
这个市场不值得进入,已经处在明显的价格竞争区,新品牌并不是广泛可复制的机会。 现在的关键不是“能不能做”,而是“能赚钱的少数案例几乎都靠差异化和持续投入”,对大品牌和小商家都不是友好窗口。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这个市场不适合现在进入。 你的预算500,000 CNY远高于单个新ASIN的入场门槛,但市场已经进入明显的价格竞争区,且新品牌新上架的成功率只有27.78%,失败率高达66.67%,不属于值得追的机会。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入:已经进入价格战高风险区,而且新品牌整体成功率只有27.78%,但失败新发布占66.67%,说明不是“没机会”,而是“多数人会亏”。 其中最好的新品牌案例虽然能赚钱,但成功依赖明显差异化和较高投入;如果你没有足够的创新、品牌和营销预算,不建议推进。
这个市场不适合进入,已经接近价格战型饱和,新品牌没有稳定的高胜率窗口。 新品牌新上架产品盈利率只有27.78%,但非盈利新上架占66.67%;虽然表面上还有少数高利润款,但真正能做出来的,几乎都不是靠“普通铺货”,而是靠更强的设计、礼品属性和更高的投入。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0G5B4L1JR | WITTSPOT | 2025-12-25 | Yes | $13.45 | 4000pcs | $53800.0 | 22.68% | $12201.84 |
![]() | B0GKWKZJYN | YOELOVE | 2026-03-17 | Yes | $17.64 | 300pcs | $5292.0 | 23.81% | $1260.03 |
![]() | B0GG4FSVTW | YOELOVE | 2026-02-19 | Yes | $16.99 | 200pcs | $3398.0 | 26.98% | $916.79 |
![]() | B0GRTZ1FW5 | Generic | 2026-03-10 | Yes | $12.99 | 200pcs | $2598.0 | 18.64% | $484.27 |
![]() | B0GV1MXJ25 | YOELOVE | 2026-04-30 | Yes | $16.99 | 100pcs | $1699.0 | 27.09% | $460.26 |
![]() | B0GKW8YH6R | YOELOVE | 2026-03-06 | Yes | $11.91 | 200pcs | $2382.0 | 17.7% | $421.62 |
![]() | B0GLDXC27S | MindMoss | 2026-02-03 | Yes | $13.44 | 100pcs | $1344.0 | 20.42% | $274.45 |
![]() | B0DQY5MP32 | KYRAKO | 2024-12-28 | Yes | $12.5 | 100pcs | $1250.0 | 20.51% | $256.38 |
![]() | B0GG4S6VJM | YOELOVE | 2026-02-15 | Yes | $17.77 | 50pcs | $888.5 | 28.05% | $249.23 |
![]() | B0FH6MKKKS | BRAVEBUG | 2025-10-24 | Yes | $16.95 | 50pcs | $847.5 | 26.86% | $227.64 |
![]() | B0GKWQXNH9 | YOELOVE | 2026-03-16 | Yes | $11.89 | 100pcs | $1189.0 | 17.67% | $210.1 |
![]() | B0GL7H1CK8 | MindMoss | 2026-02-03 | Yes | $13.11 | 50pcs | $655.5 | 20.64% | $135.3 |
![]() | B0G922KKBQ | Artmag | 2026-02-25 | Yes | $11.62 | 50pcs | $581.0 | 18.51% | $107.55 |
![]() | B0G3LPCLH1 | Artmag | 2026-01-13 | Yes | $11.45 | 50pcs | $572.5 | 17.9% | $102.48 |
![]() | B0G3LMR1LT | Artmag | 2026-01-13 | Yes | $10.81 | 50pcs | $540.5 | 16.03% | $86.65 |
![]() | B0G3LM2PR8 | Artmag | 2026-01-13 | Yes | $10.71 | 50pcs | $535.5 | 15.92% | $85.26 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0G5B4L1JR | WITTSPOT | 2025-12-25 | Yes | $13.45 | 4000pcs | $53800.0 | 22.68% | $12201.84 |
![]() | B0GKWKZJYN | YOELOVE | 2026-03-17 | Yes | $17.64 | 300pcs | $5292.0 | 23.81% | $1260.03 |
![]() | B0GG4FSVTW | YOELOVE | 2026-02-19 | Yes | $16.99 | 200pcs | $3398.0 | 26.98% | $916.79 |
![]() | B0GRTZ1FW5 | Generic | 2026-03-10 | Yes | $12.99 | 200pcs | $2598.0 | 18.64% | $484.27 |
![]() | B0GV1MXJ25 | YOELOVE | 2026-04-30 | Yes | $16.99 | 100pcs | $1699.0 | 27.09% | $460.26 |
![]() | B0GKW8YH6R | YOELOVE | 2026-03-06 | Yes | $11.91 | 200pcs | $2382.0 | 17.7% | $421.62 |
![]() | B0GLDXC27S | MindMoss | 2026-02-03 | Yes | $13.44 | 100pcs | $1344.0 | 20.42% | $274.45 |
![]() | B0GG4S6VJM | YOELOVE | 2026-02-15 | Yes | $17.77 | 50pcs | $888.5 | 28.05% | $249.23 |
![]() | B0FH6MKKKS | BRAVEBUG | 2025-10-24 | Yes | $16.95 | 50pcs | $847.5 | 26.86% | $227.64 |
![]() | B0GKWQXNH9 | YOELOVE | 2026-03-16 | Yes | $11.89 | 100pcs | $1189.0 | 17.67% | $210.1 |
![]() | B0GL7H1CK8 | MindMoss | 2026-02-03 | Yes | $13.11 | 50pcs | $655.5 | 20.64% | $135.3 |
![]() | B0G922KKBQ | Artmag | 2026-02-25 | Yes | $11.62 | 50pcs | $581.0 | 18.51% | $107.55 |
![]() | B0G3LPCLH1 | Artmag | 2026-01-13 | Yes | $11.45 | 50pcs | $572.5 | 17.9% | $102.48 |
![]() | B0G3LMR1LT | Artmag | 2026-01-13 | Yes | $10.81 | 50pcs | $540.5 | 16.03% | $86.65 |
![]() | B0G3LM2PR8 | Artmag | 2026-01-13 | Yes | $10.71 | 50pcs | $535.5 | 15.92% | $85.26 |
这不是一个适合进入的市场:新品牌新发布成功率只有29.41%,但失败率高达70.59%;整体可识别盈利率只有29.63%,而新发布产品里70.59%都不赚钱。更关键的是,成功几乎被少数品牌吃掉,YOELOVE、Artmag、MindMoss这些新品牌在赢家里占了主要份额,但同样也在失败榜上占大头,说明这里不是“广泛可复制”的机会,而是高度拥挤、靠差异化和持续投钱硬拼的市场。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经进入高风险价格战区,而且对小商家和大品牌都不友好。 近一年新品牌入场明显升温,但最近释放出来的新产品里,盈利占比没有跟上,反而大量落在低毛利和不赚钱区间,说明竞争正在加剧、利润被迅速压薄。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 2 | 0 | 0 | 2 | 0 | 0 | 2 |
| 2026 | 0 | 0 | 1 | 7 | 6 | 0 | 0 | 34 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 2 | 0 | 0 | 1 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 1 | 3 | 0 | 0 | 0 | 2 |
| 2026/2 | 0 | 0 | 0 | 1 | 4 | 0 | 0 | 2 |
| 2026/3 | 0 | 0 | 0 | 3 | 1 | 0 | 0 | 3 |
| 2026/4 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 3 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 13 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 7 |