- Benchmark ASINB0FKTBSJV8
- MarketplaceUS
- Category ID12557637011
- Analyzed Products
- Keywordcell phone case, phone case
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥16.44estimated
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，核心原因不是“完全没机会”，而是已经出现明显的同质化和低利润挤压：已识别的可盈利产品只占7.69%，新上架产品里只有20.00%能跑成，80.00%直接失败。更关键的是，真正能成立的成功样本几乎只有 YEAHFUN 的 B0FKTBSJV8，说明这里不是普通上新能赢，而是少数强打法才能活下来。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 不是因为完全没有利润点，而是因为当前样本里真正能赚钱的只有极少数，且新品牌成功高度依赖少数强势打法；对小卖家来说，这里已经接近价格战和筛选战，进入风险很高。
资金门槛上，你的50万人民币能覆盖入场，但只能算“够开门”，不够“打赢仗”。 样本里可见的盈利新品只有 YEAHFUN 的 B0FKTBSJV8，单款月销约1000件、月收入约27.4万美元，利润率32.55%，这是高质量的正样本；但它的兄弟款 B0FKTCSVJ5 直接失败，说明不是同品牌都能复制成功。另一边，IOUALEY 的两款老品分别是 4.85 美元、5.16 美元，利润率只有 -13.62% 和 -9.45%，月销也只有 50 件左右，典型是低价低毛利被履约成本吃掉；Hugener 新品虽然表面利润率 15.28%，但当前没有稳定销量，不能当作小卖家成功案例。市场层面，已识别产品中可判断盈利的只有 7.69%，新上架产品里盈利率也只有 20.00%，说明成功率不高，但还没到“全市场爆炸式新品牌涌入”的程度；不过新品牌新发布产品中，非盈利比例高达 80.00%，这已经足够说明新入场大多数会失败。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):20.00%Which new brands have these successful new listings?Alternatives- 直接用现有充电线，不额外买“带线充电器套装”
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：已出现明显价格战/同质化信号，整体是高风险且不适合新品牌。 目前可见的新品牌新品成功率只有20.00%，但市场整体可识别盈利产品仅7.69%，而且非盈利样本里大量是功能雷同的通用磁环/转接环，说明不是靠产品力就能轻松赚钱，而是靠更重的投放或更强的品牌资源硬顶出来的。
New products with Highest revenueYEAHFUN
Recent Monthly Revenue (USD):$27,400.00(1000pcs/month)B0FKTBSJV8 (4.6/5 (495 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsIOUALEY
Recent Monthly Revenue (USD):-(-)B0C7TMC73YBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$242.50(50pcs/month)B0CN2MV2V7 (4/5 (892 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$258.00(50pcs/month)B0CN2DVDXL (4/5 (892 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQLeast investment in new productsMost investment in new productsLeast profitable new productsHugener
Recent Monthly Revenue (USD):-(-)B0GWJB6TJC (4.4/5 (9 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 3件套+10英尺长线，套装感强，最容易被点开
- |
- 适合家庭/办公/旅行多场景补货，购买理由直接
- |
- 双口GaN快充，功能明确，视觉上是实用型刚需品
B0FKTBSJV8 (4.6/5 (495 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 隐藏式可旋转支架很少见，外观差异大
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- 充电+支架二合一，桌面/旅行用途一眼看懂
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- 适合带厚手机壳用户，卖点明确且有吸引力
B0GWJB6TJC (4.4/5 (9 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：表面上没有出现典型的“30个以上新品牌涌入”超饱和，但利润和成功率已经足够差，足以判定为高风险，不适合大品牌也不适合小卖家。 新产品里可确认的盈利率只有20%，全体可确认盈利率只有7.69%；更致命的是，失败样本几乎都来自同质化通用款，说明这里不是靠普通上新就能跑出来的市场。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FKTBSJV8YEAHFUN2025-09-09Yes$27.41000pcs$27400.032.55%$8918.7Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FKTBSJV8YEAHFUN2025-09-09Yes$27.41000pcs$27400.032.55%$8918.7#New Product Success Rates
Listing这个类目不适合现在进入，已经进入明显的价格战/过度拥挤状态。 目前可识别的新产品里，盈利率只有20.00%，非盈利占80.00%；全市场可识别的盈利产品占比也只有7.69%，低于你给的10%高风险线。更关键的是，新品牌里真正成功的只有 YEAHFUN 的 B0FKTBSJV8，其他 3 个新品牌（Hugener、CKANDAY、ENCASED）发布的新产品全部失败，说明新人不是“难做”，而是大多数直接被市场淘汰。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
YEAHFUNNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
HugenerYEAHFUNCKANDAYENCASED#Success Rate by Entry Time
Listing这个市场不适合进入，结论直接说：已明显偏向价格战和低质量竞争，别进。 近端数据显示，新品牌进入并没有带来健康增长，反而是少数品牌靠重投入和更强营销做出结果；对小商家来说，真正可复制的成功案例几乎没有。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 1 0 1 2026 0 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 1 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 2 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesiPhone 17 16 15 Charger Fast Charging, 3 Pack 60W USB C Super Fast Charger
This listing is deemed profitablePrice (USD)$27.40Released TypeNew Release (2025-09-09)Brand is a new entry in this marketSize and Weight22.6 x 15.9 x 4.7 cm, 322.00gProfitable Factors
Based on old ASINEstablished brand with longevityDistinct functions and featuresDesign & Appearance
3个装60W双口充电器+10英尺长线的套装形态，偏向家庭/办公/旅行补货场景Key Buying Motive
60W双口GaN快充，兼顾Type-C与USB-A，且搭配10英尺超长线，覆盖床头、桌面和出行使用Target Customers
需要一套多设备、多场景同时补货的iPhone/iPad用户，尤其是家庭共享、办公桌和旅行用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$27,400.001000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight30.47% / 32.55%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight24.74% / 26.82%Peak / Non PeakSales & BSR Performance