- Benchmark ASINB0GG4FSVTW
- MarketplaceUS
- Category ID1069478
- Analyzed Products
- Keywordcouples journal, anniversary journal, love journal
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥10.19estimated
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经接近价格战并明显拥挤，新品牌入场成功率太低。 现有数据里，新品牌只有5个，但它们的新上架产品里，能赚钱的只占13.11%，不赚钱的高达86.89%；同时最近几个月新品几乎是越上越多，5月新增25个不盈利新品，6月又新增14个不盈利新品，说明不是健康增长，而是在快速内卷。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合进入。用户预算 50万CNY 可以覆盖少数新上架单品的起步成本，但市场已经出现明显的低利润、低成功率和价格竞争信号，靠这点预算做长期竞争不够。
Early sourcing + logistics + marketing budget (USD)$1,164.65 - $2,170.50Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):12.90%Which new brands have these successful new listings?Alternatives- 数字化替代：用手机备忘录/共享相册/Google Docs 共同记录恋爱日记与周年纪念内容，几乎零成本、随时可编辑，比买实体情侣日记更容易开始，也更适合不确定是否能长期坚持的人。
- 免费或低价打印模板：下载 Etsy/Canva/社媒上的情侣问答页、周年纪念清单或‘30个我们’填空模板，自行打印装订；成本通常明显低于成品书，且可按关系阶段自由挑选题目。
- 共享相册+文字说明：直接用 iPhone 共享相册、Google Photos 共享相册给照片配说明，既保留回忆，又比写整本书更轻量；对不爱写长文的用户更友好。
- 语音记录替代：用手机录音、微信语音收藏、或语音备忘录定期记录‘今天最想对你说的话’；比手写更省力，适合怕写作、时间少、想保留真实情绪的人。
- 现成纪念卡/情话卡片套装：购买低价情侣卡片、周年祝福卡、情话刮刮卡等小件替代品，使用门槛低、送礼更快，也能达到‘表达爱意’的核心目的而不必完成整本 journal。
- 定制照片礼物替代：如照片钥匙扣、冰箱贴、马克杯、小相框等低客单价个性化礼物；它们更直观、更容易送出，且不需要持续填写内容。
- 在线问答小游戏/情侣测评：用免费情侣问卷、关系测试、周年回顾小测验替代实体日记，互动性更强、完成时间更短，适合临近纪念日的快速选择。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：已经进入价格战/过度拥挤区，而且新品牌放量太快，成功率偏低。 你能看到最近几个月新品几乎是一边倒地涌入，6月样本里新增非盈利新品就有14个，而5月更是出现25个非盈利新品；按品牌看，新品牌新上架产品的盈利率只有12.90%，新品牌的新上架非盈利率高达85.48%，这不是健康增长，是明显的内卷加速。
大品牌：只有砸钱+做差异化才有机会，但这不是一个“轻松可进”的市场；小商家：只有少数真正做出差异的新品能活下来，且不能把旧品牌当成小商家案例。 目前可复制的成功案例主要集中在两类：一类是老品牌Affrolling的成熟打法，ASIN B0DNZ9KR2F，售价$9.99，月销50、月营收约$49,950，利润率11.77%；但它属于旧品牌资源型打法，不适合小商家照搬。另一类才是真正能给小商家参考的新品牌案例，比如 YOELOVE 的 B0GG4FSVTW，预算约$1,164.65，售价$16.99，月销200、月营收约$339,800，利润率26.98%；B0GV1MXJ25预算约$2,141.11，售价$16.99，月销100、月营收约$169,900，利润率27.09%；B0GKW8YH6R 预算未披露但售价$11.91、月销100、月营收约$238,200、利润率17.7%。它们的共同点非常清楚：仿皮/烫金/圆角/书签/礼盒感，把“普通填空本”升级成“高仪式感礼物”，并且靠更长的填空内容和更完整的双页结构做差异化。
Least investment in new productsMost investment in new productsNew products with Highest revenueYOELOVE
Recent Monthly Revenue (USD):$3,398.00(200pcs/month)B0GG4FSVTW (4.6/5 (55 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$2,382.00(200pcs/month)B0GKW8YH6R (4.6/5 (15 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableRecent Monthly Revenue (USD):$1,699.00(100pcs/month)B0GV1MXJ25 (4.6/5 (54 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsAffrolling
Recent Monthly Revenue (USD):$499.50(50pcs/month)B0DNZ9KR2F (4.8/5 (18 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new products5 MINUTES A DAY
Recent Monthly Revenue (USD):-(-)B0GYY196YG (4.5/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GYZ2Q9HX (4.5/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GYZC3CYCBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 棕色皮革+金色烫金，礼品感最强
- |
- 双页填空纪念册，结构更精致
- |
- 更适合周年/生日等高客单送礼场景
B0GV1MXJ25 (4.6/5 (54 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 迷你红色封面，视觉冲击强
- |
- 自带贴纸和照片角，DIY感更突出
- |
- 小尺寸便携，节日送礼更容易吸引点击
B0DNZ9KR2F (4.8/5 (18 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经接近价格战和过度拥挤状态。 新品牌最近几个月大规模涌入，但真正能站住脚的极少：新品牌新上架里只有12.90%能盈利，整体可明确判断的产品里盈利率也只有14.06%，而且最新月份里新增的非盈利新品远多于盈利新品，显示竞争在加速恶化。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GG4FSVTWYOELOVE2026-02-19Yes$16.99200pcs$3398.026.98%$916.79B0GV1MXJ25YOELOVE2026-04-30Yes$16.99100pcs$1699.027.09%$460.26B0GKW8YH6RYOELOVE2026-03-06Yes$11.91200pcs$2382.017.7%$421.62
B0GG4S6VJMYOELOVE2026-02-15Yes$17.7750pcs$888.528.05%$249.23
B0GKWQXNH9YOELOVE2026-03-16Yes$11.89100pcs$1189.017.67%$210.1
B0G922KKBQArtmag2026-02-25Yes$11.6250pcs$581.018.51%$107.55
B0G3LPCLH1Artmag2026-01-13Yes$11.4550pcs$572.517.9%$102.48
B0G3LP5DFLArtmag2026-01-13Yes$11.4350pcs$571.517.86%$102.07B0DNZ9KR2FAffrolling2024-11-26Yes$9.9950pcs$499.511.77%$58.8Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GG4FSVTWYOELOVE2026-02-19Yes$16.99200pcs$3398.026.98%$916.79B0GV1MXJ25YOELOVE2026-04-30Yes$16.99100pcs$1699.027.09%$460.26B0GKW8YH6RYOELOVE2026-03-06Yes$11.91200pcs$2382.017.7%$421.62B0GG4S6VJMYOELOVE2026-02-15Yes$17.7750pcs$888.528.05%$249.23B0GKWQXNH9YOELOVE2026-03-16Yes$11.89100pcs$1189.017.67%$210.1B0G922KKBQArtmag2026-02-25Yes$11.6250pcs$581.018.51%$107.55B0G3LPCLH1Artmag2026-01-13Yes$11.4550pcs$572.517.9%$102.48B0G3LP5DFLArtmag2026-01-13Yes$11.4350pcs$571.517.86%$102.07#New Product Success Rates
Listing这个市场不建议进入：新品成功率只有13.11%，而新品不盈利高达86.89%，整体盈利产品占比仅14.06%，已经是明显的高竞争、接近价格战的市场。 近一年新品发布几乎都集中在2026年，6月单月就有25个不盈利新品，说明入场者很多但大多数都失败，市场不是在健康增长，而是在快速内卷。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
ArtmagYOELOVENonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ArtmagYOELOVEOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经接近/进入价格战区，且对新品牌极不友好。 近期新品牌虽然有少数成功案例，但整体失败面太大，成功主要靠旧款延伸+更高客单+更强包装/设计，不是普通小卖家能轻松复制的路径。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 2 2026 0 0 0 5 3 0 0 52 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 2 2026/1 0 0 0 2 0 0 0 0 2026/2 0 0 0 1 2 0 0 2 2026/3 0 0 0 2 0 0 0 3 2026/4 0 0 0 0 1 0 0 7 2026/5 0 0 0 0 0 0 0 25 2026/6 0 0 0 0 0 0 0 14 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesAffrollingB0DNZ9KR2F (4.8/5 (18 Reviews))Affrolling How I Love You Book Valentines Day Gifts for Him Her Mini Journal with DIY Stickers Picture Corners for Couples Women Husband Wife Birthday, 4.1" x 3.4"(Red)
This listing is deemed profitablePrice (USD)$9.99Released TypeOld Release (2024-11-26)Brand is an old entry in this marketSize and Weight17.8 x 12.1 x 1.7 cm, 118.00gProfitable Factors
Low pricing strategyDistinct functions and featuresUnique appearance designDesign & Appearance
红色主题封面，在同类中更偏节日感和礼物感, 迷你方形随身尺寸，封面带可放照片的开窗设计，并附赠贴纸与照片角贴Key Buying Motive
内含50个填空题、102页内容，且配DIY贴纸和照片角贴，增强个性化表达Target Customers
更适合想快速制作情感纪念礼物的情侣、夫妻，以及预算较低的节日送礼人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$499.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight9.14% / 11.77%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight3.38% / 6.01%Peak / Non PeakSales & BSR Performance
Artmag What I Love about Dad, 50 Things Fill-in-the-Blank Journal Love Mini Book for Father's Day Birthday Christmas Gifts Book for Dad Blue
This listing is deemed profitablePrice (USD)$11.43Released TypeNew Release (2026-01-13)Brand is a new entry in this marketSize and Weight15.3 x 11.6 x 1.2 cm, 150.00gProfitable Factors
Based on old ASINUnique appearance designLow pricing strategyDesign & Appearance
蓝色封面在同类情感礼物中更偏男性向，和常见棕色/红色情侣本区分明显, 迷你硬壳小书设计，标题直接聚焦“Dad”，更像父亲节专属纪念册而非通用情侣本Key Buying Motive
50个填空提示，低门槛快速完成，适合做个性化父亲节礼物Target Customers
送给父亲的孩子群体，尤其是想用低成本做情感表达的节日礼物购买者Early Investment
Investment
Monthly Revenue (Recent) (USD)$571.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight15.79% / 17.86%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight9.39% / 11.45%Peak / Non PeakSales & BSR Performance
Loading samples... 22%