- Benchmark ASINB0GTNZ5JRY
- MarketplaceUS
- Category ID12097478011
- Analyzed Products
- Keywordwireless earbuds, bluetooth earbuds, sport earbuds
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥22.30estimated
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经进入明显拥挤和高压竞争区；虽然仍有少数产品能赚钱，但对新品牌和小卖家来说，整体胜率低、复制难度高，且价格战迹象正在加重。用户预算50万人民币表面上够做单品启动，但真正能跑通的案例主要来自老牌或带品牌势能的玩家，小品牌若硬进，基本要靠极强的低价+投放打法，风险很高。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入。 用户预算500,000 CNY（约7万+ USD）表面上足够覆盖新款单品的早期投入，但市场本身已经进入高压竞争：新品牌盈利率只有42.86%，新品牌新上架非盈利率高达57.14%，整体盈利产品占比75.19%，但“能赚钱”并不代表“好进入”，因为成功样本几乎都集中在大品牌或旧品牌的强势打法上。
Early sourcing + logistics + marketing budget (USD)$29,866.80 - $29,866.80Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?72.00%New listing success rate (old brands):50.00%New listing success rate (new brands):42.86%Which new brands have these successful new listings?Which old brands have these successful new listings?...Potential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 有线入耳式耳机（3.5mm / USB-C）
- 挂脖式蓝牙耳机
- 骨传导耳机
- 单耳蓝牙耳机（通话型）
- 头戴式耳机（基础款）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显走向拥挤和价格战。 新品牌进入并不低，但能稳定赚钱的样本并不多；真正能成立的只有少数靠品牌力、旧款迭代和功能差异化吃到利润的产品，普通跟卖式新品很容易失败。
从数据看，整体可盈利产品比例是75.19%，但新品可盈利比例只有48.00%，新品牌新品可盈利率仅42.86%，而新品牌新品亏损率达到57.14%。这说明新进入者并不占优，反而有不少新品一上来就死掉；同时市场里可见的典型盈利案例几乎都带有强品牌或成熟打法：JLab 的 B0CXGXT6W8，售价23.93美元，月销8000，月营收1914.4万美元，利润率36.94%，总预算约24222.62美元；另一款 JLab 的 B0CYNFWD2R，售价25.81美元，月销7000，月营收1806.7万美元，利润率36.74%。这些都是老品牌的强势案例，不适合作为小品牌直接照抄的低门槛模板。真正适合小品牌参考的只有新品牌 Drsaec 的 B0G4RFTJWY，售价19.25美元，月销50，月营收9625美元，利润率33.2%；它的关键是低价、通用公模、4麦ENC、50小时续航、IP7防水和双LED数显，属于“参数堆料+低价切入”的白牌打法，且只卖出50单，说明这条路能活，但规模弱、竞争极其激烈。
New products with Highest revenueVNMN
Recent Monthly Revenue (USD):$4,082.00(200pcs/month)B0GY8SBTGQ (3.9/5 (119 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsJLab
Recent Monthly Revenue (USD):$191,440.00(8000pcs/month)B0CXGXT6W8 (4.5/5 (24148 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$180,670.00(7000pcs/month)B0CYNFWD2R (4.1/5 (10756 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$57,840.00(2000pcs/month)B0D879X5WB (4.1/5 (10756 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast investment in new productsDrsaec
Recent Monthly Revenue (USD):$962.50(50pcs/month)B0G4RFTJWY (4.3/5 (31896 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsFWBBG
Recent Monthly Revenue (USD):-(-)B0H6MB6N2PBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 颈挂线设计，和常见真无线耳机差异很大
- |
- 黑色极简外观，通勤和运动都容易被点击
- |
- JBL品牌加持，音质认知强，购买意愿高
B0G1TRNQDQ (3.3/5 (61 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 隐形小耳机形态，很少见，辨识度高
- |
- 卡其色+极简圆润外观，偏睡眠/隐蔽使用风格
- |
- 主打侧睡舒适和隐形佩戴，细分人群明确
B0G6WBVDPW (4.4/5 (23 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场能赚钱，但已经明显进入高压竞争区，不适合盲目冲进去；对小品牌来说，只有靠明确差异化和足够预算才有机会。新品牌并不是没机会，但如果你想靠普通同质化产品切入，胜算很低；真正能跑出来的，多数是老品牌或带品牌势能的新入局者。
Profitability difficultyPotential high net profit marginAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CSXV3GK4Aptkdoe2024-01-21Yes$35.0410000pcs$350400.041.26%$144575.04B0CXGXT6W8JLab2024-08-01Yes$23.938000pcs$191440.036.94%$70717.94B0CYNFWD2RJLab2024-07-01Yes$25.817000pcs$180670.036.74%$66378.16
B09LD2D1TVTAGRY2021-11-09Yes$26.186000pcs$157080.038.94%$61166.96
B0D5HG7TC3KTGEE2024-05-29Yes$19.527000pcs$136640.032.26%$44080.07
B09DT48V16TAGRY2021-10-18Yes$26.044000pcs$104160.038.8%$40414.08
B0BTYCJXBKSoundcore2023-05-15Yes$21.634000pcs$86520.035.65%$30844.38
B0D83FXFGZAptkdoe2024-01-21Yes$35.462000pcs$70920.041.44%$29389.25
B0FHWLZLCVBtootos2025-07-17Yes$32.322000pcs$64640.041.48%$26812.68
B0CHYCK1M4Ltinist2023-09-13Yes$24.13000pcs$72300.035.22%$25464.06
B0C863HXJWPocBuds2023-08-08Yes$38.191500pcs$57285.041.13%$23561.33B0D879X5WBJLab2024-10-01Yes$28.922000pcs$57840.038.4%$22210.56
B0CYP8G8DTJLab2024-08-02Yes$28.642000pcs$57280.038.19%$21875.24
B0D5M1MS95TAGRY2024-07-17Yes$26.522000pcs$53040.039.08%$20728.04
B0CYNPHPF3JLab2024-07-01Yes$28.631500pcs$42945.037.92%$16284.75
B0CYNWVK8JJLab2024-07-01Yes$28.881500pcs$43320.037.26%$16141.04
B0DDBK9K68Aptkdoe2024-08-16Yes$37.351000pcs$37350.042.01%$15690.74
B0CT2J3K6BAptkdoe2024-01-21Yes$37.211000pcs$37210.041.96%$15613.32B0GTNZ5JRYAptkdoe2026-03-24Yes$37.161000pcs$37160.042.01%$15610.92
B0FMDSPCD1Aptkdoe2025-08-14Yes$36.91000pcs$36900.041.92%$15468.48Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GTNZ5JRYAptkdoe2026-03-24Yes$37.161000pcs$37160.042.01%$15610.92B0FMDSPCD1Aptkdoe2025-08-14Yes$36.91000pcs$36900.041.92%$15468.48
B0FMDNQMLGAptkdoe2025-08-14Yes$35.641000pcs$35640.041.51%$14794.17
B0G8HFVM1MTOZO2026-01-01Yes$19.0500pcs$9500.033.72%$3203.4
B0DX1ZQV4WLtinist2025-10-14Yes$25.65300pcs$7695.036.1%$2777.9
B0GY3NYP26KTGEE2026-04-22Yes$20.11400pcs$8044.032.29%$2597.41
B0DX1ZBSVHLtinist2025-10-27Yes$29.5200pcs$5900.038.46%$2269.14
B0FLPGB9CMJesebang2025-08-08Yes$25.77200pcs$5154.036.74%$1893.58B0GY8SBTGQVNMN2026-04-23Yes$20.41200pcs$4082.030.21%$1233.18
B0FY2LZFZVJxrev2025-10-28Yes$24.88100pcs$2488.037.14%$924.05B0G1TRNQDQJBL2026-01-11Yes$39.9550pcs$1997.541.55%$829.97B0G4RFTJWYDrsaec2025-12-12Yes$19.2550pcs$962.533.2%$319.55#New Product Success Rates
Listing这个市场不适合进入，尤其不是小卖家机会盘。 新品整体盈利率只有48%，但新品牌新品盈利率仅42.86%，失败率57.14%，而且近6个月新品发布明显在增加，2025年只有9个新品，2026年已增到16个新品，竞争正在加速；再加上产品分化很弱，真正能跑出来的，多数是老品牌和带品牌势能的玩家。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
AptkdoeLtinistOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Other#Success Rate by Entry Time
Listing这不是适合进入的市场。 近期新品牌并不算爆炸式涌入，但利润和胜率已经明显转弱：2026年新品牌新品成功率只有42.86%（7个里只有3个盈利），且失败占57.14%，最近几个月新增产品里非盈利开始抬头，说明竞争正在变硬，已经接近价格战区。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 5 2 2 2026 0 0 0 0 0 3 2 11 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 1 2 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 3 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 1 0 1 2026/1 0 0 0 0 0 1 1 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 1 1 2026/4 0 0 0 0 0 2 0 2 2026/5 0 0 0 0 0 0 0 3 2026/6 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesJLab, Go Sport+, True Wireless Workout Earbuds, Bluetooth Sport Earbuds, Clear Calling, Graphite
This listing is deemed profitablePrice (USD)$25.81Released TypeOld Release (2024-07-01)Brand is an old entry in this marketSize and Weight14.8 x 9.1 x 3.4 cm, 90.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
运动耳挂式结构，贴合小耳型且比普通入耳式更适合跑步和高强度训练。Key Buying Motive
支持双设备同时连接，并可将左右耳机分开独立使用，适合通勤和办公切换。Target Customers
更偏向跑步、健身、HIIT训练以及需要运动中稳固佩戴和安全外听的人群。Early Investment
Investment
Monthly Revenue (Recent) (USD)$180,670.007000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight35.51% / 36.74%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight33.80% / 35.04%Peak / Non PeakSales & BSR Performance
Aptkdoe Wireless Earbuds 75H Bluetooth 5.4 Sport Headphones with Earhooks
This listing is deemed profitablePrice (USD)$35.46Released TypeOld Release (2024-01-21)Brand is an old entry in this marketSize and Weight10.9 x 10.1 x 3.8 cm, 150.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
蓝色半透明充电仓与耳挂结构组合，视觉识别度高, 耳挂式运动耳机形态，充电仓采用较少见的立式展示式外观Key Buying Motive
75小时续航、蓝牙5.4、14.2mm大单元、ENC通话降噪、IPX7防水，偏向运动长续航场景Target Customers
高频运动、跑步、健身人群，以及更看重续航和稳固佩戴的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$70,920.002000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight40.51% / 41.44%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight38.44% / 39.38%Peak / Non PeakSales & BSR Performance
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