- Benchmark ASINB0GG4FSVTW
- MarketplaceUS
- Category ID1069478
- Analyzed Products
- Keywordcouples journal, love journal, romantic journal
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥10.19estimated
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经进入明显的价格战拥挤期。 新品牌只有5个，但新品牌新品成功率只有16%，失败率高达83.33%；最近两个月新增失败新品暴增，5月有20个、6月有9个，说明市场不是在打开，而是在快速恶化。对大品牌来说勉强能靠更高预算和更强差异化去打，但对小商家来说，现在不是好入口。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不适合进入。新品牌新上架成功率只有16%，但失败率高达80%，而且样本里很多新品牌新品都没跑出来；这不是健康增长，而是高度同质化下的价格与流量挤压。 用户预算50万CNY远高于单个新ASIN的起步预算，但钱不是问题，问题是这类产品要靠持续投放、包装升级和更强差异化才能活下来，按现在的数据看，单靠常规做法很难稳定赚钱。
Early sourcing + logistics + marketing budget (USD)$1,605.83 - $1,627.88Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):16.00%Which new brands have these successful new listings?Alternatives- 手机备忘录/共享笔记本里的“情侣问答”模板：几乎零成本，随时可写可改，还能直接配照片、语音和链接，适合想先试水的人。
- 打印版/可下载的情侣问答PDF：价格更低、获取更快，购买后可自行打印装订，适合作为临时礼物或预算敏感用户。
- 定制化数字相册/相册APP故事页：比实体恋爱手账更容易整理照片、日期、地点和文字，用户只需上传素材即可完成。
- 每周一次的“约会卡片/话题卡”小工具：单次使用门槛低，不需要像整本 journal 那样持续填完，适合忙碌情侣维持互动。
- 贺卡+手写便签组合：比专门的浪漫日记更便宜、更容易买到，也更适合作为即时送礼方案。
- 社交媒体私密收藏帖/相册的“回忆合集”：直接用现有平台保存共同回忆，免去购买和维护实体本的成本。
- 共享日历里的纪念日+备注功能：对只想记录重要节点的用户来说更实用，设置简单，且能自动提醒。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是一个适合进入的市场：新品牌新发产品成功率只有16%，但新品牌新发未成功率高达80%，而且5月到6月集中爆发了大量非盈利新品，已经明显进入价格战/拥挤期。 对大品牌来说可以靠更高预算和品牌力硬进，但小品牌基本不值得做；若硬做，必须拿出明显差异化和更强投放，否则很容易和现在这批低效新品一样被淹没。
证据很直接：市场里新品牌集中度非常高，2026年出现了至少4个新品牌参与（YOELOVE、Artmag、HEGYINI、5 MINUTES A DAY），且最近两个月新增新品数量激增——5月有20个非盈利新品，6月又有9个非盈利新品，说明竞争不是温和增长，而是在快速加剧。 总体可见利润产品只有15.69%，新上架产品里只有16.00%能盈利；按你的规则，这已经是明显的高风险市场信号。价格带也不算宽松：当前能跑通的成功案例集中在 $11.89、$16.99 这一档，利润率分别是17.67%和27.0%，但大量失败款仍停在 11.72%~25.87% 的“看起来有毛利、实际上跑不动”的区间，说明只看毛利不够，销量才是关键。另一个危险点是伪成功：YOELOVE 的 B0GG4FSVTW 虽然 55 个评论、4.6 分、月销 200、月收入 $3,398，但它的早期投入高达 $4,740.66，广告就占 $1,066.17；这类打法更像“大品牌/重投放”路径，不是小商家可复制的轻量模型。
Least investment in new productsNew products with Highest revenueMost investment in new productsYOELOVE
Recent Monthly Revenue (USD):$3,398.00(200pcs/month)B0GG4FSVTW (4.6/5 (55 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$1,699.00(100pcs/month)B0GV1MXJ25 (4.6/5 (54 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableRecent Monthly Revenue (USD):$1,189.00(100pcs/month)B0GKWQXNH9 (4.6/5 (15 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsAffrolling
Recent Monthly Revenue (USD):-(-)B0DNZCRLZZ (4.8/5 (18 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0DNZC6MMTBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$499.50(50pcs/month)B0DNZ8M499 (4.8/5 (18 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQLeast profitable new products5 MINUTES A DAY
Recent Monthly Revenue (USD):-(-)B0GYY196YG (4.5/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GYZ2Q9HX (4.5/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GYZC3CYCBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 粉色皮革封面，视觉辨识度高
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- 金色烫印和缝线装帧，更像高质感纪念礼物
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- 送妈妈场景明确，受众区分明显
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- 和其他填空本相比更精致、更容易吸引点击
B0GKWQXNH9 (4.6/5 (15 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 迷你方形设计，和常规纪念本差异大
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- 内含贴纸和照片角，DIY属性更强
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- 亮粉配色很醒目，缩略图容易抓眼
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- 更适合情人节送礼，图片转化感强
B0DNZCRLZZ (4.8/5 (18 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这不是适合进入的市场。整体已经接近价格战环境，且新品牌新产品的成功率只有16%，新品牌新上架的失败率高达80%，不值得贸然进入。
证据很直接：当前分析范围里只有5个新品牌，却已经出现50个新上架产品，其中40个是亏损/未跑通的新产品，2026年5月和6月的新增失败产品分别达到20个和9个，说明最近不是在变好，而是在快速恶化。利润结构也不健康，已知利润里60.38%集中在10%~20%区间，20.75%在20%~30%区间，几乎没有40%以上的高利润产品；这意味着大多数产品只能勉强赚钱，典型就是低利润竞争。更关键的是，当前能跑出来的案例主要来自新品牌 YOELOVE 和 Artmag，但它们并不是“轻量级小卖家轻松复制”的样本：YOELOVE 20个产品里只有4个盈利，成功率20%，总投入约3,233.71美元；真正赚钱的代表 B0GG4FSVTW 月收入约3,398美元，利润率26.98%，靠的是明显的外观和功能差异化、礼盒感和情绪价值，不是简单铺货。B0GV1MXJ25 的单品预算约1,605.83美元，说明单个SKU起步资金门槛并不低，而这些成功品的价格带集中在11.25~16.99美元，空间很窄，容错极低。
对大品牌来说，可以做，但前提是要靠品牌力、差异化设计和更高预算硬打，不是靠低成本试错；对小商家来说，不建议进入，除非你已经有明确创新、差异化和额外品牌投入，否则很难在这类市场里稳定跑赢。 小商家能参考的只有少数“真正常规成功”案例，例如 B0G3LRJVM1、B0G3LMR1LT、B0G3LM2PR8 这类利润在15%~17%附近的新品，但样本太少，且市场最近新增失败远多于成功，根本不构成安全入口。结论很清楚：不要进场。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GG4FSVTWYOELOVE2026-02-19Yes$16.99200pcs$3398.026.98%$916.79B0GV1MXJ25YOELOVE2026-04-30Yes$16.99100pcs$1699.027.09%$460.26
B0GG4S6VJMYOELOVE2026-02-15Yes$17.7750pcs$888.528.05%$249.23
B0G9131D15Artmag2026-02-13Yes$11.55100pcs$1155.018.38%$212.29B0GKWQXNH9YOELOVE2026-03-16Yes$11.89100pcs$1189.017.67%$210.1
B0G3LRJVM1Artmag2025-12-01Yes$11.2550pcs$562.517.14%$96.42
B0G3LMR1LTArtmag2026-01-13Yes$10.8150pcs$540.516.03%$86.65
B0G3LM2PR8Artmag2026-01-13Yes$10.7150pcs$535.515.92%$85.26Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GG4FSVTWYOELOVE2026-02-19Yes$16.99200pcs$3398.026.98%$916.79B0GV1MXJ25YOELOVE2026-04-30Yes$16.99100pcs$1699.027.09%$460.26B0GG4S6VJMYOELOVE2026-02-15Yes$17.7750pcs$888.528.05%$249.23B0G9131D15Artmag2026-02-13Yes$11.55100pcs$1155.018.38%$212.29B0GKWQXNH9YOELOVE2026-03-16Yes$11.89100pcs$1189.017.67%$210.1B0G3LRJVM1Artmag2025-12-01Yes$11.2550pcs$562.517.14%$96.42B0G3LMR1LTArtmag2026-01-13Yes$10.8150pcs$540.516.03%$86.65B0G3LM2PR8Artmag2026-01-13Yes$10.7150pcs$535.515.92%$85.26#New Product Success Rates
Listing这个市场不值得进入，属于高风险价格战区。 现有新发布产品的盈利率只有16.00%，但未盈利占83.33%，而且近几个月新品发布明显集中、失败远多于成功，说明竞争正在加剧而不是打开机会窗口。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
YOELOVEArtmagNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
YOELOVEArtmagOther#Success Rate by Entry Time
Listing结论很明确：这个市场不值得进入，已经接近拥挤/价格战状态，小品牌不应继续，大品牌也没有优势窗口。 近期新入场明显增加，但盈利几乎只集中在少数款上；按当前数据看，真实可复制的成功率只有16.67%，而失败/未盈利占83.33%，属于高风险市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 0 0 0 0 2026 0 0 0 4 3 0 0 42 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 1 0 0 0 0 2026/1 0 0 0 2 0 0 0 0 2026/2 0 0 0 1 2 0 0 2 2026/3 0 0 0 1 0 0 0 2 2026/4 0 0 0 0 1 0 0 7 2026/5 0 0 0 0 0 0 0 20 2026/6 0 0 0 0 0 0 0 9 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesArtmag What I Love about Mom, 50 Things Fill-in-the-Blank Journal Love Mini Book for Mother's Day Birthday Christmas Gifts Book for Mom Black
This listing is deemed profitablePrice (USD)$10.71Released TypeNew Release (2026-01-13)Brand is a new entry in this marketSize and Weight15.3 x 11.6 x 1.3 cm, 141.00gProfitable Factors
Distinct functions and featuresUnique appearance designDesign & Appearance
黑色极简封面，在情侣/恋爱类礼物中更偏向低调中性风, 迷你口袋书造型，和竞品常见的皮质大开本纪念册不同Key Buying Motive
以“给妈妈的50条填空爱意”为核心，适合快速完成且更偏亲情场景Target Customers
想送母亲节/生日/圣诞礼物、但希望礼物具有强个人情感表达的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$535.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight13.68% / 15.92%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight7.25% / 9.49%Peak / Non PeakSales & BSR Performance
Artmag What I Love about Mom, 50 Things Fill-in-the-Blank Journal Love Mini Book for Mother's Day Birthday Christmas Gifts Book for Mom Purple
This listing is deemed profitablePrice (USD)$10.81Released TypeNew Release (2026-01-13)Brand is a new entry in this marketSize and Weight15.4 x 11.6 x 1.2 cm, 150.00gProfitable Factors
Distinct functions and featuresUnique appearance designDesign & Appearance
紫色封面，相比竞品常见的棕色/红色/蓝色更有礼品辨识度, 迷你填空式情感小书，封面以大字标题和爱心纹理呈现，视觉上更偏母亲礼物风格而非情侣通用风格Key Buying Motive
50条填空内容，强调可写得幽默、真诚或走心，适合快速完成的个性化礼物Target Customers
更偏向送妈妈的孩子/家庭场景，而不是主流情侣互赠场景Early Investment
Investment
Monthly Revenue (Recent) (USD)$540.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight13.84% / 16.03%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight7.07% / 9.26%Peak / Non PeakSales & BSR Performance
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