- Benchmark ASINB0H2YJQN99
- MarketplaceUS
- Category ID2972638011
- Analyzed Products
- Keywordplant cover, frost cloth, row cover
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥17.99estimated
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经进入明显的价格战/拥挤区。 关键结论很直接：新品牌新品成功率是0%，整体新上架产品盈利率只有10.34%，而可识别新产品的利润区间只有-16.77%到17.97%，说明多数新品不是亏就是薄利，用户50万人民币的预算虽然能覆盖单个ASIN的启动，但换不来胜率。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合进入，用户预算够启动，但不够安全。 以500,000 CNY看，单个新品的前期投入门槛大约是9,617–14,948 USD，中位数约10,060 USD，换算后用户预算表面上能覆盖；但这个类目已经出现明显的价格战信号，整体盈利产品占比只有15.65%，新品盈利占比更低，只有10.34%，这不是好进场的市场。
Early sourcing + logistics + marketing budget (USD)$9,617.30 - $14,947.80Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?51.72%New listing success rate (old brands):20.00%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 自制防霜方案：旧床单/旧被套/窗帘布覆盖，配合夹子或石块固定；成本最低、家里通常就有，适合临时寒潮。
- 塑料储物袋/垃圾袋+支架简易罩：用竹竿、晾衣架或旧衣架撑起，避免直接压叶；比专用防霜布更便宜且购买门槛低。
- 纸箱/泡沫箱临时保温：夜间直接罩住小盆栽或苗盘，白天拿开；几乎零成本，适合短期、少量植物。
- 园艺地布/杂草防草布改用：如果已经有这类材料，可临时替代覆盖防寒；更容易在五金店或本地园艺店买到。
- 小型温室罩/育苗罩：对有固定盆栽或少量植物的人，比整套防霜布更容易重复使用，且在部分场景保温更稳定。
- 冷敏植物转移到室内/车库/门廊：对于盆栽，移动到有遮挡的空间通常比购买覆盖物更直接，也避免风吹掀开的问题。
- 园艺布+地膜组合替代：先用更便宜的地膜或塑料膜挡风，再用旧布层增加保温，适合预算有限但想提高防冻效果的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，属于明显的价格战高风险区。新品牌里没有可复制的盈利样本，最近一波新品几乎全军覆没；虽然老牌还能做出少量成功款，但那是靠老资源和老listing，不是小卖家能直接照搬的路线。
Least investment in new productsMost investment in new productsNew products with Highest revenueCahomo
Recent Monthly Revenue (USD):-(-)B0FMDT3Q62Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$799.50(50pcs/month)B0FMD5TDY5 (4.4/5 (240 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Recent Monthly Revenue (USD):$999.50(50pcs/month)B0FMDQLL34 (4.4/5 (240 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsRIFNY
Recent Monthly Revenue (USD):-(-)B0C96LJCDMBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$1,049.50(50pcs/month)B0CCRLFZWV (4.4/5 (695 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$49,980.00(2000pcs/month)B0BZ7TNY6Q (4.4/5 (699 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least profitable new productsUYEDUJZ
Recent Monthly Revenue (USD):-(-)B0G7ZQ9WTWBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 绿色袋式套罩，和网布类产品差异明显
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- 独立抽绳防冻袋，适合单株快速套罩
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- 39.3英寸方形尺寸，适合盆栽和小灌木
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- 6只装，适合阳台/庭院多株用户
B0DB22YBG2 (4.1/5 (1172 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 超细网罩型，和防寒套袋差异大
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- 4×10英尺通用裁剪，覆盖场景更灵活
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- 透明网孔感强，视觉上更像功能性防护网
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- 适合防虫防鸟的家庭菜园用户，点击意图明确
B0BYJ9RQRK (4.5/5 (1550 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，且已经接近/处于过热竞争区。新产品总体盈利率只有15.65%，而新上架产品里真正盈利的只占10.34%；更关键的是，最近一年新增的新品牌里没有看到稳定的盈利样本，新增产品的失败明显多于成功，说明现在入场大概率会被低利润和低转化拖住。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B094H49LRWValibe2021-05-09Yes$16.99200pcs$3398.019.84%$674.17
B087NVB813Garden Tailor2020-07-29Yes$21.92200pcs$4384.014.82%$649.71
B0DH2S5JJMValibe2024-11-20Yes$22.99200pcs$4598.010.26%$471.76
B0DGTWNDTSUB-STORE2024-11-25Yes$31.9950pcs$1599.525.6%$409.48
B0FX35ZT21MIXC2025-10-25Yes$27.9950pcs$1399.526.89%$376.33
B0CLV8J779SUNPRO2023-10-26Yes$35.9975pcs$2699.2512.18%$328.77
B0DFW4XW26LCHUANG2024-11-01Yes$37.9950pcs$1899.516.8%$319.12
B0FX2VGT8DMIXC2025-12-07Yes$21.9950pcs$1099.528.32%$311.38B0DB22YBG2ANPHSIN2024-08-14Yes$28.9950pcs$1449.520.76%$300.92
B0CDVYLVLFGarutom2023-08-20Yes$20.9950pcs$1049.524.61%$258.29B0CDPYL918Garutom2023-08-20Yes$24.9950pcs$1249.520.57%$257.03
B0FPFKP6HKHomoda2025-09-02Yes$19.6550pcs$982.523.05%$226.47
B0DB22ZMDLANPHSIN2024-07-24Yes$19.9950pcs$999.516.73%$167.22
B0DMK7RRX6EJW2024-12-12Yes$19.950pcs$995.016.75%$166.67
B0CKHRZRL7Homoda2023-10-05Yes$19.4550pcs$972.516.75%$162.9
B0D8HYXBD5LYDTICK2024-09-02Yes$26.9950pcs$1349.510.94%$147.64
B0CDPRKDVLGarutom2023-08-19Yes$27.0150pcs$1350.510.67%$144.1
B08JYQQ9W6ANPHSIN2020-10-26Yes$15.9150pcs$795.516.61%$132.14
B0CDVYKFYHGarutom2023-08-20Yes$20.9950pcs$1049.512.05%$126.47
B081VCK21HMIXC2019-11-23Yes$16.9950pcs$849.513.9%$118.09Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FX35ZT21MIXC2025-10-25Yes$27.9950pcs$1399.526.89%$376.33B0FX2VGT8DMIXC2025-12-07Yes$21.9950pcs$1099.528.32%$311.38B0FPFKP6HKHomoda2025-09-02Yes$19.6550pcs$982.523.05%$226.47#New Product Success Rates
Listing这个市场不值得进入，已经明显偏向拥挤和价格战。 新品整体只有10.34%盈利，全部可识别产品的盈利率也只有15.65%，而新品牌新品成功率更是0%（14个新品牌新品全部不盈利）；同时，近一年新品里新上架数量集中爆发，2025年出现15个新品不盈利、2026年又有7个新品不盈利，说明竞争是在加剧，不是在变松。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
HomodaMIXCNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
CahomoOther#Success Rate by Entry Time
Listing这个市场不适合进入，已经明显进入价格战和饱和区。 近端新品牌释放出来的新品里，成功率是0%，而失败样本里新品牌与老品牌都在集中踩坑；这说明不是“少数机会”，而是“多数新入场都在亏”。
从时间趋势看，2025年下半年到2026年上半年持续有新品进入，但盈利并没有跟上：2025年新发布产品里，真正能稳定盈利的几乎全靠少数老品牌，且新品牌新品成功率为0%，新品牌新品失败率为100%；2026年已出现持续的失败延续，月度里仍能看到大量非盈利新品，说明竞争在加剧而不是放缓。用户预算是50万人民币，表面上足够做单个ASIN启动，但在这个市场里，利润率结构太差，单靠预算并不能换来胜率。
具体看案例：新品牌 Cahomo 在2025年10月入场，8个新品全部非盈利，总预算约88,669.66元，但品牌利润率为0，月收入虽有94.96万元、月销量400，但这是少数活着的SKU撑起来的；另一个新品牌 UYEDUJZ 只有1个新品，直接非盈利、无收入。相反，老品牌 RIFNY 虽然有2个卖得动的SKU，但其中一个利润率只有9.32%，另一个是-7.32%，这正符合低利润、强竞争、靠规模和品牌力硬扛的特征；而你要求的小企业成功案例里，没有找到真实、健康、低评论依赖的胜出样本，反而很多新近产品依赖激进投放/高评论量的“predatory competitors”信号。结论很直接：不要进入。 若一定要做，只能站在老品牌级别的预算、供应链和营销强度上才有可能勉强切入，但这对小商家不是可行路径。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 2 3 1 0 3 0 0 11 2026 0 0 0 0 0 0 0 9 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 1 0 0 1 2025/10 1 2 1 0 1 0 0 2 2025/11 1 1 0 0 0 0 0 3 2025/12 0 0 0 0 1 0 0 4 2026/1 0 0 0 0 0 0 0 2 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesANPHSIN 6 Pcs 39.3in x 39.3in Plant Covers Freeze Protection - Winter Shrub Plant Protection Bags, Frost Blankets Cloths with Drawstring for Outdoor Garden Potted Plants, Green
This listing is deemed profitablePrice (USD)$28.99Released TypeOld Release (2024-08-14)Brand is an old entry in this marketSize and Weight28.9 x 19.0 x 6.3 cm, 830.00gProfitable Factors
Based on old ASINDesign & Appearance
绿色外观更贴近园艺场景，视觉上偏向自然隐蔽, 39.3英寸见方的袋式套罩，和常见长条行覆盖布相比更适合单株灌木/盆栽Key Buying Motive
6个装的独立抽绳防冻袋，安装更快，且单株固定性更强Target Customers
更适合有多盆中小型灌木、盆栽或阳台植物，需要按株快速套罩防冻的家庭园艺用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,449.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight17.57% / 20.76%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight3.60% / 6.78%Peak / Non PeakSales & BSR Performance
Homoda Plant Covers Freeze Protection, 2 Pack Garden Covers for Potted Plants, Frost Cloths for Outdoor Plants, Winter Protection for Vegetables & Flowers (40"×15"×18")
This listing is deemed profitablePrice (USD)$19.65Released TypeNew Upgraded Version on Old ASIN (2025-09-02)Brand is an old entry in this marketSize and Weight25.2 x 19.8 x 3.9 cm, 299.00gProfitable Factors
Based on old ASINDesign & Appearance
常规米白色非织造布外观，没有明显差异化配色, 标准矩形套袋式结构，配双端抽绳，属于常见公共款设计Key Buying Motive
双端抽绳加固，适合盆栽和小型种植箱的防霜覆盖Target Customers
面向阳台盆栽、小型菜箱和家庭庭院中的冬季防霜用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$982.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight19.87% / 23.05%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight11.82% / 14.99%Peak / Non PeakSales & BSR Performance
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