- Benchmark ASINB0GWM1HDD9
- MarketplaceUS
- Category ID12097478011
- Analyzed Products
- Keywordwireless earbuds, bluetooth earbuds, noise cancelling earbuds
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥28.45estimated
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，属于高风险且接近价格战的类目。 新品牌只有7个，却在15个新发布里只跑出4个盈利，成功率26.67%；同时近半年新品牌集中上新、失败样本明显更多，说明竞争在加剧而不是变松。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入。 它已经出现明显价格战特征，新品平均利润率虽有33.2%~42.9%，但新品牌整体新发布盈利率只有43.33%，而且近几个月新品牌持续涌入，2026年4-6月就能看到 foxotin、Drsaec、VNMN、xinwld、TAGRY、Ordtop 等多家新品牌同时上新，竞争不是少量试水，而是密集撞车。
预算上，你能进场，但不代表能赢。 用户预算是 500000 CNY，远高于单个可盈利新款的常见首发成本；例如 foxotin 的盈利款 B0GWM1HDD9 月销 100、营收约 474,200 元，利润率 42.9%，但同品牌另一款 B0H2NSMH3K 直接失利；Drsaec 的盈利款 B0G4RFTJWY 利润率 33.2%，月销 50、营收约 96,250 元，但同品牌 B0GX9VD5Z3 也失败。对小品牌来说，能跑出来的样本确实存在，但都是在同质化耳机里靠外观/功能微差异硬挤出来的，像 VNMN 的 B0GY8SBTGQ 靠樱花粉外观和功能堆叠卖出 200 单、月营收约 408,200 元；这类更像“低价+差异化”的少数成功案例，不是普遍可复制的安全模式。
Early sourcing + logistics + marketing budget (USD)$42,586.76 - $47,576.20Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?50.00%New listing success rate (old brands):60.00%New listing success rate (new brands):26.67%Which new brands have these successful new listings?...Which old brands have these successful new listings?...Potential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 有线耳机（3.5mm或USB-C）——通常更便宜、即插即用，不需要充电，也不依赖蓝牙连接，适合预算敏感或只想稳定听歌/通话的用户。
- 带麦克风的入门级有线耳塞——对通勤、网课、会议的满足度往往足够，价格更低，且在低端价位的“降噪”需求通常可通过更好的贴合与耳塞头实现。
- 开放式/半入耳式耳机——如果用户购买降噪耳塞主要是为了长时间佩戴舒适、减少耳道压迫，这类产品更容易接受，佩戴门槛更低，部分场景下比主动降噪更实用。
- 骨传导耳机——适合跑步、骑行、户外通勤等需要听环境音的场景，用户可能不需要真无线降噪能力就能获得更高安全性和更简单的使用体验。
- 基础款真无线耳机（无主动降噪）——如果用户只是想要无线自由和通话/音乐功能，去掉ANC后通常更便宜，电池更耐用，学习成本也更低。
- 耳夹式/耳挂式无线耳机——比入耳式更容易佩戴、对耳道更友好，很多用户会用它替代降噪耳塞来解决‘长时间佩戴不舒服’的问题。
- 便携式白噪音/助眠音频设备或手机App方案——对于部分‘降噪’购买动机来自睡眠、专注或环境干扰的用户，这类方案成本更低、使用更简单，不必购买新耳机。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，属于高风险价格战市场。 证据很直接：新品牌已经连续涌入，而且近月新上市里失败多于成功；在这种情况下，哪怕你有50万人民币预算，也只是够做单个ASIN的前期投入，不足以对抗持续压价和品牌消耗。
大品牌可参考的成功样本是 Soundcore 和 TOZO，但它们不是小品牌模板。 Soundcore 的爆款 ASIN B0CRTR3PMF / B0CRTF579W，售价约$27.70-$31.48，月销合计约1.2万件、月收入约$3.38M，已是成熟品牌红利；TOZO 的 B0GX55HZ58、B0GYCQ3GVY 分别月收入约$93,375和$18,355，且单个ASIN投入预算约$47,576.20和$42,586.76，说明要靠品牌力和较重投入吃下市场。小品牌真正可参考的成功样本只有新品牌里少数白帽案例：foxotin 的 B0GWM1HDD9，售价$47.42，月收入约$4,742，评分4.5、89条评论，利润率42.9%；Drsaec 的 B0G4RFTJWY，售价$19.25，月收入约$962.50，评分4.3、31,896条评论，利润率33.2%。但后者评论量远超300，明显更像“激进投放/疑似刷评型竞争者”，不应当当成真正小商家模板。
New products with Highest revenuefoxotin
Recent Monthly Revenue (USD):$4,742.00(100pcs/month)B0GWM1HDD9 (4.5/5 (89 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsSoundcore
Recent Monthly Revenue (USD):$249,300.00(9000pcs/month)B0CRTR3PMF (4.4/5 (39301 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$94,440.00(3000pcs/month)B0CRTF579W (4.4/5 (39583 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$94,380.00(3000pcs/month)B0CRTPF7CZ (4.4/5 (39583 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsMost investment in new productsDrsaec
Recent Monthly Revenue (USD):$962.50(50pcs/month)B0G4RFTJWY (4.3/5 (31896 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsxinwld
Recent Monthly Revenue (USD):-(-)B0GZL54G39 (4.2/5 (20147 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 樱花粉配色更醒目，礼物感强
- |
- 耳挂运动造型，和普通半入耳差异大
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- 功能堆叠多，适合运动通勤人群
B0GY8SBTGQ (3.9/5 (119 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 超迷你隐藏式设计，和常规耳机差异最大
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- 主打睡眠侧睡佩戴，目标很明确
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- 黑色极简外观，隐蔽感强，辨识度高
B0G6WCYH5W (4.4/5 (25 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入。 你看到的是一个明显的高竞争、低容错市场：整体可识别盈利率只有68.21%，但新品牌新品盈利率只有26.67%，新品牌新品亏损/不达标率高达66.67%；同时新产品里只有23.33%落在40%以上利润区间，且大量新品仍集中在30%~40%区间，说明要想赚钱必须靠品牌力、功能差异或更重的推广投入，不是普通小卖家能轻松切入的。
Profitability difficultyPotential high net profit marginAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CSXV3GK4Aptkdoe2024-01-21Yes$35.0410000pcs$350400.041.26%$144575.04B0CRTR3PMFSoundcore2024-05-02Yes$27.79000pcs$249300.039.45%$98348.85
B0CXGXT6W8JLab2024-08-01Yes$23.938000pcs$191440.036.94%$70717.94
B09LD44NW6TAGRY2021-11-09Yes$26.36000pcs$157800.038.95%$61463.1
B09LD2D1TVTAGRY2021-11-09Yes$26.186000pcs$157080.038.94%$61166.96
B0GX55HZ58TOZO2026-05-01Yes$41.52250pcs$93375.044.21%$41281.09
B09LD1T57HTAGRY2022-05-19Yes$26.14000pcs$104400.038.51%$40204.44B0CRTF579WSoundcore2024-05-02Yes$31.483000pcs$94440.041.18%$38890.4B0CRTPF7CZSoundcore2024-05-02Yes$31.463000pcs$94380.039.77%$37534.93
B0CRTN7C8CSoundcore2024-05-02Yes$30.063000pcs$90180.040.4%$36432.72
B0DG8MRV8MTOZO2024-09-06Yes$36.342250pcs$81765.043.14%$35273.43
B0DG8NMPSHTOZO2024-09-06Yes$35.452250pcs$79762.542.6%$33978.83
B0DD41G2NZTOZO2024-08-14Yes$33.722250pcs$75870.042.15%$31979.21
B0C7QR4QNPTAGRY2023-07-28Yes$26.853000pcs$80550.039.25%$31615.88
B09TZY6B27TAGRY2022-08-01Yes$26.623000pcs$79860.039.13%$31249.22
B0BTYCJXBKSoundcore2023-05-15Yes$21.634000pcs$86520.035.65%$30844.38
B0BTYDLTM3Soundcore2023-05-19Yes$21.454000pcs$85800.035.44%$30407.52
B09DT48V16TAGRY2021-10-18Yes$26.043000pcs$78120.038.8%$30310.56
B0C1BTXM9WJxrev2023-04-03Yes$19.645000pcs$98200.030.65%$30098.3
B0D5HN8B1FSoundcore2024-06-26Yes$30.312250pcs$68197.540.78%$27810.95Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GX55HZ58TOZO2026-05-01Yes$41.52250pcs$93375.044.21%$41281.09
B0GYCQ3GVYTOZO2026-05-14Yes$36.71500pcs$18355.042.98%$7888.98
B0GTNZ5JRYAptkdoe2026-03-24Yes$37.17500pcs$18585.042.01%$7807.56
B0FMDSPCD1Aptkdoe2025-08-14Yes$36.9500pcs$18450.041.92%$7734.24
B0FMDNQMLGAptkdoe2025-08-14Yes$35.64500pcs$17820.041.51%$7397.09
B0DX1ZQV4WLtinist2025-10-14Yes$25.65300pcs$7695.036.1%$2777.9
B0DX1ZBSVHLtinist2025-10-27Yes$29.5200pcs$5900.038.46%$2269.14B0GWM1HDD9foxotin2026-04-09Yes$47.42100pcs$4742.042.9%$2034.32
B0FLPGB9CMJesebang2025-08-08Yes$25.77200pcs$5154.036.74%$1893.58
B0FY2LZFZVJxrev2025-10-28Yes$24.87200pcs$4974.037.14%$1847.35B0GY8SBTGQVNMN2026-04-23Yes$20.41200pcs$4082.030.21%$1233.18B0G6WCYH5WMSHUKCOE2025-12-14Yes$29.950pcs$1495.035.99%$538.06B0G4RFTJWYDrsaec2025-12-12Yes$19.2550pcs$962.533.2%$319.55#New Product Success Rates
Listing结论很明确：这个市场不适合现在进入，已经接近价格战区，且新品牌成功率不足 30%，小品牌想合法成功的空间很窄。 你有 50 万人民币预算，表面上看够做单个 ASIN，但要打进这个类目，真正跑出来的产品通常还需要额外品牌和差异化投入；靠低成本复制爆款，胜率不高。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
TOZOAptkdoeLtinistOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
MSHUKCOEYubeaahnOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经接近价格战/饱和区，新品牌成功率低且近期利润在走弱。 近一年新品牌新发布只有4个明确盈利、10个不盈利，盈利率仅28.57%，而且不盈利占71.43%；按月份看，2026年上半年新上架里连续出现多批不盈利，说明竞争明显在加剧，不是越做越容易。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 6 2 4 2026 0 0 0 0 0 1 4 13 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 1 2 1 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 3 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 2 0 3 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 1 2 2026/4 0 0 0 0 0 1 1 1 2026/5 0 0 0 0 0 0 2 3 2026/6 0 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
Wireless Earbuds, Bluetooth 5.4 Ear Buds, LED Power Display, 6D Bass Stereo
This listing is deemed profitablePrice (USD)$21.15Released TypeOld Release (2023-08-07)Brand is an old entry in this marketSize and Weight8.8 x 7.9 x 3.4 cm, 1.00gProfitable Factors
Based on old ASINLow pricing strategyDesign & Appearance
蓝色机身+黑色数显充电仓，外观辨识度较高。, 半入耳式通用公模结构，搭配LED电量显示仓，整体为常见大众化设计。Key Buying Motive
以入门价位提供蓝牙5.4、ENC通话降噪、13mm单元、40小时续航和LED电量显示，性价比取向明显。Target Customers
预算有限、需要日常通勤/运动/办公通话的入门级用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,230.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight33.13% / 34.45%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight32.22% / 33.54%Peak / Non PeakSales & BSR Performance
MoBadeetyB0CFYFLTM2 (4.4/5 (2355 Reviews))Wireless Earbuds, Bluetooth 5.3 Headphones 40Hrs Playtime Deep Bass Stereo in-Ear Earbud, LED Power Display, Call Noise Canceling Headphones with Mic, IP7 Waterproof Earphones for iPhone Android
This listing is deemed profitablePrice (USD)$21.99Released TypeOld Release (2023-09-15)Brand is an old entry in this marketSize and Weight10.6 x 8.3 x 3.4 cm, 30.00gProfitable Factors
Based on old ASINLow pricing strategyDesign & Appearance
白色系外观，走基础通用款路线。, 常规入耳式真无线耳机+充电仓的通用公模设计，没有明显差异化造型。Key Buying Motive
主打LED电量显示、40小时续航、蓝牙5.3和ENC通话降噪，属于入门款里更容易被接受的标准卖点组合。Target Customers
面向预算有限、主要需要日常通勤/运动/通话的入门级无线耳机用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,099.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight32.58% / 33.91%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight31.48% / 32.80%Peak / Non PeakSales & BSR Performance
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