- Benchmark ASINB0CPMTKYQM
- MarketplaceUS
- Category ID165793011
- Analyzed Products
- Keywordcard game, matching card game
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥8.23estimated
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，而且已经是明显的价格战市场：新品整体只有4.17%能跑出盈利，近乎95.24%的新产品都不赚钱；利润区间也已经压到-4.81%到12.36%，说明大多数新品连10%利润线都守不住。新品牌只有6个，远没到30~100+品牌的“品牌级过度拥挤”警报，但竞争已经足够狠到让新进入者很难活下来，结论依然是不要进。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不适合进入，且已经接近/进入价格战区。 你只有50万 CNY，能覆盖部分新品前期投入，但以当前数据看，市场新品成功率只有4.17%，整体可盈利产品比例也只有25.29%，而新品利润区间下限甚至到-4.81%，说明不是“有钱就能赚”的市场，尤其对小商家非常危险。
Early sourcing + logistics + marketing budget (USD)$968.58 - $4,221.08Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?70.83%New listing success rate (old brands):0.00%New listing success rate (new brands):14.29%Which new brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 纯纸笔益智/观察类小游戏打印包：用户只需打印卡片或题目页即可玩，成本更低、无需购买成套卡牌，适合临时聚会和家庭使用。
- 手机上的免费“找不同/配对/反应速度”小游戏：上手门槛低、无需等待配送，适合想先试玩法的人，且通常免费或广告支持。
- 现成的扑克牌改编玩法：用一副家里已有的扑克牌就能替代部分匹配/反应类卡牌游戏，几乎零增量成本。
- 桌游馆/图书馆/社区活动借玩：对只想偶尔体验匹配类卡牌游戏的用户，比购买更便宜，且能先判断是否喜欢再决定是否入手。
- 二手卡牌游戏或本地转卖平台：同类匹配卡牌游戏在二手市场通常价格更低，适合预算敏感且不介意非全新品的买家。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论是：对大品牌和小商家都不友好，已经进入价格战/过度拥挤状态。 目前能看到的信号很清楚：新品牌里只有极少数能跑出来，且不少新产品利润已经压到10%左右甚至更低；再加上头部品牌靠强资源硬推，普通卖家很难复制。
Most investment in new productsNew products with Highest revenueLeast investment in new productsZygomatic
Recent Monthly Revenue (USD):$5,495.00(500pcs/month)B0G1VL5471 (4.6/5 (28 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsmagilano
Recent Monthly Revenue (USD):$194,900.00(10000pcs/month)B06XZ9K244 (4.8/5 (75582 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsBicycle
Recent Monthly Revenue (USD):-(-)B0G35MXBQWBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 口袋尺寸，适合餐厅候餐和旅行
- |
- 橙色高饱和包装，视觉最醒目
- |
- 图案+数量双重匹配，玩法区别明显
B0D94T6JZM (4.5/5 (100 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 迪士尼公主IP，目标人群更明确
- |
- 超大卡牌，和常见卡牌外观差异大
- |
- 粉紫童话风包装，吸睛度高
B0GMY8T7ZR (4.7/5 (30 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：新品牌几乎没有真实盈利样本，且老品牌主导了新上架，典型是强品牌+价格压制市场。 现有数据看，低于10%利润的产品占比达到22.22%（全部市场）/25.00%（新产品已知利润样本），而新品牌新发布盈利率只有14.29%，但这只对应1个样本；更关键的是，老品牌新发布盈利率为0%，却占新产品样本的70.83%，说明新货大多是旧品牌在打仗，不是给小商家留下空间。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B06XZ9K244magilano2016-08-10Yes$19.4910000pcs$194900.033.34%$64979.66B00TXI1NEWMattel Games2015-02-20Yes$14.446000pcs$86640.025.84%$22387.78B0D2ZPJBWPTaco Cat Goat Cheese Pizza2024-05-21Yes$14.986000pcs$89880.021.64%$19450.04B07JQ5W878Regal Games2018-10-25Yes$12.2810000pcs$122800.013.27%$16295.57
B00000IV34PlayMonster2020-06-16Yes$12.993000pcs$38970.018.24%$7108.13
B09KKJMR4LExploding Kittens2021-11-10Yes$12.561000pcs$12560.016.65%$2091.24
B0D51RQVT3Asmodee2024-06-21Yes$14.99600pcs$8994.021.3%$1915.73
B0DKL9SBGBPlayMonster2024-10-22Yes$18.86400pcs$7544.024.58%$1854.32
B0B35C1GPDTHE BAMBINO TREE2022-06-03Yes$16.08500pcs$8040.020.7%$1664.28
B08JJ3FC57Cottify2021-01-10Yes$15.03300pcs$4509.026.33%$1187.22
B0FB599T1LPlayMonster2025-05-28Yes$15.91200pcs$3182.026.88%$855.33
B0D1R23QQJgisgfim2024-04-15Yes$13.65300pcs$4095.020.02%$819.82
B0D51WW6GJAsmodee2024-10-04Yes$10.99600pcs$6594.012.24%$807.11
B0FGDHV413Quokka2025-07-02Yes$13.45200pcs$2690.023.3%$626.77B0G1VL5471Zygomatic2025-12-05Yes$10.99500pcs$5495.010.1%$555.0
B094XZ45Q5SMART CARDS2021-08-21Yes$9.99300pcs$2997.017.27%$517.59
B0DNQPTTW3gisgfim2024-11-21Yes$17.99100pcs$1799.025.11%$451.73
B0B2835TZDUrban Supply Co2022-05-28Yes$16.99100pcs$1699.023.08%$392.13
B0115V13QCGrandpa Beck's Games2015-07-07Yes$19.9950pcs$999.526.79%$267.77
B0DJ4C296BDad Bomb Games2024-09-28Yes$18.1550pcs$907.523.76%$215.63Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G1VL5471Zygomatic2025-12-05Yes$10.99500pcs$5495.010.1%$555.0#New Product Success Rates
Listing这个市场不值得进入，结论很明确：新品成功率只有4.17%，旧品牌新品成功率为0%，而且95.24%的新品都不盈利，已经是典型的价格战高风险市场。 这不是一个适合小品牌硬闯的赛道；大品牌也只能靠强品牌、IP或高投入去抢少数赢家，普通新卖家进入大概率会被利润和流量一起压垮。
证据很清楚：全市场可识别盈利产品仅25.29%，而新品里只有1个盈利、20个不盈利；新品牌新品里盈利率14.29%，但样本只有1个成功，不能代表可复制机会。更关键的是，旧品牌新品盈利率是0%，说明这个细分里老玩家的新品也在失败，市场不是“谁都能做”，而是“多数人都在亏”。从品牌看，Zygomatic是唯一的新品牌盈利案例，单个ASIN B0G1VL5471，售价10.99美元，预算4221.08美元，月收入54.95万；但同品牌另一个ASIN B0G1VHHKL6虽然评分4.8、53条评价，却仍然不盈利，说明这个市场对定价、包装和场景差异要求非常苛刻，不是靠好评就能稳赢。反面案例更强：Bicycle 的 B0G35MXBQW 直接是无销量的新品失败；老牌 PlayMonster、Asmodee、Exploding Kittens、Mattel Games 也有多款新品亏损，说明这里不是“老品牌稳赢”，而是连老品牌都在被竞争挤压。
如果硬要总结可行路径：大品牌只有在愿意投入明显高于3,196美元中位预算，甚至接近4,221美元上沿，并且做出功能差异/IP差异时，才有可能打出单品；小品牌则缺乏真正的低门槛成功样本。 目前没有看到<300评价的真实小品牌稳定成功案例，反而看到不少老品牌和强品牌新品亏损；这意味着小品牌若想进入，基本要靠非常激进的差异化和营销，但即便如此也没有足够证据证明能稳定成功。短结论：不要进入。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
ZygomaticNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
PlayMonsterOther#Success Rate by Entry Time
Listing这个市场不该进，已经明显进入饱和和价格战区。 新品牌里真正算成功的只有 Zygomatic 的 1 个新品，成功率只有 14.29%，而新品牌新品总体盈利率只有 4.17%；同一时间有 6 个新品牌新品失败，且 2025 年到 2026 年的最新发布里，非盈利新品明显占主导，说明竞争不是在变容易，而是在变难。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 5 1 0 0 0 9 2026 0 2 0 0 0 0 0 6 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 1 0 0 0 0 1 2025/9 0 0 1 0 0 0 0 3 2025/10 0 0 1 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 2 2025/12 0 1 2 1 0 0 0 2 2026/1 0 0 0 0 0 0 0 0 2026/2 0 2 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesTaco Cat Goat Cheese PizzaB0D2ZPJBWP (4.8/5 (539 Reviews))Taco Cat Goat Cheese Pizza Poolside Waterproof Card Game by Taco Cat Games
This listing is deemed profitablePrice (USD)$14.98Released TypeOld Release (2024-05-21)Brand is an old entry in this marketSize and Weight24.9 x 12.8 x 2.7 cm, 180.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
池边版包装以更强的户外/水上场景视觉区分于普通桌游卡牌, 防水耐擦卡牌 + 便携旅行夹的组合，属于面向泳池/海滩场景的差异化外观与套装形态Key Buying Motive
防水卡牌可在泳池、海滩、露营等湿环境中使用，且自带旅行夹便于随身携带Target Customers
面向喜欢海边、泳池派对、露营等户外场景的家庭和孩子群体Early Investment
Investment
Monthly Revenue (Recent) (USD)$89,880.006000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight18.92% / 21.64%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight13.05% / 15.78%Peak / Non PeakSales & BSR Performance
Asmodee Spot It! Classic Card Game (2024 Refresh) - Eco-Sleeve Edition, 5-in-1 Visual Perception Game for Quick Reflexes and Family Fun, Ages 6+, 2-8 Players, 10 Minute Playtime
This listing is deemed profitablePrice (USD)$14.99Released TypeOld Release (2024-06-21)Brand is an old entry in this marketSize and Weight13.3 x 13.1 x 5.1 cm, 200.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
经典紫黄包装，识别度高，符合Spot It!系列视觉风格, 以“找出唯一相同符号”的高速配对玩法为核心，5合1规则提升重复可玩性Key Buying Motive
5种游戏模式合一，兼顾快节奏反应和家庭/派对场景Target Customers
适合需要短时、低门槛、多人同玩的家庭与聚会人群，尤其是6岁以上亲子和轻度桌游用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$8,994.00600 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight18.54% / 21.30%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight12.03% / 14.78%Peak / Non PeakSales & BSR Performance
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