的产品;一旦回到普通同质化款,失败就非常集中。
这个市场不值得进入:新品端利润主要集中在20%~40%,但真正有数据的新品里仍有大量落在20%~30%,而且新品牌表现极不稳定,已经出现明显的竞争挤压。对小卖家来说,这不是一个能靠正常打法轻松起盘的市场;对大品牌来说也不是“高胜率机会”,因为已经呈现出强竞争、强品牌和高投入门槛的格局。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0FH9QGPKX | Veken | 2025-07-11 | Yes | $42.46 | 400pcs | $16984.0 | 32.76% | $5563.96 |
![]() | B0F6VPX3PH | Aerotrunk | 2025-04-29 | Yes | $38.46 | 400pcs | $15384.0 | 22.67% | $3487.56 |
![]() | B0GZW61X33 | Roseek | 2026-05-07 | Yes | $81.82 | 100pcs | $8182.0 | 35.82% | $2930.8 |
B0FLZHXPWK | VANDEL | 2025-08-11 | Yes | $34.3 | 300pcs | $10290.0 | 25.96% | $2671.29 | |
![]() | B0GZW8LH7T | Roseek | 2026-05-07 | Yes | $61.07 | 100pcs | $6107.0 | 35.28% | $2154.55 |
![]() | B0FLZV3CFQ | VANDEL | 2025-08-11 | Yes | $26.62 | 300pcs | $7986.0 | 25.27% | $2018.07 |
![]() | B0DLKH9CMB | BAGAIL | 2024-10-31 | Yes | $48.99 | 75pcs | $3674.25 | 38.57% | $1417.16 |
![]() | B0DLKDK1Y8 | BAGAIL | 2024-10-31 | Yes | $45.8 | 75pcs | $3435.0 | 38.05% | $1307.02 |
![]() | B0GQSWCBFG | LetSpace | 2026-03-02 | Yes | $43.69 | 100pcs | $4369.0 | 24.08% | $1052.06 |
![]() | B0G3P4Z3JY | Fruaros | 2025-11-24 | Yes | $60.89 | 50pcs | $3044.5 | 34.19% | $1040.92 |
![]() | B0H11C2F56 | seaflash | 2026-05-07 | Yes | $57.05 | 50pcs | $2852.5 | 35.89% | $1023.77 |
![]() | B0FP16KKTM | ZPO | 2025-08-28 | Yes | $55.61 | 50pcs | $2780.5 | 36.75% | $1021.84 |
![]() | B0F4FFX7LW | BlackVoyage | 2025-04-10 | Yes | $63.91 | 50pcs | $3195.5 | 31.24% | $998.28 |
![]() | B0FF393G2V | Relime | 2023-10-23 | Yes | $54.53 | 50pcs | $2726.5 | 34.36% | $936.83 |
![]() | B0DR8R65GM | Zurligi | 2025-05-15 | Yes | $52.01 | 50pcs | $2600.5 | 32.03% | $832.95 |
![]() | B0FMZTH1QR | US Original | 2025-08-19 | Yes | $44.99 | 50pcs | $2249.5 | 34.47% | $775.41 |
![]() | B0FVXGZPQW | AUGsea | 2025-10-13 | Yes | $45.15 | 50pcs | $2257.5 | 29.88% | $674.55 |
![]() | B0CYLDN6VL | Relime | 2024-03-31 | Yes | $44.85 | 50pcs | $2242.5 | 28.34% | $635.53 |
![]() | B0G5QBFHMK | Yobobo | 2025-06-19 | Yes | $29.71 | 100pcs | $2971.0 | 21.33% | $633.72 |
![]() | B0DZGN1LP4 | BAGAIL | 2025-03-06 | Yes | $23.13 | 100pcs | $2313.0 | 26.86% | $621.28 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GZW61X33 | Roseek | 2026-05-07 | Yes | $81.82 | 100pcs | $8182.0 | 35.82% | $2930.8 |
B0FLZHXPWK | VANDEL | 2025-08-11 | Yes | $34.3 | 300pcs | $10290.0 | 25.96% | $2671.29 | |
![]() | B0GZW8LH7T | Roseek | 2026-05-07 | Yes | $61.07 | 100pcs | $6107.0 | 35.28% | $2154.55 |
![]() | B0FLZV3CFQ | VANDEL | 2025-08-11 | Yes | $26.62 | 300pcs | $7986.0 | 25.27% | $2018.07 |
![]() | B0GQSWCBFG | LetSpace | 2026-03-02 | Yes | $43.69 | 100pcs | $4369.0 | 24.08% | $1052.06 |
![]() | B0G3P4Z3JY | Fruaros | 2025-11-24 | Yes | $60.89 | 50pcs | $3044.5 | 34.19% | $1040.92 |
![]() | B0H11C2F56 | seaflash | 2026-05-07 | Yes | $57.05 | 50pcs | $2852.5 | 35.89% | $1023.77 |
![]() | B0FP16KKTM | ZPO | 2025-08-28 | Yes | $55.61 | 50pcs | $2780.5 | 36.75% | $1021.84 |
![]() | B0FMZTH1QR | US Original | 2025-08-19 | Yes | $44.99 | 50pcs | $2249.5 | 34.47% | $775.41 |
![]() | B0FVXGZPQW | AUGsea | 2025-10-13 | Yes | $45.15 | 50pcs | $2257.5 | 29.88% | $674.55 |
![]() | B0G6T831QQ | Viokei | 2025-12-13 | Yes | $40.68 | 50pcs | $2034.0 | 25.02% | $508.91 |
![]() | B0G6THPR1M | Viokei | 2025-12-13 | Yes | $45.36 | 50pcs | $2268.0 | 22.36% | $507.13 |
![]() | B0GFYZBYZK | Fantictas | 2026-04-19 | Yes | $31.83 | 50pcs | $1591.5 | 24.36% | $387.69 |
![]() | B0G31VY2R3 | BAGSMART | 2025-11-20 | Yes | $26.73 | 50pcs | $1336.5 | 25.04% | $334.66 |
![]() | B0GC9RJ6GC | BAGSMART | 2026-07-26 | Yes | $28.93 | 50pcs | $1446.5 | 13.14% | $190.08 |
这个市场不值得进入:新品成功率只有18.07%,失败率高达81.43%,已经是明显的高压竞争市场。 老品牌占住了赚钱位,新品牌即使有机会,也必须靠高差异和更高投入才能挤进去;对小品牌来说,这不是一个适合正面进入的赛道。 大品牌可以勉强打,但不是好机会;小品牌不建议进。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,已经接近价格战+拥挤竞争的状态。 近一年新品牌只做出13个可确认盈利新品、57个新品牌新品亏损,成功率只有18.57%,而最近几个月更明显恶化:2026年1月到6月,非盈利新品远多于盈利新品,6月甚至是0个盈利、10个亏损,说明入场越来越难,不是机会变多,是竞争在变硬。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 6 | 3 | 0 | 23 |
| 2026 | 0 | 0 | 0 | 1 | 2 | 3 | 0 | 45 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 2 | 2 | 0 | 6 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/10 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 7 |
| 2025/11 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 3 |
| 2025/12 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 5 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 13 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 6 |
| 2026/4 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 6 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 5 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 10 |