
结论很明确:这个市场不适合进入,属于明显拥挤竞争区,且已经接近价格战。 新品牌只有3个,表面上没有到30~100+品牌那种“全面超饱和”,但新品里真正跑通的只有22.22%,而且新品整体可见利润率主要挤在10.39%~22.80%,说明这里不是高利润蓝海,而是靠差异化和堆投放硬拼的市场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得进入。 新品盈利率只有33.33%,但这只是“已能判断盈利”的样本;真正的问题是市场里新品牌在持续进场、而且利润空间已经被打薄到接近价格战区,用户虽然有50万人民币预算,能做一两个ASIN的前期启动,但不足以支撑长期品牌战。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经是明显的价格战市场:新品牌里可识别利润产品只有33.33%,而且很多新款利润率只有11.63%~27.38%,一旦落到8.8%、9.46%这类区间就直接失去可复制性;同时,老牌和新牌都在用大量相似双层窗帘杆互相挤压,市场没有足够的新空间。对小品牌来说更不友好,因为想跑出来往往要靠“重投放/重营销”,而不是靠正常产品力。
这个市场不值得进,已经进入明显的拥挤竞争区。 57个新上架里,只有33.33%能跑到“有销量且有利润”的门槛;更关键的是,新品牌只有3个(Wolistsa、Gingull、Vimayta),但新品牌新品成功率只有23.53%,失败率76.47%,而且大量新货都集中在10%~20%和20%~30%利润带,说明不是高利润蓝海,而是靠压价和堆量硬拼的市场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0C2R9TKVM | Umbra | 2023-04-17 | Yes | $47.53 | 800pcs | $38024.0 | 22.94% | $8722.71 |
![]() | B0CP6F3TY2 | Umbra | 2023-11-29 | Yes | $47.27 | 400pcs | $18908.0 | 22.2% | $4197.58 |
![]() | B0FJFGPSTS | ENJOYBASICS | 2025-07-22 | Yes | $37.43 | 400pcs | $14972.0 | 22.28% | $3335.77 |
![]() | B0FJFLW387 | ENJOYBASICS | 2025-07-22 | Yes | $36.99 | 400pcs | $14796.0 | 20.49% | $3031.71 |
![]() | B0G2LH8Z6L | Wolistsa | 2026-01-20 | Yes | $49.74 | 200pcs | $9948.0 | 27.38% | $2723.77 |
![]() | B0F8MDTZ2H | HOTOZON | 2025-07-24 | Yes | $37.79 | 300pcs | $11337.0 | 23.18% | $2627.92 |
![]() | B0F8MHQXVC | HOTOZON | 2025-07-20 | Yes | $26.97 | 400pcs | $10788.0 | 21.35% | $2303.24 |
![]() | B0FJFJSJK4 | ENJOYBASICS | 2025-07-22 | Yes | $30.27 | 300pcs | $9081.0 | 24.17% | $2194.88 |
![]() | B01N683R28 | Umbra | 2016-11-23 | Yes | $52.2 | 200pcs | $10440.0 | 18.81% | $1963.77 |
![]() | B0GJRDZYZC | ENJOYBASICS | 2026-01-26 | Yes | $38.31 | 200pcs | $7662.0 | 22.92% | $1756.14 |
![]() | B0GJRHN2Q3 | ENJOYBASICS | 2026-01-26 | Yes | $37.96 | 200pcs | $7592.0 | 22.65% | $1719.59 |
![]() | B0GJRJMJV1 | ENJOYBASICS | 2026-01-26 | Yes | $37.47 | 200pcs | $7494.0 | 22.27% | $1668.92 |
![]() | B0GJRPPLGZ | ENJOYBASICS | 2026-01-26 | Yes | $37.75 | 200pcs | $7550.0 | 21.04% | $1588.52 |
![]() | B0GJRPM5M8 | ENJOYBASICS | 2026-01-26 | Yes | $31.37 | 200pcs | $6274.0 | 24.89% | $1561.6 |
![]() | B0GJRL6M4Q | ENJOYBASICS | 2026-01-26 | Yes | $37.48 | 200pcs | $7496.0 | 20.82% | $1560.67 |
![]() | B0GJRTYVVG | ENJOYBASICS | 2026-01-26 | Yes | $31.04 | 200pcs | $6208.0 | 24.48% | $1519.72 |
![]() | B0GJRJL4QV | ENJOYBASICS | 2026-01-26 | Yes | $32.51 | 200pcs | $6502.0 | 23.24% | $1511.07 |
![]() | B0GJRL8X22 | ENJOYBASICS | 2026-01-26 | Yes | $32.46 | 200pcs | $6492.0 | 23.09% | $1499.01 |
![]() | B0FLXT929J | Wolistsa | 2025-10-24 | Yes | $38.37 | 300pcs | $11511.0 | 12.84% | $1478.02 |
![]() | B0GJRGMYTY | ENJOYBASICS | 2026-01-26 | Yes | $36.41 | 200pcs | $7282.0 | 19.95% | $1452.76 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0G2LH8Z6L | Wolistsa | 2026-01-20 | Yes | $49.74 | 200pcs | $9948.0 | 27.38% | $2723.77 |
![]() | B0GJRDZYZC | ENJOYBASICS | 2026-01-26 | Yes | $38.31 | 200pcs | $7662.0 | 22.92% | $1756.14 |
![]() | B0GJRHN2Q3 | ENJOYBASICS | 2026-01-26 | Yes | $37.96 | 200pcs | $7592.0 | 22.65% | $1719.59 |
![]() | B0GJRJMJV1 | ENJOYBASICS | 2026-01-26 | Yes | $37.47 | 200pcs | $7494.0 | 22.27% | $1668.92 |
![]() | B0GJRPPLGZ | ENJOYBASICS | 2026-01-26 | Yes | $37.75 | 200pcs | $7550.0 | 21.04% | $1588.52 |
![]() | B0GJRPM5M8 | ENJOYBASICS | 2026-01-26 | Yes | $31.37 | 200pcs | $6274.0 | 24.89% | $1561.6 |
![]() | B0GJRL6M4Q | ENJOYBASICS | 2026-01-26 | Yes | $37.48 | 200pcs | $7496.0 | 20.82% | $1560.67 |
![]() | B0GJRTYVVG | ENJOYBASICS | 2026-01-26 | Yes | $31.04 | 200pcs | $6208.0 | 24.48% | $1519.72 |
![]() | B0GJRJL4QV | ENJOYBASICS | 2026-01-26 | Yes | $32.51 | 200pcs | $6502.0 | 23.24% | $1511.07 |
![]() | B0GJRL8X22 | ENJOYBASICS | 2026-01-26 | Yes | $32.46 | 200pcs | $6492.0 | 23.09% | $1499.01 |
![]() | B0FLXT929J | Wolistsa | 2025-10-24 | Yes | $38.37 | 300pcs | $11511.0 | 12.84% | $1478.02 |
![]() | B0GJRGMYTY | ENJOYBASICS | 2026-01-26 | Yes | $36.41 | 200pcs | $7282.0 | 19.95% | $1452.76 |
![]() | B0FRLZNCFF | HOTOZON | 2025-11-05 | Yes | $51.94 | 100pcs | $5194.0 | 25.81% | $1340.58 |
![]() | B0G1SB6HBC | Wolistsa | 2026-01-17 | Yes | $27.55 | 300pcs | $8265.0 | 11.63% | $961.22 |
![]() | B0FNR3XNW4 | HOTOZON | 2025-09-16 | Yes | $37.59 | 100pcs | $3759.0 | 23.35% | $877.73 |
![]() | B0GJRDGZJN | ENJOYBASICS | 2026-01-26 | Yes | $32.71 | 100pcs | $3271.0 | 23.44% | $766.73 |
![]() | B0GJRR38GR | ENJOYBASICS | 2026-01-26 | Yes | $30.55 | 100pcs | $3055.0 | 24.79% | $757.34 |
![]() | B0FNR3PZHT | HOTOZON | 2025-09-16 | Yes | $28.91 | 100pcs | $2891.0 | 21.65% | $625.91 |
![]() | B0FS17KCRN | Gingull | 2025-09-22 | Yes | $24.76 | 50pcs | $1238.0 | 12.4% | $153.52 |
这个市场不值得进入,已经进入明显的价格战/拥挤竞争区,且对新品牌不友好。 新品里真正能跑出来的很少,而且大头几乎被老牌和少数强势新牌拿走;以现在的数据看,不管大品牌还是小商家,都不是高胜率市场。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合现在进入,结论很明确:已经进入过热竞争区,偏价格战,继续进场风险大于机会。 2025-2026 的新增产品里,盈利只有少数,最新一批里盈利 14 个、亏损 10 个,且新品牌的成功率只有 23.53%,失败率高达 76.47%;更关键的是,盈利样本几乎都集中在少数已验证的老品牌打法上,不是典型的小品牌自然突围。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 2 | 3 | 0 | 0 | 20 |
| 2026 | 0 | 0 | 0 | 2 | 12 | 0 | 0 | 18 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 1 | 2 | 0 | 0 | 8 |
| 2025/10 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 5 |
| 2025/11 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 6 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 2 | 12 | 0 | 0 | 3 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 10 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |