- Benchmark ASINB0GSQX3TY6
- MarketplaceUS
- Category ID12097478011
- Analyzed Products
- Keywordwireless earbuds, bluetooth earbuds, ear buds
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥26.48estimated
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，而且已经明显走到拥挤和价格竞争加剧的阶段；对大品牌和小商家都不是好机会。虽然还有少数高利润样本，但它们主要被旧品牌和强品牌拿走，新品牌要么靠差异化，要么直接亏损，新手复制难度很高。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入，尤其不适合小商家，也不适合大品牌现在进场。 预算上你是够的，但市场已经进入高强度价格战，利润好看的只是少数头部和强品牌案例，真正可复制的成功非常少。
Early sourcing + logistics + marketing budget (USD)$4,876.69 - $82,921.39Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?53.33%New listing success rate (old brands):59.38%New listing success rate (new brands):25.00%Which new brands have these successful new listings?...Which old brands have these successful new listings?...Other major expensesR&DPotential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 有线入耳式耳机（3.5mm 或 USB-C）
- 颈挂式蓝牙耳机
- 单耳蓝牙耳塞/单边耳机
- 带线控的基础有线耳塞
- 骨传导耳机（用于运动但不入耳）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不该进。 核心原因不是“没利润”，而是已经被旧品牌和新品牌一起挤到高竞争区：新品牌新上架成功率只有25.0%，新品牌新上架失败率高达71.43%，而老品牌新上架成功率59.38%、失败率34.38%，说明真正能活下来的，多半要么是大品牌，要么是带明显差异化的少数产品。市场里还能看到不少高利润样本，但这不是机会泛滥，而是被头部品牌和少数强差异款吃掉了大部分收益，对小品牌尤其不友好。
New products with Highest revenueMOYEE
Recent Monthly Revenue (USD):$13,242.00(300pcs/month)B0GSQX3TY6 (4.3/5 (141 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsSoundcore
Recent Monthly Revenue (USD):$249,300.00(9000pcs/month)B0CRTR3PMF (4.4/5 (39301 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$94,440.00(3000pcs/month)B0CRTF579W (4.4/5 (39583 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$94,380.00(3000pcs/month)B0CRTPF7CZ (4.4/5 (39583 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsMost investment in new productsCYBERDOT
Recent Monthly Revenue (USD):$1,299.50(50pcs/month)B0GWZY3GY5 (4.1/5 (45 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productswusheation
Recent Monthly Revenue (USD):-(-)B0G2JY8JLQ (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 充电盒兼手机支架，形态最特别
- |
- 适合边看视频边使用，吸引点击
- |
- 知名品牌加持，购买信任度高
B0CRTR3PMF (4.4/5 (39301 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 淡紫色外观在同类中更醒目
- |
- 超轻小耳道设计，差异明显
- |
- 主打侧睡舒适，细分人群明确
B0G8HCFDCB (4.3/5 (138131 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经接近价格战/拥挤区，别做。 直接看结果：整体可识别利润产品占64.57%，但新产品里只有43.33%能盈利，而且新品牌新上架产品的盈利率只有25.00%，失败率高达71.43%，说明新入局者大多在亏；同时，近期开新品是13个赚钱、13个不赚钱，最新一段时间甚至出现4个亏、2个赚，趋势已经从“还能试”走向“明显变差”。
证据很硬：高利润基本被老牌和强品牌拿走。 赚钱最多的新品里，TOZO 的 B0G8HCFDCB 单品月销1000、月营收20,880美元、预算82,921美元，靠的是品牌力、旧款延伸、功能差异和外观差异；Jesebang 的 B0FLPKS3C1、B0FLPQR2H1、B0FLP69JFN、B0FLPGB9CM、B0FLP5XLRK 等多款新品能赚，但它是老品牌，且整套品牌总预算也只有10,621.25美元，明显是靠少量成功款撑起来，不是普通小卖家可复制的轻松打法。Aptkdoe 的 B0GTNZ5JRY、B0FMDNQMLG、B0DDBK9K68、B0D83FXFGZ 也是老品牌成功案例，4个可识别盈利款、成功率100%，但这类成功都伴随明显的产品力和持续投入。反过来，亏损新品里 PEICHENG 的 B0FPLHCN8B、B0FPLLTJN2 直接是低价低毛利亏损，利润率分别是-8.13%和-4.0%；NVXMANIYK、MSHUKCOE、B0GQ2BC1X6、B0G6WBVDPW、B0GYVWDDY1 这些新入场/新释放里大量是卖不动或不盈利，说明没有差异化和流量支撑就会死得很快。
结论：大品牌有可能做，小卖家不适合进；如果硬进，至少要准备5,000–82,921美元区间的单品启动资金，而且还要额外投入研发、品牌和认证，500,000 CNY虽然够冲一个SKU，但不是安全入场门槛。 小卖家若想复制，必须避开“低价+同质化”路线，去跟 Jesebang、Aptkdoe、TOZO 这种已有成功公式的老品牌对标；但就当前数据看，这不是一个适合普通小卖家无压力进入的市场。
Profitability difficultyModerate Risk - Accessible for new brands but oversaturated with new releasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CRTR3PMFSoundcore2024-05-02Yes$27.79000pcs$249300.039.45%$98348.85
B0CXGXT6W8JLab2024-08-01Yes$23.938000pcs$191440.036.94%$70717.94
B09LD44NW6TAGRY2021-11-09Yes$26.36000pcs$157800.038.95%$61463.1
B09LD2D1TVTAGRY2021-11-09Yes$26.186000pcs$157080.038.94%$61166.96
B09LD1T57HTAGRY2022-05-19Yes$26.14000pcs$104400.038.51%$40204.44B0CRTF579WSoundcore2024-05-02Yes$31.483000pcs$94440.041.18%$38890.4B0CRTPF7CZSoundcore2024-05-02Yes$31.463000pcs$94380.039.77%$37534.93
B0CRTN7C8CSoundcore2024-05-02Yes$30.063000pcs$90180.040.4%$36432.72
B0C7QR4QNPTAGRY2023-07-28Yes$26.853000pcs$80550.039.25%$31615.88
B09TZY6B27TAGRY2022-08-01Yes$26.623000pcs$79860.039.13%$31249.22
B0BTYCJXBKSoundcore2023-05-15Yes$21.634000pcs$86520.035.65%$30844.38
B0BTYDLTM3Soundcore2023-05-19Yes$21.454000pcs$85800.035.44%$30407.52
B09DT48V16TAGRY2021-10-18Yes$26.043000pcs$78120.038.8%$30310.56
B0D83FXFGZAptkdoe2024-01-21Yes$35.462000pcs$70920.041.44%$29389.25
B0FLPKS3C1Jesebang2025-08-08Yes$24.973000pcs$74910.036.23%$27139.9
B0FHWLZLCVBtootos2025-07-17Yes$32.322000pcs$64640.041.48%$26812.68
B0CHYCK1M4Ltinist2023-09-13Yes$24.13000pcs$72300.035.22%$25464.06
B0D5M1MS95TAGRY2024-07-17Yes$26.522000pcs$53040.039.08%$20728.04
B0DG532KKTTAGRY2024-09-30Yes$26.322000pcs$52640.038.97%$20513.81
B0DDBK9K68Aptkdoe2024-08-16Yes$37.351250pcs$46687.542.01%$19613.42Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FLPKS3C1Jesebang2025-08-08Yes$24.973000pcs$74910.036.23%$27139.9
B0GTNZ5JRYAptkdoe2026-03-24Yes$37.171250pcs$46462.542.01%$19518.9
B0FMDNQMLGAptkdoe2025-08-14Yes$35.641250pcs$44550.041.51%$18492.71
B0GX55HZ58TOZO2026-05-01Yes$41.51000pcs$41500.044.21%$18347.15
B0GYCQ3GVYTOZO2026-05-14Yes$36.71500pcs$18355.042.98%$7888.98B0G8HCFDCBTOZO2026-01-03Yes$20.881000pcs$20880.035.52%$7416.58B0GSQX3TY6MOYEE2026-03-16Yes$44.14300pcs$13242.040.22%$5325.94
B0G8HFVM1MTOZO2026-01-01Yes$19.0750pcs$14250.033.72%$4805.1
B0FLP5XLRKJesebang2025-08-08Yes$26.43300pcs$7929.037.15%$2945.63
B0FLP69JFNJesebang2025-08-08Yes$25.65300pcs$7695.036.8%$2831.76
B0FLPQR2H1Jesebang2025-09-23Yes$25.57300pcs$7671.036.61%$2808.36
B0FLP59SWYJesebang2025-08-08Yes$25.4300pcs$7620.036.64%$2791.97
B0DX1ZQV4WLtinist2025-10-14Yes$25.65300pcs$7695.036.1%$2777.9
B0DX1ZBSVHLtinist2025-10-27Yes$29.5200pcs$5900.038.46%$2269.14
B0FLPGB9CMJesebang2025-08-08Yes$25.77200pcs$5154.036.74%$1893.58
B0GY8SBTGQVNMN2026-04-23Yes$20.41200pcs$4082.030.21%$1233.18
B0CQRH5P59Csasan2025-12-24Yes$32.01100pcs$3201.037.92%$1213.82
B0GRTMKT9DJesebang2026-03-09Yes$27.95100pcs$2795.038.03%$1062.94
B0GCHK2MYPCsasan2025-12-25Yes$24.94100pcs$2494.034.99%$872.66B0GWZY3GY5CYBERDOT2026-06-26Yes$25.9950pcs$1299.535.65%$463.28#New Product Success Rates
Listing这个市场不适合进入，已经明显进入价格战/拥挤区间；对大品牌和小商家都不是好机会。 新品整体盈利率只有43.33%，但新品牌新品的盈利率只有25.00%，而新品牌新品未盈利率高达71.43%，说明大量新入局者在失败；更关键的是，旧品牌新品未盈利率也有34.38%，意味着连老玩家都在承压，市场不是“容易赚钱”，而是“靠更重投入和更强品牌才能勉强跑出结果”。
证据很直接：全市场可识别利润分布里，30%~40%利润段最多（88个），40%以上只有19个，说明看起来有利润，但真正能持续放量的并不多；总收入样本约3397476.5美元，热度不低，但并不代表好进入。品牌层面，Jesebang是老品牌，9个产品里8个盈利，成功率88.89%，代表头部玩家壁垒很强；它的代表ASIN B0GRTMKT9D 有25846条评论、38.0%利润率、近月销售100件、近月利润1062.94美元，但早期投入达到6251.29美元，说明要复制这类成功，不能只算铺货成本，还要额外准备品牌和推广预算。另一边，TOZO 的 B0G8HCFDCB 虽然利润率38.0%，但总预算高达82921.392美元，且带有激进推广特征；这不是小商家能稳妥照抄的路径。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
TOZOJesebangOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
NVXMANIYKOther#Success Rate by Entry Time
Listing这个市场不值得进，已经进入明显的过热和价格战阶段。 近一年新品牌并不是在扩张，而是在高失败率下互相挤压：新品牌新发产品里只有25.00%盈利、75.00%不盈利；最近新品牌成功的样本只有6个品牌、7个盈利新款，而失败样本有13个新品牌、20个不盈利新款，说明不是“少数赢家”，而是“大量新进者普遍打不动”。
证据很直接： 市场里新品牌有15个、老品牌有25个，合计60个新发布产品；最近一年按月份看，2026年新发布里盈利21个、亏损9个，但这是在“总量继续高位”的前提下出现的，竞争并没有放松，反而更像是成熟后的残酷筛选。更关键的是，近月里不少成功都来自老品牌或已建立认知的品牌，比如 TOZO 的 B0G8HCFDCB 需要约75,447美元、B0GYCQ3GVY 约53,602美元、B0GX55HZ58 约60,022美元；Jesebang 的 B0FLPKS3C1、B0FLPQR2H1、B0GRTMKT9D 也都靠老链接改款吃到收益。真正能算小品牌成功的，只有 MOYEE 的 B0GSQX3TY6，品牌是新进场，利润率40.2%，月销300，早期投入约9,560.51美元，但这只是单个样本，不能推翻整体75.00%失败的事实。相反，像 MSHUKCOE 的 B0G6W1KKPF、B0G6WBVDPW，以及 PEICHENG 的 B0FPLLTJN2、B0FPLN3156、B0FPLHCN8B，都是新品牌不赚钱的典型；其中 B0G6W1KKPF 直接被标记为缺乏差异化、市场太小或竞争极端，说明低价硬冲也没用。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 2 0 0 1 11 1 11 2026 0 0 0 0 0 9 4 21 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 1 5 1 2 2025/9 0 2 0 0 0 1 0 2 2025/10 0 0 0 0 0 2 0 2 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 0 0 3 0 4 2026/1 0 0 0 0 0 4 0 1 2026/2 0 0 0 0 0 2 0 5 2026/3 0 0 0 0 0 1 2 2 2026/4 0 0 0 0 0 1 0 3 2026/5 0 0 0 0 0 0 2 4 2026/6 0 0 0 0 0 1 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
JLab Go Pop+, True Wireless Earbuds, Bluetooth 5, Dual Connect, IPX4, App Support, Confetti
This listing is deemed profitablePrice (USD)$29.39Released TypeOld Release (2023-02-06)Brand is an old entry in this marketSize and Weight11.6 x 6.2 x 3.0 cm, 59.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
配色采用高饱和的珊瑚红/亮黄撞色，视觉辨识度明显高于常见黑白灰款。, 充电仓与耳机采用高亮“糖果感”外观，整体更偏年轻化、时尚化的公开市场设计。Key Buying Motive
支持JLab App自定义EQ与触控；并提供3种EQ声音模式、独立单耳使用和2年保修。Target Customers
偏好大品牌入门款、重视App调音与轻运动/通勤场景的用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,939.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight39.12% / 40.06%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight38.14% / 39.08%Peak / Non PeakSales & BSR Performance
Wireless Earbuds Bluetooth 5.3 Headphones Sports, 48H Over Ear Bud with ENC Mic, Stereo Deep Bass Bluetooth Earbuds with Secure Earhooks, LED Display, IPX7 Waterproof Earphone for Running Ivory Black
This listing is deemed profitablePrice (USD)$32.01Released TypeNew Release (2025-12-24)Brand is an old entry in this marketSize and Weight9.9 x 9.6 x 4.2 cm, 118.00gProfitable Factors
Distinct functions and featuresUnique appearance designDesign & Appearance
象牙黑配色相对少见，区别于常见的黑/白单色耳机。, 采用耳挂式开放/半开放结构，外形与主流入耳式蓝牙耳机明显不同，且更强调运动稳固性。Key Buying Motive
耳挂式稳固佩戴、ENC通话降噪、48小时续航与双LED电量显示的组合，更适合跑步和长时间通勤使用。Target Customers
面向需要运动防脱落、耳道压力更低、并且重视通话清晰度的健身/跑步用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,201.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight36.89% / 37.92%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight35.09% / 36.12%Peak / Non PeakSales & BSR Performance
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