- Benchmark ASINB0GWM1HDD9
- MarketplaceUS
- Category ID12097478011
- Analyzed Products
- Keywordwireless earbuds, bluetooth earbuds, noise cancelling earbuds
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥28.45estimated
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入。 2026年新品发布明显加速，但新品牌新品成功率只有21.05%，整体新品成功率也只有29.41%，这已经是高压竞争而不是机会窗口；更糟的是，市场里 8 个新品牌对 23 个老品牌，新品牌被老牌压制得很明显，属于成熟拥挤型赛道。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：你现在有 50万CNY，能做单个ASIN入场，但这个市场不值得继续。 新品里只有29.41%盈利，整体盈利产品66.23%看起来不差，可真正能赚钱的新品牌新品只有21.05%，而新品牌新品不盈利率高达73.68%；更关键的是，2026年新品发布明显加速、同类新品不断增多，已经进入高压竞争期，不是适合新手硬闯的市场。
证据很直接：你的预算只够覆盖入场，不够覆盖长期竞争。 市场建议的新产品预算中位数约为5.36万USD，最高到6.00万USD，换算后远高于50万CNY；而且这个预算只算前几个月的采购、物流和基础营销，不含R&D、品牌和认证。可见，像 Soundcore 这种旧品牌的成熟型号 B0CRTR3PMF、B0CRTF579W，单品月销分别约9000和3000，利润率39.45%和41.18%，但它们依靠的是品牌力和长期资源，不是小商家能直接复制的路径。新品牌里真正成立的只有 foxotin 的 B0GWM1HDD9，售价47.42美元，利润率42.9%，月销100，89条评价；Drsaec 的 B0G4RFTJWY 也有33.2%利润率，但月销只有50、31896条评价，明显带有强营销痕迹。反过来，foxotin 的 B0H2NSMH3K、Drsaec 的 B0GX9VD5Z3、xinwld 的 B0GZL54G39 都是新品失败样本，说明新品一旦没抓住流量就会直接死掉。
最终判断：不要进。 这个类目里小商家要想活下来，基本只能做强差异化，而且要避开那种靠高评论冲量的“predatory competitors”；但从数据看，真正适合小商家的低评论成功案例只有 foxotin 的 B0GWM1HDD9 和 VNMN 的 B0GY8SBTGQ（119条评价、月销200、利润率不低），可它们仍然只是少数例外，不能代表市场机会。大品牌可以参考 Soundcore 的 B0CRTR3PMF / B0CRTF579W 和 TOZO 的 B0GYCQ3GVY / B0GX55HZ58，但小商家不该把旧品牌当模板；如果硬要做，小商家至少要准备接近60万USD级别的打法才有机会，而你现在的50万CNY远远不够。
Early sourcing + logistics + marketing budget (USD)$53,602.04 - $60,022.25Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?44.11%New listing success rate (old brands):40.00%New listing success rate (new brands):21.05%Which new brands have these successful new listings?...Which old brands have these successful new listings?...Potential certificate expensesFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 有线入耳式耳机：价格更低、即插即用，不用充电；对只想听歌/通话的用户是更省心的替代方案。
- 颈挂式蓝牙耳机：通常比真无线更便宜，续航更长，佩戴和收纳更不容易丢，适合通勤和运动场景。
- 开放式耳挂耳机：不堵耳道，佩戴更舒适，长时间使用更轻松；对部分用户来说比降噪真无线更容易接受，也常见于运动场景。
- 单耳蓝牙耳机：如果核心需求只是通话或办公语音，单耳款更便宜、重量更低、学习成本更小。
- 带耳塞/泡棉耳塞的普通耳机：成本极低，能在一定程度上缓解环境噪音，适合作为“先凑合用”的低门槛替代。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不该进：整体已经进入明显的价格战区，且新品牌在近阶段的失败数量高于成功数量。 你要做的是避开低价同质化耳机赛道，除非你有明显的品牌势能、预算和差异化研发，否则无论大品牌还是小卖家，胜率都不高。
证据很直接：市场可识别的总体盈利率是66.23%，但新上架产品的盈利率只有29.41%，说明新进入者明显吃亏；近一年新发布里，2026年新增产品里有15个亏损、3个盈利、2个利润未明，月度趋势上 5 月和 6 月持续出现更多新亏损品，显示竞争在变差而不是变好。更关键的是，像 Soundcore 这种老牌强势玩家，P30i 相关 ASIN 的盈利率仍有 39.45%~41.18%，单品月销 3000~9000 件、月营收约 94.38万~249.3万人民币，说明它靠的是品牌和规模，不是普通新卖家能复制；它的失败新款 B0D5QS3L86 也说明连大品牌在这个价带里照样会踩空。用户预算 50万人民币，只够单个 ASIN 的前期铺货、物流和营销，但这类头部打法还要额外品牌与长期投放，实际门槛更高。
小卖家这边只有少数真成功样本可学，而且成功样本都带有低评论、白帽、快速起量特征。foxotin 的 B0GWM1HDD9 是新品牌里少数活下来的案例：89 条评论、4.5 分、利润率 42.9%、最近月销 100、近月营收 4742 美元，早期投入约 5.49 万美元，其中广告约 1.23 万美元；但它成功的前提是同款切入、白帽投放和明显利润空间，这不是低预算照搬就能稳定复制。反面案例更值得看：Drsaec 的 B0G4RFTJWY 虽然新品牌里有盈利款，但它同时还有 B0GX9VD5Z3 亏损；xinwld 的 B0GZL54G39 直接亏损，且 2026 年新品牌亏损案例明显增多。结论很硬：大品牌可以做，但要重投放和研发；小卖家不适合进，因为要么被价格压死，要么需要接近 predatory marketing 的打法才可能抢到量。 你如果坚持做，只能复制 foxotin 这种高利润、白帽、低评论快速验证的路径，但这仍然是高风险，不是好市场。
New products with Highest revenuefoxotin
Recent Monthly Revenue (USD):$4,742.00(100pcs/month)B0GWM1HDD9 (4.5/5 (89 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsSoundcore
Recent Monthly Revenue (USD):$249,300.00(9000pcs/month)B0CRTR3PMF (4.4/5 (39301 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$94,440.00(3000pcs/month)B0CRTF579W (4.4/5 (39583 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$94,380.00(3000pcs/month)B0CRTPF7CZ (4.4/5 (39583 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast investment in new productsDrsaec
Recent Monthly Revenue (USD):$962.00(50pcs/month)B0G4RFTJWY (4.3/5 (31896 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsxinwld
Recent Monthly Revenue (USD):-(-)B0GZL54G39 (4.2/5 (20147 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 樱花粉配色，辨识度高，视觉上更吸睛。
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- 耳挂式运动造型，和常见半入耳TWS差异明显。
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- 120小时续航+双LED电量显示，卖点很直观。
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- 适合喜欢可爱外观、又需要运动佩戴稳定性的用户。
B0GY8SBTGQ (3.9/5 (119 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 超小隐形入耳设计，和其他运动耳挂款差异最大。
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- 双耳共享连接，功能点少见，容易引发点击。
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- 卡其色外观相对少见，整体更偏极简便携。
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- 适合睡眠、办公、轻度通勤等低存在感需求。
B0GQ351VK3 (3.2/5 (21 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：虽然总体可盈利，但新品牌成功率只有29.41%，而且新品牌里已经有8个，旧品牌23个，进入门槛和竞争都很高。 当前新增产品34个里，2025年后明显加速，尤其2026年新发布集中爆发，说明市场在变热而不是留白；再加上利润结构并不宽松，想做成只能靠强品牌或重投入，不适合普通小商家盲目切入。
Profitability difficultyPotential high net profit marginAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CSXV3GK4Aptkdoe2024-01-21Yes$35.0410000pcs$350400.041.26%$144575.04B0CRTR3PMFSoundcore2024-05-02Yes$27.79000pcs$249300.039.45%$98348.85
B0CXGXT6W8JLab2024-08-01Yes$23.938000pcs$191440.036.94%$70717.94
B09LD44NW6TAGRY2021-11-09Yes$26.36000pcs$157800.038.95%$61463.1
B09LD2D1TVTAGRY2021-11-09Yes$26.186000pcs$157080.038.94%$61166.96
B09LD1T57HTAGRY2022-05-19Yes$26.14000pcs$104400.038.51%$40204.44B0CRTF579WSoundcore2024-05-02Yes$31.483000pcs$94440.041.18%$38890.4B0CRTPF7CZSoundcore2024-05-02Yes$31.463000pcs$94380.039.77%$37534.93
B0GX55HZ58TOZO2026-05-01Yes$41.52000pcs$83000.044.21%$36694.3
B0CRTN7C8CSoundcore2024-05-02Yes$30.063000pcs$90180.040.4%$36432.72
B0C7QR4QNPTAGRY2023-07-28Yes$26.853000pcs$80550.039.25%$31615.88
B0DG8MRV8MTOZO2024-09-06Yes$36.342000pcs$72680.043.14%$31354.16
B09TZY6B27TAGRY2022-08-01Yes$26.623000pcs$79860.039.13%$31249.22
B0BTYCJXBKSoundcore2023-05-15Yes$21.634000pcs$86520.035.65%$30844.38
B0BTYDLTM3Soundcore2023-05-19Yes$21.454000pcs$85800.035.44%$30407.52
B09DT48V16TAGRY2021-10-18Yes$26.043000pcs$78120.038.8%$30310.56
B0DG8NMPSHTOZO2024-09-06Yes$35.452000pcs$70900.042.6%$30203.4
B0C1BTXM9WJxrev2023-04-03Yes$19.645000pcs$98200.030.65%$30098.3
B0D83FXFGZAptkdoe2024-01-21Yes$35.462000pcs$70920.041.44%$29389.25
B0DD41G2NZTOZO2024-08-14Yes$33.722000pcs$67440.042.15%$28425.96Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GX55HZ58TOZO2026-05-01Yes$41.52000pcs$83000.044.21%$36694.3
B0GTNZ5JRYAptkdoe2026-03-24Yes$37.171250pcs$46462.542.01%$19518.9
B0GYCQ3GVYTOZO2026-05-14Yes$36.71500pcs$18355.042.98%$7888.98
B0DX1ZBSVHLtinist2025-10-27Yes$29.5200pcs$5900.038.46%$2269.14B0GWM1HDD9foxotin2026-04-09Yes$47.42100pcs$4742.042.9%$2034.32
B0FLPGB9CMJesebang2025-08-08Yes$25.77200pcs$5154.036.74%$1893.58
B0FY2LZFZVJxrev2025-10-28Yes$24.87200pcs$4974.037.14%$1847.35B0GY8SBTGQVNMN2026-04-23Yes$20.41200pcs$4082.030.21%$1233.18
B0G6WCYH5WMSHUKCOE2025-12-14Yes$29.950pcs$1495.035.99%$538.06B0G4RFTJWYDrsaec2025-12-12Yes$19.2450pcs$962.033.2%$319.39#New Product Success Rates
Listing这个市场不值得进入：新品成功率只有29.41%，但新品牌新品成功率仅21.05%，新品失败率高达73.68%；而且新品牌只有8个，但老品牌有23个，说明市场已经被老牌和大牌牢牢占住。 价格上看，新品要做出结果，通常需要约53,602~60,022 CNY的单品启动资金；你的预算是500,000 CNY，资金够做单品，但不代表能打赢，因为这里胜出的多数是老品牌用老链接做出来的，真正新品牌里只有少数像 foxotin、Drsaec、VNMN 这种案例能短期跑出结果。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
TOZOOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
NVXMANIYKMSHUKCOEOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显走向价格战和过度拥挤。 近期开新节奏在升高，但赚钱能力没有同步提升：2026年新上架里，亏损/未达标的数量已经明显多于赚钱的数量，说明竞争在加速变硬，不是变好做。
证据很直接：2026年新上架产品里，盈利的只有3个品牌/产品组合（foxotin、VNMN、Aptkdoe，含 ASIN B0GY8SBTGQ、B0GWM1HDD9、B0GTNZ5JRY、B0GX55HZ58、B0GYCQ3GVY），但非盈利的新上架有15个，涉及 Rulefiss、Yubeaahn、Btootos、TAGRY、NVXMANIYK、xinwld、Ordtop、Acuvar、Drsaec 等品牌；按月份看，2026年2月4个新产品全都没跑出来，5月4个非盈利对2个盈利，6月4个非盈利对0个盈利。反过来看，2025年还有5个盈利、6个非盈利，到了2026年，失败明显增多，说明市场进入门槛在抬高。更关键的是，新品牌新上架的盈利率只有21.05%，但非盈利率高达73.68%；老品牌新上架的盈利率是40.00%，非盈利率也有53.33%。这说明真正撑得住的不是小商家，而是老品牌/大品牌在硬扛，新品牌并没有稳定胜算。
对两类卖家都不友好：大品牌可以参考的主要是 TOZO（ASIN B0GX55HZ58、B0GYCQ3GVY）这类老牌继续用资金和品牌碾压，小品牌真正可抄的成功样本非常少，而且大多不是“自然型小卖家成功”，而是带有明显营销/预算堆出来的特征。用户预算是50万人民币，看起来够做单个 ASIN 的前期，但这个市场里很多成功案例已经不是只靠铺货能打出来，往往还要额外的研发、品牌和认证投入；而失败样本里，很多品牌刚上新就掉队，说明只靠常规预算进场风险非常高。结论很明确：不要进。 如果硬进，大品牌还勉强有可能靠重投放和品牌力试水，但小商家没有健康、真实、稳定的成功路径。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 5 0 6 2026 0 0 0 0 0 1 4 18 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 1 0 2 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 2 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 2 0 3 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 4 2026/3 0 0 0 0 0 0 1 2 2026/4 0 0 0 0 0 1 1 1 2026/5 0 0 0 0 0 0 2 4 2026/6 0 0 0 0 0 0 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesAptkdoe Wireless Earbuds 75H Bluetooth 5.4 Sport Headphones with Earhooks
This listing is deemed profitablePrice (USD)$35.46Released TypeOld Release (2024-01-21)Brand is an old entry in this marketSize and Weight10.9 x 10.1 x 3.8 cm, 150.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
蓝色半透明充电仓搭配蓝色耳挂，外观辨识度较高, 耳挂式运动耳机形态，充电仓正面带双LED电量显示Key Buying Motive
75小时续航、蓝牙5.4、ENC通话降噪、IPX7防水，偏运动场景Target Customers
偏向跑步、健身、骑行等需要稳固佩戴和长续航的运动用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$70,920.002000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight40.51% / 41.44%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight38.44% / 39.38%Peak / Non PeakSales & BSR Performance
JLab Go Air Pop+, True Wireless Earbuds, Bluetooth Earbuds with Microphone, Dual Connect, EQ3 Sound, Dark Pink
This listing is deemed profitablePrice (USD)$22.37Released TypeOld Release (2024-10-01)Brand is an old entry in this marketSize and Weight14.0 x 6.3 x 2.9 cm, 70.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
暗粉色配色更偏女性化和礼品化，区别于常见黑色/蓝色款, 紧凑小型机身，较上一代缩小15%，整体更适合随身和通勤佩戴Key Buying Motive
35+小时续航、EQ3三种音效、Dual Connect 单耳独立使用、支持JLab App 调音和触控管理Target Customers
偏好品牌入门款、预算有限但希望获得更稳定通话和可调音效的通勤/日常用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$22,370.001000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight34.54% / 35.81%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight33.02% / 34.29%Peak / Non PeakSales & BSR Performance
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