- Benchmark ASINB0GJRHN2Q3
- MarketplaceUS
- Category ID14236321
- Analyzed Products
- Keyworddouble curtain rod, blackout curtain rod, adjustable curtain rod
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥22.78estimated
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
不建议进入，这不是适合新品牌或小商家的市场。 这类目已经明显被老品牌和少数强势新品牌占住了位置，最近虽然还能做出利润，但本质是“靠差异化和投入换结果”，不是低成本试错型机会；如果你想做同质化款，基本就是卷价格。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场已经接近价格战区，且对新品牌并不友好。 用户预算50万人民币是够做单个ASIN前期入场的，但只够覆盖起步采购、物流和前几个月投放，离长期品牌化和研发/认证成本并不宽裕；而市场层面，样本里新品牌并不稀少，当前新品牌Wolistsa已经连续铺了24个产品，12个盈利、10个不盈利，整体新上架产品盈利率只有46.55%，市场整体盈利产品占比也只有42.11%，说明不是高胜率赛道。
Early sourcing + logistics + marketing budget (USD)$5,862.39 - $8,598.97Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?58.62%New listing success rate (old brands):44.12%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 免打孔窗帘轨道/伸缩窗帘杆套装：通过承重杆夹或顶装轨道实现遮光，通常比双杆更便宜、安装更简单，适合租房或不想打孔的用户。
- 单杆+遮光窗帘一体解决方案：直接用一根标准伸缩杆配厚遮光帘，省去双层结构和额外配件，成本更低，安装也更容易。
- 窗帘盒内轨道/顶装滑轨：如果用户重点是遮光而不是双层悬挂，这类方案能减少漏光，且外观更简洁；在很多场景下可用更少配件完成。
- 伸缩钢丝绳窗帘系统：适合轻到中等重量窗帘，价格通常低于重型双杆，安装点少，适配小窗或异形窗更灵活。
- 夹式遮光帘/磁吸遮光帘：不需要完整杆件即可实现临时遮光，适合宿舍、儿童房、短期租住场景，门槛最低。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，已经进入明显拥挤和价格战区域。 新品牌里能做出盈利的新发产品比例只有50.00%，但同时新品牌新发产品里有41.67%不盈利；整体可判断的产品里，盈利率也只有42.11%，说明不是“普遍好做”，而是少数产品靠差异化和投放撑出来的结果。Wolistsa 虽然有新品牌成功样本，但它不是轻量级机会：它靠的是多款新品同时铺开、单款早期投入接近 27,945 美元、广告就占 6,282 美元，说明想复制它需要的是重投入，不是低成本试错。
Most investment in new productsNew products with Highest revenueLeast investment in new productsWolistsa
Recent Monthly Revenue (USD):$21,735.00(700pcs/month)B0FRMKNXTG (4.4/5 (282 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$12,435.00(250pcs/month)B0G2LH8Z6L (4.2/5 (252 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableRecent Monthly Revenue (USD):$11,511.00(300pcs/month)B0FLXT929J (4.3/5 (259 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsENJOYBASICS
Recent Monthly Revenue (USD):$14,972.00(400pcs/month)B0FJFGPSTS (4.3/5 (272 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$14,796.00(400pcs/month)B0FJFLW387 (4.3/5 (272 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$9,081.00(300pcs/month)B0FJFJSJK4 (4.3/5 (272 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 尺码跨度最大，适配超宽窗，更吸睛
- |
- 金色环绕双杆，外观更有装饰感
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- 强遮光结构，适合卧室/家庭影院
B0FRMP578K (4.4/5 (277 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 黑色哑光，现代极简风格明显
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- 双层双轨结构，功能差异大
- |
- 重型承重设计，适合大窗和厚帘
B0FLXT929J (4.3/5 (259 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场可以进，但只适合做高辨识度的中高客单价差异化产品；如果你想做同质化、低差异、靠拼价格的款式，不建议进入。 目前不是失控型价格战：已知利润率里，0-10%只占6.56%，10-20%占13.93%，20-30%占25.41%，新产品里20-30%占34.48%，说明市场里确实有利润空间，但更像“靠设计/功能/品牌溢价取胜”的竞争，而不是全面低利润泥潭。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0C2R9TKVMUmbra2023-04-17Yes$47.53800pcs$38024.022.94%$8722.71
B0CP6F3TY2Umbra2023-11-29Yes$47.27400pcs$18908.022.2%$4197.58B0G2LH8Z6LWolistsa2026-01-20Yes$49.74250pcs$12435.027.38%$3404.71B0FJFGPSTSENJOYBASICS2025-07-22Yes$37.43400pcs$14972.022.28%$3335.77B0FRMKNXTGWolistsa2026-01-20Yes$31.05700pcs$21735.013.95%$3032.04B0FJFLW387ENJOYBASICS2025-07-22Yes$36.99400pcs$14796.020.49%$3031.71
B0F8MDTZ2HHOTOZON2025-07-24Yes$37.79300pcs$11337.023.18%$2627.92
B01N683R28Umbra2016-11-23Yes$52.2250pcs$13050.018.81%$2454.71B0F8MHQXVCHOTOZON2025-07-20Yes$26.97400pcs$10788.021.35%$2303.24B0FRMHGCC3Wolistsa2026-01-20Yes$50.61200pcs$10122.022.33%$2260.25B0FJFJSJK4ENJOYBASICS2025-07-22Yes$30.27300pcs$9081.024.17%$2194.88B0FRMK3HMZWolistsa2026-01-20Yes$44.4200pcs$8880.021.79%$1934.96
B0F6VCY1ZXLwiiom2025-04-29Yes$50.84200pcs$10168.018.14%$1844.48
B0GJRDZYZCENJOYBASICS2026-01-26Yes$38.31200pcs$7662.022.92%$1756.14
B0F6TPBP7KLwiiom2025-04-29Yes$50.85200pcs$10170.017.23%$1752.3B0GJRHN2Q3ENJOYBASICS2026-01-26Yes$37.96200pcs$7592.022.65%$1719.59B0FRMCL7HTWolistsa2026-01-20Yes$36.53200pcs$7306.023.1%$1687.69
B0GJRJMJV1ENJOYBASICS2026-01-26Yes$37.47200pcs$7494.022.27%$1668.92B0FRMNB486Wolistsa2026-01-20Yes$41.11200pcs$8222.019.34%$1590.14B0GJRPPLGZENJOYBASICS2026-01-26Yes$37.75200pcs$7550.021.04%$1588.52Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G2LH8Z6LWolistsa2026-01-20Yes$49.74250pcs$12435.027.38%$3404.71B0FRMKNXTGWolistsa2026-01-20Yes$31.05700pcs$21735.013.95%$3032.04B0FRMHGCC3Wolistsa2026-01-20Yes$50.61200pcs$10122.022.33%$2260.25B0FRMK3HMZWolistsa2026-01-20Yes$44.4200pcs$8880.021.79%$1934.96B0GJRDZYZCENJOYBASICS2026-01-26Yes$38.31200pcs$7662.022.92%$1756.14B0GJRHN2Q3ENJOYBASICS2026-01-26Yes$37.96200pcs$7592.022.65%$1719.59B0FRMCL7HTWolistsa2026-01-20Yes$36.53200pcs$7306.023.1%$1687.69B0GJRJMJV1ENJOYBASICS2026-01-26Yes$37.47200pcs$7494.022.27%$1668.92B0FRMNB486Wolistsa2026-01-20Yes$41.11200pcs$8222.019.34%$1590.14B0GJRPPLGZENJOYBASICS2026-01-26Yes$37.75200pcs$7550.021.04%$1588.52B0GJRPM5M8ENJOYBASICS2026-01-26Yes$31.37200pcs$6274.024.89%$1561.6B0GJRL6M4QENJOYBASICS2026-01-26Yes$37.48200pcs$7496.020.82%$1560.67B0GJRTYVVGENJOYBASICS2026-01-26Yes$31.04200pcs$6208.024.48%$1519.72B0GJRJL4QVENJOYBASICS2026-01-26Yes$32.51200pcs$6502.023.24%$1511.07B0GJRL8X22ENJOYBASICS2026-01-26Yes$32.46200pcs$6492.023.09%$1499.01B0FLXT929JWolistsa2025-10-24Yes$38.37300pcs$11511.012.84%$1478.02B0GJRGMYTYENJOYBASICS2026-01-26Yes$36.41200pcs$7282.019.95%$1452.76
B0FRLZNCFFHOTOZON2025-11-05Yes$51.94100pcs$5194.025.81%$1340.58
B0FRMNLXS8Wolistsa2026-01-20Yes$35.71200pcs$7142.018.77%$1340.56B0FRMCGQR1Wolistsa2026-01-20Yes$35.04200pcs$7008.018.19%$1274.76#New Product Success Rates
Listing这个市场不建议进入，属于明显的高竞争、接近价格战的市场。 新品牌里真正能站稳的很少，且头部成功几乎都被 ENJOYBASICS 这类老品牌拿走；对小品牌来说，除非你能拿出明显高于普通上新产品的预算和长期运营能力，否则很难合法跑出来。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
HOTOZONWolistsaENJOYBASICSNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
HOTOZONWolistsaTONIALOther#Success Rate by Entry Time
Listing这个市场不适合进入：已经进入明显价格战区，而且对新品牌几乎是被旧品牌主导的市场。 近期新上架里能跑出盈利的比例只有46.55%，看起来不算差，但真正能复制的成功几乎都来自老品牌；新品牌只有 Wolistsa 这一家，而且它的盈利样本 12 个、亏损样本 10 个，成功并不稳定，说明这不是一个给普通新手留空间的市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 3 0 0 10 2026 0 0 0 6 17 0 0 21 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 2 0 0 4 2025/10 0 0 0 1 0 0 0 4 2025/11 0 0 0 0 1 0 0 1 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 6 17 0 0 6 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 3 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesLwiiom Anqiue Bronze Double Curtain Rods For Windows 72-144 Inch,Heavy Duty Double Curtain Rod with Aluminum Finial and Bracket,Adjustable Double Window Rods For Blackout Or Room Darkening Panel
This listing is deemed profitablePrice (USD)$50.85Released TypeOld Release (2025-04-29)Brand is an old entry in this marketSize and Weight147.0 x 15.5 x 6.0 cm, 2250.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
古铜色调更偏复古、偏高级感, 弧形包边末端可让窗帘贴墙环绕，外观比普通直杆更有设计感Key Buying Motive
兼顾遮光环绕结构、可伸缩调节和60磅承重的重型双杆方案Target Customers
需要卧室/客厅强遮光、同时想要更装饰性外观的中高端家装用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$10,170.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight15.18% / 17.23%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-6.69% / -4.64%Peak / Non PeakSales & BSR Performance
WolistsaB0FLXT929J (4.3/5 (259 Reviews))Wolistsa Double Curtain Rod, 36-153 Inch Black Modern Heavy Duty Dual Rods
This listing is deemed profitablePrice (USD)$38.37Released TypeNew Release (2025-10-24)Brand is a new entry in this marketSize and Weight45.4 x 14.7 x 11.3 cm, 2495.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
黑色哑光外观，偏现代简约风格, 双层双轨结构，支持遮光帘+纱帘组合；单侧可伸缩，适配更宽窗型Key Buying Motive
1英寸前杆+5/8英寸后杆，壁厚更厚，承重更强，主打重型双层窗帘Target Customers
需要双层挂法且更看重承重、遮光和宽幅可调的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$11,511.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight8.06% / 12.84%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-23.68% / -18.90%Peak / Non PeakSales & BSR Performance
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