
这个市场不值得进入,结论很明确:它已经进入明显的价格战阶段,新品牌新上架的盈利率只有25.00%,而且新品牌整体成功率也只有33.33%,说明多数新进入者都很难跑通。对小品牌尤其不友好,若硬要做,基本只能靠强营销和更强差异化去硬打,但这不是一个健康的入场环境。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入,这个市场已经偏向价格战,且对小品牌不友好。 用户预算500,000 CNY可以覆盖少数入场样品的前期成本,但不足以安全复制真正能跑出来的“高销量+高利润”路径;当前样本里盈利产品占44.44%,但新品盈利率只有25.00%,新品牌新品盈利率也只有33.33%,而老品牌新品盈利率为0%,说明新产品并不容易做成。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入,已经是明显的价格战/同质化市场,且对新卖家不友好。样本里只有 44.44% 产品能盈利,而新品盈利率只有 25.00%,说明新进入者大多在亏钱或刚起量;更关键的是,多个新品牌连续试错,真正能跑通的只有少数带有明显功能差异的款式。
结论很明确:这个市场不适合现在进入,属于偏饱和、偏价格战的高风险市场。 新品里只有25.00%能做到盈利,而且新品牌新品成功率只有33.33%,但真正撑住的样本太少,反而是多数新品落在10%~20%利润带,说明这不是高质量利润市场,而是靠低利润硬拼的市场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0GTTBMJJF | TREWAVE | 2026-04-25 | Yes | $27.55 | 300pcs | $8265.0 | 16.28% | $1345.55 |
![]() | B0F43Y29ZS | Muximud | 2025-04-08 | Yes | $21.08 | 300pcs | $6324.0 | 20.18% | $1276.19 |
![]() | B0D8JG8K8L | DECORSWITH | 2024-07-01 | Yes | $21.74 | 300pcs | $6522.0 | 14.04% | $915.69 |
![]() | B0F4WYQCH5 | MUDEREK | 2025-05-26 | Yes | $29.18 | 100pcs | $2918.0 | 21.91% | $639.34 |
![]() | B0F4WY3GC9 | MUDEREK | 2025-05-27 | Yes | $21.2 | 100pcs | $2120.0 | 14.71% | $311.86 |
![]() | B0CYPQ83SC | MKYSZLT | 2024-03-21 | Yes | $18.27 | 50pcs | $913.5 | 12.51% | $114.28 |
![]() | B0CYLPVJVK | JYSILIYH | 2024-03-20 | Yes | $18.06 | 50pcs | $903.0 | 12.44% | $112.34 |
![]() | B0GT3DB5JC | Eerrhhaq | 2026-03-19 | Yes | $17.0 | 50pcs | $850.0 | 10.09% | $85.77 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GTTBMJJF | TREWAVE | 2026-04-25 | Yes | $27.55 | 300pcs | $8265.0 | 16.28% | $1345.55 |
![]() | B0GT3DB5JC | Eerrhhaq | 2026-03-19 | Yes | $17.0 | 50pcs | $850.0 | 10.09% | $85.77 |
结论很直接:这个市场不值得进入。 近一年的新品牌成败表现是 2 成功 / 4 失败,成功率只有 33.33%,而且失败集中在新品牌和老品牌都在做的新上架玩法上,说明竞争已经很硬,不是“新手可轻松切入”的盘子。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经接近/进入价格战区。 新品牌只有5个,没到典型“30~100+新品牌”的极端过热,但新上架产品里真正赚钱的只有25.00%,而且最新一批里4个失败、2个成功,成功率明显偏低;同时新上架可识别利润区间只有8.5%~18.3%,说明利润空间已经被压薄,靠常规铺货很难打赢。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 6 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/3 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 2 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |