
这个市场不值得现在进入,核心原因不是“完全没利润”,而是已经明显进入同质化拥挤期:新品牌只有8个,但新品牌新上架里真正跑通的只有38.46%(5/13),且近期开出的新品里失败面更厚,说明不是机会在扩张,而是互相消耗。利润上看,新品利润区间主要落在10%~20%,同时也出现了不少低于10%和直接不盈利的款式,已经是典型的价格压力市场;更关键的是,市场里有像 Artmag 这样的老品牌在持续吃掉大部分可盈利新品份额,新品牌很难正面硬拼。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这不是一个值得进入的市场:利润能做出来,但竞争已经明显拥挤,且新品牌成功率不够稳,偏向价格战和礼品文案同质化。 你的预算 50万人民币足够做单个ASIN的前期入场,但不够把这类需要持续内容、品牌和包装升级的产品做成长期优势;如果没有强差异化,进场风险很高。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,属于明显的同质化竞争区,不是一个适合现在下场的机会。 现有样本里新品成功率只有38.46%,失败率61.54%,而新品利润分布集中在10%~20%区间,说明不是高利润蓝海,而是靠细节差异和投放硬拼的市场;更关键的是,市场里没有出现30~100+个新品牌的失控扩张迹象,但新品失败面已经很厚,且低于10%利润的产品虽不算主流,却已足够说明价格压力真实存在。
这个市场不值得进入,已经接近价格战区,且对新品牌不友好。 数据显示,已知利润结构里只有40.00%是盈利产品,而新上架产品的盈利率只有41.67%,更关键的是新品牌新品盈利率仅38.46%,同时新品牌新品非盈利率高达61.54%,说明多数新入场并没有跑通。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0CX1NDB2B | Coco & Lan | 2024-04-11 | Yes | $24.62 | 200pcs | $4924.0 | 31.66% | $1558.94 |
![]() | B0GKWKZJYN | YOELOVE | 2026-03-17 | Yes | $17.64 | 300pcs | $5292.0 | 23.81% | $1260.03 |
![]() | B0FRMQGXP1 | WITTSPOT | 2025-11-28 | Yes | $10.92 | 500pcs | $5460.0 | 15.91% | $868.69 |
![]() | B0GKW8YH6R | YOELOVE | 2026-03-06 | Yes | $11.91 | 200pcs | $2382.0 | 17.7% | $421.62 |
![]() | B0GYSMPLNL | WHLBHG | 2026-05-23 | Yes | $20.99 | 100pcs | $2099.0 | 15.63% | $328.08 |
![]() | B0DYZHLSSR | Artmag | 2025-04-07 | Yes | $14.99 | 100pcs | $1499.0 | 19.05% | $285.56 |
![]() | B0DYZHY4F6 | Artmag | 2025-03-18 | Yes | $14.99 | 100pcs | $1499.0 | 19.04% | $285.41 |
![]() | B0DQY5MP32 | KYRAKO | 2024-12-28 | Yes | $12.5 | 100pcs | $1250.0 | 20.51% | $256.38 |
![]() | B0DP498CMS | XKFCFC | 2024-12-26 | Yes | $12.72 | 100pcs | $1272.0 | 17.0% | $216.24 |
![]() | B0GL7H1CK8 | MindMoss | 2026-02-03 | Yes | $13.11 | 50pcs | $655.5 | 20.64% | $135.3 |
![]() | B0G922KKBQ | Artmag | 2026-02-25 | Yes | $11.62 | 50pcs | $581.0 | 18.51% | $107.55 |
![]() | B0G9131D15 | Artmag | 2026-02-13 | Yes | $11.55 | 50pcs | $577.5 | 18.38% | $106.15 |
![]() | B0G3LPCLH1 | Artmag | 2026-01-13 | Yes | $11.45 | 50pcs | $572.5 | 17.9% | $102.48 |
![]() | B0G3LP5DFL | Artmag | 2026-01-13 | Yes | $11.43 | 50pcs | $571.5 | 17.86% | $102.07 |
![]() | B0FBWD3PSC | SIMSIMY | 2025-07-19 | Yes | $12.99 | 50pcs | $649.5 | 13.91% | $90.35 |
![]() | B0G92GNS2B | Artmag | 2025-12-23 | Yes | $10.51 | 50pcs | $525.5 | 15.13% | $79.51 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GKWKZJYN | YOELOVE | 2026-03-17 | Yes | $17.64 | 300pcs | $5292.0 | 23.81% | $1260.03 |
![]() | B0FRMQGXP1 | WITTSPOT | 2025-11-28 | Yes | $10.92 | 500pcs | $5460.0 | 15.91% | $868.69 |
![]() | B0GKW8YH6R | YOELOVE | 2026-03-06 | Yes | $11.91 | 200pcs | $2382.0 | 17.7% | $421.62 |
![]() | B0GYSMPLNL | WHLBHG | 2026-05-23 | Yes | $20.99 | 100pcs | $2099.0 | 15.63% | $328.08 |
![]() | B0GL7H1CK8 | MindMoss | 2026-02-03 | Yes | $13.11 | 50pcs | $655.5 | 20.64% | $135.3 |
![]() | B0G922KKBQ | Artmag | 2026-02-25 | Yes | $11.62 | 50pcs | $581.0 | 18.51% | $107.55 |
![]() | B0G9131D15 | Artmag | 2026-02-13 | Yes | $11.55 | 50pcs | $577.5 | 18.38% | $106.15 |
![]() | B0G3LPCLH1 | Artmag | 2026-01-13 | Yes | $11.45 | 50pcs | $572.5 | 17.9% | $102.48 |
![]() | B0G3LP5DFL | Artmag | 2026-01-13 | Yes | $11.43 | 50pcs | $571.5 | 17.86% | $102.07 |
![]() | B0G92GNS2B | Artmag | 2025-12-23 | Yes | $10.51 | 50pcs | $525.5 | 15.13% | $79.51 |
结论很明确:这个市场不适合现在进入,已经进入明显的价格战和拥挤区。 新品牌新上架成功率只有41.67%(5/13),但失败率高达61.54%,而且新品牌里真正持续跑出来的只有少数,说明不是机会多,而是大多数新品在互相消耗。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经明显走向拥挤和价格战。 近一年新品牌新开品成功率只有41.67%,但最近几个月明显变差:2026年3月后,YOELOVE、WHLBHG、JUEJYOHL、STOFINITY、Anytin等新品牌里,失败单明显多于成功单;同时市场里近期开出的新品牌数量在上升,但能稳定赚钱的只是少数几个品牌。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 1 | 2 | 0 | 0 | 0 | 7 |
| 2026 | 0 | 0 | 0 | 6 | 2 | 0 | 0 | 6 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2025/11 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 3 |
| 2026/1 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 2 | 1 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 2 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 4 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |