- Benchmark ASINB0D5LTSKN9
- MarketplaceUS
- Category ID166294011
- Analyzed Products
- Keywordfamily game
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥13.91estimated
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不建议进入：当前样本里只有33.33%产品可盈利，而且新上架产品盈利率是0%，说明它不是新机会场，而是老品牌主导、低利润、强竞争的市场。对小卖家尤其不友好；对大品牌也不是低成本好做，除非能拿出明显的产品升级和更重的投放预算。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing不能进。这个市场对新卖家并不友好，入场门槛已经偏高，而且当前样本里只有 33.33% 产品可盈利，新发布产品可盈利率为 0%，这更像是低利润、强竞争的市场，而不是适合小卖家切入的机会。
从资金看，用户预算是 500,000 CNY，只能覆盖单个ASIN前期备货、头程、FBA和前期投放的一部分；但现有可盈利样本 B0D5LTSKN9 的表现说明，真正能跑出来的产品需要更强的功能差异和更高的品牌投入：该ASIN售价 23.18 USD，月销 100件，月营收约 231,800 USD，利润率 19.6%，但它是旧品牌 melican 的成熟款，不是新品牌轻松复制的入场案例。与之相对，另一款同品牌旧款 B0DYJS1LQV 直接处于无销量、不可盈利状态，说明只做“通用型科学套装”基本没有出路。市场里看起来也没有任何新发布产品形成稳定盈利，说明新卖家要么打不过，要么必须靠更重的营销和更强的产品创新硬砸进去；这类投入已经超出普通小卖家可承受范围。**
对大品牌来说，理论上还有机会，但也不是“低成本好做”的市场；可参考的只有 melican 这类已经证明自己能把“多实验合集、功能差异化”做成高利润的旧品牌，以及其成功ASIN B0D5LTSKN9。对小企业来说，当前没有看到任何真正的低门槛成功样本；反而更像是通用款被淘汰、差异化款靠品牌和投放活着的局面。结论很直接：不建议进入。 如果硬要做，必须达到和 B0D5LTSKN9 类似的差异化与预算强度，否则大概率只是去卷低利润和无效流量。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 更便宜的基础科学实验材料包：如自制火山、小苏打+醋反应、彩虹牛奶、静电气球等低成本实验组合，通常价格更低、补充材料更容易在家获得。
- 按主题拆分的单项实验套装：例如只买“火山实验包”或“挖掘化石/恐龙蛋”单主题包，入门门槛更低，孩子更容易一次玩懂，也比60+实验套装更省。
- 图书馆/学校/社区的STEM借用资源：很多地方有可借的科学实验盒、亲子活动包或借阅类科学读物，几乎零成本，适合先试水再决定是否购买。
- 数字化科学互动应用或视频课程：用平板/手机上的儿童科学互动内容替代实体实验套装，成本更低、操作更简单，也避免材料耗尽或清理问题。
- 家用常见材料的亲子科学清单：直接购买食材与日用品完成实验（食盐、糖、洗洁精、食用色素等），灵活度高、随用随买，比成套工具更省钱。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：样本里已出现明显的价格战和低质竞争信号，且新品牌成功证据几乎为空。能赚钱的只有少数靠老品牌资源和差异化功能撑起来的款，普通小商家硬冲大概率被压死。
Old brand with the most profitable new productsmelican
Recent Monthly Revenue (USD):$2,318.00(100pcs/month)B0D5LTSKN9 (4.6/5 (425 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 活体孵化玩法，和普通实验盒差异大
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- 海洋生物主题，图片更容易吸引孩子点击
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- 可观察成长过程，互动感强，适合亲子购买
B0CBD9KS1G (3.8/5 (276 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 60+实验组合，内容最丰富，和单一主题产品区分明显
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- 火山、熔岩灯、恐龙蛋等视觉元素强，图片更抓眼球
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- 适合8+岁孩子和礼物场景，购买动机明确
B0D5LTSKN9 (4.6/5 (425 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场现在不值得进入。 结论很直接：样本里只有2个老品牌、0个新品牌、0个新品牌新上架，说明当前不是“新品牌机会场”，而是老品牌主导、缺少真实新进入者的封闭市场；同时可见盈利产品只有33.33%，新上架盈利率为0%，小卖家没有可复制的真实成功案例。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0D5LTSKN9melican2024-05-10Yes$23.18100pcs$2318.019.6%$454.33No profitable product data available for new products#New Product Success Rates
Listing这个市场不值得进入，已经接近或处于价格战型竞争：已识别产品里只有33.33%盈利，而且新上架产品盈利率为0%，说明新品牌几乎没有真实突破口。更关键的是，成功样本主要来自老品牌 melican 的老链接改款（B0D5LTSKN9），不是新品牌的自然成功；对小商家来说，合法进入概率很低。
No data availableNo data availableNo data available#Success Rate by Entry Time
Listing这个市场不值得进入：没有新品牌成功样本、最近新上架成功率为0%，而且当前能赚钱的产品几乎全部来自老品牌，说明门槛高、竞争偏向大品牌。 以你这类单个ASIN启动预算50万CNY来看，钱够做首批起盘，但不够覆盖这个类目里可能需要的长期品牌、研发和持续投放成本；对小生意来说，成功概率很低。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesMelican 60+ Science Experiment Kit for Kids Ages 8+, STEM Educational Science Gifts for Kids, First Science Kit for Boys Girl Birthday
This listing is deemed profitablePrice (USD)$23.18Released TypeOld Release (2024-05-10)Brand is an old entry in this marketSize and Weight21.4 x 20.4 x 8.2 cm, 454.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
套装形态为多实验盒装，视觉上更像“丰富实验合集”而非单一主题玩具Key Buying Motive
60+种实验内容，覆盖火山喷发、熔岩灯、恐龙蛋挖掘等多样化化学与动手实验Target Customers
更适合希望一次性买到多种科学玩法、重视亲子共玩和节日送礼的8岁以上儿童家庭Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,318.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight15.57% / 19.60%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight3.00% / 7.04%Peak / Non PeakSales & BSR Performance