- Benchmark ASINB0DDCNY3C5
- MarketplaceUS
- Category ID165796011
- Analyzed Products
- Keywordbaby bottle, insulated baby bottle, formula bottle
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥29.40estimated
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不建议进入，已经是老品牌主导的高压价格战区。新品牌只有1个，近12个月新上架16个里真正盈利的只有3个，成功率18.75%，而且盈利样本全部来自老品牌 Lansinoh；对小商家来说，几乎没有可验证的真实成功案例。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论：这个市场不适合进入，直接判定为高风险且接近价格战区。 用户预算 50万人民币（约7万美元）表面上足够覆盖单个新品的起步投入，但市场里新品推荐预算约1.22万–1.90万美元，真正能打出结果的头部老品牌单款常见投入和品牌力都明显更高；更关键的是，新品整体盈利率只有18.75%，而新品牌新品盈利率为0%，老品牌新品也只有20%，说明现在不是“谁都能进”的阶段。
Early sourcing + logistics + marketing budget (USD)$12,211.01 - $19,019.38Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?93.75%New listing success rate (old brands):20.00%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 一次性奶瓶内胆系统（配合同一奶嘴/瓶身外壳使用）
- 预灭菌即饮奶液小包装/瓶装成品配方奶
- 标准PP/PS普通塑料奶瓶（无保温、无防胀气卖点）
- 可重复使用的基础宽口奶瓶套装（通用型、可与大多数奶嘴兼容）
- 玻璃奶瓶基础款（适合家里固定场景使用，通常单价不高）
- 带吸管/学饮转换盖的多用途喂养杯（可延长使用周期，减少后续重复购买）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入。数据显示这是一个明显的价格战高压区：整体可判定盈利的产品占72.28%，但新品牌新上架的盈利率是0%，新品牌的失败率也是0%（样本里新品牌几乎没有真正跑出来），而近12个月的新上架里，老品牌占了93.75%，说明市场基本被老牌吃满，新品牌进来大概率只会被挤压；同时，近几个月新上架多数是老品牌的非盈利新品，2025年8月到2026年6月里非盈利新上架明显增多，走势是竞争升温、机会收窄，不是扩张窗口。
Least investment in new productsMost investment in new productsNew products with Highest revenueTourdeus
Looks like this brand has no product that is significant nonprofitableOld brand with the most profitable new productsDr. Brown's
Recent Monthly Revenue (USD):$258,930.00(9000pcs/month)B0F54RHSM7 (4.8/5 (913 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$230,880.00(8000pcs/month)B0F54RF5BZ (4.7/5 (630 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$144,150.00(5000pcs/month)B07MHNWTBR (4.7/5 (5684 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 替换奶嘴形态很常规，和整瓶身产品差异最大
- |
- 透明硅胶+简洁包装，视觉最清爽，容易被点击
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- 超快流量，适合已有Avent奶瓶用户升级配件
B0F45D3X17 (4.8/5 (4511 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 宽口径整瓶外观最明显，和其它瓶型区分强
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- 4只装+可视化内置导流结构，卖点直观
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- 品牌认知强，防胀气定位清晰，购买意图高
B07MF2TDFX (4.6/5 (7685 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入，属于高竞争、接近价格战的成熟市场，且新品牌成功率偏低。 虽然整体新产品利润率看起来还能到18.18%~30.11%，但新品牌真正可复制的成功样本几乎没有，市场里能赚钱的核心位置已经被老品牌占住了；小商家若没有明显创新、品牌力或强营销，基本打不进去。
证据很硬：新发布产品只有16个，能确认盈利的只有3个，成功率18.75%；但这3个全部来自老品牌 Lansinoh，没有任何新品牌盈利样本。 相反，失败/未达标的新发布产品有13个，里面主要是 Dr. Brown's、Boon、Jili、Philips Avent、PopYum 等老牌布局，说明这个赛道不是新品牌在赚钱，而是老品牌继续靠资源和渠道抢位。进一步看，整体利润分布里 20%~30% 的产品占 45.10%，10%~20% 占 21.57%，而 <10% 只有 1.96%；这说明不是全面低毛利崩盘，但高利润集中在少数老品牌和少数老产品，新进入者很难复制。品牌层面也能看出强者恒强：Dr. Brown's 有 24 个可识别产品，18 个盈利，月收入约 1.877 亿，说明这是典型的老品牌主导市场；而新品牌 Tourdeus 只有 1 个样本，且无可验证盈利、无收入、无预算数据，不能当作小商家成功案例。你预算 50 万 CNY 对单个 ASIN 来说够启动，但像 B0FY3KSDZM 这种真正跑出来的产品，前期总预算就到 19,019.38 美元，早期投入到 22,315.23 美元，而且它是老品牌 Lansinoh 的白帽新品，不是普通小商家能直接照搬的模型。
Profitability difficultyHigh Risk Due to Low Success RateAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B098YVB8BXPhilips Avent2021-07-08Yes$39.9410000pcs$399400.022.94%$91622.36
B0964CHD65Philips Avent2021-05-28Yes$29.9610000pcs$299600.028.24%$84607.04B0BGPJY2MNPIGEON2022-09-28Yes$34.257000pcs$239750.034.82%$83480.95
B0DP2BQK9PMomcozy2025-01-22Yes$29.996000pcs$179940.029.93%$53856.05B0F54RF5BZDr. Brown's2025-04-16Yes$28.868000pcs$230880.022.73%$52479.03B0F54RHSM7Dr. Brown's2025-04-16Yes$28.779000pcs$258930.017.71%$45856.51
B098YHHV3QPhilips Avent2021-07-08Yes$39.563000pcs$118680.034.48%$40920.87
B0BGPLGL4FPIGEON2022-09-28Yes$35.423000pcs$106260.035.93%$38179.22
B07TVKLS7BDr. Brown's2019-07-03Yes$26.875000pcs$134350.027.8%$37349.31B00H0DH2NSLansinoh2013-11-29Yes$18.838000pcs$150640.023.57%$35505.85
B01845QGKKDr. Brown's2015-11-17Yes$24.355000pcs$121750.027.77%$33809.98
B0961KZ9X2Philips Avent2021-05-28Yes$26.335000pcs$131650.024.76%$32596.54
B0961LQ6Z8Philips Avent2021-05-28Yes$26.825000pcs$134100.023.63%$31687.83B07MHNWTBRDr. Brown's2019-01-02Yes$28.835000pcs$144150.021.91%$31583.27
B0961NJTX5Philips Avent2021-05-28Yes$26.645000pcs$133200.022.55%$30036.6
B00H0DH2OMLansinoh2013-11-29Yes$18.698000pcs$149520.020.0%$29904.0
B0DLPFFQFQDr. Brown's2024-09-26Yes$22.565000pcs$112800.026.09%$29429.53B07TXM6K2TDr. Brown's2019-07-02Yes$23.855000pcs$119250.024.44%$29144.7
B0964FWX8QPhilips Avent2021-05-28Yes$31.583000pcs$94740.028.3%$26811.42
B07M6QQP9ZDr. Brown's2019-01-02Yes$25.255000pcs$126250.020.85%$26323.13Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FLZNBGH9Lansinoh2025-08-11Yes$28.383000pcs$85140.024.97%$21259.46
B0FY3KSDZMLansinoh2025-10-28Yes$29.832000pcs$59660.026.62%$15881.5
B0FT4GPZ1NLansinoh2025-09-29Yes$14.99900pcs$13491.021.51%$2901.92#New Product Success Rates
Listing这个市场不值得进入：新品成功率只有20%，但真正新品牌新品的盈利率是0%，而且2025-2026年的新品里失败多、成功少，说明竞争已经很硬，正在向价格战和品牌战倾斜。对小卖家来说，能合法做起来的空间非常小；对大品牌来说虽然有资金能打，但也只是高投入下的存量竞争，不是好市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
LansinohNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Dr. Brown'sBoonLansinohOther#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：已进入高压价格战环境，且是老品牌主导的新产品战场。 近期新品里能稳定赚钱的只有少数老品牌型号，真正的新品牌没有跑出可验证的成功案例；你现在的预算 50万人民币，足以覆盖单个SKU的前期启动，但在这个市场里并不能换来可复制的胜率。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 3 0 0 9 2026 0 0 0 0 0 0 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 1 0 0 5 2025/9 0 0 0 0 1 0 0 2 2025/10 0 0 0 0 1 0 0 2 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
Dr. Brown'sB01845QH7M (4.8/5 (52723 Reviews))Dr. Brown's Natural Flow Anti-Colic Options+ Narrow Baby Bottle, 8 oz/250 mL, with Level 1 Slow Flow Nipples, 0m+, 4 Pack
This listing is deemed profitablePrice (USD)$22.19Released TypeOld Release (2015-11-17)Brand is an old entry in this marketSize and Weight23.9 x 13.0 x 12.8 cm, 386.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
窄口径经典奶瓶外观，属于成熟通用型设计Key Buying Motive
防胀气内置导气系统，强调减轻胀气、吐奶与打嗝，并尽量保持稳定流速Target Customers
面向希望母乳与奶瓶顺畅切换、同时重点解决新生儿胀气问题的家长Early Investment
Investment
Monthly Revenue (Recent) (USD)$110,950.005000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight15.24% / 19.76%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight0.66% / 5.18%Peak / Non PeakSales & BSR Performance
Dr. Brown'sB07MF2TDFX (4.6/5 (7685 Reviews))Dr. Brown’s Natural Flow® Anti-Colic Options+™ Wide-Neck Baby Bottles 5 oz/150 mL, with Level 1 Slow Flow Nipple, 4 Pack, 0m+
This listing is deemed profitablePrice (USD)$25.12Released TypeOld Release (2019-01-02)Brand is an old entry in this marketSize and Weight18.4 x 15.2 x 14.9 cm, 454.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
宽口径奶瓶，外观更接近新手友好型喂养瓶，整体设计与常规窄口瓶区分明显Key Buying Motive
可拆卸内置防胀气导流系统，既能防胀气又能随宝宝发育切换为不同喂养阶段Target Customers
更适合需要防胀气、母乳转奶瓶过渡顺畅、且偏好宽口径便于冲泡和清洗的新生儿家庭Early Investment
Investment
Monthly Revenue (Recent) (USD)$75,360.003000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight16.31% / 20.47%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight2.81% / 6.97%Peak / Non PeakSales & BSR Performance
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