- Benchmark ASINB0GCDJQZPV
- MarketplaceUS
- Category ID17295526011
- Analyzed Products
- Keyworddog supplies, cat supplies
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥16.65estimated
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经处在明显的价格战和新品牌失速状态。 目前新上架产品盈利率是0%，最近新增的14个产品里没有一个跑出可验证盈利；新品牌只有BANLYEO和Kmiyivi两家，但两家新品牌的新产品盈利率同样是0%，而新品牌样本里有11/11条非盈利来自BANLYEO，说明新人进场不是没机会，而是几乎被直接压死。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：不建议进入，这个市场已接近/处于价格战压力区，用户预算500000 CNY可以覆盖部分入场成本，但不足以支持长期竞争。 目前看到的新品牌BANLYEO与Kmiyivi都没有跑出盈利款，两个新品牌的新品盈利率都是0%，而全市场新发布产品盈利率也是0%，说明新进入者几乎没拿到正反馈；相比之下，老牌Drymate和GORILLA GRIP才是真正有成交与利润的主力，但它们本身就是强势大品牌，不是小商家可复制的低门槛样本。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?14.28%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 一次性尿垫/宠物尿垫：比硅胶猫砂垫更便宜，铺放简单，适合临时或预算敏感用户，但清洁频率会更高。
- 旧毛巾/旧浴垫改造：直接利用家中闲置纺织品，几乎零成本、获取最容易，作为临时接砂方案很实用。
- 防滑橡胶门垫/浴室垫：常见家居用品，价格通常低于专用猫砂垫，尺寸选择多，能在一定程度上拦截带出的猫砂。
- EVA泡沫拼接垫/地垫块：单价低、可裁剪，覆盖面积灵活，适合需要大面积铺设但不想买专用产品的用户。
- 简易塑料托盘/烤盘垫替代：用低边塑料托盘或浅收纳盘承接散落猫砂，清洗方便，成本较低，尤其适合小空间。
- 报纸/纸板铺垫：最省钱、最易获得，适合短期应急或试用阶段，但美观和耐用性较差。
- 入门级硬质刮砂板/猫砂清理踏板：结构更简单、价格通常低于硅胶防水款，适合只需要减少带砂而不追求高颜值和高耐用性的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：样本里只有2个新品牌、3个老品牌，但新上架14个里0%实现可确认盈利，而且新品牌里BANLYEO 11个新款全部亏损，Kmiyivi 1个新款也只有9.05%利润，已经落在低利润、强竞争区间，不是适合新手或中小卖家的市场。更关键的是，市场新发布利润率范围只有3.34%~15.06%，多数新款低于15%的“可接受线”，说明这里已经进入明显价格挤压；虽然没有达到30~100+新品牌的极端过热，但按当前数据看，新品牌进入后几乎没有成功案例，应直接回避。
Most investment in new productsLeast investment in new productsNew products with Highest revenueBANLYEO
Recent Monthly Revenue (USD):-(-)B0FWT71TG1 (4.5/5 (98 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FWSNZR6H (4.5/5 (97 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FWSWG7G1 (4.5/5 (98 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsDrymate
Recent Monthly Revenue (USD):$59,970.00(3000pcs/month)B099HBMZ67 (4.2/5 (10347 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$10,995.00(500pcs/month)B0B89DN1QR (4.2/5 (10315 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$10,995.00(500pcs/month)B0CNDVK89Y (4.2/5 (10349 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsKmiyivi
Recent Monthly Revenue (USD):$13,875.00(500pcs/month)B0GCDJQZPV (4.7/5 (78 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 浅粉色外观更少见，家居感强，容易吸引点击
- |
- 线圈网格+深槽结构，和普通平面猫砂垫差异明显
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- 小尺寸24×17，适合小空间和轻量使用场景
B07GYX8JXJ (4.5/5 (53585 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 暖米色硅胶垫+加高边缘，和常见布垫/网格垫差异大
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- 整体极简、柔和配色，视觉上更像家居用品
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- 小中号24×17，定位清晰，适合追求整洁和易清洗的用户
B0FWSS2B71 (4.5/5 (98 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不该进入：新品几乎全军覆没，且已经被老品牌和少数新入场品牌挤到价格战区。 现有数据里，新品盈利率是0%，整体可判定利润的产品里，低于10%毛利的占20.71%（11/53），而新品里低于10%毛利占71.43%（10/14，另有3个新品因数据不足未判定），说明新入场不是靠“做得更好”赚钱，而是靠更强预算、品牌和营销硬扛。\n\n证据很直接：老品牌在这个子类里占据了真正能赚钱的位置。 Drymate 是2017年入场的老品牌，12个产品里有6个盈利，品牌月收入约16.32M，代表款 B099HBMZ67 毛利14.98%，B0B89DN1QR 毛利16.06%，B0CNDVK89Y 毛利16.50%；GORILLA GRIP 也是老品牌，多个主力款稳定在14%~25%毛利，比如 B07GYX8JXJ、B08QNDHXMP、B09CJ69N4K 等。反过来，两个新品牌 BANLYEO 和 Kmiyivi 都没有跑通：BANLYEO 11个新品全亏，Kmiyivi 1个新品全亏；其中 BANLYEO 的 B0FWSS2B71 虽然月收入约6,125美元，但毛利只有0%~9%区间，B0FWT71TG1 毛利13.27% 仍被判定不赚钱，典型就是“有销量但被费用吃光”。\n\n小商家不能无战术进入，大品牌也不值得冲。 这类成功款的共同点不是低成本，而是品牌力+成熟旧款改良：例如 B07GYX8JXJ、B08QNDHXMP、B099HBMZ67、B0B89DN1QR 都是老品牌成熟款，靠颜色微调、尺寸升级、深槽卷圈网格、可回收猫砂等细微差异维持利润；而新品牌 B0GCDJQZPV 虽然有4.7星、78评、月销约500单，仍只有9.05%毛利，已经接近价格战底线。结论很硬：这是一个已经饱和的市场，不适合继续进场；如果非要做，只有大品牌才“可能”靠重预算和品牌心智硬打进去，小商家若没有明显创新、认证和长期营销预算，成功概率极低，且会被迫采用激进投放/刷评式打法才能勉强竞争。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B099HBMZ67Drymate2021-07-14Yes$19.993000pcs$59970.014.98%$8983.51
B08QNC5221GORILLA GRIP2021-06-11Yes$25.78500pcs$12890.024.26%$3127.12B0CNDVK89YDrymate2023-11-15Yes$21.99500pcs$10995.016.5%$1814.18B0B89DN1QRDrymate2022-08-01Yes$21.99500pcs$10995.016.06%$1765.8
B0B89T4NJZDrymate2022-08-01Yes$21.99500pcs$10995.015.46%$1699.83
B0B88ZRY7NDrymate2022-08-01Yes$19.99500pcs$9995.010.73%$1072.47
B07QR6VZVPDrymate2019-04-17Yes$22.1300pcs$6630.014.92%$989.2
B08QNDHXMPGORILLA GRIP2021-06-11Yes$25.08100pcs$2508.024.78%$621.49
B01M3R5FPBGORILLA GRIP2016-12-22Yes$21.81200pcs$4362.013.85%$604.14
B09CJ69N4KGORILLA GRIP2021-08-13Yes$24.99100pcs$2499.023.8%$594.77
B08QN9DDCYGORILLA GRIP2021-06-11Yes$24.67100pcs$2467.023.37%$576.54
B08QNC1C4YGORILLA GRIP2021-06-11Yes$24.54100pcs$2454.023.24%$570.31
B071G3NZ2MGORILLA GRIP2017-11-27Yes$25.15100pcs$2515.019.48%$489.93
B01M4KDFTUGORILLA GRIP2016-12-22Yes$24.99100pcs$2499.018.92%$472.82
B06XY8Q4QVGORILLA GRIP2017-07-17Yes$23.99100pcs$2399.017.44%$418.39
B09CJQKXJJGORILLA GRIP2021-08-13Yes$23.49100pcs$2349.017.58%$412.96
B07GYY97FHGORILLA GRIP2020-05-28Yes$17.84100pcs$1784.021.22%$378.57
B09CJHDJH6GORILLA GRIP2021-08-13Yes$17.81100pcs$1781.021.01%$374.19
B07N6MQRBRGORILLA GRIP2020-08-13Yes$15.91100pcs$1591.022.32%$355.12
B07GYQ4HNTGORILLA GRIP2020-05-28Yes$18.3100pcs$1830.018.89%$345.69Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FWSFCWQNBANLYEO2025-10-17No$22.5350pcs$7875.0-1.33%$-104.73
B0FWSFDHL8BANLYEO2025-10-17No$22.5200pcs$4500.04.49%$202.05
B0FWSJDP42BANLYEO2025-10-17No$17.5350pcs$6125.08.77%$537.17B0FWSS2B71BANLYEO2025-10-17No$17.5350pcs$6125.08.82%$540.23B0GCDJQZPVKmiyivi2026-03-18No$27.75500pcs$13875.09.05%$1255.69
B0FWSZXDMNBANLYEO2025-10-17No$35.91350pcs$12568.517.88%$2247.25
B0FWSFCWQKBANLYEO2025-10-17No$36.99350pcs$12946.518.78%$2431.36B0FWT71TG1BANLYEO2025-10-17No$36.99-pcs$-13.27%$-B0FWSNZR6HBANLYEO2025-10-17No$35.94-pcs$-12.6%$-B0FWSWG7G1BANLYEO2025-10-17No$17.17-pcs$-3.12%$-
B0FWS4F57XBANLYEO2025-10-17No$17.09-pcs$-5.76%$-B0FWQBNVCFBANLYEO2025-10-16No$--pcs$--%$-
B0GCC52XV4GORILLA GRIP2025-12-23No$--pcs$--%$-B0GQCP9PMQDrymate2026-02-26No$--pcs$--%$-#New Product Success Rates
Listing结论很明确：这个市场不值得进入，已经接近或处于价格战/高竞争状态，新品牌基本没有正向窗口。 现有数据里，新上架产品成功率是0%，新品牌也是0%，而且新品牌进入后几乎全部失败，说明不是“机会市场”，而是“高壁垒市场”。
证据很直接：全市场可识别的新上架产品盈利率为0.00%，新品牌新上架产品盈利率也是0.00%；样本里14个新产品全部不赚钱，12个新品牌新产品全部不赚钱。新品牌BANLYEO有11个新产品全部亏损，代表性ASIN如B0FWT71TG1、B0FWSNZR6H、B0FWSWG7G1，标价约17.17–36.99美元，利润率只有3.12%–13.27%，远低于“新入场可接受”的15%门槛；另一个新品牌Kmiyivi 的B0GCDJQZPV虽然有4.7星、78条评论，看起来像白帽新上架，但利润率只有9.05%，仍然不成立。更关键的是，老品牌Drymate和GORILLA GRIP在这个类目里把利润抓得更稳：Drymate样本里6个可识别盈利、6个亏损，盈利产品如B099HBMZ67、B0B89DN1QR、B0CNDVK89Y月收入分别约59970、10995、10995美元；GORILLA GRIP也持续占据盈利位。成功模式几乎都来自老品牌+旧链接升级/改款，不是纯新品牌创新，这意味着新人要么砸更大预算做品牌和投放，要么根本进不来。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
BANLYEOOther#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：已经处在价格战/饱和危险区。 近端新品牌表现是 100% 失败，最近新增的 14 个新发布里没有一个形成可验证盈利；同时只有 5 个品牌样本里就已经出现 2 个新品牌和 3 个老品牌，说明竞争不是稀疏试探，而是已经进入硬碰硬阶段。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 3 0 0 0 0 9 2026 0 0 1 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 3 0 0 0 0 8 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 1 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesGORILLA GRIPB07GYX8JXJ (4.5/5 (53585 Reviews))GORILLA GRIP Cat Litter Box Mat, Cushioned Coil Mesh Litter Trapping Mats, Scatter Control Supplies for Less Mess, Phthalate Free, Ultra Deep Catch Grooves, Rinse or Vacuum to Clean, 24x17 Light Pink
This listing is deemed profitablePrice (USD)$16.48Released TypeOld Release (2020-05-28)Brand is an old entry in this marketSize and Weight43.0 x 6.9 x 5.7 cm, 458.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance designLow pricing strategyDesign & Appearance
浅粉色在同类猫砂垫里更偏家居化、女性审美取向，区别于常见灰色/蓝色/绿色。, 采用厚实线圈网格+深槽蓄砂结构，外观与普通平面硅胶垫明显不同。Key Buying Motive
线圈网格能更强地抓取脚底带出的猫砂，并可倒回猫砂盆重复利用。Target Customers
更适合注重家居搭配、希望减少猫砂外溢且偏好柔软脚感的养猫家庭。Early Investment
Investment
Monthly Revenue (Recent) (USD)$824.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight11.92% / 15.51%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-1.64% / 1.94%Peak / Non PeakSales & BSR Performance
GORILLA GRIPB07GZ1W8Q6 (4.5/5 (53585 Reviews))GORILLA GRIP Cat Litter Box Mat, Cushioned Coil Mesh Litter Trapping Mats, Scatter Control Supplies for Less Mess, Phthalate Free, Ultra Deep Catch Grooves, Rinse or Vacuum to Clean, 24x17 Navy Blue
This listing is deemed profitablePrice (USD)$16.97Released TypeOld Release (2020-06-03)Brand is an old entry in this marketSize and Weight42.8 x 6.4 x 6.0 cm, 472.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
海军蓝配色更偏经典耐脏，视觉上区别于竞品的浅米色、粉色与绿色, 加厚线圈网格+超深集砂凹槽的结构，属于成熟公模路径，非明显私模外观Key Buying Motive
可回收猫砂、吸尘/抖落/清水清洗，主打省砂与易清洁Target Customers
适合注重品牌信任、希望减少猫砂外溢并偏好软垫脚感的养猫用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,697.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight13.00% / 16.43%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-0.58% / 2.85%Peak / Non PeakSales & BSR Performance
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