- Benchmark ASINB0D2B6ZSKB
- MarketplaceUS
- Category ID166861011
- Analyzed Products
- Keywordeducational toy
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥9.97estimated
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，而且已经是明显的低利润价格战市场。 现有样本里，整体只有5.26%能确认盈利，新品盈利率是0%，新品牌盈利率也是0%；新产品利润带几乎集中在低区间，最新进入的品牌 MCGMITT 直接失败，说明现在下场大概率先亏钱。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不适合进入。 500,000 CNY 够做单个ASIN的前期试水，但远远不够支撑一个能打价格战、做品牌和长期投放的入场方案；而且当前市场只有 5.26% 的产品可确认盈利，新上架产品的盈利率是 0%，这已经是明显的高风险、低回报市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 湿巾/柔软口水巾：对低龄宝宝更便宜、用途更高频，可临时转移啃咬和抚触需求，购买门槛低。
- 冷藏牙胶巾/冷藏毛巾：用家里现有材料就能做，成本几乎为零，适合应对出牙期不适，替代教育玩具的安抚功能。
- 食品级硅胶勺/训练勺：兼具口欲期咬咬和日常喂养用途，比专门的感官玩具更实用，也更容易被家长接受。
- 软质布书/洗澡书：同样面向早教与感官刺激，但通常更轻便、更容易买到，且价格往往低于多功能感统玩具。
- 高对比黑白卡/认知卡：如果家长买玩具主要是为了早教启蒙，这类材料更便宜、占用空间更少，使用方式也更简单。
- 日常家居感官替代品（如安全的空塑料瓶、纸盒、不同纹理布料）：几乎零成本，可在看护下提供抓握、敲打、探索体验。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：新品牌成功率为0%，而且已出现明显价格战与饱和信号。 目前看到的不是“可复制的机会”，而是一个被旧品牌主导、靠低价和高投放硬撑的市场；对大品牌和小商家都不是好入口。
Most investment in new productsLeast investment in new productsNew products with Highest revenueMCGMITT
Recent Monthly Revenue (USD):-(-)B0H1M2XXV5Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsAALFA
Recent Monthly Revenue (USD):-(-)B0FGXYGG2V (4.7/5 (218 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FGY1SKRB (4.7/5 (218 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FGXXX16Q (4.7/5 (219 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 吸盘固定在餐椅/桌面上，使用场景更独特
- |
- 木环+硅胶环+可弯折结构，外观和玩法差异大
- |
- 更像感统互动玩具，抓眼且适合外出就餐安抚
B0D2B6ZSKB (4.5/5 (193 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 球形镂空结构与其他遥控器牙胶差异明显
- |
- 绿色单体软球外观简洁，视觉识别度高
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- 易抓握、可啃咬，符合婴儿基础感官需求
B0H1M2XXV5Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经是低利润、强价格战的高风险市场。 目前可识别的新品利润率区间只有0.43%~10.15%，新上架产品盈利率是0.00%，而整个样本里真正盈利的产品也只有5.26%；这不是健康竞争，而是接近利润被打穿的市场。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0D2B6ZSKBAscnduup2024-05-31Yes$16.6150pcs$830.521.2%$176.07Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0H1M2XXV5MCGMITT2026-05-13No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入：整体只有5.26%的可判定产品盈利，新品盈利率是0%，而且你这次看到的核心新品牌样本MCGMITT直接失败，说明新品牌切入几乎没有胜算。 旧品牌AALFA虽然有少数大盘销量，但6个产品全部亏损，说明这个类目已经被老玩家和低价竞争拖成了高风险价格战，不管大品牌还是小卖家，都不适合现在下场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
MCGMITT#Success Rate by Entry Time
Listing这个市场不值得进入：已进入明显的价格战区，且新品牌几乎没有成功样本。 现有数据里，新品牌新发布产品的盈利率是0%，而市场总体可确认的盈利产品占比只有5.26%，这说明不是“还能挑到机会”的市场，而是“多数人进来都在亏”的市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesAscnduupB0D2B6ZSKB (4.5/5 (193 Reviews))Ascnduup Baby Suction High Chair Toys - Enhanced 24hr Hold Suction Cup Sensory Bath Toys for Babies 6-12 Months, Toddlers, Infant, Interactive Silicone Montessori Teether Toy
This listing is deemed profitablePrice (USD)$16.61Released TypeOld Release (2024-05-31)Brand is an old entry in this marketSize and Weight20.1 x 15.4 x 5.3 cm, 191.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
采用木环+硅胶环的自然拼色，和常见遥控器造型牙胶相比更偏感统玩具风格, 高脚餐椅/桌面吸盘固定结构，区别于普通手持式牙胶；多段可弯折硅胶臂带来可玩性Key Buying Motive
24小时级吸附稳定性，适合餐椅和外出餐桌场景；可拆洗结构兼顾感统探索和安抚出牙Target Customers
更适合需要外出就餐安抚、希望宝宝在餐椅上独立玩耍的6-12个月婴儿家长Early Investment
Investment
Monthly Revenue (Recent) (USD)$830.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight17.82% / 21.20%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight9.78% / 13.16%Peak / Non PeakSales & BSR Performance