- Benchmark ASINB0H1H5SM28
- MarketplaceUS
- Category ID99530371011
- Analyzed Products
- Keywordbone conduction headphones, open ear headphones, swimming headphones
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥61.74estimated
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不建议进入，已经是高竞争、接近价格战的赛道；对小卖家尤其不友好，对大品牌也只能算“能进但代价高”，不是轻松可做的市场。 新品牌进入数量已达28个，虽然没到30+的明确过饱和警戒线，但已经非常接近；更关键的是，新品盈利率只有31.53%，近一年新产品里63.16%不盈利，最近2026年6月更是15个亏损、只有4个盈利，趋势是在变差，不是在变好。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场对新卖家不友好，且500,000元预算只能覆盖单个ASIN的前期启动，远不足以承担长期研发、品牌和认证成本。 关键数据很明确：新品牌新上架盈利率只有27.12%，非盈利率高达52.54%；老品牌新上架盈利率36.54%，非盈利率55.77%。这说明市场里成功案例少、失败案例多，不是适合小卖家轻易切入的环境。
Early sourcing + logistics + marketing budget (USD)$2,620.52 - $28,081.69Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?46.84%New listing success rate (old brands):36.54%New listing success rate (new brands):27.12%Which new brands have these successful new listings?...Which old brands have these successful new listings?...Potential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 普通骨传导耳机（非游泳款、非IPX8/IP68高防水）——价格通常更低，适合跑步、骑行、通勤等场景；如果用户并不真正在水下听歌，这是最直接的降级替代。
- 运动耳夹式开放耳耳机（Open-Ear Clip / Ear-hook）——通常比骨传导更便宜、佩戴更轻松，且同样保留环境音；对“要开放耳、不堵耳”的用户是低成本替代。
- 半入耳式真无线耳机（带通透模式）——在日常运动、通勤和办公室场景更普及，价格带更宽、购买更容易；如果用户主要需求是“偶尔需要听见周围环境”，这类替代更划算。
- 防水MP3播放器 + 普通有线/开放式耳机的分拆方案——如果核心场景是游泳，可用更便宜的防水播放器解决离线听歌，再配基础耳机满足陆上使用；比一体式游泳骨传导耳机更灵活，也更容易分开替换。
- 防水耳塞/泳镜音频配件类方案——面向纯游泳训练用户，若只是想在水中减少无聊感，可用更低价的防水音频配件或训练辅助设备替代完整泳歌耳机，门槛更低。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，结论很明确：新品成功率低、竞争已偏拥挤，而且新品牌表现明显弱于老品牌。 你现在能看到的是一个被老品牌和少数强势新品牌挤压的赛道，不是适合小商家硬冲的市场。
New products with Highest revenueVulxovt
Recent Monthly Revenue (USD):$40,480.00(1000pcs/month)B0GVXGS76P (4.6/5 (158 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsRaycon
Recent Monthly Revenue (USD):$283,860.00(3000pcs/month)B0DTRW94T7 (4.1/5 (1371 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$95,330.00(1000pcs/month)B0DBN31S41 (4.2/5 (1840 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$76,280.00(1000pcs/month)B0FHJ5SXM5 (4.1/5 (2501 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast investment in new productsMost investment in new productsSCPTEA
Recent Monthly Revenue (USD):$30,025.00(500pcs/month)B0H6BNJ74C (4.4/5 (68 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsHostena
Recent Monthly Revenue (USD):-(-)B0H3JWW5C3 (5/5 (49 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 肤色/肉色配色很少见，视觉记忆点强
- |
- 极简一体化骨传导造型，和常见黑灰运动款差异大
- |
- 适合低存在感佩戴需求，图中更容易引发点击
B0FX2NBY46 (4.7/5 (92 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 霓虹橙配色非常醒目，缩略图吸睛
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- 骨传导开放式结构，和传统耳机外观差异明显
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- 游泳MP3+32GB离线播放，功能定位更独特
B0FX2TJTF4 (4.7/5 (92 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：已经进入高竞争、接近价格战的状态，新品牌想活下来要么靠大预算、要么靠强品牌力，普通小卖家很难靠正常打法成功。 现有可识别利润产品占39.86%，但新产品只有31.53%盈利；利润分布里，新品中45.05%落在40%+高利润区，表面看不错，但这些高利润样本几乎都被Raycon、SHOKZ、DEMICEA、CXK、VLOP、SCPTEA这类强势品牌吃掉，说明不是“低门槛机会”，而是“强者通吃”。
对小卖家来说，真实可复制的成功案例很少，而且很多新入场品牌并不是真正的小卖家。 2026年新品牌里，Vulxovt只有1个盈利、1个亏损；SCPTEA 1盈1亏；Hostena 0盈1亏；Kethmeva、JEESRSRR、GREYOLK、Pupabiflor、NUPLEA、UooEA等新品牌也有明显失败记录。更关键的是，月度走势在恶化：2025年8月新新品是2个盈利对5个亏损，9月是1对5，10月是0对4，11月是0对4，12月是2对5，到了2026年6月变成2个盈利对14个亏损，说明最近进入越来越差，后进者成功率在走低。按门槛看，用户预算50万人民币远高于多数新品早期预算区间（最低约2620美元，中位约4455美元，最高约28082美元），但这不代表可轻松进入，因为很多高利润新品价格带在60到95美元，且依赖品牌、评价和流量；例如Raycon的B0DTRW94T7月销3000、月利润132250美元，B0DBN31S41月销1000、月利润44538美元，SCPTEA的B0H6BNJ74C月销500、利润13190美元，Vulxovt的B0GVXGS76P月销1000、利润16245美元，都是强打法样本；而失败样本如Hostena的B0H3JWW5C3、Vulxovt的B0GTLTBNPX、SCPTEA的B0H6PPBKLC则显示新品即使定价69.99、60.05美元，也可能完全没有销量。
Profitability difficultyModerate Risk - Accessible for new brands but oversaturated with new releasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DTRW94T7Raycon2025-01-22Yes$94.623000pcs$283860.046.59%$132250.38
B0DWSX6FZJPSIER2025-06-11Yes$67.213000pcs$201630.044.84%$90410.9
B09BW29FJSSHOKZ2021-08-31Yes$77.782000pcs$155560.046.68%$72615.41B0DBN31S41Raycon2024-07-30Yes$95.331000pcs$95330.046.72%$44538.18B0FHJ5SXM5Raycon2025-08-04Yes$76.281000pcs$76280.045.75%$34898.1
B0GY2TK442Dnniakm2025-01-15Yes$65.651000pcs$65650.044.43%$29168.3
B0GXVS1GXCDEMICEA2026-04-20Yes$60.161000pcs$60160.044.77%$26933.64
B0GTBV1C1NRaycon2026-04-13Yes$89.77500pcs$44885.046.74%$20979.25
B0DP6YGW5FOrtizan2024-04-23Yes$27.02000pcs$54000.036.89%$19920.6
B0H41TXMDVCXK2026-06-04Yes$81.26500pcs$40630.045.13%$18336.32
B09BVX8ZXFSHOKZ2021-08-31Yes$77.78500pcs$38890.046.74%$18177.19
B0DTRSX4PMRaycon2025-01-22Yes$95.44400pcs$38176.046.6%$17790.02
B0FHJ2YJFFRaycon2025-08-04Yes$74.83500pcs$37415.045.6%$17061.24B0GVXGS76PVulxovt2026-05-12Yes$40.481000pcs$40480.040.13%$16244.63B0H1H5SM28PSIER2026-05-12Yes$102.9300pcs$30870.043.88%$13545.76B0H6BNJ74CSCPTEA2026-06-22Yes$60.05500pcs$30025.043.93%$13189.99
B0DJHTXYH7MRYTKY2024-10-05Yes$32.991000pcs$32990.037.88%$12496.62
B0FRG4SJLFMARLALL2025-09-17Yes$69.11400pcs$27644.044.84%$12395.57
B0CS64HR2TDEMICEA2024-01-12Yes$54.88400pcs$21952.042.97%$9432.78
B0D8K3WN1SJLab2024-07-02Yes$43.41500pcs$21705.042.16%$9150.83Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FHJ5SXM5Raycon2025-08-04Yes$76.281000pcs$76280.045.75%$34898.1B0GXVS1GXCDEMICEA2026-04-20Yes$60.161000pcs$60160.044.77%$26933.64B0GTBV1C1NRaycon2026-04-13Yes$89.77500pcs$44885.046.74%$20979.25B0H41TXMDVCXK2026-06-04Yes$81.26500pcs$40630.045.13%$18336.32B0FHJ2YJFFRaycon2025-08-04Yes$74.83500pcs$37415.045.6%$17061.24B0GVXGS76PVulxovt2026-05-12Yes$40.481000pcs$40480.040.13%$16244.63B0H1H5SM28PSIER2026-05-12Yes$102.9300pcs$30870.043.88%$13545.76B0H6BNJ74CSCPTEA2026-06-22Yes$60.05500pcs$30025.043.93%$13189.99B0FRG4SJLFMARLALL2025-09-17Yes$69.11400pcs$27644.044.84%$12395.57
B0GR92VT43CXK2026-03-15Yes$42.73500pcs$21365.041.66%$8900.66B0GVRLRJWTVLOP2026-04-02Yes$57.93300pcs$17379.042.59%$7401.72
B0G2M85WDPRoujune2025-12-04Yes$40.63400pcs$16252.040.23%$6538.18
B0GZ73MF6RKESIEME2026-03-06Yes$36.38400pcs$14552.039.5%$5748.04
B0H1QWWKXKSAMVEK2026-05-14Yes$43.13300pcs$12939.040.94%$5297.23
B0FX2RR2H7MARLALL2025-10-20Yes$51.84200pcs$10368.042.76%$4433.36B0FX2NBY46MARLALL2025-11-01Yes$51.81200pcs$10362.042.75%$4429.76
B0H2DJ22PKDEMICEA2026-05-20Yes$36.78300pcs$11034.039.52%$4360.64B0FX2TJTF4MARLALL2025-11-01Yes$47.71200pcs$9542.042.04%$4011.46
B0GYZGJDTTCPTEA2026-04-29Yes$86.69100pcs$8669.043.36%$3758.88
B0FY32KGV9Rhyfell2026-03-31Yes$71.31100pcs$7131.045.07%$3213.95#New Product Success Rates
Listing这个市场不适合进入。 新品盈利率只有31.53%，但新品非盈利占65.96%，而且近一年新品发布量明显上升：2025年只有10个盈利新品、29个亏损新品，到了2026年变成21个盈利新品、27个亏损新品，竞争不是变轻，而是继续加剧。再看利润结构，40%以上利润率的样本很多，但这并不代表好做；真正的问题是大多数新进入者根本没拿到盈利，市场已经进入高强度内卷。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
MARLALLRR SPORTSSAMVEKOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
MARLALLOther#Success Rate by Entry Time
Listing结论很明确：这个市场不适合进入，已经接近/进入过热竞争区。 2026年的新品牌新上架里，盈利只有27.12%，不盈利高达52.54%，而且新产品整体只有31.53%能跑出利润；同时近期香港/月份里新品牌进入数量明显放大，6月单月就有14个新产品不盈利、仅2个盈利，价格战和抢量已经很重。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 1 9 29 2026 0 0 0 0 0 7 18 47 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 2 7 2025/9 0 0 0 0 0 1 2 7 2025/10 0 0 0 0 0 0 1 5 2025/11 0 0 0 0 0 0 2 5 2025/12 0 0 0 0 0 0 2 5 2026/1 0 0 0 0 0 1 0 1 2026/2 0 0 0 0 0 1 0 2 2026/3 0 0 0 0 0 2 3 4 2026/4 0 0 0 0 0 1 5 6 2026/5 0 0 0 0 0 2 6 3 2026/6 0 0 0 0 0 0 4 15 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
GREYOLK Swimming Headphones,Bone Conduction Headphones Bluetooth 5.4,IP68 Waterproof,32G Memory Sports Headphone,Underwater Headphone with MP3-Player for Swim,Open Earphones for Swimming Running
This listing is deemed profitablePrice (USD)$36.99Released TypeOld Release (2025-06-20)Brand is an old entry in this marketSize and Weight18.0 x 13.0 x 5.9 cm, 34.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
开放式骨传导耳挂结构，整体为黑色运动风，外观与多数同类游泳耳机相近Key Buying Motive
32G内置存储，支持游泳时切换到MP3离线播放，兼顾水下使用场景Target Customers
面向需要游泳时离线听歌、同时兼顾跑步/骑行等户外运动的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,849.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight36.65% / 38.04%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight33.61% / 35.01%Peak / Non PeakSales & BSR Performance
Raycon Essential Open Ear Earbuds – Open Ear Headphones, Earbuds Wireless Bluetooth, Sweat & Water-Resistant Earphones, Running Headphones with Ultra-Lightweight Design, 36 Hours Battery Life (Mint)
This listing is deemed profitablePrice (USD)$74.83Released TypeNew Release (2025-08-04)Brand is an old entry in this marketSize and Weight11.7 x 10.0 x 3.9 cm, 141.00gProfitable Factors
Established brand with longevityDistinct functions and featuresUnique appearance designDesign & Appearance
薄荷绿配色更偏时尚、清新，与常见黑灰运动款区分明显, 超轻开放式耳挂结构，整体更偏日常轻量化而非传统骨传导头带式Key Buying Motive
开放式佩戴兼顾环境感知、36小时续航、适合运动与通勤Target Customers
面向更看重品牌、外观和日常舒适佩戴的开放式耳机用户，而不只是硬核游泳/骨传导细分人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$37,415.00500 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight45.15% / 45.60%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight44.23% / 44.68%Peak / Non PeakSales & BSR Performance
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