- Benchmark ASINB0G92651JR
- MarketplaceUS
- Category ID166861011
- Analyzed Products
- Keywordbaby teether, silicone teether, teething toy
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥5.16estimated
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入：新品成功率只有3.57%，新品牌新品成功率更是0%，而且近一年持续有新品进场但大多数都没跑通，已经是明显的高压价格战区。对你来说，50万人民币只能覆盖单个ASIN前期入场的一部分；真正的问题不是预算够不够，而是新品牌几乎没有真实胜算，尤其是小生意如果没有极强差异化，基本会被薄利和流量成本直接压住。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不适合进入：利润率高、但胜率极低，已经明显被价格竞争和头部品牌挤压。 你的预算 50 万元人民币可以覆盖单个ASIN前期入场成本的一部分，但在这个类目里，钱不是主要问题，真正的问题是新品牌几乎没有成功空间，且进入后很容易陷入负利润。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?86.20%New listing success rate (old brands):16.00%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 牙胶手套：通常更便宜，宝宝自己啃咬时更容易接受，也能兼顾抓握和安抚，适合不想单独买很多硅胶牙胶的家庭。
- 冷藏湿毛巾/纱布牙胶替代：把干净纱布或小毛巾冷藏后使用，几乎零成本，获取和清洗都更方便，适合短时缓解出牙不适。
- 磨牙饼干/可咀嚼婴儿零食：在合适月龄与辅食阶段可作为“咬东西”的替代，价格通常不高且日常可消耗，但需要家长看护。
- 安抚奶嘴：很多家庭已经有现成奶嘴，购买门槛低、使用简单，能在一定程度上替代“口欲安抚”需求。
- 布书/咬咬书：比专门牙胶更容易与早教结合，价格常接近或低于多功能牙胶，宝宝也更愿意拿着玩、啃、翻。
- 可冷藏牙床按摩器（非硅胶主材的基础款）：如果用户只是想要降温舒缓，简单的冷藏型牙床按摩工具往往比多功能造型牙胶更直接，也更容易理解和购买。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很明确：这个市场不值得进入。 目前可见的新品牌成功率只有13.79%，整体可盈利产品占比也只有10.56%，但近一年新入场里失败项明显更多，而且新品牌 Meartchy 3个新品全部亏损，说明这里已经进入高压竞争区，不是适合新卖家的市场。
Least investment in new productsNew products with Highest revenueMost investment in new productsMeartchy
Recent Monthly Revenue (USD):-(-)B0H29HD1KZ (4.6/5 (272 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H291MRLF (4.6/5 (252 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GFVJC5K6Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsRAZBABY
Recent Monthly Revenue (USD):-(-)B001ET5U2E (3/5 (87 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$1,180.00(200pcs/month)B092JR7DDS (4.5/5 (43175 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%
Recent Monthly Revenue (USD):$1,180.00(200pcs/month)B000UWTXNS (4.5/5 (43006 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 遥控器造型最反差，和常见牙胶差异大
- |
- 黑粉配色醒目，图片点击吸引力强
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- 按键分区明显，像成人用品，宝宝模仿欲强
B0GBT86Q21 (4.6/5 (9693 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 苹果中空造型辨识度高，和常规牙胶不同
- |
- 形状圆润可爱，适合婴儿抓握和咬啃
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- 高饱和蓝粉配色清晰，商品图很抓眼
B0G92651JR (4.8/5 (8957 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经是明显的价格战+过度拥挤市场。 新品里只有13.79%达到10%-20%利润，41.38%落在0%-10%，还有10.34%已经亏损；按你要求的口径，这种结构说明大多数新进入者连健康利润都做不出来，且新品牌新品盈利率为0%，不是小生意能轻松切入的赛道。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DQ43144Yhaakaa2024-12-11Yes$9.87600pcs$5922.011.04%$653.79B0G92651JRFu Store2026-01-20Yes$8.6600pcs$5160.011.16%$575.86
B0F1CTJCWYJoyfulia2025-03-13Yes$12.99200pcs$2598.021.18%$550.26
B0CYPYD24NFlyaway2024-03-29Yes$8.98500pcs$4490.011.54%$518.15
B0F5QCL3CTHoaisun2025-04-21Yes$8.99450pcs$4045.512.62%$510.55
B096DH557CFu Store2021-06-02Yes$10.11300pcs$3033.016.37%$496.51
B0FFMLGGKHhaakaa2025-06-26Yes$9.89400pcs$3956.011.12%$439.91
B0C8CL6YQMChooKaChoo2023-05-26Yes$12.99200pcs$2598.013.78%$358.01
B0FFM6W92Lhaakaa2025-06-26Yes$9.87300pcs$2961.012.02%$355.92
B0F9W64NLZFlyaway2025-05-26Yes$8.98300pcs$2694.010.41%$280.45
B0G6Z4MLXRhaakaa2025-12-15Yes$9.91200pcs$1982.011.67%$231.3
B0BCH391SWTYRY.HU2022-08-30Yes$9.95100pcs$995.012.91%$128.46
B0CF87JQ31Chuya2023-08-10Yes$8.74100pcs$874.010.39%$90.81B0GBT86Q21Chuya2026-01-19Yes$8.63100pcs$863.010.23%$88.29
B0GBTYR68GChuya2026-01-19Yes$8.68100pcs$868.010.13%$87.93Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G92651JRFu Store2026-01-20Yes$8.6600pcs$5160.011.16%$575.86B0G6Z4MLXRhaakaa2025-12-15Yes$9.91200pcs$1982.011.67%$231.3B0GBT86Q21Chuya2026-01-19Yes$8.63100pcs$863.010.23%$88.29B0GBTYR68GChuya2026-01-19Yes$8.68100pcs$868.010.13%$87.93#New Product Success Rates
Listing这个市场不值得进入：新品成功率只有3.57%，新品牌新品成功率更是0%，而失败新品占85.71%，已经是明显的价格战高风险区。 从结果看，市场几乎被老品牌和旧listing玩法主导，新品牌如果没有强品牌力或重投资，基本没有真实胜算。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
haakaaChuyaFu StoreNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
haakaaChooKaChooMomcozyFu StoreMeartchyOther#Success Rate by Entry Time
Listing结论很明确：这个市场已经进入高压价格战区，不适合现在切入。 新品牌几乎没有成功案例，最近新品的盈利率只有13.79%，而新品利润率主要卡在2.73%~10.40%，说明大多数新进入者只能赚到很薄的毛利，连基本投放和隐性成本都很难覆盖。
证据显示竞争在持续加剧。 最近一年新品里，2025年和2026年合计出现29个新发布，只有4个达到可验证盈利，其余25个没有跑通；新品牌这边更差，Meartchy、VTECHOLOGY 两个新品牌的新发布里，盈利率是0%，3个非盈利新品全部集中在 Meartchy，典型是 B0H29HD1KZ、B0H291MRLF、B0GFVJC5K6，价格约5.99美元，利润率分别为-5.16%、-5.22% 和未形成有效销量。与此同时，产品发布趋势并没有明显放缓，2025年到2026年持续有新品进入，2026年还出现了多个月份连续上新但多数都不赚钱，说明不是蓝海，而是越打越卷。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 8 1 0 0 0 3 2026 0 0 4 3 0 0 0 9 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 1 0 0 0 0 0 1 2025/9 0 0 1 0 0 0 0 0 2025/10 0 0 3 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 4 1 0 0 0 1 2026/1 0 0 1 3 0 0 0 1 2026/2 0 0 2 0 0 0 0 0 2026/3 0 0 1 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 3 2026/6 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesHaakaa Silicone Twin Flower Teether for 3M+ Babies, Easy to Grip, Soft Pink
This listing is deemed profitablePrice (USD)$9.91Released TypeNew Upgraded Version on Old ASIN (2025-12-15)Brand is an old entry in this marketSize and Weight10.4 x 7.7 x 5.9 cm, 59.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
软粉色，比常见蓝/绿/灰等中性色更偏向温和审美。, 双花造型，外观更偏装饰感与礼品感，区别于遥控器、兔子、草莓等常见仿真造型。Key Buying Motive
双端设计兼顾安抚咬嚼与牙龈按摩，并强调易抓握和口腔清洁辅助。Target Customers
更偏好高颜值、轻礼品化、同时关注口腔护理与易清洗的3个月以上宝宝家长。Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,982.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight8.43% / 11.67%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight4.55% / 7.79%Peak / Non PeakSales & BSR Performance
Fu Store Hollow Teether Tube Apple Shape Baby Teething Toy for Babies 0-36M
This listing is deemed profitablePrice (USD)$8.60Released TypeNew Release (2026-01-20)Brand is an old entry in this marketSize and Weight28.0 x 13.9 x 1.8 cm, 100.00gProfitable Factors
Unique appearance designBased on old ASINDesign & Appearance
苹果形外观，区别于常见遥控器、花朵、动物造型牙胶。, 中空管状苹果造型，兼具握持环与咬咬区，造型辨识度高。Key Buying Motive
兼顾易抓握、不同纹理咬感和便携收纳，适合安抚出牙期并训练抓握。Target Customers
偏好高辨识度可爱外观、同时重视抓握训练和外出便携的出牙期婴儿家庭。Early Investment
Investment
Monthly Revenue (Recent) (USD)$5,160.00600 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight7.55% / 11.16%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight0.92% / 4.53%Peak / Non PeakSales & BSR Performance
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