- Benchmark ASINB0GXVS1GXC
- MarketplaceUS
- Category ID172282
- Analyzed Products
- Keywordopen ear earbuds, open ear headphones, earhook earbuds
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥36.10estimated
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经进入明显的过热和价格战阶段；对大品牌和小商家都不是好机会。 新品牌有23个、老品牌有34个，新增品牌规模已经接近 oversaturation 警戒线；更关键的是，新品牌新款成功率只有32.00%，失败率68.00%，而新上架产品里56.58%是亏损，最近月份也没有变好，反而是2026年6月几乎全是非盈利款，说明竞争正在加速恶化。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是一个适合新卖家进入的市场：新品竞争正在加速，但新增品牌已明显过热，价格战和亏损新款都已经出现。 你的50万人民币预算可以覆盖少数新ASIN的前期启动，但按当前市场结构，足够开局不等于足够活下来，尤其是还没算研发、品牌和认证成本。
Early sourcing + logistics + marketing budget (USD)$13,997.77 - $43,484.66Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?39.02%New listing success rate (old brands):53.12%New listing success rate (new brands):32.00%Which new brands have these successful new listings?...Which old brands have these successful new listings?...Other major expensesR&DPotential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 开放式骨传导耳机：对不想堵住耳道、但又重视环境感知的用户，是最直接的替代方案；通常价格与开放耳耳机接近，有些入门款更便宜，使用方式也更简单。
- 低价夹耳式开放耳机：如果用户主要是通勤、轻运动或长时间佩戴，夹耳式产品往往比耳挂式更容易戴、收纳更方便，且市场上有不少更低价位选项。
- 普通真无线耳机的半入耳款：相比耳挂开放式，更容易买到、品牌更多、价格层更广；对只想要“不要塞太深”但不强求完全开放聆听的用户，是较省钱的替代。
- 有线半入耳/耳塞式耳机：如果用户主要是为了通话、基础听歌或训练时省心使用，有线款几乎没有充电焦虑，成本最低，且兼容性更强。
- 单耳蓝牙耳机/通话耳机：对只需要接电话、会议语音的用户，单耳方案更便宜、更轻、更容易上手，且续航和佩戴负担更低。
- 普通蓝牙耳机配耳机挂绳/防丢配件：对于担心运动中掉落的人，这类组合比专门的耳挂耳机更便宜，也更灵活，可先用现有耳机再补配件。
- 开放式骨传导运动耳机的低配入门款：如果购买动机只是跑步、骑行时听个响并保持警觉，低价骨传导型号在功能上足够，且选择面广、促销多。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显走向饱和/价格战区：样本里新品牌进入很活跃，但成功并不稳，且低价同质化明显。对大品牌来说，能靠资源和品牌力硬打，但对小商家来说，除非有明显差异化和低成本优势，否则很难长期赚钱。
New products with Highest revenuePSIER
Recent Monthly Revenue (USD):$277,970.00(7000pcs/month)B0GK9FWDX5 (4.2/5 (3276 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsTOZO
Recent Monthly Revenue (USD):$216,060.00(6000pcs/month)B0DHVH5KCB (4.4/5 (46972 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$185,100.00(5000pcs/month)B0FPLYL2TR (4.4/5 (46972 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$185,000.00(5000pcs/month)B0DHVFGGGR (4.4/5 (46972 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsAOSRAU
Recent Monthly Revenue (USD):$4,398.00(200pcs/month)B0H2XRPFPW (4.5/5 (46 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableMost investment in new productsTEDELON
Recent Monthly Revenue (USD):$1,726.50(75pcs/month)B0GTNX4JQV (4.4/5 (335 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$1,219.50(50pcs/month)B0GWHFSLCZ (4.4/5 (334 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsKuizil
Recent Monthly Revenue (USD):-(-)B0H4T9N9XC (4.7/5 (88 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 蝴蝶耳饰可拆卸，耳机+饰品二合一，外观最有辨识度
- |
- 玫瑰金女性化配色，适合穿搭和送礼，点击率更高
B0F5PXT4KT (4.2/5 (1524 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 紫色耳夹造型更潮流，和常见黑白运动耳机差异大
- |
- 超轻长薄耳挂设计，适合小耳朵和戴眼镜用户，视觉上更突出
B0D9M7VQ47 (4.2/5 (7147 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合现在进入：新品整体已经明显偏向价格战与饱和区，想靠正常打法赚钱的概率低。 新品利润分布里，能看到有利润的新品主要集中在30%~40%和40%+，但更关键的是亏损新品并不少，且新品牌新品成功率只有32.00%，失败率高达58.00%；老品牌新品成功率更高，达到53.12%，说明这不是给普通新玩家留空间的市场，而是更偏向品牌力和重投入竞争。
大品牌如果要进，得按 TOZO / Soundcore / PocBuds / Kinglucky 这种老牌打法走：靠品牌、功能差异和持续投放，不是靠低价试错。 典型赢家如 TOZO 的 B0FPLYL2TR，售价约$37.02，月销5000，月收约1851万，利润率43.36%；同类里 Kinglucky 的 B0D9M7VQ47 月销3000、月收约769.5万，利润率40%+，说明高利润更多来自老牌/强品牌的新款，而不是新品牌轻装上阵。相反，TOZO 的新款 B0H6WJTLJF 直接失败；老品牌新品里也有失败样本，说明即便是大品牌也不是稳赢，但它们至少有预算和品牌缓冲。用户预算 50万 CNY 只够覆盖单个 ASIN 的前期入场，不足以支撑这种需要持续品牌投入的打法。
小商家也能看到少量“真成功”案例，但门槛很硬，基本不是靠正常广告就能赢。 例如 AOSRAU 的 B0H2XRPFPW 只有46个评价却做到32.9%利润率、月销200、月收约43.98万；TEDELON 的 B0GWHFSLCZ / B0GTNX4JQV 也分别做到33.37%和32.42%利润率，其中后者月销75。问题是，AOSRAU 和 TEDELON 这种新品牌整体并不稳：AOSRAU 3个可判定产品里仅1个盈利，TEDELON 3个里2个盈利，但也有明确失败新品。与此同时，Kuizil 新品牌 0%盈利、0%新款盈利，B0H4T9N9XC 甚至有88个评价仍然失败；这说明在这类市场里，如果小商家没有明显创新、差异化或更激进的营销，基本过不了门槛。最终结论很直接：不要进入；这不是小商家友好市场，大品牌也只能在高投入下勉强可做。
Profitability difficultyModerate Risk - Accessible for new brands but oversaturated with new releasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GK9FWDX5PSIER2026-02-04Yes$39.717000pcs$277970.040.61%$112883.62B0DHVH5KCBTOZO2024-09-24Yes$36.016000pcs$216060.043.0%$92905.8
B0FKSV2GW2Soundcore2025-08-01Yes$42.245000pcs$211200.041.97%$88640.64B0FPLYL2TRTOZO2025-09-03Yes$37.025000pcs$185100.043.36%$80259.36B0DHVFGGGRTOZO2024-09-24Yes$37.05000pcs$185000.043.07%$79679.51
B0F8J38VRRKinglucky2025-05-13Yes$28.237000pcs$197610.037.34%$73787.58
B0F9K6YQ3KOHAYO2025-05-22Yes$33.565000pcs$167800.039.77%$66734.06
B0F62TV3ZWOHAYO2025-04-23Yes$31.355000pcs$156750.038.96%$61069.8B0D9M7VQ47Kinglucky2024-07-17Yes$25.653000pcs$76950.036.62%$28179.09
B0FKSY35WJSoundcore2025-08-01Yes$44.011000pcs$44010.042.35%$18638.24
B0CNCHLR56Soundcore2023-12-31Yes$38.371000pcs$38370.040.28%$15455.44B0GXVS1GXCDEMICEA2026-04-20Yes$60.16550pcs$33088.044.77%$14813.5
B0D31C567WSoundcore2024-08-23Yes$31.91000pcs$31900.040.31%$12858.89
B0D319J6T2Soundcore2024-04-30Yes$31.871000pcs$31870.040.29%$12840.43
B0DJHTXYH7MRYTKY2024-10-05Yes$32.991000pcs$32990.037.88%$12496.62
B0C77RCN4XPocBuds2023-07-13Yes$28.071000pcs$28070.039.16%$10992.22
B0FD2FP8ZXKinglucky2025-06-13Yes$27.991000pcs$27990.037.32%$10445.87
B0F93CBR98Kinglucky2025-05-19Yes$26.831000pcs$26830.037.28%$10002.23
B0DWCF61LBJLab2025-06-01Yes$46.53500pcs$23265.042.77%$9950.45
B0D8K3WN1SJLab2024-07-02Yes$43.41500pcs$21705.042.16%$9150.83Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GK9FWDX5PSIER2026-02-04Yes$39.717000pcs$277970.040.61%$112883.62B0FKSV2GW2Soundcore2025-08-01Yes$42.245000pcs$211200.041.97%$88640.64B0FPLYL2TRTOZO2025-09-03Yes$37.025000pcs$185100.043.36%$80259.36B0FKSY35WJSoundcore2025-08-01Yes$44.011000pcs$44010.042.35%$18638.24B0GXVS1GXCDEMICEA2026-04-20Yes$60.16550pcs$33088.044.77%$14813.5
B0GGZXN5XYSoundcore2026-04-01Yes$49.62400pcs$19848.043.29%$8592.2
B0GYNR34M5Kinglucky2026-04-27Yes$30.89500pcs$15445.038.89%$6006.57
B0GXFFC5QJPocBuds2026-04-16Yes$34.5400pcs$13800.041.72%$5757.36
B0GZ73MF6RKESIEME2026-03-06Yes$36.38400pcs$14552.039.5%$5748.04
B0FP4X2FJ8TECKNET2025-08-29Yes$30.11500pcs$15055.037.09%$5583.9
B0H35JWG64Kinglucky2026-05-28Yes$41.93300pcs$12579.041.77%$5254.25
B0H5QV1YPJgidosha2026-01-20Yes$59.99200pcs$11998.042.36%$5082.36
B0GXFKD7YSPocBuds2026-04-16Yes$34.63300pcs$10389.041.77%$4339.49
B0FZB4P6YYKinglucky2025-11-03Yes$33.1300pcs$9930.039.32%$3904.48
B0H3BX2G31Monster2026-05-29Yes$26.29500pcs$13145.028.5%$3746.33
B0GR92VT43CXK2026-03-15Yes$42.73200pcs$8546.041.66%$3560.27
B0FZB5S3VBKinglucky2025-11-03Yes$38.25200pcs$7650.040.92%$3130.38
B0FXWPT4RZKinglucky2025-10-27Yes$27.41300pcs$8223.037.43%$3077.87
B0H4T49F1VKinglucky2026-06-11Yes$33.92200pcs$6784.040.17%$2725.14
B0GTTLGR8MKT12026-04-16Yes$31.88200pcs$6376.038.96%$2484.09#New Product Success Rates
Listing这个市场不值得进入：新品牌成功率只有35.56%，但失败率64.44%，而且旧品牌拿走了绝大多数成功位置，市场已经进入强竞争、强品牌壁垒状态。 对小品牌来说，虽然确实存在少量真实成功案例，但整体更像是“必须靠明显差异化+较高预算”才能勉强切入，不是一个适合普通新品试错的市场；对大品牌来说，能进，但也需要重投入和强产品力。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
KingluckyOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Other#Success Rate by Entry Time
Listing这个市场不适合进入，已经进入高强度价格战和过度拥挤状态。 近期新品在持续增加，但成功率明显偏低，新进入品牌里只有35.56%拿到可观盈利，64.44%直接失败；到2026年6月，最近一批新品几乎被非盈利产品淹没，说明竞争正在加速恶化。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 5 4 13 2026 0 0 0 0 2 13 9 36 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 1 2 2 2025/9 0 0 0 0 0 0 1 1 2025/10 0 0 0 0 0 1 0 4 2025/11 0 0 0 0 0 1 1 2 2025/12 0 0 0 0 0 2 0 4 2026/1 0 0 0 0 0 3 1 3 2026/2 0 0 0 0 1 1 1 3 2026/3 0 0 0 0 0 4 1 3 2026/4 0 0 0 0 0 4 4 5 2026/5 0 0 0 0 1 1 1 6 2026/6 0 0 0 0 0 0 1 10 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
Wireless Earbuds Sport, 2025 Bluetooth 5.3 Headphones Bass Hi-Fi Stereo Over Ear Buds, 48Hrs Noise Cancelling Headset with Earhook, IP7 Waterproof Earphones Workout Running for Laptop Pad Android iOS
This listing is deemed profitablePrice (USD)$35.65Released TypeOld Release (2023-09-13)Brand is an old entry in this marketSize and Weight10.2 x 9.3 x 3.7 cm, 72.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
浅紫与白色的柔和拼色，区别于常见黑色/银色运动耳机。, 充电仓采用较圆润的半透明展示感设计，耳机本体带明显耳挂运动造型。Key Buying Motive
14.2mm大单元、48小时续航、IP7防水与耳挂稳固佩戴组合，更偏向高强度运动场景。Target Customers
针对跑步、健身、通勤中需要稳固佩戴、同时又想保留环境感知的运动用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,673.7575 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight41.32% / 42.16%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight40.33% / 41.18%Peak / Non PeakSales & BSR Performance
Wireless Earbuds Sport, 2025 Bluetooth 5.3 Headphones Bass Hi-Fi Stereo Over Ear Buds, 48Hrs Noise Cancelling Headset with Earhook, IP7 Waterproof Earphones Workout Running for Laptop Pad Android iOS
This listing is deemed profitablePrice (USD)$32.77Released TypeOld Release (2023-11-09)Brand is an old entry in this marketSize and Weight10.1 x 9.2 x 3.5 cm, 72.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
半透明亮面充电仓与蓝紫渐变耳机外观，在同类黑白运动耳机中更显眼。, 45°耳挂结构配合入耳式运动耳塞，属于常见公模运动耳挂方案，非明显私模独占结构。Key Buying Motive
14.2mm大动圈＋CVC 8.0通话降噪，兼顾低音与通话清晰度；800mAh充电仓提供48小时续航。Target Customers
偏向跑步、健身、通勤且希望兼顾环境感知与耳挂稳固佩戴的运动用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,638.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight40.31% / 41.21%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight39.24% / 40.14%Peak / Non PeakSales & BSR Performance
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